Rivery.io
Rivery is a SaaS ELT platform providing data ingestion, transformation, and reverse ETL capabilities to enterprise and mid-market organizations. Founded in 2018, it served 450+ clients before being acquired by Boomi in December 2024 for approximately $100 million.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Rivery.io does
Rivery is a SaaS data integration platform that provides Extract, Load, and Transform (ELT) capabilities alongside reverse ETL and Change Data Capture (CDC) for real-time data synchronization. The platform enables organizations to build, manage, and automate data pipelines that ingest data from multiple sources, transform it in cloud data warehouses such as Snowflake, AWS, Databricks, and Azure Databricks, and push enriched data back into operational systems. Founded in 2018 with operations across New York, Tel Aviv, and London, Rivery grew to serve more than 450 enterprise and mid-market clients worldwide, including Bayer and BuzzFeed.
The company's core technology combines a managed SaaS pipeline engine with AI-assisted configuration tooling. In 2024, Rivery introduced Blueprint AI, a generative AI copilot that analyzes data sources and automatically generates connector configurations, and Rivery Ask AI, a natural-language assistant for pipeline troubleshooting. CDC technology supports real-time incremental data movement, and post-acquisition the platform supports Amazon Bedrock and Model Context Protocol integration for agentic AI workloads. Rivery monetized through annual quote-based SaaS subscriptions sold via a sales-led motion that combined direct enterprise sales, inside sales for mid-market, and self-serve for SMB.
In December 2024, Boomi acquired Rivery for approximately $100 million, integrating its CDC and ELT technology into Boomi's iPaaS platform under the Boomi Data Integration brand. Total venture capital raised prior to the acquisition was approximately $48 million across a 2018 seed, a 2021 round, and a $30 million Series B led by Tiger Global Management in May 2022 that funded EMEA expansion and the London office.
Rivery.io firmographics
Firmographics- Name
- Rivery.io
- Legal name
- Rivery
- Website
- https://rivery.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Rivery is a SaaS ELT platform providing data ingestion, transformation, and reverse ETL capabilities to enterprise and mid-market organizations. Founded in 2018, it served 450+ clients before being acquired by Boomi in December 2024 for approximately $100 million.
- Ownership category
- akta.pro rank
Rivery.io industry classification
Industry- Product category
- Data Integration Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)
- akta.pro secondary industries
- iPaaS / Cloud Data Integration (HDAEACAD), Batch ETL/ELT Platforms (HDAEACAA)
Keywords
Where Rivery.io is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Rivery.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS ELT Platform Subscription: Rivery generated revenue through a SaaS subscription model for its ELT data management platform. A new pricing model introduced around 2022 was a key driver of company growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS ELT platform with new pricing model introduced to drive growth |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Rivery.io product offering
Product offeringCore offering
Rivery provides a fully managed SaaS ELT (Extract, Load, Transform) platform for end-to-end data integration, ingestion, transformation, and reverse ETL. The platform includes CDC (Change Data Capture) technology for real-time data synchronization and AI-powered capabilities such as Blueprint AI for accelerated pipeline development. It serves over 450 enterprise and mid-market customers globally.
Product overview
Rivery was a unified SaaS ELT platform that provided end-to-end data integration capabilities, consisting of a core data pipeline engine with AI-powered add-on modules. The platform enabled organizations to build, manage, and automate data pipelines for ingestion from multiple sources, transformation using ELT methodology, and reverse ETL operations. Key products included the core Rivery SaaS ELT platform, Blueprint AI (generative AI copilot for automated connector generation), and Rivery Ask AI (natural language interface for pipeline assistance). Following acquisition by Boomi in December 2024, the technology was integrated as Boomi Data Integration, combining Rivery's CDC and ELT capabilities with Boomi's broader iPaaS ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Rivery SaaS ELT Platform A unified SaaS ELT platform providing end-to-end data integration capabilities for enterprise and mid-market organizations. The platform enables users to build data pipelines for data ingestion from multiple sources, transformation using ELT methodology, and reverse ETL operations back into operational systems for data activation.
- Boomi Data Integration (formerly Rivery) The rebranded and integrated version of the Rivery platform now operating as part of Boomi's iPaaS ecosystem. It provides CDC and ELT capabilities combined with Boomi's broader integration platform, supporting real-time data synchronization and AI-driven data activation for enterprise customers.
Quantifiable outcome
- Rivery grew its customer base from 300+ (2022) to 450+ clients (2024) before acquisition
Companies that use Rivery.io
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Rivery.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature4 records
Rivery.io partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreRivery integrated with AWS, and post-acquisition Boomi deepened its AWS partnership by becoming an approved Data Processor for AWS customers, with Agentstudio integration with Amazon Q Business.
- DatabrickscoreRivery maintained official documentation for connecting to Databricks. The platform supports integration with Databricks for data lakehouse and analytics workloads.
- Microsoft Azure (Azure Databricks)coreRivery maintained official integration documentation for Azure Databricks, enabling customers to build data pipelines connecting to Microsoft's analytics platform.
- SnowflakecoreRivery expanded its Snowflake integration links to meet AI data demands. The platform integrated deeply with Snowflake's data cloud for ELT workloads.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rivery.io competitors and assessment
Company assessmentDirect peers
- Fivetran: Leading SaaS ELT platform specializing in automated data ingestion from sources to warehouses. Direct competitor to Rivery across enterprise and mid-market data integration use cases.
- Airbyte: Open-source and cloud ELT platform with a large connector catalog. Competes with Rivery on data ingestion, transformation, and increasingly reverse ETL capabilities.
- Matillion: Cloud-native ELT platform focused on data transformation in the warehouse. Overlaps with Rivery on enterprise data pipeline workloads and Snowflake-centric deployments.
- Stitch (by Talend): SaaS data integration service focused on simple, scalable ELT to cloud warehouses. Competes directly with Rivery's ingestion and transformation offerings.
- Hevo Data: No-code ELT and reverse ETL platform targeting mid-market and enterprise customers. Direct competitor on real-time data pipeline and activation use cases.
Broad incumbents
- Informatica: Large enterprise data integration and management suite (IDMC) covering ETL/ELT, data quality, and governance. Broader portfolio than Rivery, with overlapping cloud data integration capabilities.
- Talend: Enterprise data integration and governance platform (now part of Qlik). Provides ETL/ELT, data quality, and master data management that overlap with Rivery's core offerings.
- Boomi: iPaaS and integration platform that acquired Rivery in December 2024. Now the parent and distribution channel for Rivery's technology (rebranded Boomi Data Integration), with overlapping integration and data capabilities.
- AWS Glue: Hyperscaler-native serverless data integration and ETL service. Competes with Rivery for AWS-based customers, often bundled into enterprise AWS agreements.
Emerging players
- dbt Labs: Analytics engineering and SQL transformation platform (dbt) that is complementary to ELT ingestion. Increasingly overlapping with Rivery in the transformation layer of modern data stacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rivery.io social profiles
Digital presenceRivery.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rivery.io leadership team
Management profileNumber of profiles
Rivery.io subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rivery.io funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rivery.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rivery.io
What does Rivery.io do?
Rivery provides a fully managed SaaS ELT (Extract, Load, Transform) platform for end-to-end data integration, ingestion, transformation, and reverse ETL. The platform includes CDC (Change Data Capture) technology for real-time data synchronization and AI-powered capabilities such as Blueprint AI for accelerated pipeline development. It serves over 450 enterprise and mid-market customers globally.
Is Rivery.io a public or private company?
Rivery.io is a private company. It is classified as corporate owned and is currently acquired.
When was Rivery.io founded?
Rivery.io was founded in 2018. It employs 51 to 100 people.
Where is Rivery.io based?
Rivery.io is headquartered in New York, United States, in the North America region.
How does Rivery.io make money?
One revenue line is on record: saaS ELT Platform Subscription.
Who are Rivery.io's main competitors?
Direct peers on record are Fivetran, Airbyte, Matillion, Stitch (by Talend) and Hevo Data. Broad incumbents are Informatica, Talend, Boomi and AWS Glue. dbt Labs is listed as an emerging player.
Does Rivery.io have an API?
Yes. Rivery provides an API for data integration and pipeline management. The company maintains a public GitHub repository (adi-analytics/Rivery-API) indicating developer access to API functionality. No specific API documentation URL, authentication method, or rate limits are specified in the available sources.
What industry is Rivery.io in?
Rivery.io's product category is Data Integration Platform. Its primary akta.pro industry code is BPAMAOAI, Data Integration, ETL/ELT & Reverse ETL, with a secondary code of HDAEACAD, iPaaS / Cloud Data Integration. Its NAICS code is 513210 and its SIC code is 7372.