ATB Ventures
ATB Ventures is the innovation arm of ATB Financial, building Oliu, a blockchain-based, W3C- and DIACC-certified digital identity platform (with Proof wallet, Oliu Studio, and an SME solution) sold to Canadian financial institutions, federal and provincial governments, SMEs, and crypto/fintech platforms via subscription and pay-as-you-go pricing.
- Company typePrivate
- Founded2020
- HeadquartersCalgary, Canada
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What ATB Ventures does
ATB Ventures is the research and innovation arm of ATB Financial, an Alberta-based financial institution with $60.2 billion in assets, 5,000+ team members, and more than 800,000 clients. Founded in 2020 and headquartered in Calgary, the company builds digital identity and authentication technology for the Canadian market, with its primary product being Oliu, a blockchain-based digital trust platform built on W3C Verifiable Credential standards, Hyperledger Indy and Hyperledger Aries, and the Pan-Canadian Trust Framework. The product suite includes Oliu Studio for issuer and verifier workflow configuration, the Proof mobile credential wallet for end users, and a Passwordless Authentication feature, with a dedicated pay-as-you-go Oliu SME Solution targeted at small and medium enterprises. In March 2024, Oliu became the first Canadian organization to achieve DIACC PCTF Privacy certification.
The company monetizes through subscription-based cloud access to the Oliu platform, including a pay-as-you-go tier for SMEs and enterprise licensing for larger deployments, with go-to-market executed via direct enterprise sales to financial institutions and government agencies, channel partnerships (notably thirdstream, which reaches nearly 50 Canadian FIs), and API-based integration. Customer segments include Canadian financial institutions (account opening, KYC), federal and provincial governments (Government of Canada National Digital Trust Service POC, Government of Alberta Alberta.ca Account integration), SMEs needing low-cost KYC tooling, and cryptocurrency/fintech platforms such as PayTrie. Strategic data and integration partners include Flinks (bank connectivity) and Alberta.ca Account (government digital identity), and the company maintains a strategic investment in Radical Ventures as an external AI ecosystem bet. The broader subsidiary portfolio (Oliu, Proof, ATB Turing Box, Humans of 2030+) signals a corporate venture unit model rather than a single-product startup.
ATB Ventures firmographics
Firmographics- Name
- ATB Ventures
- Legal name
- ATB Ventures
- Website
- https://atbventures.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ATB Ventures is the innovation arm of ATB Financial, building Oliu, a blockchain-based, W3C- and DIACC-certified digital identity platform (with Proof wallet, Oliu Studio, and an SME solution) sold to Canadian financial institutions, federal and provincial governments, SMEs, and crypto/fintech platforms via subscription and pay-as-you-go pricing.
- Ownership category
- akta.pro rank
ATB Ventures industry classification
Industry- Product category
- Digital Identity Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Decentralized Identity & Verifiable Credentials for Finance (DID/KYC Reuse) (FSAGAMAE)
- akta.pro secondary industries
- Verifiable Credentials & Attestations (VC issuance/verification, credential registries) (FSAPACAH), AML/KYC, KYB & Identity Verification (VASP/Travel Rule) (FSAPAJAC), Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL)
Keywords
Where ATB Ventures is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ATB Ventures business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Oliu Platform Subscription: Cloud-based subscription service with pay-as-you-go pricing model for SMEs. Leverages intuitive low-code methods and flexible APIs with no upfront investment required.
- Enterprise Platform Licensing: Enterprise software platform licensing for organizations deploying digital identity solutions at scale
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | SME Pay-as-you-go subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ATB Ventures product offering
Product offeringCore offering
ATB Ventures builds and operates the Oliu blockchain-based digital identity platform, which enables businesses and governments to issue, manage, and verify digital credentials built on W3C Verifiable Credential standards and the Pan-Canadian Trust Framework. Its product suite includes the Oliu enterprise platform, the Proof consumer mobile digital credential wallet, and the Oliu SME Solution, a pay-as-you-go cloud subscription offering KYC and identity verification capabilities to small and medium enterprises.
Product overview
ATB Ventures operates as the research and innovation arm of ATB Financial, focusing on digital identity solutions. The company's core product portfolio centers on the Oliu platform—a blockchain-based digital trust platform for issuing, managing, and verifying digital credentials, built on W3C open standards and leveraging the Pan-Canadian Trust Framework (PCTF) for interoperability. The platform suite includes Proof (a mobile digital credential wallet for consumers to store and manage verifiable credentials), Oliu Studio (an organization management component), and the SME Solution (a pay-as-you-go offering for small and medium enterprises). Key capabilities include passwordless authentication, layered identity verification, and KYC compliance optimization. Oliu became the first Canadian organization to achieve DIACC PCTF certification in March 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Oliu: Blockchain-identity management solution that makes it easy for businesses to issue, manage and verify digital credentials. Built on open W3C standards, leveraging identity frameworks such as the Pan-Canadian Trust Framework (PCTF) and National Trust and Identity Fundamentals.
- Proof
- Humans of 2030+
Products and services
- Oliu Enterprise Digital Identity Platform Blockchain-based digital trust platform that enables businesses and governments to issue, manage, and verify digital credentials. Built on open W3C Verifiable Credential standards and the Pan-Canadian Trust Framework, offering real-time layered identity verification, decentralized architecture with no single point of attack, and passwordless authentication. The first Canadian organization to achieve DIACC PCTF Privacy certification (March 2024).
- Proof Digital Credential Wallet Mobile digital credential wallet that uses advanced encryption to enable consumers to store, manage, and share verifiable credentials in one place. Companion product to the Oliu platform, enabling passwordless authentication by allowing users to authenticate with digital identity credentials stored on their device.
- Oliu SME Solution Ready-to-deploy pay-as-you-go cloud-based subscription service tailored for small and medium enterprises, providing identity verification and KYC compliance capabilities through low-code methods and flexible APIs without intensive resources or upfront investment.
- Humans of 2030+ Design framework and foresight tool that allows organizations and individuals to build scenarios of the future. Combines human-centric design strategies with foresight methodologies to help adapt to long-term change.
- Radical Ventures Strategic Investment Corporate venture investment into Radical Ventures' US$325 million AI-focused fund alongside CPPIB and PSP Investments, providing ATB Ventures access to emerging AI and machine learning portfolio companies.
Quantifiable outcome
- Eliminates traditional hassles of lengthy verification processes and reduces user drop-off rates
- +2 more outcomes
Companies that use ATB Ventures
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
ATB Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
ATB Ventures partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- ThirdstreamcoreStrategic partnership where thirdstream offers Oliu digital ID verification services to their extensive network of financial service providers across Canada. Thirdstream serves nearly 50 financial institution clients with digital account opening solutions including identity verification, account funding, consumer acquisition, business onboarding, and retail lending. The integration enables thirdstream clients to offer customers identity verification via Alberta.ca accounts.
- Government of AlbertacoreCollaboration expanding Oliu identity verification capabilities for Albertans with Alberta.ca Accounts. Organizations using Oliu can onboard Alberta-based customers who have verified Alberta.ca Accounts, enabling fast, efficient, and secure verification. Over 3.5 million active accounts, 2.1 million verified accounts exist on the platform.
- DIACCcoreOliu achieved DIACC PCTF Privacy certification, becoming the first Canadian organization to achieve this certification. Certification included independent audit by DIACC Accredited Auditor KUMA and committee review, demonstrating conformity to PCTF Privacy conformance criteria for a three-year trustmark.
- FlinkscorePartnership integrating Flinks' data connectivity platform with Oliu, enabling customers to verify identities using Canadian bank account credentials in compliance with FINTRAC guidelines. Organizations using Oliu can offer frictionless digital ID verification where customers sign in to existing bank accounts to transfer verified identity information to new service providers.
- PayTriecorePayTrie selected Oliu for digital ID verification on their cryptocurrency trading platform. This marks PayTrie as the first digital asset platform to integrate Oliu, enabling customers to verify identities using documents, provincial digital IDs, and bank login credentials in compliance with FINTRAC guidelines.
- Government of CanadacoreATB Ventures collaborating with Government of Canada to provide Oliu blockchain-identity management platform and Proof digital credential wallet for National Digital Trust Service proof of concept. Allows businesses and regulators to develop use cases and issue, use, and verify digital credentials in secure sandbox environment.
- Digital ID & Authentication Council of Canada (DIACC)strategicATB Ventures became a member of DIACC, a non-profit coalition of public and private sector leaders committed to developing Canadian digital identification and authentication framework. ATB Ventures is actively involved in Sovrin Network, Hyperledger Aries, Hyperledger Indy, COVID-19 Credential Initiative, and chairs the Alberta Open Identity Initiative (AOID).
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ATB Ventures competitors and assessment
Company assessmentDirect peers
- Veriff: Identity verification platform combining document verification, biometric authentication, and KYC/AML compliance. Comparable in serving financial services, fintech, and crypto platforms with layered identity verification.
- ID.me: Digital identity verification network with strong government and financial services traction. Comparable in serving government agencies and FIs for identity verification, with similar reusable verified credential model.
- Onfido: AI-driven digital identity verification provider serving financial services and crypto platforms with KYC/AML solutions. Direct peer in identity verification for regulated industries with comparable customer segments.
- Persona: Identity verification platform offering KYC, AML, and document verification APIs for businesses. Comparable in API-first GTM and serving similar fintech/enterprise use cases for identity verification and onboarding.
- Trulioo: Canadian-based global identity verification platform offering KYC/AML and business verification services. Trulioo is a direct peer in digital identity verification for financial institutions and enterprises, with broader geographic reach and a larger customer base.
Broad incumbents
- Okta: Leading identity and access management platform with authentication, SSO, and identity verification capabilities. Broader incumbent offering overlapping identity capabilities as part of a wider enterprise security portfolio.
- Microsoft Entra Verified ID: Microsoft's decentralized identity product built on W3C Verifiable Credentials standards. Direct technology peer competing in the same verifiable credentials space, backed by Microsoft's enterprise distribution and cloud infrastructure.
Emerging players
- Affinidi: Decentralized identity and verifiable credentials platform from Singapore-based Affinidi. Comparable in W3C-based verifiable credential infrastructure targeting enterprises and developers.
- IndyKite: Decentralized identity platform built on Hyperledger Indy/Aries with focus on verifiable credentials and knowledge graphs. Closest pure-play peer in W3C standards and Hyperledger architecture, serving similar enterprise identity use cases.
Regional players
- Verato: Identity data management and master data management for healthcare and financial services. Comparable in serving US healthcare and financial verticals for identity resolution and verification, with regional focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ATB Ventures social profiles
Digital presenceATB Ventures compliance and trust
Trust signalCompliance3 records
ATB Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATB Ventures leadership team
Management profileNumber of profiles
Profiles5 records
ATB Ventures subsidiaries and ownership
Company hierarchySubsidiaries4 records
ATB Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATB Ventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATB Ventures
What does ATB Ventures do?
ATB Ventures builds and operates the Oliu blockchain-based digital identity platform, which enables businesses and governments to issue, manage, and verify digital credentials built on W3C Verifiable Credential standards and the Pan-Canadian Trust Framework. Its product suite includes the Oliu enterprise platform, the Proof consumer mobile digital credential wallet, and the Oliu SME Solution, a pay-as-you-go cloud subscription offering KYC and identity verification capabilities to small and medium enterprises.
Is ATB Ventures a public or private company?
ATB Ventures is a private company. It is classified as corporate owned and is currently operating.
When was ATB Ventures founded?
ATB Ventures was founded in 2020. It employs 5,001 to 10,000 people.
Where is ATB Ventures based?
ATB Ventures is headquartered in Calgary, Canada, in the North America region.
How does ATB Ventures make money?
Two revenue lines are on record. Oliu Platform Subscription is the primary driver. The others are enterprise Platform Licensing.
Who are ATB Ventures's main competitors?
Direct peers on record are Veriff, ID.me, Onfido, Persona and Trulioo. Broad incumbents are Okta and Microsoft Entra Verified ID. Emerging players are Affinidi and IndyKite. Verato is listed as a regional player.
Does ATB Ventures have an API?
No public API is recorded for ATB Ventures.
What industry is ATB Ventures in?
ATB Ventures's product category is Digital Identity Platform. Its primary akta.pro industry code is FSAGAMAE, Decentralized Identity & Verifiable Credentials for Finance (DID/KYC Reuse), with a secondary code of FSAPACAH, Verifiable Credentials & Attestations (VC issuance/verification, credential registries). Its NAICS code is 522320 and its SIC code is 6199.