L'Amy America

What L'Amy America does

L'Amy America is a Norwalk, Connecticut-based eyewear company that operates as a licensing and design partner for major consumer brands, designing, manufacturing, and distributing optical frames, sunglasses, and—newly—performance goggles under both licensed and proprietary brand names. The firm's brand portfolio spans high-recognition licensed labels from Authentic Brands Group (Champion, and from 2026, Billabong), other licensed fashion brands (Ann Taylor, Ben Sherman, Nicole Miller, TLG, Vision's, 2BB:), and proprietary lines (C by L'Amy, Seven.five). The 2BB: collection, created in partnership with Two Blind Brothers since 2017, donates 10% of every frame sale to blindness research, providing a differentiated philanthropic hook in addition to product differentiation.

The business model is a hybrid B2B licensing + wholesale + manufacturing operation. L'Amy holds multi-year licensing rights (royalties flow back to Authentic Brands Group and other licensors) and sells exclusively through vendor-account relationships to optical retailers and eyecare professionals across the United States and Canada; ordering is gated behind an application/approval process (lamyamerica.com portal), making the company a channel-partner-driven business rather than a direct-to-consumer one. The firm also runs direct retail-distribution partnerships with chains such as Sterling Optical and Site for Sore Eyes, and pursues philanthropic and design-recognition positioning (five consecutive Eyevote Ultimate Partner Awards 2020–2024, 2024 Accessory Council Design Excellence winner).

The company is privately held, was founded in 1983, and employs 101–250 people. It is led by President Stephen Rappoport, who has run the business for over 40 years. Operationally, technology is concentrated in traditional eyewear design, manufacturing, and B2B distribution; no AI/ML, app, API, or proprietary software assets are disclosed, and the firm reports no venture or private-equity funding, M&A history, or public-ownership signals. Growth drivers going forward center on the new Billabong partnership (extending into action-sports goggles) and continued Champion license renewal.

Name

L'Amy America

Legal name

L'Amy America

Website

https://lamyamerica.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

L'Amy America is a Norwalk, CT-based B2B eyewear company that designs, manufactures, and distributes optical frames, sunglasses, and performance goggles under licensed brands (Champion, Billabong, Ann Taylor, Ben Sherman, Nicole Miller) and proprietary lines (C by L'Amy, Seven.five), selling to optical retailers and eyecare professionals across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Eyewear Manufacturing and Distribution

NAICS

Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ)

akta.pro secondary industries

Prescription Eyewear Frames (Optical) (CRAAAKAA), Sport & Performance Eyewear (CRAAAKAC)

Keywords

• Licensed eyewear manufacturing
• Optical frames distribution
• Brand licensing eyewear
• Fashion sunglasses wholesale
• B2B optical products

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eyewear Licensing and Manufacturing: L'Amy America designs, manufactures, and distributes licensed eyewear products under major brand names including Champion and Billabong. The company operates under licensing agreements with Authentic Brands Group, handling the full eyewear category including optical frames, fashion sunglasses, snow goggles, and motorsport goggles for men, women, and youth.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

L'Amy America designs, manufactures, and distributes licensed and proprietary eyewear products under major brand names including Champion and Billabong, as well as its own brands (C by L'Amy, Vision's, Seven.five). The product portfolio spans optical frames, fashion sunglasses, snow goggles, and motorsport goggles for men, women, and youth, sold exclusively through approved B2B vendor accounts to optical retailers and eyecare professionals across the United States and Canada.

Product overview

L'Amy America is an eyewear company operating as a licensing partner and distributor for multiple fashion and lifestyle brands. The company designs, manufactures, and distributes optical frames and sunglasses through a portfolio of licensed brands including Champion, Ann Taylor, Ben Sherman, Nicole Miller, and its proprietary lines C by L'Amy and Seven.Five. The company also manages specialty collections like 2BB: (supporting blindness research) and Vision's. All products are offered through a B2B catalog system requiring verified vendor accounts.

Differentiator

Problem solved

Functional benefit

Brands

• 2BB: Optical collection co-branded with Two Blind Brothers; 10% of frame sales donated to blindness research
• C by L'Amy
• Vision's
• TLG
• Seven.five
• Champion
• Ann Taylor
• Ben Sherman
• Nicole Miller

Products and services

• 2BB: Optical Collection A licensed optical collection produced in partnership with Two Blind Brothers, with 10% of every frame sale donated to blindness research organizations.
• Ann Taylor Eyewear Licensed eyewear collection for the Ann Taylor fashion brand, offering optical frames and sunglasses targeting women consumers.
• Ben Sherman Eyewear Licensed eyewear collection for the Ben Sherman menswear brand, featuring optical frames and sunglasses.
• Champion Eyewear Licensed eyewear collection for the Champion athletic brand under Authentic Brands Group, offering optical frames and sunglasses for men, women, and youth.
• Nicole Miller Eyewear Licensed eyewear collection for the Nicole Miller fashion brand, featuring optical frames and sunglasses for women.
• Seven.Five Eyewear A L'Amy America proprietary eyewear brand offering eyewear collections through the company's catalog.
• TLG Eyewear Licensed eyewear collection for the TLG brand, available through the company's catalog.
• C by L'Amy L'Amy America's proprietary eyewear brand offering optical frames and sunglasses.
• Vision's Eyewear Licensed eyewear collection for the Vision's brand, available through the company's catalog.
• Billabong Eyewear Collection Billabong-branded eyewear line including optical frames, fashion sunglasses, and performance goggles (snow and motorsport) for the U.S. and Canada markets.

Quantifiable outcome

• 10% of every frame sale from the 2BB: optical collection donated to Two Blind Brothers for blindness research

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BillabongcoreOEM/ Whitelabel/ Licensing Partner · 1 May 2026Billabong announced a licensing partnership with L'Amy America to develop and distribute a full line of Billabong-branded eyewear across the United States and Canada. The line includes optical frames, fashion sunglasses, and performance goggles (snow and motorsport options). This marks Billabong's strategic entry into the eyewear category as part of Authentic Brands Group's broader brand extension initiative. First collection expected to launch later this year.
• Authentic Brands Group (Champion)coreOEM/ Whitelabel/ Licensing Partner · 1 December 2024L'Amy America holds a multi-year extension of its Champion eyewear licensing agreement with Authentic Brands Group, continuing to design, manufacture, and distribute optical and sunglass products for men, women, and youth. The original agreement began in 2015, with specific timeline details of the extension not disclosed. Authentic Brands Group acquired Champion from HanesBrands in June 2024 for $1.2 billion.
• Two Blind BrotherscoreStrategic or Co-development Partner · 1 January 2017Starting in 2017, L'Amy America partnered with Two Blind Brothers whose mission is to donate 100% of profits to help find a cure for blindness. This spawned a licensed optical collection (2BB:) with the sole purpose to give back to the optical community. L'Amy America donates 10% of every frame sale to Two Blind Brothers, who in turn donate to the Foundation Fighting Blindness and other clinical retinal charities.
• Bosma EnterprisesminorStrategic or Co-development PartnerPartnership with Bosma Enterprises, which provides employment and training programs for people who are blind or visually impaired. Bosma operates an ISO-certified facility packaging and shipping over 50 million quality nitrile exam gloves per month from their Indianapolis-based warehouse.
• Foundation Fighting BlindnesscoreStrategic or Co-development PartnerL'Amy America's CEO Stephen Rappoport and senior team members are deeply involved with the Foundation Fighting Blindness. In 2024, Stephen Rappoport was honored by FFB for commitment to bringing awareness to their mission. Senior team members serve on committees for the annual Night for Sight Gala, the foundation's largest fundraising effort.
• Emerging VisioncoreStrategic or Co-development PartnerEmerging Vision announced a strategic partnership with L'Amy America and Two Blind Brothers to support blindness research. 10% of proceeds from specific product sales donated to organizations funding eye disease cures. Partnership aims to leverage holiday shopping to raise funds and awareness for degenerative eye diseases.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Marchon Eyewear: A global eyewear company that designs, manufactures, and distributes licensed and proprietary eyewear for major fashion, sport, and lifestyle brands. Operates the same brand-licensing-driven business model as L'Amy America, making it the closest comparable peer.
• Safilo Group: An Italian eyewear manufacturer and distributor that holds licenses for a large portfolio of designer and lifestyle brands (e.g., Carrera, Hugo Boss, Jimmy Choo). Directly comparable to L'Amy America in its licensing-plus-distribution approach to branded eyewear.
• Kenmark Group: U.S.-based eyewear company that designs and distributes licensed and proprietary eyewear brands (e.g., Jones New York, Lucky Brand) through optical channels. Closely mirrors L'Amy America's B2B optical distribution of licensed fashion brands.
• ClearVision Optical: Family-owned U.S. eyewear company that designs and distributes licensed and proprietary optical frames and sunglasses to independent optical retailers. Highly comparable mid-size peer to L'Amy America in market positioning and channel focus.
• Viva International: Eyewear company with both licensed and proprietary eyewear brands sold through optical retailers. Comparable mid-market peer in the licensed-brand eyewear distribution model.
• De Rigo: Italian eyewear group that designs, produces, and distributes licensed eyewear for major fashion brands (e.g., Police, Sting, Lozza). Comparable as a brand-license-driven eyewear manufacturer-distributor.
• Mondottica: Eyewear company that designs and distributes licensed and proprietary eyewear (e.g., Benetton, Hackett, Ted Baker). Comparable mid-size peer in the licensed-brand optical eyewear distribution model.

Broad incumbents

• EssilorLuxottica: The largest vertically integrated eyewear company in the world, controlling Ray-Ban, Oakley, and many licensed designer brands. Operates the same eyewear licensing and distribution space but at vastly greater scale, with in-house retail and lens manufacturing.
• Marcolin: Italian eyewear company that designs, manufactures, and distributes licensed eyewear for major brands (Tom Ford, Ermenegildo Zegna, Diesel). Comparable in licensed-brand eyewear manufacturing but operates at a larger, more international scale than L'Amy America.

Others

• Hilco Vision: Distributor and supplier of eyewear products, accessories, and optical supplies to the vision care industry. Adjacent peer operating in eyewear distribution channels, supplying products and services that intersect with L'Amy America's optical retail customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Amy America