Urban Fashion Sense

What Urban Fashion Sense does

Urban Fashion Sense is a privately held, sole-proprietor-scale Digital Media and PR Consulting business founded in 2009, headquartered in the United States (New York). The company operates a diversified portfolio of fashion-, entertainment-, and culture-adjacent services aimed at emerging and established brands, musicians, artists, and creative productions. Core professional services include PR consulting, event coordination, brand marketing, press pitching, sponsorship outreach, digital media and content creation, blog writing, personal shopping, and a niche Lowrider Bike prop placement business serving fashion shoots, TV, commercials, and music videos.

The technology stack is a consumer-grade Squarespace website supporting an e-commerce layer, an affiliate storefront, and a lifestyle/entertainment news blog, with distribution extended via Instagram, TikTok, and a LinkTree hub. There are three commercial product surfaces: Lux Boutique (a marketplace for shopping, consigning, donating, and borrowing pre-loved and new designer handbags from Hermes, Chanel, Gucci, Louis Vuitton, Dior, Burberry, YSL, Prada, Bottega, Balenciaga, Goyard), a Digital Shop selling perpetual-license zodiac-themed mobile wallpapers at $5.50-$8.50 each, and a co-branded affiliate storefront for UNICE Hair extensions and wigs. The Lowrider Bike inventory is the company's most distinctive physical asset.

Revenue mechanics combine professional service fees, transaction-based consignment and rental income on Lux Boutique, one-time digital license sales, and affiliate referral commissions. The business monetizes its content library and influencer/artist network through a hybrid direct-to-consumer and community-led go-to-market model, with named enterprise engagements spanning CBS Sunday Morning News, PUMA, SNIPES, New Balance, DTLR, Walmart, Under Armour, and music artists including J Balvin, Lola Brooke, Phresher, Saweetie, and Wale. No funding rounds, M&A, or institutional investors are recorded; ownership commentary describes an independent, privately-held small business.

Name

Urban Fashion Sense

Legal name

Urban Fashion Sense

Website

https://urbanfashionsense.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Fashion Sense is a US-based digital media and PR consulting firm serving fashion, entertainment, and lifestyle brands with PR, event coordination, content creation, designer handbag resale (Lux Boutique), digital wallpaper sales, and Lowrider Bike prop rentals.

Ownership category

akta.pro rank

Product category

Fashion Public Relations and Lifestyle Marketing Services

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Services-Advertising Agencies (7311), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories C2C Resale (CRAFAKAB)

akta.pro secondary industries

Streetwear & Contemporary Apparel Retail (CRAAABAM), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Fashion public relations
• Event promotion services
• Brand marketing consulting
• Prop placement rentals
• Digital content creation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. PR Consulting & Event Services: Provides PR consulting, event coordination, brand marketing, press pitching, sponsorship outreach, and personal shopping services to fashion and entertainment clients
2. Digital Wallpaper Sales: One-time digital download purchases of astrology-themed wallpapers for mobile devices. Prices range from $5.50 to $8.50 per wallpaper
3. Lux Boutique Designer Handbags: Marketplace for pre-loved and new designer handbags including shop, consign, donate, and borrow services for luxury brands such as Hermes, Chanel, Gucci, Louis Vuitton, Dior, Burberry, YSL, Prada, Bottega, Balenciaga, Goyard
4. Affiliate Marketing - UNICE Hair: Affiliate partnership promoting UNICE hair extensions and wigs with promotional code discounts up to $90
5. Lowrider Bike Prop Rental: Rental of authentic Lowrider Bikes for prop placement and creative set design for fashion shoots, music videos, TV, commercials, and advertisements

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Urban Fashion Sense is a Digital Media & PR Consulting business that provides PR consulting, event coordination, brand marketing, press pitching, sponsorship outreach, digital media/content creation, blog writing, fashion marketing and personal shopping services to fashion, entertainment, and lifestyle brands. It supplements these services with direct-to-consumer offerings: an owned digital wallpaper shop selling zodiac-themed mobile wallpapers, the Lux Boutique sub-brand for pre-loved and new designer handbags, and an affiliate storefront for UNICE Hair products.

Product overview

Urban Fashion Sense is a Digital Media & PR Consulting business focused on fashion, entertainment, and event partnerships. The company offers a suite of professional services including PR consulting, digital media content creation, brand marketing, sponsorship outreach, prop placement (Lowrider bikes), and fashion marketing/personal shopping. The business also operates multiple digital storefronts: a Digital Wallpaper shop selling zodiac-themed mobile wallpapers ($5.50-$8.50); Lux Boutique for pre-loved and new designer handbags (Hermes, Chanel, Gucci, Louis Vuitton, Dior, etc.) with shopping, donating, consigning, and borrowing services; UNICE Hair Shop affiliate storefront for hair extensions and wigs; and the Designer Lyrics content feature showcasing fashion brand references in music. The company serves emerging and established businesses, connecting creatives for unique projects.

Differentiator

Problem solved

Functional benefit

Brands

• Lux Boutique: An exclusive space to shop pre-loved/new handbags and accessories, curated for shopping, donating, consigning, and borrowing luxury designer handbags such as Hermes, Chanel, Gucci, Louis Vuitton, Dior, Burberry, YSL, Prada, Bottega, Balenciaga, Goyard, and more.
• Digital Shop

Products and services

• PR Consulting & Event Coordination Professional public relations consulting and event coordination services for fashion, entertainment, and lifestyle brands and artists.
• Digital Media & Content Creation Creation of digital media content including photos, videos, blog posts and social media content for brands and artists.
• Brand Marketing & Press Pitching Brand marketing strategy and media outreach to secure press coverage and exposure for clients.
• Sponsorship Outreach Connecting brands with sponsorship opportunities and negotiating partnership deals.
• Lowrider Bike Prop Placement & Rental Rental of authentic Lowrider Bikes for prop placement and creative set design for fashion shoots, music videos, TV, commercials, and advertisements.
• Fashion Marketing & Personal Shopping Personal shopping services and fashion marketing assistance for clients.
• Digital Wallpapers (Zodiac Collection) One-time digital download purchases of astrology-themed wallpapers for mobile devices tailored to personality types for each zodiac sign, sold for $5.50 to $8.50 per wallpaper.
• Lux Boutique Designer Handbags Curated storefront offering shopping, donating, consigning, and borrowing of pre-loved and new luxury designer handbags from brands including Hermès, Chanel, Gucci, Louis Vuitton, Dior, Burberry, YSL, Prada, Bottega, Balenciaga, and Goyard, with consignment percentage-of-profits and rental quote-based pricing.

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• CBS Sunday Morning NewscoreGTM or Marketing PartnerLowrider Bike prop placement collaboration with CBS Sunday Morning News for news segment featuring cultural automotive aesthetics. Urban Fashion Sense provides authentic Lowrider bikes as props for the media segment.
• PUMAcoreGTM or Marketing PartnerBrand collaboration with PUMA for fashion and lifestyle content. Includes SimplicityXStyle x PUMA Speedcat OG x Jeff Lowrider Collaboration featured in 2020.
• SNIPEScoreGTM or Marketing PartnerOngoing sneaker retail partnership with SNIPES for streetwear events, collaborations, and product launches.
• Stevie BoicoreStrategic or Co-development PartnerMen's fashion show collaboration featuring Lowrider Goldie Bike. Designer fashion show production with unique cultural props.
• J BalvinminorGTM or Marketing PartnerMusic video collaboration featuring Lowrider bikes for J Balvin's visual projects.
• Lola BrookeminorGTM or Marketing PartnerMusic video My Bop featuring Lowrider Goldie Bike collaboration.
• PhresherminorGTM or Marketing PartnerMusic collaboration featuring Lowrider bikes in artist's visual content.
• DTLRcoreGTM or Marketing PartnerStreetwear retail collaboration with DTLR including Grey Days event takeover at ZOOZ - The Wharf DC, and Under Armour exclusive sneaker colorway collaboration.
• New BalancecoreGTM or Marketing PartnerOngoing collaboration with New Balance including appreciation day events, sneaker launches, and content coverage of 740 Burgundy and Diamond Turf releases.
• WalmartcoreGTM or Marketing PartnerWalmart Style Tour event partnership featuring fall wardrobe color analysis at The Wharf DC with influencer Kristy Sarah.
• SaweetieminorGTM or Marketing PartnerEvent coverage and pop-up shop partnership with Smirnoff for Saweetie's holiday gift shop activation.
• UNICEminorChannel Partner/ Reseller/ DistributorAffiliate partnership promoting UNICE hair extensions, lace front wigs (curly, straight, wavy), ponytails, bundles, and closures with promotional codes offering up to $90 off.
• WaleminorGTM or Marketing PartnerGifted Week DMV event coverage featuring hip-hop artist Wale and community engagement activities.
• Under ArmourminorGTM or Marketing PartnerDTLR x Under Armour exclusive sneaker collaboration ARC 96 featured at Washington D.C. sneaker event.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Highsnobiety: Streetwear and youth culture media platform with editorial, e-commerce, and brand collaborations. Comparable to Urban Fashion Sense's content/news blog and streetwear brand partnerships with New Balance, DTLR, and similar retailers.
• Rebag: Pure-play luxury handbag resale and consignment platform. Directly comparable to Urban Fashion Sense's Lux Boutique sub-brand for pre-owned designer handbags from Hermes, Chanel, Gucci, and Louis Vuitton, but at much greater scale and with authentication infrastructure.
• BFA (BFA Studios): Creative agency and content studio focused on fashion, art, and entertainment event coverage. Comparable to Urban Fashion Sense's PR, event coordination, and content services for fashion and lifestyle brands.
• Hypebeast: Digital media and streetwear/urban culture platform covering fashion, music, art, and sneaker drops. Comparable to Urban Fashion Sense's blog, Instagram, and TikTok content around streetwear, sneaker culture (PUMA, SNIPES, New Balance), and hip-hop.
• It's Gone Viral: Fashion, lifestyle, and entertainment PR and influencer marketing agency. Comparable to Urban Fashion Sense's PR consulting, brand marketing, and event coverage for emerging and established lifestyle brands.
• Fashionphile: Specialist in pre-owned luxury handbags and accessories with direct-buy and consignment options. Closest niche competitor to Lux Boutique for designer handbag resale, though with greater brand recognition and repeat-customer base.

Broad incumbents

• The RealReal: Largest authenticated luxury resale marketplace in the US covering apparel, handbags, watches, and jewelry. Comparable to Lux Boutique but operates across many more categories and at public-company scale.
• Complex Networks: Multi-platform media brand covering streetwear, sneakers, music, and pop culture, with commerce and event activations. Comparable to Urban Fashion Sense's content/blog, Designer Lyrics editorial, and streetwear brand collaborations.
• Vestiaire Collective: Global C2C luxury resale marketplace with strong authentication and a broad base of designer brands. Comparable to Lux Boutique's consignment/resale model but operates internationally with significantly more scale.
• DTLR: US streetwear and sneaker retail chain that both collaborates with Urban Fashion Sense on events and operates in overlapping streetwear/urban fashion territory. Comparable as a streetwear retail/events operator targeting similar demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/urban.fashion.sense
• Xx.com/UrbnFshonSense

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Fashion Sense