What Verato does

Verato, Inc. is a privately held McLean, Virginia–based identity intelligence company founded in 2012 that sells Verato MDM Cloud, a cloud-native, SaaS master data management platform built around its patented Verato Referential Matching engine. Referential matching compares patient, member, provider, customer, and citizen records against a curated 30-year reference database covering more than 75% of the U.S. population and is independently verified at 98% accuracy, 24% more precise than competing entity resolution algorithms; a patent-pending Match Tiers capability extends matching to lower-quality data sources without contaminating clinical records. The platform is delivered as four tiered packages (Starter, Standard, Enterprise, Enterprise Plus) over three Platform Tiers (Core, Premium, Premium Plus) that meter transactions per second, transactions per month, and total identities, with add-on modules including AI-powered Smart Steward and Auto-Steward for duplicate resolution, Verato Verify (identity proofing powered by CLEAR at IAL2/AAL2), Verato Enrich (SDOH and demographic enrichment), Verato hMDM for healthcare, Verato Provider Data Management and Provider Network Intelligence, and the newly launched Verato Identity Network (VIN) for cross-organization identity sharing.

Verato sells to four primary buyer groups: (1) U.S. healthcare providers (large IDNs including Northwell, Intermountain, Banner Health, Baylor Scott & White, Texas Health Resources, Atlantic Health, Novant Health, Baptist Health, Maimonides, M Health Fairview, LifePoint, Acadia, Brightspring), (2) healthcare payers and HIEs (Centene, Healthix, CORHIO, Manifest MedEx, Contexture, NYeC, VITL, ClinicalConnectHIE, RGV HIE), (3) federal, state, and local government agencies (DCSA, DOJ, Federal Bureau of Prisons, U.S. Marshals, DOE, NGA, Treasury Bureau of Engraving & Printing, plus county Whole Person Care initiatives), and (4) financial services and life sciences customers (a leading investment services company resolving 150M+ identities, a large wealth manager, healthcare technology platforms including ADVault and eQHealth). Revenue mechanics blend recurring subscription (MDM Cloud packages), usage-based platform capacity (TPS, monthly transactions, identity counts), professional services and dedicated customer success (with 10–12 week average implementations), managed-services federal revenue under GSA Schedule #47QRAA18D00C2 (Verato Information Services, including TLOxp and certified resale of all three credit bureaus), and per-transaction background-screening revenue distributed through Infovette.

Distribution is multi-channel: direct enterprise sales anchored by "Book a Demo" and "Book a Strategy Session" CTAs with industry-specialized sales teams and Technical Customer Success Managers; cloud and data marketplaces on Snowflake (Native App), Google Cloud, and Salesforce; OEM embedding via Redox Chroma and Salesforce Agentforce Health; an implementation/consulting partner ecosystem (Slalom, Productive Edge, IMT); and a technology partner ecosystem (Snowflake, Salesforce, AWS, Google, Microsoft Azure, Databricks, CLEAR). Verato has raised approximately $35M in disclosed equity across three rounds (2015, 2017, 2019) led by Bessemer Venture Partners and Columbia Capital, has 101–250 employees, and operates with HITRUST CSF, SOC 2 Type II, HIPAA, PCI, GDPR, IAL2/AAL2, and NIST 800-53 certifications.

Name

Verato

Legal name

Verato, Inc.

Website

https://verato.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Verato is a private, McLean, Virginia–based identity intelligence company that sells a cloud-native master data management platform (Verato MDM Cloud) using patented referential matching to unify patient, member, provider, and consumer identities across healthcare providers, payers, HIEs, federal agencies, financial services, and life sciences customers.

Ownership category

akta.pro rank

Product category

Identity Intelligence / Master Data Management (MDM)

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB)

akta.pro secondary industries

MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA), De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK), Data Privacy, Consent & Compliance Management (HDAEADAG)

Keywords

• Identity resolution software
• Master data management
• Patient matching technology
• Healthcare interoperability
• Identity verification platform

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Verato MDM Cloud Subscription: Recurring subscription revenue from Verato MDM Cloud sold in four named packages — Starter, Standard, Enterprise, and Enterprise Plus — with features that scale by tier (Verato Referential Matching across all tiers; AI-based stewardship from Standard; Smart Views, Match Tiers, Entity 360, Cohort Analyzer in higher tiers). Customers also select from three Platform Tiers (Core, Premium, Premium Plus) determining transaction-per-second, transactions-per-month, identity counts, environments, and users. Additional offerings (Provider Data Management, Healthcare Data Connectors, Real-time Address Verification, Curated Enrichment, Digital Identity Verification) are available for purchase on top.
2. Usage-based platform capacity (Transactions & Identities): Usage-based pricing on Transactions Per Second (Up to 10 / 50 / 100 TPS), Transactions Per Month (Up to 27M / 134M / 268M), and Identities (Up to 5M / 30M / 100M). This capacity-based component scales as customers grow transaction volumes and total identities managed in the production environment.
3. Professional Services & Customer Success: Recurring customer success and implementation services revenue, including dedicated Technical Customer Success Managers, industry-specialized solutioning, accelerated 10-12 week implementations, and premium 24/7 support included for all customers (no support tiers). Solutions architects custom-fit Verato to customer workflows.
4. Verato Information Services (Federal Government): Recurring and per-transaction revenue from federal government agencies for tri-merge, dual-merge, and single credit reports, public record reports (TLOxp), continuous evaluation service, and credit monitoring services — delivered under GSA Schedule #47QRAA18D00C2. Verato is a certified reseller of TransUnion, Equifax, and Experian.
5. Background Screening Data Services (via Infovette): Recurring / per-transaction revenue from employment credit reports, credit monitoring, continuous vetting, overt vetting reports, and public record reports delivered to background screening resellers (Infovette/Array).

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

Verato sells Verato MDM Cloud, a cloud-native SaaS master data management and identity intelligence platform that uses patented referential matching against a 30-year U.S. demographic reference database to resolve, enrich, verify, and govern person and organization identities across healthcare, life sciences, financial services, and government. Its portfolio includes healthcare-specific MDM (Verato hMDM), provider identity management, AI-powered data stewardship (Auto-Steward), identity verification (Verato Verify powered by CLEAR), and government-focused credit and public-records data services (Verato Information Services, TLOxp).

Product overview

Verato offers a unified identity-data management platform (Verato MDM Cloud) augmented by a portfolio of branded modules and sub-products. The core platform delivers referential matching, golden-record authoring, and identity resolution for both enterprise (consumer/citizen) and healthcare (patient/provider) use cases. Layered on top are: Verato hMDM for healthcare; Verato Provider Data Management and Provider Network Intelligence for payer/provider directories; Verato Verify for identity proofing (powered by CLEAR); Verato Identity Network (VIN) as a shared national identity layer; Verato Connect for integration; Auto-Steward/Smart Steward for AI-driven data stewardship; and Verato Information Services/TLOxp for public-records and credit data enrichment.

Differentiator

Problem solved

Functional benefit

Brands

• Verato MDM Cloud™: The company's flagship next-generation cloud-native master data management platform combining identity resolution, enrichment, identity verification, AI-powered data governance, and advanced insights.
• Verato hMDM®
• Verato Identity Network™ (VIN)
• Verato Provider Data Management™
• Verato Provider Network Intelligence™
• Verato Verify™
• Verato Auto-Steward®
• Verato Smart Steward™
• Verato Information Services
• Verato Enrich®
• Verato Connect®
• Verato Snowflake Native App
• Verato Identity Intelligence Agent

Products and services

• Verato MDM Cloud Cloud-native SaaS master data management platform that delivers referential matching, golden record authoring, identity resolution, enrichment, verification, and managed identity records for enterprise and healthcare customers.
• Verato hMDM for Healthcare Healthcare-specific master data management solution that resolves patient identity across EHRs and HIEs to produce a trusted Master Person Index (MPI) and golden record for health systems, payers, and HIEs.
• Verato Auto-Steward / Smart Steward AI-powered data stewardship product that compares patient identities against Verato's 30-year reference database to identify and resolve duplicates that existing EMPI/MDM/EHR platforms miss, integrating with Epic, Cerner, eClinicalWorks, IBM, and other systems.
• Verato Verify Real-time digital identity verification product powered by CLEAR, certified for IAL2 and AAL2, providing frictionless identity proofing using government-issued ID and selfie matching for secure account setup, password resets, contractor onboarding, and patient identity proofing.
• Verato Identity Network (VIN) Shared, governed identity layer that enables healthcare organizations to synchronize known populations, discover shared individuals, and understand population overlap across partner organizations without custom integrations.
• Verato Provider Data Management Provider master data management solution that creates a single trusted identity for every healthcare provider across systems, continuously synchronizing provider attributes and resolving duplicates for credentialing and directory use cases.
• Verato Provider Network Intelligence AI-driven provider network intelligence offering that combines provider identity with relationship and performance data — affiliations, referral patterns, service volumes, payer mix, and geographic coverage — to deliver a single source of truth for clinicians, facilities, and organizations.
• Verato Enrich Data enrichment service that augments person, provider, and organization records with outreach, consumer profile, CASS-certified address verification, social determinants of health (SDOH), and clinician-specific attributes to complete the 360-degree view.
• Verato Connect Integration platform providing RESTful APIs, batch loading, pub-sub framework, HL7/FHIR connectors, data share, and pre-built app connectors to link EHRs, CRMs, data warehouses, and cloud data platforms to Verato identity services.
• Verato Cohort Analyzer Reporting and insights product for creating, analyzing, and extracting cohorts of people and organizations, with deep integration to Verato enrichment data for smarter audience segmentation and outreach.
• Verato Information Services Government-focused information services line providing tri-merge, dual-merge, and single employment credit reports, public-records reports, continuous evaluation, and credit monitoring to U.S. federal agencies; Verato is a certified reseller of TransUnion, Equifax, and Experian.
• TLOxp Public-records research product operated as part of Verato Information Services, providing comprehensive identity, asset, and background data for background screening and federal investigation use cases.
• Identity Intelligence Agent for Salesforce Agentforce Health AI-powered agent delivered natively within Salesforce Agentforce Health that uses Verato identity data to interpret clinician queries, resolve ambiguous identity records, and surface identity insights autonomously.
• Verato Snowflake Native App Native application available on the Snowflake Marketplace that lets customers synchronize and apply Verato identity data within Snowflake environments for analytics, AI, and customer engagement while maintaining data privacy compliance.

Quantifiable outcome

• 98% identity resolution accuracy, 24% more accurate than alternative solutions
• +11 more outcomes

Named customers43 records

Segments9 records

Ideal customer profiles9 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability11 records

Feature15 records

Partnerships

20 partnerships are on record, tiered flagship and core.

• SnowflakeflagshipTechnology or IntegrationFlagship technology partnership: the Verato Snowflake Native App is available on Snowflake Marketplace, enabling customers to query Verato identity data directly within Snowflake. Together they create a trusted identity foundation within Snowflake to power advanced analytics, AI, and customer 360 initiatives. Verato was named Snowflake 2026 Healthcare & Life Sciences Product Partner of the Year at Snowflake Summit 2026 and recognized as "One to Watch" in the Integration and Data Modeling category of Snowflake's 2026 Modern Marketing Data Stack report at Cannes Lions.
• SalesforceflagshipTechnology or IntegrationStrategic technology partnership: Verato MDM Cloud provides pre-built apps and accelerators for Salesforce. Together they help customers get the most out of their CRM with a complete, trusted view of their customer, enabling effective marketing campaigns, smarter growth, and better reach to new patients. Verato also announced its Identity Intelligence Agent for Salesforce's Agentforce Health (October 2025).
• CLEARflagshipStrategic or Co-development PartnerStrategic partnership to accelerate the adoption of digital identity in healthcare. Verato Verify™ is powered by CLEAR, providing real-time identity verification certified for IAL2 and AAL2. CLEAR's consumer-facing identity verification technology combined with Verato's hMDM approach provides healthcare organizations and consumers with a trusted identity at every touchpoint across the patient journey.
• Amazon Web Services (AWS)flagshipStrategic or Co-development PartnerVerato and AWS are redefining their partnership to accelerate the path to value for joint customers migrating, modernizing, and optimizing infrastructure and business applications on AWS. Together they bring healthcare and cloud services expertise to help customers define and execute their cloud transformation strategy. Verato MDM Cloud also ships pre-built apps for AWS Redshift.
• Google CloudflagshipTechnology or IntegrationVerato is live on Google Cloud Marketplace. Verato helps customers unlock value from their Google Cloud investment by connecting, resolving, enriching, managing, and activating patient and provider data. Pre-built accelerators and BigQuery integration are part of the partnership.
• SlalomcoreImplementation/ SI/ Consulting PartnerSlalom is a leading business and technology consulting firm that helps organizations modernize data and deploy AI at scale. In partnership with Verato, the trusted identity experts, Slalom designs and implements identity-centric data strategies that unify systems, power analytics, and operationalize 360° customer insights. Together they enable clients to build trusted, data-driven foundations for digital transformation.
• RedoxcoreTechnology or IntegrationRedox Chroma, powered by Verato, provides a single source of truth for patient identity so users can know who is who using their existing Redox API. Link records within and across multiple data sources for higher quality decision making, operational efficiency, and an improved user experience.
• Productive EdgecoreImplementation/ SI/ Consulting PartnerProductive Edge is a healthcare digital consultancy specializing in data, cloud, and AI transformation. Leveraging Verato MDM Cloud™, Productive Edge helps payers and providers implement connected, identity-driven solutions that integrate seamlessly with existing systems. Together they accelerate digital transformation and deliver measurable improvements in data quality, care coordination, and operational efficiency.
• IMTcoreImplementation/ SI/ Consulting PartnerBy partnering with IMT, Verato now offers the unmatched accuracy of Verato MDM Cloud™ combined with IMT's deep healthcare consulting expertise to help organizations confidently manage and activate their patient data. IMT brings decades of experience to solve complex identity challenges, providing strategic planning and implementation support that transforms fragmented patient information into a trusted, unified view of patient networks.
• Microsoft AzurecoreTechnology or IntegrationVerato Connect supports Microsoft Azure as a multi-cloud platform. Pre-built apps and connectors extend Verato MDM Cloud to Azure-hosted data environments; partner logo featured on the Connect page.
• DatabrickscoreTechnology or IntegrationVerato's Connect page features Databricks as a platform partner; pre-built apps and accelerators for BigQuery-adjacent data lakehouse environments extend Verato's reach to modern data platforms.
• Infovette (an Array company)coreChannel Partner/ Reseller/ DistributorVerato integrated data for background screen services (employment credit reports, credit monitoring, continuous vetting, overt vetting reports, public record reports) are now available through Infovette exclusively. Infovette serves as the channel partner to background screening resellers and end customers.
• EpicflagshipTechnology or IntegrationEpic is one of Verato Auto-Steward's common integrations. Verato helps healthcare organizations manage patient, provider, and consumer data across disparate sources including EHRs like Epic. Featured "Verato® and Epic®: Better together" data sheet highlights joint value.
• Cerner (Oracle Health)coreTechnology or IntegrationCerner (Oracle Health) is among Verato Auto-Steward's common integrations. Verato offers healthcare data connectors that process HL7 data and FHIR APIs to improve direct identity search inside EHRs including Cerner/Oracle Health.
• athenahealthcoreTechnology or IntegrationVerato provides healthcare connectors for EMR/EHRs including athenahealth, with seamless integration using HL7 and FHIR standards for frictionless compatibility with established workflows.
• AllscriptscoreTechnology or IntegrationVerato provides healthcare connectors for EMR/EHRs including Allscripts, using HL7 and FHIR standards for seamless integration with healthcare data systems.
• TransUnioncoreTechnology or IntegrationVerato is a certified reseller of all three credit bureaus—TransUnion, Equifax, and Experian—under GSA Schedule #47QRAA18D00C2. Verato delivers tri-merge credit reports that include TransUnion data with scores and credit monitoring.
• EquifaxcoreTechnology or IntegrationVerato is a certified reseller of Equifax (along with TransUnion and Experian) under GSA Schedule #47QRAA18D00C2. Equifax data feeds Verato's tri-merge employment credit reports.
• ExperiancoreTechnology or IntegrationVerato is a certified reseller of Experian (along with TransUnion and Equifax) under GSA Schedule #47QRAA18D00C2. Experian data feeds Verato's tri-merge and dual-merge employment credit reports.
• Baptist HealthcoreGTM or Marketing PartnerBaptist Health is a joint panel discussion partner with Verato and Snowflake at the Gartner IT Symposium/Xpo 2025, focused on master data management and AI-ready transformation. Aaron Miri (SVP and CDIO at Baptist Health) provides a customer testimonial.

Scale indicators29 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• LexisNexis Risk Solutions: LexisNexis Risk Solutions operates a large proprietary reference data and identity resolution platform serving healthcare, insurance, financial services, and government — closely comparable to Verato's referential matching and identity verification stack, but as part of a much broader risk analytics portfolio.
• Experian Health: Experian Health offers identity management, patient access, and revenue cycle tools to U.S. health systems and payers; comparable to Verato in healthcare identity, eligibility, and MPI use cases, but bundled into a credit-bureau parent's broader data and analytics suite.
• TransUnion Healthcare: TransUnion Healthcare provides patient identity, coverage discovery, and identity analytics to U.S. providers and payers; directly comparable to Verato's healthcare patient matching and member identity use cases, backed by one of the three national credit bureaus.
• InterSystems: InterSystems HealthShare and IRIS for Health provide an EMPI, interoperability platform, and data fabric used by health systems and national HIEs; comparable to Verato's healthcare MPI and FHIR/HL7 integration capabilities, embedded within a broader data platform portfolio.
• Oracle Health (Cerner): Oracle Health bundles an EMPI, patient identity, and population health suite within its Cerner Millennium EHR; competes with Verato for healthcare patient identity, especially where Oracle Health's installed base can favor bundled identity over best-of-breed.
• Informatica: Informatica provides enterprise master data management, data integration, and data governance used by large enterprises including healthcare and financial services; comparable to Verato MDM Cloud for cross-industry identity and customer 360, though Verato's referential matching approach and healthcare-specific models are differentiated.

Direct peers

• Datavant: Datavant is a health data connectivity and de-identification platform that links patient records across systems for clinical research, value-based care, and analytics; comparable to Verato in healthcare identity resolution and tokenization, with strong overlap in life sciences and payer use cases.
• NextGate: NextGate provides an enterprise master person index (EMPI) and provider registry for healthcare organizations, HIEs, and IDNs; directly comparable to Verato hMDM and Patient Identity use cases, with a long-standing focus on healthcare MPI rather than cross-industry MDM.

Emerging players

• Particle Health: Particle Health operates a healthcare data exchange API that consolidates clinical records across a national network of EHRs; comparable to Verato's interoperability and identity layer for payers, providers, and digital health, with a more developer-focused API product.
• Health Gorilla: Health Gorilla provides a national clinical interoperability network and patient identity services for HIEs, payers, and digital health companies; comparable to Verato's cross-organizational patient matching and HIE use cases, with a QHIN-based interoperability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Verato_Software
• Facebookfacebook.com/VeratoSoftware
• LinkedInlinkedin.com/company/Verato

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verato