Livian
Livian is a private, Keller Williams-affiliated real estate platform founded by Adam Hergenrother in 2012 that serves high-performing real estate agents and teams across 24-33 US states with bundled lead generation, coaching, operational, and marketing support on a partnership basis.
- Company typePrivate
- Founded2012
- HeadquartersSouth Burlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Livian does
Livian is a private US real estate platform affiliated with Keller Williams Realty that serves high-performing real estate agents and teams. Founded by Adam Hergenrother as HergGroup in 2012 and rebranded to Livian in 2021 to align with the Keller Williams ecosystem, the company operates from South Burlington and Shelburne, Vermont, under the Adam Hergenrother Companies umbrella. Livian fields a distributed network of approximately 45 partner offices across 24-33 US states, supported by a headcount of 11-50 employees, and reports a 95% agent and team retention rate.
The platform bundles lead generation, conversion automation, coaching, on-the-ground operational support, agent-centric marketing services, and financial/administrative back-office support into a single partnership offering. A dedicated Agent Coaching Program layers bi-weekly one-on-one and group coaching on top of the core platform, and the company has expanded into adjacent homeownership services including Buyers, Sellers, Investors, Mortgage, Title, and Insurance Services. The only proprietary technology explicitly disclosed is a "Conversion Automation" workflow system; no APIs, SDKs, or AI/ML capabilities are documented in the source material.
Livian's go-to-market is sales-led and partnership-driven: agents and teams apply to partner with Livian via a dedicated "Apply to Partner" flow on multi-year contracts, with pricing not publicly disclosed. Revenue is described as recurring and is most consistent with subscription or affiliation/membership fees paid by partner teams operating under Keller Williams branding. Distribution flows through Keller Williams-affiliated offices and a consumer-facing "Find an Agent" channel on livianhomes.com, supported by content marketing and organic social media rather than paid acquisition. No external funding rounds, M&A activity, or institutional ownership are disclosed.
Livian firmographics
Firmographics- Name
- Livian
- Legal name
- Livian
- Website
- https://livian.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Livian is a private, Keller Williams-affiliated real estate platform founded by Adam Hergenrother in 2012 that serves high-performing real estate agents and teams across 24-33 US states with bundled lead generation, coaching, operational, and marketing support on a partnership basis.
- Ownership category
- akta.pro rank
Livian industry classification
Industry- Product category
- Real Estate Brokerage Platform Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industries
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Livian is headquartered
LocationHeadquarters
- HQ city
- South Burlington
- HQ country
- United States
- HQ region
- North America
Offices44 records
Markets served
Livian business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Platform Services: Livian provides an all-inclusive real estate platform for agents and teams, likely generating revenue through membership/affiliation fees as a Keller Williams partnered platform. The company supports agents with lead generation, conversion automation, coaching, and operational services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Partnership with Livian platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Livian product offering
Product offeringCore offering
Livian is an all-inclusive real estate platform for high-performing agents and teams, operating as a Keller Williams affiliated company. The platform delivers lead generation diversification, conversion automation, daily coaching and training, on-the-ground operational support, agent-centric marketing services, and financial back-office support. It serves agents and teams across 24-33 U.S. states under the Livian brand, supporting the full homeownership journey with buyers, sellers, investors, mortgage, title, and insurance service lines.
Product overview
Livian is an all-inclusive real estate platform (formerly HergGroup) operating as a Keller Williams affiliated company. The platform serves high-performing agents and teams across 33 states with a unified architecture combining the core Livian Platform with the Agent Coaching Program as a primary add-on module. The platform's integrated service offerings span the entire homeownership journey including Buyers Services, Sellers Services, Investors Services, Mortgage Services, Title Services, and Insurance Services, supported by operational capabilities for lead generation, conversion automation, coaching, marketing, and financial support.
Differentiator
Problem solved
Functional benefit
Products and services
- Livian Platform
Quantifiable outcome
- Sales volume increased up to 17X for coached agents
- +5 more outcomes
Companies that use Livian
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Livian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Livian partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Williams RealtycoreLivian was founded by Adam Hergenrother (CEO of Adam Hergenrother Companies) in partnership with Keller Williams Realty. The company operates as a Keller Williams affiliated company, bringing principals, leaders, agents, and clients together within the Keller Williams ecosystem. Livian operates in harmony with the Keller Williams ecosystem, with agents encouraged to leverage the proven platform. The partnership enables Livian to access KW's established franchise network and training resources while providing coaching and operational support services to KW-affiliated agents and teams.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Livian competitors and assessment
Company assessmentDirect peers
- eXp Realty: Cloud-based, agent-centric real estate brokerage with a partnership/commission model serving high-producing agents and teams across the U.S. and globally; competes directly for the same high-performing agent recruiting pool that Livian targets within the KW ecosystem.
- Compass: Tech-enabled residential brokerage that provides agents with marketing, technology, and operational support to scale teams. Targets the same high-performing agents and teams as Livian with a comparable platform-value proposition.
- Side: Real estate platform that partners with top-producing agents and teams by providing back-office, technology, and marketing support so they can focus on production. Closest analog to Livian's team-partnership model outside the KW ecosystem.
- Real Brokerage: Agent-centric, cloud-based brokerage offering high commission splits, technology, and operational support to attract productive agents and teams; competes for the same recruitment target as Livian.
- Fathom Realty: Cloud-based, tech-enabled brokerage focused on agent productivity and team operations with a partnership-style value proposition similar to Livian's.
Broad incumbents
- HomeSmart: Large national real estate brokerage with an agent-centric platform model offering technology, training, and operational support; broader portfolio than Livian but competes for similar agent segments.
- Coldwell Banker: Established national real estate franchise brand under Real (formerly Realogy) offering brokerage services, technology, and support to affiliated agents; overlaps with Livian's residential brokerage offering at a broader, more traditional scale.
- Berkshire Hathaway HomeServices: National real estate franchise network providing branding, technology, and operational resources to affiliated agents and teams; competes for productive agents through a similar support-platform model at greater scale.
Regional players
- Howard Hanna Real Estate Services: Large regional brokerage with strong East Coast and Midwest presence that provides agents with technology, training, and operational support; competes with Livian in overlapping geographies for high-producing agents and teams.
Emerging players
- Place: Technology and back-office platform built specifically to help real estate agents and teams scale their businesses; closely comparable to Livian's team-enablement model though at an earlier scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Livian social profiles
Digital presenceLivian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livian leadership team
Management profileNumber of profiles
Profiles5 records
Livian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livian
What does Livian do?
Livian is an all-inclusive real estate platform for high-performing agents and teams, operating as a Keller Williams affiliated company. The platform delivers lead generation diversification, conversion automation, daily coaching and training, on-the-ground operational support, agent-centric marketing services, and financial back-office support. It serves agents and teams across 24-33 U.S. states under the Livian brand, supporting the full homeownership journey with buyers, sellers, investors, mortgage, title, and insurance service lines.
Is Livian a public or private company?
Livian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Livian founded?
Livian was founded in 2012. It employs 11 to 50 people.
Where is Livian based?
Livian is headquartered in South Burlington, United States, in the North America region.
How does Livian make money?
One revenue line is on record: real Estate Platform Services.
Who are Livian's main competitors?
Direct peers on record are eXp Realty, Compass, Side, Real Brokerage and Fathom Realty. Broad incumbents are HomeSmart, Coldwell Banker and Berkshire Hathaway HomeServices. Howard Hanna Real Estate Services is listed as a regional player. Place is listed as an emerging player.
Does Livian have an API?
No public API is recorded for Livian.
What industry is Livian in?
Livian's product category is Real Estate Brokerage Platform Services. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.