ONE HUNDRED RESTROOMS

What ONE HUNDRED RESTROOMS does

ONE HUNDRED RESTROOMS, legally ONE HUNDRED HOLDING B.V., is a Dutch private company founded at the end of 2017 and headquartered in Amsterdam. It operates a portfolio of premium, staff-staffed public restroom concepts deployed at high-traffic infrastructure sites across Europe — highway service stations (Total Netherlands, Circle K Sweden, Fastned), high-speed train stations (ADIF Alta Velocidad in Spain), shopping centers (Unibail-Rodamco-Westfield, Klepierre, Nordstan, Hoog Catharijne), and other transit hubs. The company has scaled to over 80 locations across the Netherlands, Spain, Sweden, Belgium, and France, generating revenue primarily through pay-per-visit entry fees (typically €0.80–€1.50) and incremental services (showers at €5/20 min, health checks, smart-urinal hydration tracking), supplemented by B2B managed-service contracts with infrastructure operators, brand/ticket partner marketing revenue, and a standalone IoT retrofit product line (ONE HUNDRED smart).

The technical platform is built around a proprietary in-house IoT stack that powers the ONE HUNDRED Dashboard for partner-side operational management, real-time footfall and usage telemetry, automated repair-and-maintenance workflows (cited at 94% on-time resolution), and a Steam Experience module that maintains 40-60% relative humidity for viral load reduction. Hardware innovations include the world's first hydration-tracking smart urinal developed with Kamleon and Roca (deployed at Barcelona Sants in 2022), the interactive Well-being Mirror, contactless fixtures, and the Mobile ComfortHub introduced in 2023. The product portfolio is organized under four sub-brands: ONE HUNDRED restrooms (core full-service concept), ONE HUNDRED smart (IoT packages), ONE HUNDRED collab (ticket-partner payment integration), and ONE HUNDRED mind+body hub (extended wellness services). The company has won five international design awards (A' Design 2019, MUSE 2019, iF Design 2020, Grand Prix du Design 2021, Gold MUSE 2023) and frames its offering as a 5-minute well-being micro-break anchored by the #momentsmatter brand campaign. Customer-rated satisfaction stands at 9.0/10 with field-coach audit scores of 9.4/10.

The business model blends B2B2C economics: ONE HUNDRED invests in concept buildout and operates the facilities, infrastructure partners provide real estate and footfall, and consumers pay entry fees that bundle restroom use with free drinking water, health checks, and discount vouchers from co-located retailers. Strategic technology and supply partners include Roca, Essity, and Diversey (sanitary ware and hygiene), Kamleon (sensor tech), and CULI-NOVA (construction management). Operational control rests with a co-founder-led management team that includes a Chief Operations Officer (ex-Shell Retail global manager), a Chief Commercial Officer, a CFO (George Gleichman, family-connected), and country managers across Iberia, the Nordics, France, and Belgium. Headcount is stated at 11-50, comprising office experts (sales, design, IoT, HR, finance) and distributed field teams (comfort crews, field coaches, mechanics). The 2030 sustainability targets — 55% carbon footprint reduction per visitor vs. 2022, 50% increase in location lifespan, and enabling 1 million people to improve their well-being — align with EU Green Deal reporting frameworks.

Name

ONE HUNDRED RESTROOMS

Legal name

ONE HUNDRED HOLDING B.V.

Website

https://onehundredrestrooms.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ONE HUNDRED RESTROOMS is a Dutch company that designs, builds, and operates premium, staff-staffed public restroom concepts at high-traffic European infrastructure sites (transit, highway, retail). It monetizes through consumer entry fees (€0.80–€1.50) and B2B managed-service partnerships with operators like ADIF, Total, Circle K, and URW across 80+ locations.

Ownership category

akta.pro rank

Product category

Public Restroom Management Services

NAICS

Personal Care Services (8121)

SIC

Sanitary Services (4950)

akta.pro primary industry

Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations) (HSACAFAH)

akta.pro secondary industries

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Public restroom management
• Premium facilities services
• Smart restroom solutions
• Well-being facilities
• Highway restroom operations

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Paid Entry Fees: Visitors pay an entry fee (typically €0.80–€1.50 per visit) to access premium public restroom facilities. The fee includes standard restroom use and often a ticket with additional benefits such as free drinking water, a health check, and discount vouchers for local partner retailers or restaurants.
2. Premium Services (Showers, Health Checks): Additional paid services offered on-site including shower access (€5 for 20 minutes) and optional health/self-assessment tools. These represent incremental per-transaction revenue from engaged visitors seeking enhanced well-being experiences.
3. B2B Partnership Fees / Operational Contracts: Revenue from operational partnerships with infrastructure operators (e.g., Total, Circle K, URW, ADIF). These agreements involve deploying and operating ONE HUNDRED restroom concepts on partner premises, typically structured as long-term contracts. The company invests in the concept buildout; partners provide real estate and commercial infrastructure.
4. Brand Partner / Marketing Partner Revenue: Revenue from brand partners who pay for product sampling, visibility, and in-restroom marketing within ONE HUNDRED locations across Europe. Partners include retailers and food concepts co-located near restrooms who offer discount vouchers on tickets, as well as brands seeking to stimulate product trials and direct sales in high-traffic locations.
5. ONE HUNDRED Smart — IoT Solution Packages: The company offers IoT solution packages (ONE HUNDRED smart) independently of full concept deployments, allowing partners to retrofit existing restroom facilities with smart technology. This provides a lower-barrier revenue stream from partners seeking specific technology upgrades.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ONE HUNDRED RESTROOMS designs, builds, and operates premium, staff-staffed public restrooms at high-traffic locations across Europe. Each location combines contactless hygiene technology, optional health checks and hydration tracking, a micro-well-being environment, and a real-time IoT operational dashboard. Revenue is generated through small consumer entry fees (typically €0.80–€1.50), premium on-site services such as showers, and long-term operational contracts with infrastructure operators.

Product overview

ONE HUNDRED RESTROOMS is a Dutch company that provides premium public restroom management solutions for high-traffic European locations including public transport hubs, highway service stations, retail areas, and QSR. The company operates a portfolio of integrated solutions: ONE HUNDRED restrooms serves as the core full-service product offering comprehensive well-being-focused restroom facilities with permanent staff and revenue-generating entry fees; ONE HUNDRED smart provides the IoT technology layer enabling operational intelligence and real-time monitoring; ONE HUNDRED collab functions as a payment and partner integration solution connecting local retailers with restroom visitors through discount vouchers; and ONE HUNDRED mind+body hub extends facilities with additional wellness amenities. The company operates across over 80 locations in Europe, serving millions of customers with a mission to transform basic restroom visits into 5-minute well-being experiences. Entry fees typically range from €0.80 to €1.50, with tickets often including additional benefits such as free drinking water, health checks, and discount vouchers for nearby retailers. The platform also includes a partner-facing real-time dashboard for operational management.

Differentiator

Problem solved

Functional benefit

Brands

• ONE HUNDRED restrooms: Full-service public restroom solution for high-traffic locations offering complete well-being focused restroom experience.
• ONE HUNDRED smart
• ONE HUNDRED collab
• ONE HUNDRED mind+body hub

Products and services

• ONE HUNDRED restrooms
• ONE HUNDRED smart
• ONE HUNDRED collab
• ONE HUNDRED mind+body hub

Quantifiable outcome

• 9.0/10 customer satisfaction rating maintained consistently
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered major, core, innovative and strategic.

• FastnedmajorStrategic or Co-development Partner · 10 June 2026ONE HUNDRED restrooms and Fastned opened their first joint restroom concept at Fastned Velder along the A2 in the Netherlands on June 10, 2026. The location is the fourth Fastned location overall. The new concept combines the strength of two brands in one restroom experience, merging Fastned's EV charging infrastructure with ONE HUNDRED's well-being restroom concept.
• Unibail-Rodamco-Westfield (URW)majorStrategic or Co-development Partner · 27 January 2026ONE HUNDRED opened its second URW location at Parquesur Madrid in January 2026, bringing a new level of restroom experience to the shopping center. The company aims to transform a routine visit into a moment of relief and well-being, integrating with URW's premium retail environment.
• CULI-NOVA (CN) Construction ManagementcoreImplementation/ SI/ Consulting Partner · 23 February 2023ONE HUNDRED entered a strategic partnership with CULI-NOVA, a construction management company based in Barendrecht, Netherlands, with more than 18 years of experience in construction. The partnership ensures resilient, long-lasting restroom constructions. CULI-NOVA brings construction expertise to the design and build-out of ONE HUNDRED facilities across Europe.
• Circle K (Sweden)coreStrategic or Co-development Partner · 19 January 2023Circle K and ONE HUNDRED restrooms joined forces to set the new standard for restrooms at Circle K highway service stations in Sweden. The partnership was announced January 19, 2023. Well-being restrooms contribute to the wow factor at new Circle K flagship stations, with hygiene, health, and comfort as the three cornerstones of the innovative Dutch concept.
• KlepierremajorStrategic or Co-development Partner · 1 January 2023ONE HUNDRED partnered with Klepierre in 2023 as part of its European expansion, deploying restroom concepts at Klepierre-managed shopping centers across Europe.
• KamleoninnovativeTechnology or Integration · 1 January 2022ONE HUNDRED collaborated with Barcelona-based startup Kamleon and Roca to develop and deploy the world's first smart urinal that measures user hydration levels. The innovation was introduced at Barcelona Sants train station in 2022. Kamleon provides the sensor technology; Roca provides sanitary ware expertise.
• Total Netherlands (TotalEnergies)coreStrategic or Co-development Partner · 1 February 2021ONE HUNDRED and Total Netherlands joined forces to offer the best highway toilet experience in the Netherlands. The partnership made Total the first brand in the petrol industry to adopt a future-proof toilet solution. Three prominent Total motorway locations were launched: Aurora in Leiderdorp (A4), Oudenhorst in Woudenberg (A12), and Oudegein in Nieuwegein (A2). The partnership was announced February 1, 2021, and represents an important step in ONE HUNDRED's European breakthrough.
• ADIF Alta Velocidad (Spain)coreStrategic or Co-development Partner · 1 January 2021ONE HUNDRED won the competitive tender for the lease and operation of ten paid restroom facilities at the five main ADIF-Alta Velocidad high-speed train stations in Spain (Madrid Atocha, Madrid Chamartín, Barcelona Sants, Alicante Terminal, and others). This represents one of the company's most significant European contracts, announced beginning of 2021.
• RocastrategicTechnology or IntegrationRoca is identified as one of ONE HUNDRED's strategic partners, known for its pioneering role in innovation and sustainability in sanitary ware. The partnership contributes to the smart urinal development (with Kamleon) and broader restroom technology deployments.
• EssitystrategicTechnology or IntegrationEssity is one of ONE HUNDRED's strategic partners, recognized for its pioneering role in innovation and sustainability in hygiene and personal care products.
• DiverseystrategicTechnology or IntegrationDiversey is listed as one of ONE HUNDRED's strategic partners, contributing expertise in cleaning, hygiene, and sanitation solutions for public restroom facilities.

Scale indicators9 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Cityloos: Dutch public restroom provider operating managed sanitary facilities in Dutch cities and public spaces. Closely comparable to ONE HUNDRED in operating model (paid public restrooms at high-traffic urban locations), though Cityloos is more focused on municipal deployments than commercial/retail partners.
• 2theloo: Dutch premium public restroom operator with locations across European transit hubs and shopping centers. The most direct comparable to ONE HUNDRED — co-founders Marielle Romeijn and Bram Gleichman were previously involved in 2theloo's European roll-out before founding ONE HUNDRED. Same premium positioning, pay-per-use model, and European footprint.

Broad incumbents

• JCDecaux: Global street furniture and outdoor advertising leader whose Sanitaires JCDecaux line operates automated public toilets in major European cities (Paris, Brussels, etc.). A broad incumbent with significantly larger scale, but overlapping category and customer base (municipalities, transit operators, real estate owners) with ONE HUNDRED.
• Tork (Essity brand): Global hygiene products and dispensing-systems brand owned by Essity (a strategic partner to ONE HUNDRED). Tork competes in the restroom hygiene consumables and dispenser segment — overlapping with ONE HUNDRED's restroom operations but from a product/manufacturer angle rather than a service/operator angle.
• Initial (part of Rentokil Initial): French-origin hygiene and sanitary services group (now part of Rentokil Initial) that operates paid public restrooms in transit hubs across France and Europe. Comparable to ONE HUNDRED in its French and European public restroom business, though it is part of a much broader hygiene services portfolio.
• CWS International: European provider of washroom hygiene, mat rental, and workplace sanitation services. Comparable as a B2B hygiene-services counterpart to ONE HUNDRED's managed restroom operations, though CWS focuses more on workplace/industrial customers than public-facing transit/retail locations.

Emerging players

• Thetford: Netherlands-based manufacturer of portable and marine sanitation systems (toilets, holding tanks). Adjacent comparable to ONE HUNDRED on the hardware/equipment side of restroom solutions, though focused on portable and RV/marine markets rather than fixed-location public restrooms.

Regional players

• Reliance Hygienics: Indian hygiene and restroom management services provider with public restroom operations at transit hubs and tourist sites. Comparable business model (managed public restrooms in high-traffic locations) but geographically focused on India rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/100restrooms
• LinkedInlinkedin.com/company/onehundredrestrooms
• Instagraminstagram.com/onehundredrestrooms/?hl=en
• Pinterestnl.pinterest.com/onehundredrestrooms
• Xx.com/100restrooms

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONE HUNDRED RESTROOMS