MYPUP

What MYPUP does

MYPUP B.V. is a Dutch smart parcel locker and last-mile delivery consolidation company headquartered in Amsterdam. Founded in 2013/2014, the company installs unmanned secure locker walls at residential apartment complexes, corporate offices, neighborhoods, and student housing developments. Parcels from multiple courier companies are consolidated at city-edge MyPup hubs and delivered to building lockers in a single low-carbon trip, reducing courier traffic to the premises by up to 90%. The platform combines a cloud-based SaaS backend, a mobile app, unique 4-digit user delivery codes, and automated notification systems, and accepts parcels from all major courier companies rather than being tied to a single carrier.

The company sells full-service parcel delivery solutions primarily through enterprise field sales to real estate developers, property managers, corporate facility managers, and building owners. Customer logos include CBRE, Greystar, Vesteda, Amvest, Cushman & Wakefield, Achmea Real Estate, Altera, HSB, PWC, EY, McKinsey, Rabobank, ABN AMRO, Amsterdam UMC, Hogeschool van Amsterdam, Mercedes-Benz, Nestle, Vinted, and Canon Business Services. Revenue is generated through per-user monthly subscriptions (billed in advance, auto-renewing) and transaction-based fees on shipping and return labels generated through the platform; in some locations the building or employer covers the subscription, in others the end user pays directly. Pricing is quote-based and not publicly disclosed.

MYPUP operates across four European countries (Netherlands, Germany, Ireland, Denmark) with 400+ Pick Up Point locations serving 250+ client organizations and approximately 60,000 user accounts, on a bootstrapped basis with $0 cumulative external funding raised. A sister company, Parzelo, extends the underlying technology into internal organizational logistics for parcels, IT assets, mailroom, and audiovisual equipment, sharing technology and customer relationships with MyPup. The company is B Corp certified and experienced a data security incident in July 2025 affecting ~60,000 user accounts, which was reported to the Dutch Data Protection Authority and followed by a disclosed extortion attempt in March 2026.

Name

MYPUP

Legal name

MYPUP B.V.

Website

https://my-pup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MYPUP is a Dutch smart parcel locker and last-mile delivery consolidation platform that installs secure lockers at residential buildings, offices, neighborhoods, and student housing, serving 250+ enterprise clients including CBRE, Greystar, Vesteda, PWC, and Rabobank across four European countries.

Ownership category

akta.pro rank

Product category

Smart Parcel Lockers

NAICS

Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Residential & Multifamily Parcel Locker Solutions (Apartment/HOA) (TLAAAMAD)

akta.pro secondary industries

Smart Access & Locker Technology Providers (Hardware, Software, Access Control) (TLAAAMAH), PUDO/Parcel Locker Networks for E-commerce (OOH Delivery) (TLAAAFAG)

Keywords

• Smart parcel lockers
• Parcel management software
• Last-mile delivery
• Mailroom automation
• Package reception systems

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Per-User Subscription: Monthly subscription priced per individual end-user who is authorized to access and use the Service. Subscriptions are billed monthly in advance and automatically renew. The price may vary depending on the total number of customers within the same Pick Up Point.
2. Shipping/Return Label Fees: Users can generate shipping labels through MyPup for returning or sending parcels. MyPup collects the parcel from the locker and hands it to the selected courier. Shipping costs depend on size, weight, and destination.
3. Full-Service Parcel Delivery: Building-level subscription model where MyPup installs and manages parcel lockers. In some cases covered by the building/employer, in others paid via personal subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MYPUP provides smart parcel locker infrastructure and a cloud-based SaaS platform that consolidates deliveries from multiple couriers into secure unmanned Pick Up Points installed at residential buildings, offices, neighbourhoods, and student housing. The service enables users to receive, return, and ship parcels through a unique delivery code system. The hub consolidation model routes parcels from multiple couriers through city-edge hubs and delivers them in a single low-carbon trip, reducing courier traffic to buildings by up to 90%.

Product overview

MyPup is a smart parcel locker and delivery management platform. The core product is the MyPup Pick Up Point system, which consists of smart lockers installed at residential buildings, offices, and neighborhoods that consolidate parcels from multiple couriers for secure reception, return, and shipping. The platform is complemented by Parzelo, a sister company offering parcel and asset management software for internal logistics within organizations. MyPup offers specialized solutions for different segments: Housing Projects (residential), Offices (Full Service Parcel Delivery, Mailroom, IT-Assets, Click & Collect), Neighbourhoods, and Student Housing. The service reduces courier traffic by up to 90% through hub-based consolidation and low-carbon delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Parzelo: A sister company providing parcel management software for internal logistics within organisations. Parzelo automates the collection and exchange of items, supporting parcels, IT assets, construction materials, and audiovisual equipment.

Products and services

• MYPUP Pick Up Point
• Full Service Parcel Delivery (Office) Office-focused full-service parcel delivery management for corporate environments, including locker installation, courier consolidation, and employee notification workflows. Sold to corporate facility managers and office administrators.
• Mailroom (Office) Digital mailroom management solution that automates the collection, tracking, and exchange of incoming mail and parcels for office environments, replacing manual mailroom processes.
• IT-Assets (Office) Managed delivery, storage, and exchange service for IT equipment (laptops, peripherals, devices) within office environments, with chain-of-custody tracking via MYPUP's smart locker infrastructure.
• Click & Collect (Office) Click and collect service for office locations, enabling employees to pick up items ordered online from MYPUP lockers, with notification and code-based retrieval.
• Parzelo Cloud-based parcel and asset management software for internal logistics within organizations, supporting controlled person-to-person exchange of parcels, IT assets, construction materials, and audiovisual equipment. Used by clients such as Canon Business Services, VRT, Athora, Rabobank, ABN AMRO, EY, McKinsey, Vinted, Nestle, and Mercedes-Benz.

Quantifiable outcome

• Up to 90% reduction in courier traffic to apartment, office or neighbourhood locations
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• ParzelocoreStrategic or Co-development PartnerParzelo is MyPup's sister company offering parcel management software for internal logistics. While MyPup focuses on residential and office parcel reception, Parzelo provides software for controlled person-to-person exchange of items including IT assets, construction materials, and audiovisual equipment. The companies share technology and customer relationships, with Parzelo used by clients like Canon, VRT, and Athora for internal mailroom automation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parcel Pending: Smart parcel locker solution purpose-built for multifamily and student housing in North America; highly comparable residential-multifamily go-to-market and hardware-led model.
• Swipbox: European parcel locker provider offering modular, outdoor-rated smart lockers for residential and retail sites; competes for the same property-manager RFPs as MyPup.
• Luxer One: Smart locker and package management platform focused on US multifamily and student housing; comparable buyer (property managers) and end-user experience to MyPup.
• InPost: Leading European parcel locker network, operating automated Paczkomat lockers across multiple countries with a similar carrier-agnostic model and a strong residential/multi-family focus.
• Bringme: Belgium-headquartered smart locker and digital concierge provider for residential and office buildings; comparable multi-courier, multi-use-case proposition targeting European property developers.

Broad incumbents

• PostNL: Dutch national postal operator that has rolled out its own parcel locker network; directly overlaps with MyPup's home market and key residential client base.
• Amazon Hub / Hub by Amazon: Amazon-operated locker and counter pickup network; competes for OOH parcel delivery demand and offers a subsidised incumbent alternative for property managers.
• DPD Pickup: Pickup network run by DPD spanning parcel shops and lockers across Europe; competes as a carrier-aligned PUDO option to MyPup's carrier-agnostic lockers.
• DHL Packstation: Carrier-owned parcel locker network run by Deutsche Post DHL; competes head-to-head with MyPup in Germany and offers an incumbent, capital-rich alternative for property managers.

Emerging players

• Penguin Pickup: Alternative-delivery provider offering parcel locker and pickup-point solutions for residential and retail; comparable PUDO model but with smaller European footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mypup
• Xx.com/mypickuppoint
• Facebookfacebook.com/mypickuppoint

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYPUP