What CareOS does

CareOS is a French software company, wholly owned by Baracoda Group, that builds a privacy-by-design, open smart mirror platform for the bathroom environment. Founded in 2017 (incorporated 2018) and headquartered in Neuilly-sur-Seine, the platform integrates connected devices, applications, and digital services to organize and enhance health, beauty, and wellness rituals. Its underlying technology combines computer vision (facial and object recognition, mood detection, camera-based vitals measurement including heart rate, respiration rate, and oxygen saturation, plus skin analysis), voice command (via partner Vivoka), gesture recognition, intent detection, augmented reality for virtual try-on and tutorials, and a recommendation engine for personalized wellness routines. The flagship 2024 product, BMind, is positioned as the world's first AI-powered smart mirror for mental wellness, identifying mood and generating personalized stress-management recommendations through a touchless interface. The CareOS platform itself, plus fifteen documented features (gesture recognition, voice command, intent recognition, vitals check, fitness/posture monitoring, environment insights, facial and object recognition, virtual try-on, skin analysis, vision tests, hygiene gamification, water monitoring, AR tutorials, and teleconferencing), form the core offering.

CareOS does not sell directly to end consumers. Its go-to-market is an OEM/embedded licensing model in which the CareOS software is integrated into smart bathroom mirrors manufactured and distributed by partner brands — Roca for residential bathrooms, Legrand for smart-home interoperability, Wella Professionals (Coty Group) for the "Augmented Salon," Pierre Fabre for the LE LAB diagnostic concept store in Toulouse, and a broader ecosystem of 17+ connected-device partners (Withings, Terraillon, Cardiocomm, Tucky, Moona, Perifit, HYDRAO, Revieve, Heatzy, Nutrikéo, Vivoka, One Hundred Restrooms, The Assistant, E-Health Care, Bbalance). Revenue is therefore generated through platform/royalty licensing to hardware manufacturers and brand partners, with multi-year contracts and individually negotiated, undisclosed pricing. The effective customer base splits into three verticals: individual consumers reached through OEM mirror installations, beauty/salon professionals, and (emerging) healthcare and telemedicine providers for remote dermatology and health monitoring.

Name

CareOS

Legal name

CareOS

Website

https://care-os.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

CareOS is a French Baracoda Group subsidiary that licenses a privacy-by-design smart mirror software platform to bathroom fixture, beauty, and smart-home OEMs, integrating computer vision, voice, gesture, and AI features (including the BMind mental-wellness mirror) into partner-branded hardware.

Ownership category

akta.pro rank

Product category

Smart Mirror Software Platform

NAICS

Other Personal Care Services (81219)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Home Health Care Services (8082)

akta.pro primary industry

Healthcare & Wellness Personalization (HDAAAGAI)

akta.pro secondary industries

Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI), Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH), Hospital-at-Home & Virtual Ward IoT (HLACAPAC)

Keywords

• Smart mirror platform
• Bathroom health technology
• Connected wellness devices
• Embedded mirror software
• AI health monitoring

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing / OEM Embedded Licensing: CareOS generates revenue by licensing its smart mirror software platform to hardware manufacturers and bathroom/salon brands that embed the OS into their smart mirror products. The open platform model enables multiple connected device brands to integrate, suggesting a licensing or royalty-based revenue structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CareOS develops a privacy-by-design, open software platform for smart bathroom mirrors that integrates connected devices, digital services, and AI capabilities (gesture recognition, voice command, intent detection, facial recognition, AR) to organize and enhance health, beauty, and wellness rituals. The platform is licensed to hardware manufacturers, bathroom brands, salons, and retailers who embed the software in their smart mirror products, with the BMind AI-powered smart mirror for mental wellness as the flagship consumer-facing product.

Product overview

CareOS is an open smart mirror platform for the bathroom environment, combining hardware (AI-powered smart mirrors) with a software platform that integrates connected devices, wellness apps, and digital services. The core platform (CareOS) serves as the operating system, while BMind represents the company's flagship hardware product—the world's first AI-powered smart mirror specifically designed for mental wellness. The ecosystem includes integrated connected devices (scales, thermometers, heart monitors, smart showerheads, sleep devices) and features organized around health monitoring, beauty/grooming (virtual try-on, skin analysis, AR tutorials), and smart home control. The platform is privacy-by-design with local data storage, and supports family profiles with individualized experiences.

Differentiator

Problem solved

Functional benefit

Brands

• BMind: World's first AI-powered smart mirror for mental wellness, capable of identifying mood and helping manage stress through personalized recommendations based on the user's mental state.

Products and services

• CareOS Platform Privacy-by-design open software platform for smart bathroom mirrors that integrates connected devices, apps, and digital services to organize and enhance health, beauty, and wellness routines. Licensed to hardware manufacturers, bathroom brands, salons, and retailers who embed it in their smart mirror products.
• BMind Smart Mirror AI-powered smart mirror that identifies user mood and helps manage stress through personalized recommendations, featuring touchless interaction via gesture recognition, voice command, and intent detection. Sold/distributed through OEM and brand partner channels.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature15 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Pierre Fabre GroupflagshipStrategic or Co-development Partner · 1 December 2019By combining CareOS's technological know-how with Pierre Fabre's dermatological expertise, the companies developed a flagship 'LE LAB' experience at the new Toulouse concept store — a connected diagnostic mirror that decodes skin condition in minutes. Launched December 2019.
• Wella Professionals (Coty Group)flagshipStrategic or Co-development PartnerCareOS partnered with Wella Professionals to bring to life their vision of the 'Augmented Salon.' Wella's Global Director of Operations & Digital Transformation, Mehdi Shili, described CareOS's award-winning smart mirror as a game changer enabling salon partners to offer a unique salon experience.
• TerrailloncoreTechnology or IntegrationTerraillon, an expert in everyday well-being for over a century, integrates its connected scales into CareOS's smart mirror platform, allowing users to access personal health data through the bathroom mirror in a simple and engaging way.
• CardiocommcoreTechnology or IntegrationCardiocomm partners with CareOS to offer personalized health and wellness monitoring through the familiar mirror format, integrated into daily routines. CEO Etienne Grima noted the potential for medical monitoring capabilities such as ECG recording through CareOS technologies.
• LegrandcoreTechnology or IntegrationLegrand shares the home universe, ambition of interoperability, and product/service complementarity with CareOS. Their processes combine perfectly for the best interest of common clients, extending CareOS capabilities into the broader smart home environment.
• RevievecoreStrategic or Co-development PartnerRevieve partners with CareOS to combine two best-in-class digital beauty solutions. CEO Sampo Parkkinen stated the collaboration enables beauty brands and retailers to offer more engaging consumer experiences through the integration of Revieve's AI beauty analysis with CareOS's smart mirror platform.
• One Hundred RestroomsminorStrategic or Co-development PartnerOne Hundred Restrooms co-founder and CBO Marielle Romeijn describes CareOS as powering the restroom of the future — a sanctuary built around health and well-being, enabled by smart technology.
• WithingscoreTechnology or IntegrationWithings, known for award-winning easy-to-use innovative devices including the world's first Wi-Fi connected scale, partners with CareOS to develop the next generation of smart health solutions, combining their connected device expertise with CareOS's mirror platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HiMirror: HiMirror is a direct competitor offering AI-powered smart beauty mirrors with skin analysis, lighting simulation, and personalized skincare recommendations — closely overlapping CareOS's beauty/wellness mirror functionality for both home and retail.
• Perfect Corp: Perfect Corp (YouCam) provides AI/AR beauty try-on technology used by beauty brands and retailers globally — directly comparable to CareOS's virtual try-on, skin analysis, and AR tutorial features, and serves an overlapping salon/retail customer base.
• Revieve: Revieve offers an enterprise beauty AI platform for skin diagnostics, product recommendations, and AR experiences — overlapping CareOS's beauty personalization stack and serving similar beauty brand and retail customers (notably, Revieve is itself a CareOS partner, underscoring direct technology overlap).
• Withings: Withings produces connected health devices (scales, sleep, ECG) that integrate into CareOS's bathroom mirror ecosystem. They share a target consumer and overlapping health-monitoring product features, with Withings being more hardware-focused and CareOS providing the software/AI layer.

Broad incumbents

• SimpleHuman: SimpleHuman is a premium consumer mirror brand with sensor mirrors and emerging smart home bathroom products. They represent a broader incumbent in the smart mirror category with retail distribution and brand equity CareOS lacks, though without CareOS's health/AI software stack.
• L'Oréal (Beauty Genius / ModiFace): L'Oréal has built Beauty Genius (AI beauty assistant) and acquired ModiFace for AR try-on technology, directly competing with CareOS's beauty AI features at massive scale across global beauty brands — a powerful incumbent that could acquire or displace CareOS in the beauty-tech stack.
• Kohler: Kohler is a major bathroom fixture manufacturer with smart bathroom products (intelligent toilets, connected showers, Verdera Voice mirror with Alexa). They represent a potential OEM partner for CareOS but also a competitor that could build or acquire competing smart bathroom software.
• Apple (Health / Home): Apple Health aggregates personal health data across iOS devices with strong privacy positioning (on-device processing) — directly competitive with CareOS's privacy-by-design local-storage health aggregation, and Apple has the platform distribution and developer ecosystem to extend into bathroom/health verticals.

Emerging players

• Calm: Calm is a leading mental wellness app with meditation, sleep stories, and stress management — the closest software-only competitor to CareOS's BMind mental wellness smart mirror, though Calm lacks CareOS's hardware integration and ambient mood-detection capabilities.
• Headspace: Headspace provides mental wellness and meditation services with AI personalization — comparable to BMind's mental wellness positioning. Both target stress and mood management, but Headspace is delivered via app while CareOS integrates into the bathroom mirror hardware experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CareOS_Tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareOS