Blurams
Blurams is a privately held smart home security camera company that sells indoor and outdoor Wi-Fi cameras, cloud storage, and vertical AI surveillance solutions primarily to residential consumers via direct e-commerce, app stores, and global distributors.
- Company typePrivate
- Founded2018
- HeadquartersShenzhen, China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blurams does
Blurams is a privately held smart home security camera company that designs, manufactures, and distributes indoor and outdoor Wi-Fi cameras primarily to residential consumers. The hardware portfolio spans approximately twelve models across the Dome (Lite 2, Flare, Nexa), F-series (FoleVue, F20), A-series (A12S, A31, A31C, A31S, A33), S-series (S20C), and Lumi/Omni lines, with feature tiers differentiated by 2K resolution, color night vision, AI-powered detection (human, pet, sound, motion), two-way audio, integrated spotlight, and siren alarm. The technology stack combines on-device sensors with cloud-based video processing and storage hosted on Aliyun (Alibaba Cloud) infrastructure in the Beijing region, backed by ISO 27001 and AgID certifications for information security and EU privacy compliance. The ecosystem extends beyond cameras to the Blurams mobile app (iOS and Android), the Blurams Care app that repurposes smartphones as cameras, and the Blurams Guard cloud platform for video aggregation across deployments.
Revenue is generated through unit hardware sales at multiple price points and a freemium cloud subscription model, in which each camera ships with 24-hour loop-free cloud recording and customers can upgrade for expanded storage. The go-to-market is a self-serve, product-led motion that combines direct-to-consumer e-commerce on blurams.com, iOS App Store and Google Play storefronts, and an active program to recruit global distributors for international expansion. Marketing relies on YouTuber recommendations, customer testimonials, app store presence, and a help center forum rather than paid enterprise sales motions. Blurams also markets five vertical solutions — Peaceful Country (rural public security), Smart Community (face recognition access control), Digital Stores (retail monitoring), Smart Kitchen (food safety AI), and Digital School (campus security) — that bundle hardware with cloud and AI services, though no enterprise customers are publicly named.
No funding history, management team, revenue figures, headcount, or ownership structure is disclosed. The company holds EU MDR Declaration of Conformity for five SKUs and commits to security update support through 2028-12-15. Support contact is via [email protected] and +1 (855) 917-4591 for US customers, and the website footer dates to 2023.
Blurams firmographics
Firmographics- Name
- Blurams
- Legal name
- Blurams
- Website
- https://blurams.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Blurams is a privately held smart home security camera company that sells indoor and outdoor Wi-Fi cameras, cloud storage, and vertical AI surveillance solutions primarily to residential consumers via direct e-commerce, app stores, and global distributors.
- Ownership category
- akta.pro rank
Blurams industry classification
Industry- Product category
- Smart Home Security Cameras
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- SIC
- Household Audio & Video Equipment (3651), Computer Communications Equipment (3576)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB)
Keywords
Where Blurams is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Blurams business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Smart Security Camera Hardware: Sale of smart home security cameras including indoor and outdoor models such as Dome Lite 2, FoleVue Cam, Dome Flare, Dome Nexa, Lumi Cam, Omni Cam, A31 series, A33 series, A12S, S20C
- Cloud Storage Subscription: Cloud storage services enabling 24-hour loop event recording for security footage. Each camera includes 24-hour loop-free cloud recording for lifetime with option to expand storage
- Blurams Care App Services: Mobile app services turning phones into home security cameras with cloud and local storage options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by camera model |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Blurams product offering
Product offeringCore offering
Blurams designs, manufactures, and sells a portfolio of indoor and outdoor smart home security cameras featuring AI-powered human/pet/sound/motion detection, color night vision, two-way audio, and built-in spotlight and siren alarm. Each camera ships with 24-hour loop-free cloud recording and is managed through the Blurams mobile app, with optional cloud storage subscriptions and the Blurams Guard platform aggregating feeds across vertical deployments such as rural public security, smart communities, retail, kitchens, and schools.
Product overview
Blurams is a smart home security camera company offering a portfolio of indoor and outdoor security cameras including Dome Lite 2, FoleVue Cam, Dome Flare, Dome Nexa, Lumi Cam, Omni Cam, and standalone models A31, A31C, A33, A31S, A12S, and S20C. The product line ranges from basic indoor cameras to advanced outdoor models with color night vision, spotlight, and siren alarm capabilities. The ecosystem includes the Blurams Care mobile app for remote monitoring and the Blurams Guard cloud platform for video aggregation. Blurams also offers industry-specific vertical solutions for Peaceful Country (rural security), Smart Community (residential access control), Digital Stores (retail), Smart Kitchen (food safety), and Digital School (campus security), combining hardware cameras with AI-powered detection and cloud services.
Differentiator
Problem solved
Functional benefit
Brands
- Blurams Guard: Cloud platform for video surveillance and security management
- Blurams Care
Products and services
- Dome Lite 2 Indoor smart home security camera in the Dome lineup.
- FoleVue Cam Smart home security camera in the FoleVue lineup.
- Dome Flare Smart home security camera in the Dome lineup.
- Dome Nexa Smart home security camera in the Dome lineup.
- Lumi Cam Smart home security camera in the Lumi lineup.
- Omni Cam Smart home security camera in the Omni lineup.
- A31 Security Camera Smart home security camera in the A-series lineup.
- A31C Security Camera 2K high resolution indoor/outdoor security camera with color night vision, customizable detection (human, motion, sound, pet), and privacy protection with ISO 27001 certified cloud security.
- A33 Security Camera Smart home security camera in the A-series lineup.
- A31S Security Camera Smart home security camera in the A-series lineup.
- A12S Security Camera Smart home security camera in the A-series lineup.
- S20C Outdoor Security Camera Outdoor security camera with built-in spotlight and siren alarm, color night vision, hands-free control, and no hidden storage costs.
- Blurams Guard Cloud Platform Cloud platform that aggregates video feeds and supports security management across vertical deployments such as rural public safety, smart communities, retail, kitchens, and schools.
- Blurams Care Mobile App Mobile application that transforms a user's phone into a home security camera with two-way audio, cloud and local storage options, and smart detection notifications.
- Peaceful Country Solution Vertical solution aggregating smart camera feeds across rural areas to promote public security video construction and improve public safety in villages and countryside.
- Smart Community Solution Vertical solution combining face recognition access control and network cameras to provide convenient access services for residential community residents.
- Digital Stores Solution Vertical solution delivering all-round security coverage for physical retail stores together with smart store management and automated customer analysis.
- Smart Kitchen Solution Vertical solution using video AI processing to monitor kitchen conditions in real time, store cloud recordings, and deliver real-time intelligent warnings to improve food safety.
- Digital School Solution Vertical solution providing digital security infrastructure for campus safety, monitoring, and management in schools and educational institutions.
Quantifiable outcome
- 24-hour loop-free cloud recording included with each security camera purchase
- +1 more outcomes
Companies that use Blurams
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Blurams technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Blurams partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Aliyun (Alibaba Cloud)coreBlurams uses Aliyun (Alibaba Cloud) infrastructure for hosting cloud platform services, image storage, and document delivery. The oss-cn-beijing.aliyuncs.com domain is used for serving product images, EU Declaration of Conformity documents, and other web assets.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Blurams competitors and assessment
Company assessmentDirect peers
- Wyze: Wyze sells budget-friendly indoor/outdoor smart security cameras with AI detection and cloud subscriptions, targeting the same residential self-serve PLG customer as Blurams with overlapping feature sets (2K video, motion/people detection, color night vision).
- Eufy (Anker): Eufy offers a comparable lineup of Wi-Fi/app-connected indoor and outdoor security cameras with AI detection, local and cloud storage options, and a focus on privacy — directly competitive with Blurams across price tiers and feature parity.
- TP-Link Tapo: Tapo sells affordable smart home cameras and doorbells with motion detection, night vision, and cloud storage subscriptions, competing head-to-head with Blurams in the value-tier consumer segment across global retail channels.
- Reolink: Reolink offers DIY smart home and small business security cameras with cloud and local storage, AI person/vehicle detection, and a comparable product breadth — directly overlapping Blurams' residential and prosumer use cases.
- Xiaomi Mi Home Security: Xiaomi's Mi Home Security camera line offers feature-comparable smart cameras with AI detection at aggressive price points across Asian and global markets, directly competing with Blurams especially in price-sensitive segments.
- Lorex: Lorex sells DIY security camera systems with local and cloud storage, color night vision, and person/vehicle detection — overlapping Blurams' residential and small business customer base with comparable feature offerings.
Broad incumbents
- Ring (Amazon): Ring is the market-leading smart doorbell and security camera brand under Amazon, offering a much broader product portfolio, deeper subscription ecosystem (Ring Protect), and stronger brand — competing with Blurams across consumer and small business segments.
- Google Nest: Google Nest offers indoor/outdoor cameras with AI detection, deep integration with Google Home, and Nest Aware subscriptions, competing broadly with Blurams in the smart home security category with significantly stronger brand and ecosystem.
- Arlo Technologies: Arlo is a publicly traded specialist in wireless smart security cameras with AI-powered detection (person, package, vehicle), Arlo Secure subscriptions, and premium positioning — a broader incumbent competing across the same product categories as Blurams.
- Hikvision: Hikvision is a global leader in video surveillance products and solutions with AI analytics, addressing both residential and large commercial verticals — a much larger incumbent whose product breadth overlaps Blurams' vertical solution ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blurams social profiles
Digital presenceBlurams compliance and trust
Trust signalCompliance3 records
Blurams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blurams leadership team
Management profileNumber of profiles
Blurams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blurams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blurams
What does Blurams do?
Blurams designs, manufactures, and sells a portfolio of indoor and outdoor smart home security cameras featuring AI-powered human/pet/sound/motion detection, color night vision, two-way audio, and built-in spotlight and siren alarm. Each camera ships with 24-hour loop-free cloud recording and is managed through the Blurams mobile app, with optional cloud storage subscriptions and the Blurams Guard platform aggregating feeds across vertical deployments such as rural public security, smart communities, retail, kitchens, and schools.
Is Blurams a public or private company?
Blurams is a private company. It is classified as unknown and is currently operating.
When was Blurams founded?
Blurams was founded in 2018. It employs 251 to 500 people.
Where is Blurams based?
Blurams is headquartered in Shenzhen, China, in the Asia region.
How does Blurams make money?
Three revenue lines are on record. Smart Security Camera Hardware is the primary driver. The others are cloud Storage Subscription and blurams Care App Services.
Who are Blurams's main competitors?
Direct peers on record are Wyze, Eufy (Anker), TP-Link Tapo, Reolink, Xiaomi Mi Home Security and Lorex. Broad incumbents are Ring (Amazon), Google Nest, Arlo Technologies and Hikvision.
Does Blurams have an API?
No public API is recorded for Blurams.
What industry is Blurams in?
Blurams's product category is Smart Home Security Cameras. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting), with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its NAICS code is 56162 and its SIC code is 3651.