Ogi Eyewear
OGI Eyewear is a private Minneapolis-based distributor of eight independent eyewear brands (OGI, OGI Kids, Seraphin, Article One, SCOJO, and others) selling wholesale to independent optical shops and optometry practices across the US and Canada.
- Company typePrivate
- Founded1997
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ogi Eyewear does
OGI Eyewear (OGI, LLC) is a private eyewear distribution company founded in 1997 and headquartered in Minneapolis, MN, operating as a subsidiary of The Optical Foundry. It distributes eight independent eyewear brands — OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose by OGI, Article One, SCOJO New York, and SCOJO 212 — to independent optical retailers and optometry practices across the US and Canada. The portfolio spans kids, premium, lifestyle, heritage, and urban positioning, allowing OGI to address multiple demographic and price tiers within the same retail account.
The company runs a B2B go-to-market built around an experiential showroom model, active tradeshow participation (POF, Sommet SOI, WOA), and a tiered Dealer Loyalty Program (Icon, Master, Expert, Insider). Distribution operations are increasingly digitized through a B2B Buyer's Portal on the Pepperi platform, remote sales appointments, and an Indie4Indie referral program that leverages existing dealers to acquire peer accounts. The most notable technology integration is a Virtual Try-On feature delivered via a partnership with Sayduck, using Apple Face ID and computer vision to provide AR-based frame fitting for retail customers.
OGI makes money by selling proprietary eyewear brands wholesale to independent optical shops and optometry practices, with revenue mechanics anchored by repeat dealer purchasing, loyalty-tier progression, and multi-brand cross-sell within accounts. No public revenue, headcount, or funding figures are disclosed.
Ogi Eyewear firmographics
Firmographics- Name
- Ogi Eyewear
- Legal name
- OGI, LLC
- Website
- https://ogieyewear.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OGI Eyewear is a private Minneapolis-based distributor of eight independent eyewear brands (OGI, OGI Kids, Seraphin, Article One, SCOJO, and others) selling wholesale to independent optical shops and optometry practices across the US and Canada.
- Ownership category
- akta.pro rank
Ogi Eyewear industry classification
Industry- Product category
- Independent Eyewear Frames
- NAICS
- Ophthalmic Goods Merchant Wholesalers (42346), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Kids & Teen Eyewear (CRAAAKAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Ogi Eyewear is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ogi Eyewear business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Eyewear Frame Sales to Dealers: B2B sales of eyewear frames across eight independent brands (OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose, Article One, SCOJO New York, SCOJO 212) to independent optical shops and optometry practices through a dealer partner program. Dealers earn points based on purchases that unlock tiered benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Icon tier (500+ points): Top-level dealer partner with maximum benefits |
| Unit Pricing | Multi-year contract | Master tier (250-500 points): Mid-high level dealer partner |
| Unit Pricing | Multi-year contract | Expert tier (100-250 points): Growing dealer partner |
| Unit Pricing | Multi-year contract | Insider tier (50-100 points): Entry-level dealer partner |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Ogi Eyewear product offering
Product offeringCore offering
OGI Eyewear distributes a portfolio of eight independent eyewear frame brands (OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose by OGI, Article One, SCOJO New York, SCOJO 212) to independent optical shops and optometry practices across the United States and Canada through a tiered B2B dealer partner program. Dealers access frame inventory, marketing support, and operational tools via a Pepperi-powered Buyer's Portal and may offer customers a Sayduck-powered Virtual Try-On experience with Apple Face ID. The portfolio spans adult and children's frames from classic to contemporary styles, backed by a 2-year limited manufacturer warranty (12 months for SCOJO New York).
Product overview
OGI Eyewear operates as a multi-brand optical distribution company under The Optical Foundry umbrella, offering eight independent eyewear brands: OGI (flagship), OGI Kids, Seraphin, Seraphin Shimmer, Red Rose by OGI, Article One, SCOJO New York, and SCOJO 212. The portfolio spans adult and children's eyewear across various style segments from contemporary to artisan-crafted frames. Supporting the product portfolio is a proprietary Virtual Try-On App enabling AR-powered try-on experiences, a B2B Buyer Portal for dealer ordering and inventory management, a Dealer Partner Program with tiered loyalty benefits, and Marketing Support Services for retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- OGI: Core eyewear collection for adults
- OGI Kids
- Seraphin
- Seraphin Shimmer
- Red Rose by OGI
- Article One
- SCOJO New York
- SCOJO 212
Products and services
- OGI Eyewear Frames Flagship independent eyewear collection under The Optical Foundry portfolio featuring contemporary frame designs with distinctive craftsmanship, sold wholesale to independent optical shops and optometry practices across the United States and Canada; carries a 2-year limited manufacturer warranty.
- OGI Kids Eyewear Frames Children's eyewear collection offering age-appropriate frame styles with the same quality and design sensibility as the adult OGI line, sold to independent optical retailers and optometry practices; carries a 2-year limited manufacturer warranty.
- Seraphin Eyewear Frames Independent eyewear brand offering sophisticated frame designs targeting fashion-conscious consumers seeking distinctive optical wear, sold wholesale to independent optical shops; carries a 2-year limited manufacturer warranty.
- Seraphin Shimmer Eyewear Frames Shimmer-accented sub-collection of Seraphin featuring frames with embellished detailing for added visual appeal, distributed to independent optical retailers.
- Red Rose by OGI Eyewear Frames Independent eyewear brand under the OGI umbrella offering unique frame designs with distinctive styling, sold wholesale to independent optical shops and optometry practices; carries a 2-year limited manufacturer warranty.
- Article One Eyewear Frames Independent eyewear brand offering artisan-crafted frames for optical professionals, sold wholesale to independent optical retailers.
- SCOJO New York Eyewear Frames Premium independent eyewear brand featuring handmade frames designed and styled in New York, distributed to independent optical shops; carries a 12-month manufacturer warranty against defective merchandise.
- SCOJO 212 Eyewear Frames Sub-brand of SCOJO New York representing the iconic 212 area code, offering handcrafted eyewear with a distinctive New York aesthetic, distributed to independent optical retailers.
- Virtual Try-On App Proprietary mobile application powered by Sayduck technology that enables customers to virtually try on eyewear frames using augmented reality combined with Apple Face ID, available via Safari browser on iPhone 10 or newer and iPad Pro with Face ID.
- Buyer's Portal (B2B Platform) Business-to-business online ordering platform for optical retailers to access exclusive tools, assets, frame availability, place frame orders, and manage drop shipping, with Dealer Loyalty Program status tracking and OAuth 2.0 authenticated login.
- Marketing Support Services Comprehensive marketing support service for dealer partners including custom point-of-purchase materials, displays, digital marketing assets, branded social media graphics, email marketing templates, and event and trunk show support tailored to The Optical Foundry collections.
Companies that use Ogi Eyewear
Customer profileSegments1 record
Ideal customer profiles1 record
Ogi Eyewear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature3 records
Ogi Eyewear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SayduckcoreTechnology partnership for Virtual Try-On feature. Sayduck's platform powers OGI Eyewear's digital fitting experience, delivering what they describe as one of the most accurate digital fitting experiences in the optical industry. The VTO technology uses Apple Face ID and is accessible via Safari browser on iPhone 10 or newer and iPad Pro with Face ID.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Ogi Eyewear competitors and assessment
Company assessmentDirect peers
- Marchon Eyewear: One of the largest global eyewear manufacturers and distributors, selling licensed and proprietary brands (Nike, Calvin Klein, Lacoste) to independent optical shops and chains through a B2B wholesale model that closely mirrors OGI's distribution approach.
- Safilo Group: Italian eyewear manufacturer and wholesaler operating a multi-brand portfolio (Carrera, Hugo Boss, Polaroid) distributed through independent optical retailers worldwide, directly comparable to OGI's eight-brand B2B distribution model.
- Marcolin: Italian eyewear manufacturer producing and distributing multiple proprietary and licensed brands (Tom Ford, Guess, Ermenegildo Zegna) to independent optical retailers under a B2B wholesale model very similar to OGI's.
- Bollé Brands: Multi-brand eyewear group (Bollé, Cébé, Serengeti) distributing through independent optical and sporting goods retailers, with a comparable multi-brand portfolio strategy to OGI.
- Maui Jim: Premium polarized eyewear brand distributed primarily through independent optical retailers and optometry practices in North America, replicating OGI's B2B channel focus and premium positioning.
- Silhouette Eyewear: Austrian premium eyewear manufacturer known for Titan Minimal Art frames, selling through independent optical retailers globally with a B2B wholesale model and similar craftsmanship-led positioning.
- L'Amy America: Eyewear distributor offering brands such as Champion, Nicole Miller, and Sperry to independent optical retailers in North America, paralleling OGI's multi-brand B2B distribution model.
- Kenmark Eyewear: US-based eyewear company producing and distributing proprietary and licensed brands (Original Penguin, Jones New York, Vera Wang) to independent optical retailers, closely matching OGI's mid-market channel and product portfolio approach.
- De Rigo: Italian eyewear group owning brands such as Police and Sting, distributing through independent optical retailers globally via a B2B wholesale model that parallels OGI's structure.
Broad incumbents
- EssilorLuxottica: World's largest eyewear company combining retail (LensCrafters, Sunglass Hut, Pearle Vision) with a vast wholesale brand portfolio (Ray-Ban, Oakley, Prada). Sets the competitive benchmark for B2B eyewear distribution and dominates the independent optical channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ogi Eyewear social profiles
Digital presenceOgi Eyewear compliance and trust
Trust signalCompliance1 record
Ogi Eyewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ogi Eyewear leadership team
Management profileNumber of profiles
Profiles1 record
Ogi Eyewear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ogi Eyewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ogi Eyewear
What does Ogi Eyewear do?
OGI Eyewear distributes a portfolio of eight independent eyewear frame brands (OGI, OGI Kids, Seraphin, Seraphin Shimmer, Red Rose by OGI, Article One, SCOJO New York, SCOJO 212) to independent optical shops and optometry practices across the United States and Canada through a tiered B2B dealer partner program. Dealers access frame inventory, marketing support, and operational tools via a Pepperi-powered Buyer's Portal and may offer customers a Sayduck-powered Virtual Try-On experience with Apple Face ID. The portfolio spans adult and children's frames from classic to contemporary styles, backed by a 2-year limited manufacturer warranty (12 months for SCOJO New York).
Is Ogi Eyewear a public or private company?
Ogi Eyewear is a private company. It is classified as corporate owned and is currently operating.
When was Ogi Eyewear founded?
Ogi Eyewear was founded in 1997. It employs 11 to 50 people.
Where is Ogi Eyewear based?
Ogi Eyewear is headquartered in Minneapolis, United States, in the North America region.
How does Ogi Eyewear make money?
One revenue line is on record: eyewear Frame Sales to Dealers.
Who are Ogi Eyewear's main competitors?
Direct peers on record are Marchon Eyewear, Safilo Group, Marcolin, Bollé Brands, Maui Jim, Silhouette Eyewear, L'Amy America, Kenmark Eyewear and De Rigo. EssilorLuxottica is listed as a broad incumbent.
Does Ogi Eyewear have an API?
No public API is recorded for Ogi Eyewear.
What industry is Ogi Eyewear in?
Ogi Eyewear's product category is Independent Eyewear Frames. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAE, Kids & Teen Eyewear. Its NAICS code is 42346 and its SIC code is 3851.