Domaine Serene
Domaine Serene is a privately-held, family-owned premium winery producing ultra-premium Pinot Noir and Chardonnay from Oregon's Dundee Hills and French Burgundy estates, selling direct-to-consumer through wine clubs, tasting lounges, e-commerce, and corporate gifting programs.
- Company typePrivate
- Founded1990
- HeadquartersDayton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Domaine Serene does
Domaine Serene is a privately-held, family-owned premium winery founded in 1990 by Ken Evenstad, headquartered at The Clubhouse in Dundee Hills, Dayton, Oregon. The company produces and markets ultra-premium Pinot Noir and Chardonnay from estate vineyards in Oregon's Willamette Valley, complemented by French Burgundy wines produced under wholly-owned sub-brands Château de la Créé (Côte de Beaune, including Santenay), Maison Evenstad, Domaine Evenstad (Côte de Nuits, including Clos de Vougeot Grand Cru), and value-tier Chevalier de la Créé. The portfolio spans Trophy Case top-tier wines, Evenstad Reserve single-vineyard expressions, vineyard-specific releases (Aspect, Monogram, Grace, Mark Bradford, Gold Eagle, Triple Crown, Clos de Lune), sparkling wines, rosé, white Pinot Noir (Coeur Blanc), a Syrah–Pinot Noir blend (Grand Cheval), and a recently launched Brandy line, with aged library wines sold through the Collector's Corner channel.
The business operates a vertically integrated direct-to-consumer model centered on e-commerce, two Wine Lounges (Portland and Lake Oswego), The Clubhouse tasting venue in Dundee Hills, and a Wine Club subscription program offering exclusive allocations to members. Pricing is tiered from entry-level Open Access wines (~$50–$70/750ml) through Evenstad Reserve and single-vineyard SKUs ($100–$200+) up to trophy and library wines sold through Collector's Corner. Adjacent revenue streams include corporate/Personalized Gifting with multi-address fulfillment, Business Memberships for enterprise clients, private and corporate events at owned venues, and virtual wine tastings. The company has earned 23 medals at the 2026 Decanter World Wine Awards including 2 Best in Show, and previously earned Wine Spectator #1 Pinot Noir (2013 vintage) and 97–99 point critic scores on flagship releases, supporting premium pricing power and allocation-driven scarcity marketing.
Domaine Serene firmographics
Firmographics- Name
- Domaine Serene
- Legal name
- Domaine Serene
- Website
- https://domaineserene.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Domaine Serene is a privately-held, family-owned premium winery producing ultra-premium Pinot Noir and Chardonnay from Oregon's Dundee Hills and French Burgundy estates, selling direct-to-consumer through wine clubs, tasting lounges, e-commerce, and corporate gifting programs.
- Ownership category
- akta.pro rank
Domaine Serene industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Domaine Serene is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Domaine Serene business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Domaine Serene generates revenue through direct-to-consumer wine sales via their e-commerce website, wine club memberships, and at physical tasting locations including The Clubhouse and wine lounges in Portland and Lake Oswego.
- Wine Club Memberships: Recurring revenue through wine club memberships offering exclusive access to limited wines, discounted purchases, and rewards program benefits.
- Corporate/Business Gifting: B2B revenue from personalized gifting programs targeting corporate clients for appreciation, recognition, and event gifting purposes.
- Events and Hospitality: Revenue from private events, corporate events, and tasting experiences at The Clubhouse and wine lounges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Open Access wines available to all customers |
| Unit Pricing | Pay-as-you-go | Evenstad Reserve and premium single-vineyard wines |
| Unit Pricing | Pay-as-you-go | Collector's Corner rare and aged wines |
| Subscription | Annual | Wine Club Membership |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Domaine Serene product offering
Product offeringCore offering
Domaine Serene is a private Oregon winery that produces premium estate-grown Pinot Noir, Chardonnay, sparkling wines, rosé, and blended wines from vineyards in the Dundee Hills of the Willamette Valley. It also markets French Burgundy wines through wholly-owned sub-brands (Château de la Crée, Maison Evenstad, and Domaine Evenstad). The company sells primarily direct-to-consumer via its e-commerce site, wine club subscriptions, and on-site tasting venues (The Clubhouse and Wine Lounges), with an additional corporate gifting and business membership program.
Product overview
Domaine Serene is America's Most Awarded Winery, operating a multi-portfolio wine business centered on premium Pinot Noir and Chardonnay. The core offering consists of Oregon wines from estate vineyards in the Dundee Hills and Willamette Valley (including Aspect, Evenstad Reserve, Monogram, and single-vineyard wines), complemented by French Burgundy wines through three sub-brands: Château de la Crée (Côte de Beaune), Maison Evenstad (Côte de Nuits and Côte de Beaune), and Domaine Evenstad (Clos de Vougeot Grand Cru holdings). Additional offerings include sparkling wines, rosé, white Pinot Noir, and Syrah blends. The business extends beyond wine production to hospitality through Wine Lounges in Lake Oswego and Portland, The Clubhouse in Dundee Hills, wine club memberships, personalized corporate gifting, and business membership programs. The portfolio spans from Trophy Case top-tier wines to Open Access selections, with a Collector's Corner for aged library wines.
Differentiator
Problem solved
Functional benefit
Brands
- Château de la Crée: Burgundy wine brand producing Premier Cru and Village wines from their Santenay estate in Côte de Beaune.
- Maison Evenstad
- Domaine Evenstad
- Chevalier de la Crée
Products and services
- Pinot Noir Collection Premium Pinot Noir wines sourced from Oregon's Dundee Hills and Willamette Valley vineyards, including single-vineyard and reserve expressions. Targeted at wine enthusiasts, collectors, and corporate gifting clients.
- Chardonnay Collection White wines from Oregon including vineyard-specific Chardonnays from Triple Crown, Clos de Lune, Côte Sud, Etoile, and Clos du Soleil vineyards, plus Aspect and Récolte Grand Cru expressions. For wine enthusiasts and collectors.
- Sparkling Wine Traditional method sparkling wines including Evenstad Reserve Brut and Brut Rosé, Récolte Grand Cru Blanc de Blancs, and Fleur de Vie Demi-Sec, produced in the Dundee Hills using traditional Champagne methods.
- Rosé Multi-vintage 'r' Rosé wines, light and elegant with strawberry and red berry characteristics.
- White Pinot Noir (Coeur Blanc) Unique white expression of Pinot Noir grapes, producing light and refreshing wines distinct from traditional white wines.
- Grand Cheval (Syrah & Pinot Noir Blend) Proprietary blend combining Syrah and Pinot Noir, offering a bold and distinctive wine expression.
- Château de la Crée French Burgundy wines from the Côte de Beaune, featuring premier cru and village-level Pinot Noir and Chardonnay from Santenay, Maranges, Volnay, Pommard, Chassagne-Montrachet, Puligny-Montrachet, and Meursault.
- Maison Evenstad Premium French Burgundy wines from the Côte de Nuits and Côte de Beaune, including grand cru and premier cru selections from Gevrey-Chambertin, Chambolle-Musigny, Nuits-Saint-Georges, Beaune, Volnay, Corton, Aloxe-Corton, and Pommard.
- Domaine Evenstad Estate-grown Burgundy wines from the historic Domaine Evenstad holdings in the Côte de Nuits, including Clos de Vougeot Grand Cru and premier cru vineyard selections.
- Wine Club Memberships Exclusive wine club memberships (Domaine Serene and French Wine Memberships) offering access to limited-production wines, vertical collections, allocation programs, and member-exclusive releases across both Oregon and French portfolios. Recurring annual subscription model.
- Domaine Serene Wine Lounges Hospitality venues in Lake Oswego and Portland offering tastings of the full portfolio alongside crafted cuisine, providing immersive wine experiences for consumers and private event guests.
- The Clubhouse at Domaine Serene Tasting room and event venue in Dundee Hills offering traditional tastings, private sommelier-led flights, and access to estate vineyards for individual visitors and private event clients.
- Personalized Gifting Corporate and personal wine gifting services with custom messaging, branded inserts, multi-address fulfillment, and curated wine selections for business occasions.
- Business Membership Team membership program sharing exclusive wine club benefits with employees, featuring professional event hosting and corporate gifting capabilities for businesses.
- Collector's Corner Curated retail selection of rare and aged library wines from limited vintages dating back to 2010, carefully stored and presented as collector's treasures for wine cellar enthusiasts.
Quantifiable outcome
- 23 medals at 2026 Decanter World Wine Awards from nearly 17,000 entries
- +3 more outcomes
Companies that use Domaine Serene
Customer profileSegments3 records
Ideal customer profiles3 records
Domaine Serene technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Domaine Serene partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Jackson Family WinescoreCo-panelists with Domaine Serene at the Wine Market Council 2026 Wine Innovation Panel, discussing strategies and technologies for boosting wine sales, consumer engagement, and digital marketing.
- Whiny BabyminorCo-panelists at the Wine Market Council 2026 Wine Innovation Panel discussing wine innovation strategies alongside Domaine Serene.
- Amici CellarsminorCo-panelists at the Wine Market Council 2026 Wine Innovation Panel discussing wine innovation strategies alongside Domaine Serene.
- Wine Market CouncilcoreDomaine Serene was selected as a featured panelist at the Wine Market Council 2026 Research Conference in Napa, California. Executive participation in the 'Wine Innovation Panel' discussing innovations in wine marketing, direct-to-consumer strategies, and digital engagement alongside industry leaders Jackson Family Wines, Whiny Baby, and Amici Cellars.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Domaine Serene competitors and assessment
Company assessmentDirect peers
- Domaine Drouhin Oregon: The most direct structural comparable: a producer of premium Pinot Noir and Chardonnay from Oregon's Dundee Hills, owned by a long-established Burgundy house (Maison Joseph Drouhin). Mirrors Domaine Serene's Oregon + Burgundy dual-estate model, varietal focus, and premium DTC positioning.
- Beaux Frères: Boutique Oregon Pinot Noir producer based in Ribbon Ridge (Willamette Valley) with a strong cult following and high critical acclaim. Closely comparable in scale (small, family-driven), varietal focus (Pinot Noir), and premium pricing tier.
- Archery Summit: Premium Oregon Pinot Noir estate in the Dundee Hills (same AVA as Domaine Serene), now owned by Treasury Wine Estates. Directly comparable on terroir, varietal, and premium pricing, though backed by a much larger corporate parent.
- Penner-Ash Wine Cellars: Premium Willamette Valley Pinot Noir and Chardonnay producer with strong DTC distribution and hospitality focus (tasting room in Newberg). Similar scale, varietal mix, and DTC-centric GTM to Domaine Serene.
- Evening Land Vineyards: Producer of premium Pinot Noir and Chardonnay with vineyard holdings in both Oregon's Willamette Valley (Seven Springs Vineyard) and Burgundy (Domaine de la Commaraine). Highly comparable Oregon + Burgundy dual-estate model.
- Eyrie Vineyards: Pioneering Dundee Hills Pinot Noir producer founded by David Lett, considered the original American Pinot Noir. Comparable Oregon heritage, single-region focus, and family ownership profile, with long aging-track-record library wines like Domaine Serene's Collector's Corner.
Broad incumbents
- Jackson Family Wines: Large family-owned premium wine conglomerate with significant Willamette Valley holdings (including Penner-Ash, WillaKenzie, La Crema Oregon). Direct co-panelist with Domaine Serene at the Wine Market Council 2026. Comparable premium DTC focus but at much greater scale and capital base.
- Duckhorn Vineyards: Public premium wine producer (NYSE: NAPA) with a strong DTC and wine club model across multiple varietals and brands. Comparable DTC-first, wine-club-driven GTM and premium positioning, though focused on Napa Cabernet rather than Oregon Pinot Noir.
Emerging players
- Antica Terra: Small ultra-premium cult Oregon Pinot Noir producer in the Eola-Amity Hills, known for limited-production wines with cult collector status. Comparable scarcity-driven, allocation-based go-to-market and Trophy Case-style pricing.
- Lingua Franca: Premium Eola-Amity Hills (Willamette Valley) Pinot Noir and Chardonnay producer with strong hospitality program and wine club. Comparable DTC emphasis, hospitality venue model, and small-batch premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Domaine Serene social profiles
Digital presenceDomaine Serene financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domaine Serene leadership team
Management profileNumber of profiles
Profiles2 records
Domaine Serene subsidiaries and ownership
Company hierarchySubsidiaries4 records
Domaine Serene funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domaine Serene M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domaine Serene
What does Domaine Serene do?
Domaine Serene is a private Oregon winery that produces premium estate-grown Pinot Noir, Chardonnay, sparkling wines, rosé, and blended wines from vineyards in the Dundee Hills of the Willamette Valley. It also markets French Burgundy wines through wholly-owned sub-brands (Château de la Crée, Maison Evenstad, and Domaine Evenstad). The company sells primarily direct-to-consumer via its e-commerce site, wine club subscriptions, and on-site tasting venues (The Clubhouse and Wine Lounges), with an additional corporate gifting and business membership program.
Is Domaine Serene a public or private company?
Domaine Serene is a private company. It is classified as family owned and is currently operating.
When was Domaine Serene founded?
Domaine Serene was founded in 1990. It employs 51 to 100 people.
Where is Domaine Serene based?
Domaine Serene is headquartered in Dayton, United States, in the North America region.
How does Domaine Serene make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, corporate/Business Gifting and events and Hospitality.
Who are Domaine Serene's main competitors?
Direct peers on record are Domaine Drouhin Oregon, Beaux Frères, Archery Summit, Penner-Ash Wine Cellars, Evening Land Vineyards and Eyrie Vineyards. Broad incumbents are Jackson Family Wines and Duckhorn Vineyards. Emerging players are Antica Terra and Lingua Franca.
Does Domaine Serene have an API?
No public API is recorded for Domaine Serene.
What industry is Domaine Serene in?
Domaine Serene's product category is Premium Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 4453.