2b Advice
2B Advice is a Bonn-based, founder-led SaaS company that sells the Ailance™ Integrated Risk Management platform — modular, drag-and-drop tools for GDPR, EU AI Act, and broader GRC compliance — to enterprises, mid-sized firms, and consultancies across Europe.
- Company typePrivate
- Founded2003
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 2b Advice does
2B Advice GmbH is a privately held German software company, founded in 2003 and headquartered in Bonn, that builds and sells the Ailance™ Integrated Risk Management (IRM) platform — a modular, cloud-based SaaS suite for data protection, compliance, and risk management. The platform is delivered as a configurable, drag-and-drop architecture covering modules such as Ailance RoPA (Record of Processing Activities), DSB (external data protection officers), DSFA/DPIA (data protection impact assessment), ITAsMa (IT asset management), AI Governance (EU AI Act compliance), CookieProof (consent management), WhistleOps (whistleblowing), and the ThinkTank knowledge layer; new AI-assisted capabilities (Ailance AI) are being layered onto the suite for automated anonymization, contract verification, and compliance Q&A.
The company sells primarily through a sales-led direct motion to large enterprises, mid-sized companies (KMU), and consultancies/associations across Europe, with additional offices in Paris, Verona, and Fort Lauderdale and multilingual support in German, English, French, Italian. Revenue is generated via a pay-per-use SaaS subscription model in which customers pay only for the modules and functions they actually use, with pricing positioned at up to 50% below bundled alternatives. Over 20 years the company claims to have supported more than 4,500 customers, with named enterprise references including Lufthansa, Rolls-Royce, Microsoft, ADAC, Grünenthal, Gegenbauer, Adesso, and Campari Group, and has been recognized by Gartner as a Sample Vendor in four 2022 Hype Cycle categories and certified by CyberVadis at Gold Enterprise Level (920/1000). The company is founder-led (CEO Marcus Belke), bootstrapped with no disclosed institutional funding or M&A history, and operates with a headcount in the 11–50 range.
2b Advice firmographics
Firmographics- Name
- 2b Advice
- Legal name
- 2B Advice GmbH
- Website
- https://2b-advice.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2B Advice is a Bonn-based, founder-led SaaS company that sells the Ailance™ Integrated Risk Management platform — modular, drag-and-drop tools for GDPR, EU AI Act, and broader GRC compliance — to enterprises, mid-sized firms, and consultancies across Europe.
- Ownership category
- akta.pro rank
2b Advice industry classification
Industry- Product category
- Integrated Risk Management (IRM) / Data Protection Compliance Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industries
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where 2b Advice is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
2b Advice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ailance™ SaaS Subscriptions: Modular SaaS subscription model where customers pay per solution (app) and feature used on the Ailance platform. Pay-per-use pricing means customers only pay for the solutions and functions they actually need and use, avoiding bundled packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Modular pay-per-use SaaS pricing across individual solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
2b Advice product offering
Product offeringCore offering
2B Advice builds and sells the Ailance™ Integrated Risk Management platform, a modular cloud-based SaaS suite for data protection, compliance, and risk management. Customers compose only the modules they need (e.g., RoPA, DSB/DPO, DPIA, AI Governance, IT Asset Management, Cookie consent, Whistleblowing) and customize them via drag-and-drop without programming. The platform targets enterprises, mid-sized companies, and consultancies/associations needing GDPR, EU AI Act, and whistleblower compliance under a pay-per-use subscription model.
Product overview
2B Advice offers the Ailance platform, an Integrated Risk Management (IRM) solution that provides a modular, SaaS-based architecture for data protection, compliance, and risk management. The platform comprises multiple integrated modules including Ailance RoPA (digital processing directory), Ailance DSB/DPO (external data protection officer), Ailance DSFA/DPIA (data protection impact assessment), Ailance ITAsMa (IT asset management), Ailance AI Governance (EU AI Act compliance), Ailance CookieProof (cookie consent management), and Ailance ThinkTank (knowledge platform). The company also offers the legacy 2B Advice PrIME software and WhistleOps whistleblowing system. All solutions can be customized via drag-and-drop without programming knowledge, featuring workflows, templates, dashboards, and AI-powered automation capabilities. Pricing follows a pay-per-use model where customers pay only for solutions and functions actually used.
Differentiator
Problem solved
Functional benefit
Brands
- Ailance: The company's flagship Integrated Risk Management (IRM) platform providing SaaS solutions for data protection, compliance, and risk management. Includes modules such as Ailance RoPA (digital processing directory), Ailance DSB (external data protection officers), Ailance DSFA/DPIA (data protection impact assessment), Ailance ITAsMa (IT asset management), Ailance AI Governance (EU AI Act compliance), CookieProof (cookie consent management), ThinkTank (knowledge platform), and WhistleOps (anonymous whistleblowing system).
- 2B Advice PrIME
- WhistleOps
Products and services
- Ailance Integrated Risk Management Platform Modular cloud-based SaaS Integrated Risk Management platform that lets organizations flexibly combine and network solutions in data protection, compliance, and risk management, customized via drag-and-drop with no programming required. Built for enterprises, mid-sized companies (KMU), and consultancies/associations needing GDPR, EU AI Act and whistleblower compliance.
- Ailance RoPA Ailance RoPA is the digital processing directory (Record of Processing Activities / Verarbeitungsverzeichnis) that enables organizations to maintain GDPR-compliant registers of all data processing activities using templates and workflow automation.
- Ailance DSB / DPO Ailance DSB/DPO is the External Data Protection Officer module that gives organizations role-based access, task assignment, and compliance tracking for outsourced DPO engagements and their day-to-day activities.
- Ailance DSFA (DPIA) Ailance DSFA (DPIA) is the Data Protection Impact Assessment module that enables organizations to systematically identify and minimize data protection risks associated with high-risk processing activities under GDPR.
- Ailance ITAsMa (IT Asset Management) Ailance ITAsMa enables organizations to efficiently track and manage IT assets within the integrated risk management framework, supporting governance and compliance use cases.
- Ailance AI Governance (EU AI Act Compliance) Ailance AI Governance is the EU AI Regulation and AI Act compliance module that helps organizations govern AI systems through documentation (Model Cards) and systematic risk assessment.
- Ailance CookieProof Ailance CookieProof is a simple, secure cookie consent management solution for obtaining and managing user consents and preferences, and is included in all paid Ailance subscriptions.
- Ailance ThinkTank Ailance ThinkTank is a knowledge platform providing access to legal regulations, news, checklists and compliance guidance for data protection professionals, included in all paid subscriptions.
- WhistleOps WhistleOps is an anonymous whistleblowing system that enables organizations to establish compliant reporting mechanisms under EU whistleblower directives.
Quantifiable outcome
- Up to 50% lower compliance costs compared to other software
- +3 more outcomes
Companies that use 2b Advice
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
2b Advice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature10 records
2b Advice partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
2b Advice competitors and assessment
Company assessmentDirect peers
- Securiti.ai: Unified data privacy and AI governance cloud; directly competes with Ailance on AI Act compliance, RoPA, DPIA, and consent management.
- BigID: Data intelligence platform with strong privacy, data protection impact assessment, and AI governance capabilities; competes with 2B Advice in privacy and data-centric compliance use cases.
- Collibra: Data intelligence and governance platform with privacy workflow capabilities; comparable to Ailance for enterprises seeking integrated data governance and compliance.
- TrustArc: Privacy and compliance SaaS platform offering GDPR, AI governance, and risk management modules — directly comparable to Ailance's core offering for mid-market and enterprise customers.
- OneTrust: Largest dedicated privacy management and GRC platform; directly competes with Ailance in RoPA, consent management, DPIA, and AI governance for European enterprises.
Broad incumbents
- Microsoft Purview: Microsoft's enterprise data governance and compliance suite; already a customer of 2B Advice but also a competitive threat via bundled privacy and risk capabilities within the Microsoft ecosystem.
- SAP GRC: Enterprise GRC suite embedded in large SAP estates; competes with Ailance for cross-functional governance, risk, and compliance budget at large corporates.
- OneTrust GRC / Trust Intelligence: OneTrust's broader GRC and trust intelligence modules extend beyond privacy into IT risk and compliance, competing with Ailance's IRM positioning.
Emerging players
- Eclipse Privacy: Smaller European-focused privacy management platform competing for the same DACH/KMU segment as 2B Advice, particularly on GDPR RoPA and DPO tooling.
Others
- Rivery / Integrate.io (data compliance adjacent): Data integration platform with privacy and governance-adjacent features; thematically related to data protection workflows but not a direct competitor to Ailance's compliance modules.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
2b Advice social profiles
Digital presence2b Advice compliance and trust
Trust signalCompliance3 records
2b Advice financial estimates
Financial estimateRevenue estimate
Valuation estimate
2b Advice leadership team
Management profileNumber of profiles
Profiles1 record
2b Advice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2b Advice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2b Advice
What does 2b Advice do?
2B Advice builds and sells the Ailance™ Integrated Risk Management platform, a modular cloud-based SaaS suite for data protection, compliance, and risk management. Customers compose only the modules they need (e.g., RoPA, DSB/DPO, DPIA, AI Governance, IT Asset Management, Cookie consent, Whistleblowing) and customize them via drag-and-drop without programming. The platform targets enterprises, mid-sized companies, and consultancies/associations needing GDPR, EU AI Act, and whistleblower compliance under a pay-per-use subscription model.
Is 2b Advice a public or private company?
2b Advice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2b Advice founded?
2b Advice was founded in 2003. It employs 11 to 50 people.
Where is 2b Advice based?
2b Advice is headquartered in Bonn, Germany, in the Europe region.
How does 2b Advice make money?
One revenue line is on record: ailance™ SaaS Subscriptions.
Who are 2b Advice's main competitors?
Direct peers on record are Securiti.ai, BigID, Collibra, TrustArc and OneTrust. Broad incumbents are Microsoft Purview, SAP GRC and OneTrust GRC / Trust Intelligence. Eclipse Privacy is listed as an emerging player. Rivery / Integrate.io (data compliance adjacent) is listed as an others.
Does 2b Advice have an API?
No public API is recorded for 2b Advice.
What industry is 2b Advice in?
2b Advice's product category is Integrated Risk Management (IRM) / Data Protection Compliance Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 5132 and its SIC code is 7372.