What Absolute Web does

Absolute Web is a privately held, Miami-headquartered ecommerce strategy and development agency founded in 1999 by Roman Yoffe, with additional offices in Los Angeles and Lisbon and a documented headcount of more than 85 employees. The firm operates as a full-service digital commerce partner, delivering Shopify Plus, Adobe Commerce (Magento), BigCommerce, and WooCommerce platform builds, alongside custom web development, replatforming and data migration, UI/UX design, conversion rate optimization, email and SMS marketing, SEO and emerging LLM discoverability, PPC, B2B ecommerce, and dedicated AI integration services. Its go-to-market is anchored by elite-tier certifications — Shopify Platinum Partner, Klaviyo Elite Master Partner, Adobe Commerce Partner, BigCommerce Partner, and AWS Network Partner — and is augmented by a wholly-owned media and events ecosystem comprising the EEE Miami conference, Miami Ecommerce Week, Commerce Conversations, AW Productions, Ecom Daily, and the MIH Podcast.

The underlying technology stack is integration-led rather than product-led: the agency orchestrates third-party platforms across payments (Stripe, PayPal, Klarna, Braintree, Authorize.Net, Avalara, TaxJar), search and personalization (Algolia, Klevu, Bloomreach, Nosto, Searchspring, Constructor, Rebuy), subscription and retention (Recharge, Klaviyo, Attentive, dotdigital, Inveterate), ERP and PIM (NetSuite, SAP, Microsoft Dynamics 365, Brightpearl, Acumatica, Sage, Akeneo, Salsify, Plytix), WMS and 3PL (ShipHero, Linnworks, Skubana, Rithum), iPaaS (Celigo, Patchworks, Feedonomics), and headless/cloud infrastructure (Contentful, AWS, Cloudflare). AI services layer generative chatbots (Zowie, Zendesk AI, Gorgias AI), AI-assisted email and SMS flows, recommendation engines, fraud detection (Signifyd), predictive LTV and inventory forecasting, dynamic pricing, and multi-agent process automation on top of these platforms.

Commercially, Absolute Web generates revenue through project-based platform builds, multi-month replatforming engagements, and recurring retainers under its 'Ongoing Support & Growth Strategy' line. Pricing is not publicly disclosed. The customer base is enterprise-tilted (Shopify Plus, Adobe Commerce, B2B programs) and spans diversified verticals — Health & Beauty, Pet Supplies, Fashion & Apparel, Food & Beverage, Consumer Electronics, Home/Decor/Garden, Travel, Sports & Recreation, and B2B & Industrial. The company is privately held with no disclosed funding, revenue, or M&A activity; Sergiu Tabaran serves as COO alongside founder/CEO Roman Yoffe.

Name

Absolute Web

Legal name

Absolute Web, Inc.

Website

https://absoluteweb.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Absolute Web is a privately held Miami-based ecommerce strategy and development agency founded in 1999, serving enterprise and mid-market brands with Shopify Plus, Adobe Commerce, BigCommerce, and WooCommerce platform builds, custom development, AI integration, CRO, and digital marketing services.

Ownership category

akta.pro rank

Product category

Ecommerce Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Ecommerce development services
• Shopify plus development
• Adobe commerce development
• Conversion rate optimization
• Ecommerce strategy consulting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Core offering

Absolute Web is an ecommerce strategy and development agency that designs, builds, and grows online stores for brands. It delivers end-to-end platform implementations across Shopify Plus, Adobe Commerce (Magento), BigCommerce, and WooCommerce, alongside custom web development, UI/UX design, and B2B ecommerce solutions. The firm also provides performance marketing services including conversion rate optimization, SEO, PPC, email/SMS marketing, and social media marketing, augmented by AI-enabled ecommerce services.

Product overview

Absolute Web is a full-service ecommerce strategy and development agency founded in 1999, based in Miami with additional offices in Los Angeles and Lisbon. Rather than a single product, the company offers a portfolio of services organized around core ecommerce platform development (Shopify Plus, Adobe Commerce, BigCommerce, WooCommerce) and custom web development, complemented by strategic consulting, AI services for ecommerce, conversion rate optimization, email/SMS marketing, SEO and LLM discoverability, PPC advertising, B2B ecommerce, social media marketing, UI/UX design, and ongoing support and growth strategy services. The portfolio is unified around accelerating ecommerce growth through custom web development, strategic tech stack guidance, conversion-focused design, and digital marketing initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Plus Development End-to-end Shopify Plus implementation, customization, and optimization for brands and merchants seeking enterprise-grade Shopify storefronts, migrations, and growth support.
• Adobe Commerce (Magento) Development Adobe Commerce (Magento) ecommerce builds, customization, replatforming, and optimization for merchants running complex catalogs, multi-store, and enterprise requirements.
• BigCommerce Development Design, build, and customization services on the BigCommerce platform for brands seeking a SaaS enterprise commerce solution.
• WooCommerce Development Custom WooCommerce builds, theme and plugin development, and ongoing support for merchants running their storefront on WordPress and WooCommerce.
• Custom Web Development Bespoke web application and storefront development for ecommerce brands needing custom functionality, integrations, and experiences beyond off-the-shelf platforms.
• B2B Ecommerce Solutions Design and development of B2B ecommerce experiences including custom catalogs, quoting, account-based pricing, and integrations tailored to wholesale and B2B buyers.
• UI/UX Design User experience and interface design for ecommerce storefronts, focused on merchandising, conversion, and brand consistency.
• Conversion Rate Optimization (CRO) Data-driven CRO engagements that audit, test, and optimize ecommerce checkout flows, product pages, landing pages, and on-site merchandising to lift conversion.
• AI Ecommerce Services Applied AI services for ecommerce, including AI-enabled personalization, merchandising, content, and automation built into client storefronts and marketing workflows.
• Email and SMS Marketing Retention marketing through email and SMS programs, including automation flows, segmentation, and lifecycle campaigns for ecommerce brands.
• Search Engine Optimization (SEO) Technical and on-page SEO for ecommerce sites, including site architecture, schema, content, and ongoing optimization to grow organic traffic and revenue.
• Pay-Per-Click (PPC) Advertising Paid media planning, buying, and management across search and shopping channels to drive ecommerce revenue.
• Social Media Marketing Social media strategy, content, and paid social campaigns for ecommerce brands on platforms such as Instagram, Facebook, and TikTok.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability11 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify Platinum Partner status - highest tier partnership level for e-commerce platform implementation
• Adobe CommercecoreTechnology or IntegrationAdobe Commerce Partner Agency - certified implementation partner for Adobe's e-commerce solutions
• BigCommercecoreTechnology or IntegrationBigCommerce Partner Agency - certified partner for BigCommerce platform implementations
• WooCommercecoreTechnology or IntegrationWooCommerce development services - WordPress-based e-commerce platform expertise
• KlaviyocoreTechnology or IntegrationKlaviyo Elite Master partner - email marketing automation and customer data platform
• AWScoreTechnology or IntegrationAmazon Web Services cloud infrastructure partner

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eastside Co: Shopify Plus agency headquartered in Manchester, UK providing design, build, and growth services for DTC and B2B brands. Closely comparable in services portfolio, partnership tier, and mid-market merchant focus.
• The Stable: Omnichannel commerce agency serving brands across Shopify, BigCommerce, Adobe Commerce and other platforms, with similar scope of design, development, and digital marketing services.
• Groove Commerce: Digital commerce agency focused on Magento/Adobe Commerce, BigCommerce, and Shopify Plus implementations. Comparable peer in platform-certified development services for mid-market retailers.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and e-commerce development. Comparable as a similarly sized multi-discipline agency serving small-to-mid-market merchants.
• BlueSwitch: Shopify Plus Elite Partner agency offering e-commerce development, replatforming, and digital marketing. Directly comparable as a similarly sized multi-platform commerce agency competing for the same mid-market and enterprise merchants.
• OuterBox: E-commerce SEO, design, and development agency specializing in Magento, Shopify, and BigCommerce. Comparable as a similarly sized conversion-focused digital commerce agency competing in the same mid-market segment.
• Bayshore Solutions: Digital agency providing web design, development, and digital marketing including e-commerce platform builds. Comparable peer for US-based multi-platform commerce services.
• Customer Paradigm: Adobe Commerce (Magento) Gold Solution Partner agency offering design, development, and digital marketing. Directly comparable partner-tier competitor for Adobe Commerce engagements.

Broad incumbents

• Accenture Interactive (Song): Global digital agency arm of Accenture delivering enterprise e-commerce strategy, platform implementations, and digital marketing. Comparable as a much larger incumbent that increasingly competes with boutique shops for enterprise commerce deals.

Others

• WP Engine (e-commerce hosting): Managed hosting platform for WordPress and WooCommerce, frequently partnering with WooCommerce development agencies. Comparable as an ecosystem enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AbsoluteWebServices
• LinkedInlinkedin.com/company/absolute-web-services-inc
• Instagraminstagram.com/absoluteweb
• Xx.com/itsabsoluteweb
• Facebookfacebook.com/absolutewebservices

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Web