Archery Summit
Archery Summit is an Oregon estate winery in the Dundee Hills AVA producing vineyard-designate Pinot Noir and Chardonnay from five estate vineyards. It sells direct-to-consumer via e-commerce, a three-tier wine club, on-site tastings, premium events, and a corporate gifting program under Crimson Wine Group.
- Company typePrivate
- Founded1993
- HeadquartersDayton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Archery Summit does
Archery Summit is an estate winery founded in 1993 by Gary Andrus in the Dundee Hills AVA of Oregon's Willamette Valley, now operating as a brand under Crimson Wine Group, Ltd. The winery produces terroir-driven Pinot Noir and Chardonnay from five estate vineyards (Summit, Arcus, Red Hills, Renegade Ridge, Archer's Edge) rooted in volcanic Jory soils, using whole-cluster fermentation, French oak aging, and a gravity-flow production facility with underground barrel caves. The portfolio spans single-vineyard and appellation Pinot Noirs ($50-$150), estate Chardonnays ($65-$90), and an accessible Vireton sub-brand ($24-$35), supported by critical acclaim including 93-94 point scores from Wine Advocate, Wine Spectator, Jeb Dunnuck, and The Tasting Panel.
The business model is direct-to-consumer-led, generating revenue across five streams: e-commerce wine sales shipped to most U.S. states, the three-tier A-List wine club with quarterly recurring shipments ($255-$1,152 per shipment), on-site tasting experiences priced $50-$125, premium ticketed events ($295-$395 per person), and a dedicated corporate gifting program with volume pricing for orders of 10+. Customer segments include discerning wine enthusiasts and collectors (primary), A-List wine club members (primary, recurring), corporate and B2B clients (secondary), and restaurants/hospitality partners (secondary). The Supporting Restaurants program and a Corkage Credit initiative extend brand presence into on-premise channels.
Marketing is centered on owned DTC channels (website, email, wine club), experiential events, and earned wine media coverage, amplified by reciprocal A-List member privileges across six Crimson Wine Group sister wineries in Oregon, California, and Washington. Distribution combines the estate tasting room (Dayton, OR), national direct shipping, restaurant partnerships, and corporate gifting. The company employs 11-50 people, is privately held, and shows no disclosed funding rounds, M&A activity, or AI/ML initiatives.
Archery Summit firmographics
Firmographics- Name
- Archery Summit
- Legal name
- Crimson Wine Group, Ltd.
- Website
- https://archerysummit.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Archery Summit is an Oregon estate winery in the Dundee Hills AVA producing vineyard-designate Pinot Noir and Chardonnay from five estate vineyards. It sells direct-to-consumer via e-commerce, a three-tier wine club, on-site tastings, premium events, and a corporate gifting program under Crimson Wine Group.
- Ownership category
- akta.pro rank
Archery Summit industry classification
Industry- Product category
- Premium Estate Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (THAFAEAF)
Keywords
Where Archery Summit is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Archery Summit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales (E-commerce): Wines are sold directly to consumers through the Archery Summit website shop, with shipping to most U.S. states. Wine prices range from $24 (Vireton Pinot Gris) to $150 (Summit Vineyard Pinot Noir). Ground shipping is included on collections to most states.
- A-List Wine Club Membership: Three wine club tiers (Ambassadors, Estate, Summit) with quarterly shipments of 3, 6, or 12 bottles respectively. Members receive complimentary tastings, cave tour access, discounts on wine purchases (15-20%), flat-rate shipping, and access to limited-production releases and exclusive events. Average shipment costs range from $255-$383 (Ambassadors) to $960-$1,152 (Summit).
- On-Site Tasting Experiences: Fee-based tasting experiences offered at the estate: Arrow Flight ($50/person), Cave Apex ($80/person with optional Precision Pairing +$20), Single Vineyard Pinot Noir Flight ($75/person), Legacy Cave Tour & Tasting ($125/person). Golden Hour (Thursdays) and Sunday Encore offer casual wine-by-the-glass service.
- Ticketed Winery Events: Premium ticketed events including Mastery in the Details – Craft to Cuisine ($395/person) and Epicurean Experience: Harvest Dinner ($295/seat). These events include wine pairings, meals, and experiential activities, driving additional wine sales and club signups.
- Corporate Gifting: Dedicated corporate gifting program with a concierge service. Offers two-bottle and multi-bottle collections, annual wine club memberships, and customization options. Club savings (20%) apply to corporate gift orders. Special pricing and flat-rate ground shipping available for orders of 10+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Arrow Flight Tasting |
| Transaction based/ take rate | Pay-as-you-go | Cave Apex Experience |
| Transaction based/ take rate | Pay-as-you-go | Single Vineyard Pinot Noir Flight |
| Transaction based/ take rate | Pay-as-you-go | Legacy Cave Tour & Tasting |
| Transaction based/ take rate | Pay-as-you-go | Golden Hour (Summer Thursday Event) |
| Transaction based/ take rate | Pay-as-you-go | Sunday Encore |
| Transaction based/ take rate | Pay-as-you-go | Mastery in the Details – Craft to Cuisine Event |
| Transaction based/ take rate | Pay-as-you-go | Epicurean Experience: Harvest Dinner |
| Transaction based/ take rate | Pay-as-you-go | Fall Release Open House Weekend |
| Subscription | Annual | A-List Ambassadors Wine Club Tier |
| Subscription | Annual | A-List Estate Wine Club Tier |
| Subscription | Annual | A-List Summit Wine Club Tier |
| Unit Pricing | Pay-as-you-go | Vireton Pinot Gris (Entry-Level Wine) |
| Unit Pricing | Pay-as-you-go | Vireton Pinot Noir |
| Unit Pricing | Pay-as-you-go | Willamette Valley Pinot Noir |
| Unit Pricing | Pay-as-you-go | Premium Estate Pinot Noirs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Archery Summit product offering
Product offeringCore offering
Archery Summit is an Oregon estate winery that produces and sells vineyard-designate Pinot Noir and Chardonnay wines from five estate vineyards in the Dundee Hills AVA of the Willamette Valley. The company also offers an A-List wine club subscription with quarterly shipments, on-site tasting experiences (Arrow Flight, Cave Apex, Legacy Cave Tour), corporate gifting programs, and private event hosting. Its wines are sold direct-to-consumer via its website and tasting room, complemented by restaurant placements.
Product overview
Archery Summit is an award-winning Oregon winery specializing in estate-driven Pinot Noir and Chardonnay from the Dundee Hills AVA. The product portfolio centers on single-vineyard and appellation wines including Summit Vineyard, Arcus Vineyard, Red Hills Vineyard, Renegade Ridge, Archer's Edge, Archer's Paradox, and Archer's Crest Pinot Noirs, complemented by estate and regional Chardonnays. A secondary sub-brand, Vireton, offers accessible everyday luxury expressions of Pinot Noir and Pinot Gris. The winery also provides wine club membership (A-List), curated tasting experiences (Arrow Flight, Cave Apex, Legacy Cave Tour), private event hosting, and corporate gifting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Summit Vineyard Pinot Noir
Quantifiable outcome
- 94 points, Wine Advocate for the 2022 Arcus Vineyard Pinot Noir
- +5 more outcomes
Companies that use Archery Summit
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Archery Summit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Archery Summit partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Crimson Wine GroupcoreArchery Summit is owned and operated by Crimson Wine Group Ltd., a portfolio company that owns and manages multiple premium wineries across the United States, including Pine Ridge Vineyards (Napa Valley), Seghesio Family Vineyards (Healdsburg), Seven Hills Winery (Walla Walla), Chamisal Vineyards (San Luis Obispo), Raeburn Winery, and Malene Wines (San Luis Obispo). Archery Summit benefits from shared marketing infrastructure, distribution capabilities, cross-brand wine club reciprocity, and corporate gifting services.
- Pine Ridge Vineyards (Crimson Wine Group)minorAs a sister winery within the Crimson Wine Group portfolio, Pine Ridge Vineyards participates in reciprocal wine club privileges and cross-promotional events with Archery Summit. A-List members receive complimentary tastings and access to member events at Pine Ridge.
- Seghesio Family Vineyards (Crimson Wine Group)minorA-List wine club members of Archery Summit enjoy reciprocal privileges at Seghesio Family Vineyards, including complimentary tastings and access to exclusive events at the Healdsburg, CA property.
- Seven Hills Winery (Crimson Wine Group)minorA-List members receive reciprocal winery privileges at Seven Hills Winery in Walla Walla, WA, including complimentary tastings and event invitations.
- Chamisal Vineyards (Crimson Wine Group)minorA-List members receive reciprocal winery privileges at Chamisal Vineyards in San Luis Obispo, CA, including complimentary tastings and access to exclusive events.
- Cristom Vineyards (Eola-Amity Hills)minorArchery Summit sources Pinot Noir fruit from Cristom Vineyards' Eileen Vineyard and Louise Vineyard in the Eola-Amity Hills AVA. These vineyard-designate wines (Eileen Vineyard Pinot Noir, Louise Vineyard Pinot Noir) are produced from Cristom-grown fruit, demonstrating a sourcing partnership for supplementary estate wines.
- All Around Hat Co.minorAll Around Hat Co. collaborates with Archery Summit for the 'Mastery in the Details – Craft to Cuisine' event, where guests design and personalize custom felt Archery Summit hats as part of the experience. This is a co-branded experiential event partnership.
- Malene Wines (Crimson Wine Group)minorA-List wine club members receive reciprocal privileges at Malene Wines in San Luis Obispo, CA, as part of the Crimson Wine Group cross-brand membership program.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Archery Summit competitors and assessment
Company assessmentDirect peers
- Domaine Drouhin Oregon: Burgundy-owner's estate winery in the Dundee Hills AVA producing terroir-driven Pinot Noir and Chardonnay from estate vineyards. Directly comparable to Archery Summit on AVA, varietal focus, estate-driven model, and premium price positioning.
- Domaine Serene: Dundee Hills and Eola-Amity Hills estate winery focused on single-vineyard Pinot Noir and Chardonnay with comparable five-tier wine club, on-site tasting experiences, and Burgundy-comparable branding.
- Beaux Frères: Iconic Willamette Valley Pinot Noir producer with estate vineyards in the Ribbon Ridge AVA; comparable single-vineyard, estate-designate model and critically acclaimed premium positioning.
- Eyrie Vineyards: Pioneering Dundee Hills winery (first post-Prohibition Pinot Noir plantings) known for terroir-driven Pinot Noir; comparable heritage (founded 1965), AVA, and estate-driven ethos to Archery Summit.
- Cristom Vineyards: Eola-Amity Hills estate Pinot Noir producer and source of Archery Summit's Eileen and Louise Vineyard wines. Directly comparable on Willamette Valley estate Pinot Noir positioning and wine club model.
- Sokol Blosser Winery: Dundee Hills pioneer with estate vineyards producing organic and biodynamic Pinot Noir and Chardonnay; comparable estate model, DTC emphasis, tasting room, and wine club structure.
- Penner-Ash Wine Cellars: Willamette Valley estate winery producing single-vineyard Pinot Noir and Chardonnay with comparable hospitality-driven, DTC-first business model and tasting room experience.
- Adelsheim Vineyard: Chehalem Mountains estate winery producing estate-designate Pinot Noir, Chardonnay, and Riesling; comparable Willamette Valley estate, DTC, and tasting room model.
- Stoller Family Estate: Dundee Hills estate winery with sustainability-focused vineyard practices, hospitality center, and DTC/wine club model; comparable on AVA, hospitality investment, and DTC economics.
Broad incumbents
- Pine Ridge Vineyards: Sister winery under Crimson Wine Group (Napa Valley Cabernet-focused); comparable premium DTC model, wine club, and corporate gifting infrastructure, but operates in a different varietal and AVA category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Archery Summit social profiles
Digital presenceArchery Summit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Archery Summit leadership team
Management profileNumber of profiles
Profiles4 records
Archery Summit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Archery Summit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Archery Summit
What does Archery Summit do?
Archery Summit is an Oregon estate winery that produces and sells vineyard-designate Pinot Noir and Chardonnay wines from five estate vineyards in the Dundee Hills AVA of the Willamette Valley. The company also offers an A-List wine club subscription with quarterly shipments, on-site tasting experiences (Arrow Flight, Cave Apex, Legacy Cave Tour), corporate gifting programs, and private event hosting. Its wines are sold direct-to-consumer via its website and tasting room, complemented by restaurant placements.
Is Archery Summit a public or private company?
Archery Summit is a private company. It is classified as corporate owned and is currently operating.
When was Archery Summit founded?
Archery Summit was founded in 1993. It employs 11 to 50 people.
Where is Archery Summit based?
Archery Summit is headquartered in Dayton, United States, in the North America region.
How does Archery Summit make money?
Five revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are A-List Wine Club Membership, on-Site Tasting Experiences, ticketed Winery Events and corporate Gifting.
Who are Archery Summit's main competitors?
Direct peers on record are Domaine Drouhin Oregon, Domaine Serene, Beaux Frères, Eyrie Vineyards, Cristom Vineyards, Sokol Blosser Winery, Penner-Ash Wine Cellars, Adelsheim Vineyard and Stoller Family Estate. Pine Ridge Vineyards is listed as a broad incumbent.
Does Archery Summit have an API?
No public API is recorded for Archery Summit.
What industry is Archery Summit in?
Archery Summit's product category is Premium Estate Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 5180.