What Echidna does

Echidna, Inc. is a privately held enterprise eCommerce digital agency founded in 2010, headquartered in North Chappaqua, New York (the firmographics also list Minneapolis, suggesting a possible secondary location or data discrepancy), with a Bangalore delivery center and a Dubai satellite office. The firm delivers professional services across four pillars: Strategic Consulting, Technology Innovation, User Research and UX Design, and Digital Marketing and Analytics. Its Technology Innovation practice is built around certified partnerships with six commerce platforms, including Adobe Commerce, Shopify Plus, Oracle Commerce Cloud, BigCommerce, VTEX, and Sprinker, anchored by a 16+ year Boomi iPaaS partnership used to integrate ERP (SAP, Oracle, NetSuite, Microsoft Dynamics, Infor), CRM, PIM, and OMS systems, and complemented by HubSpot implementation services.

The agency's client base is enterprise-led and spans manufacturing, food and beverage, publishing, building materials, and security, with named customers including Pierce Manufacturing, Jelly Belly, Wolters Kluwer, Construction Specialties, Ergodyne, Frontpoint Security, and Jessup Manufacturing. Revenue is generated through project-based and likely retainer-style professional services engagements including platform migrations, custom development, integrations, UX design, and ongoing enhancement support. Pricing is not publicly disclosed and is quote-based per engagement.

Echidna has recently layered an AI services practice on top of its implementation business, offering AI Commerce ROI measurement, AI governance, LLM Optimization (LLMO) for visibility in generative AI search engines, AI-ready data assessments, and agentic commerce advisory. Leadership includes co-founder and managing director Seralathan Devaraj and director of finance Kartikeyaa Sharma. The firm operates without disclosed external funding or parent ownership, and appears to be founder/management-owned.

Name

Echidna

Legal name

Echidna, Inc.

Website

https://echidna.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Echidna is a privately held enterprise eCommerce digital agency that designs, implements, and integrates commerce platforms (Adobe, Shopify Plus, Oracle, VTEX, BigCommerce, Sprinker) for B2B and B2C clients via Boomi-powered integrations.

Ownership category

akta.pro rank

Product category

eCommerce Digital Agency Services

NAICS

Computer Systems Design and Related Services (54151), Advertising Agencies (54181)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Advertising (7310)

akta.pro primary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Enterprise eCommerce consulting
• Platform implementation services
• Systems integration services
• Digital transformation agency
• UX design services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services: Agency-style professional services model providing strategic consulting, technology innovation, UX design, and digital marketing services to enterprise clients. Engagements include eCommerce audits, platform migrations, SEO audits, UX site audits, and ongoing digital transformation partnerships. Revenue generated through project-based fees and potentially retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Echidna is a digital agency that helps enterprise organizations modernize their commerce operations by implementing and integrating leading cloud commerce platforms (Adobe Commerce, Shopify Plus, Oracle Commerce Cloud, VTEX, BigCommerce, Sprinker), providing UX design and digital marketing services. The agency uses its long-standing Boomi partnership to connect ERP, CRM, PIM, and OMS systems and now layers in AI-ready data foundations, personalization, and agentic commerce enablement for clients in manufacturing, food & beverage, publishing, building materials, safety equipment, and security systems.

Product overview

Echidna is an eCommerce digital agency offering a comprehensive portfolio of services organized around four core pillars: Strategic Consulting (digital strategy transformation, platform roadmap, operating model design), Technology Innovation (platform implementation, AI-ready data foundations, integration services), User Research & UX Design (user experience audits, site design, account workflow optimization), and Digital Marketing & Analytics (SEO, PPC, performance measurement). The agency operates as a multi-platform specialist, offering implementation and innovation services across major commerce platforms including Adobe Commerce Cloud, Shopify Plus, Oracle Commerce Cloud, VTEX, BigCommerce, and Sprinker Commerce Cloud. Key integration capabilities are delivered through certified partnerships with Boomi (iPaaS for ERP/CRM/PIM/OMS integration with 16+ years experience) and HubSpot (CMS/CRM implementation). AI-enabled services include personalization, AI search optimization (LLMO), agentic commerce, and AI governance frameworks. The service model includes assessment offerings (eCommerce audit, SEO audit, UX audit), migration services (Magento to Adobe Commerce, Shopify to Shopify Plus), and ongoing platform enhancement support.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Strategy Services Strategic consulting offering for digital transformation, platform strategy, roadmap planning, and operating model design for enterprise commerce modernization. Pillar service of the agency, led by executives with experience at Walmart, Teleflora, Kohl's, and Best Buy.
• Platform Implementation Services Full-cycle implementation services for enterprise commerce platforms covering migration, integration, and ongoing enhancement support across Adobe Commerce (Magento), Shopify Plus, Oracle Commerce Cloud, VTEX, BigCommerce, and Sprinker Commerce Cloud.
• User Experience Design User research and UX design services including UX audits, site design, account workflows, ordering optimization, and customer journey mapping to lift conversion rates.
• Digital Marketing & Analytics Digital marketing services with analytics and business intelligence at the core, including SEO audits and optimization, PPC management, social media marketing, and performance measurement for enterprise clients.
• eCommerce Audit Comprehensive eCommerce technology assessment that identifies gaps and prioritizes ROI opportunities for enterprise organizations considering platform changes.
• SEO + AI Search Visibility Audit SEO audit service including fix recommendations and AI search optimization (LLMO) for visibility in generative AI engines such as ChatGPT, Perplexity, Claude, and Google AI Overviews.
• UX Site Audit User experience audit that identifies friction points and provides recommendations to remove friction and lift conversion rates.
• Shopify to Shopify Plus Migration Migration service for transitioning from Shopify to Shopify Plus, leveraging Echidna's Shopify partner expertise to reduce risk and shorten timelines.
• Magento to Adobe Commerce Cloud Migration Migration service to transition from Magento Open Source to Adobe Commerce Cloud, including options evaluation and implementation planning for enterprise clients.
• Boomi Integration Services Certified Boomi iPaaS integration services with 16+ years of experience. Boomi serves as the central integration layer connecting ERP (SAP, Oracle, NetSuite, Microsoft Dynamics, Infor), CRM, PIM, OMS, and commerce platforms, transforming and cleaning data in transit for parallel modernization workstreams.
• HubSpot Implementation Certified HubSpot CMS and CRM implementation service for B2B clients, including workflow automation and marketing/sales integration (case studies include Protis Global and Halco Lighting Technologies).
• ERP to eCommerce Integration Integration service connecting enterprise ERP systems (SAP, Oracle, NetSuite, Microsoft Dynamics, Infor) with commerce platforms for real-time synchronization of pricing, inventory, customer accounts, credit terms, tax, and order status.
• AI Commerce Services AI-powered commerce services including personalization, AI search readiness (LLMO), agentic commerce implementation, and AI governance frameworks tailored for enterprise B2B organizations.

Quantifiable outcome

• Average Client Net Promoter Score (high satisfaction)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Adobe Commerce (Magento)coreTechnology or IntegrationAdobe Commerce Partner specializing in Adobe Commerce Cloud (formerly Magento Commerce) implementations, migrations, and ongoing optimization. Expertise in helping enterprises transition from Magento Open Source to Adobe Commerce Cloud.
• ShopifycoreTechnology or IntegrationShopify Partner with expertise in Shopify and Shopify Plus implementations for B2B and DTC enterprises. Provides guidance on Shopify Editions, B2B features, and platform migrations.
• BigCommercecoreTechnology or IntegrationBigCommerce Partner providing implementation and integration services for BigCommerce enterprise solutions.
• BoomicoreTechnology or IntegrationBoomi Partner with 16+ years of integration experience. Boomi serves as the central integration platform for connecting ERP, CRM, PIM, OMS, and commerce systems. Echidna will be represented at Boomi World 2026 in Chicago.
• HubSpotsecondaryTechnology or IntegrationHubSpot Implementation Partner specializing in HubSpot CMS and CRM implementations for enterprise clients. Case studies include Protis Global talent acquisition transformation.
• OraclecoreTechnology or IntegrationOracle Commerce Partner specializing in Oracle Commerce Cloud implementations. Case study with Construction Specialties utilizing Oracle Commerce Cloud to its fullest.
• SprinkersecondaryTechnology or IntegrationSprinker Commerce Cloud Partner providing composable commerce implementations for B2B enterprise organizations.
• VTEXsecondaryTechnology or IntegrationVTEX Commerce Partner providing marketplace and commerce cloud implementations for enterprise clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Corra: Corra is a digital commerce agency specializing in Adobe Commerce (Magento), Shopify Plus, and composable commerce implementations for enterprise B2B and B2C brands. Directly comparable to Echidna in platform specializations, enterprise focus, and integration-led delivery model.
• Optimum7: Optimum7 is an e-commerce digital agency offering platform development, digital marketing, and integration services across major commerce platforms. Comparable to Echidna in agency-style professional services model and multi-platform commerce focus.
• TA Digital: TA Digital is a digital transformation agency with deep Adobe Commerce, Shopify, and BigCommerce practices serving enterprise clients globally. Highly comparable to Echidna in multi-platform commerce implementation services and enterprise customer mix.
• Absolute Web: Absolute Web is an e-commerce agency with expertise in Adobe Commerce, Shopify, BigCommerce, and ERP integrations for enterprise B2B and B2C brands. Comparable to Echidna in platform specialization, integration depth, and enterprise client profile.
• Americaneagle.com: Americaneagle.com is a full-service digital agency offering e-commerce platform implementations (Adobe Commerce, Shopify, BigCommerce) and digital marketing. Comparable to Echidna in mid-market/enterprise e-commerce services portfolio and platform-agnostic delivery.

Broad incumbents

• Accenture Song: Accenture Song is the digital creative and commerce arm of Accenture, delivering large enterprise e-commerce transformations across Adobe, SAP, Salesforce, and Shopify ecosystems. Competes with Echidna for enterprise digital transformation deals at much larger scale.
• Infosys Digital: Infosys Digital is a global systems integrator with significant Adobe Commerce, SAP Hybris, and Shopify delivery capability, including large offshore delivery centers. Comparable to Echidna as a global commerce implementation competitor with substantial India delivery footprint.
• Publicis Sapient: Publicis Sapient is a global digital transformation consultancy with large-scale Adobe Commerce, Salesforce Commerce, and Shopify implementations. Comparable to Echidna as a broader incumbent competing for enterprise commerce modernization RFPs.
• Bounteous: Bounteous is a larger digital experience and commerce consultancy with Adobe, Shopify, and Boomi practices serving enterprise clients (including former Corra). Overlaps with Echidna in commerce platform implementations but operates at greater scale and broader service breadth.
• Deloitte Digital: Deloitte Digital is a global systems integrator with enterprise commerce practices across Adobe, SAP, Oracle, and Shopify. Overlaps with Echidna in enterprise B2B commerce modernization but operates with much larger resources and broader consulting services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/echidnainc
• Facebookfacebook.com/echidna
• LinkedInlinkedin.com/company/echidna

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echidna