Place
PLACE is a real estate technology platform offering an AI-powered integrated suite of CRM, lead generation, marketing, transaction management, and business services to high-performing real estate teams, agents, and brokerages across the US and Canada.
- Company typePrivate
- Founded2020
- HeadquartersBellingham, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Place does
PLACE (legal entity: Place Real Estate, Inc.) is a Bellingham, Washington-based real estate technology and business services platform founded in 2019/2020 by Ben Kinney and Chris Suarez. The company operates as a vertically integrated platform targeting high-performing real estate teams, agents, and brokerages, reportedly powering the top 20% of real estate agents across the US and Canada regardless of brokerage affiliation. PLACE distributes through a partnership-driven enterprise field sales model with consultation-based onboarding, serving 150+ partner teams as of September 2022.
The core product is the PLACE Platform, an all-in-one AI-powered system integrating CRM, IDX-enabled lead generation websites, power dialer, marketing automation, transaction management, and Comparative Market Analysis tools. Proprietary AI components include Gabbi (autonomous lead qualification and client communication agent with 90-day objection deferral) and Recruiter.ai (automated hiring workflows). Supporting modules include centralized business services (fractional CFO, payroll, HR, legal, IT, insurance, training), an Opportunity Model with tiered equity-partner progression, and integrated mortgage, title and escrow, property management, home services, and MLS capabilities, augmented by the 2024 acquisition of Livian (300+ agents) and the 2025 acquisition of Remine (data intelligence).
Revenue derives from four streams: SaaS platform subscriptions, managed business services, consumer-side transaction fees, and RESPA-compliant allied services referrals. Pricing is quote-based and not publicly disclosed. The company achieved unicorn status in November 2021 with a $100M Series A led by Goldman Sachs Asset Management, has grown to 700+ employees, and has assembled a senior leadership team drawn from Berkshire Hathaway HomeServices, Keller Williams, LoanDepot, Inman, Egnyte, and other major real estate and SaaS operators.
Place firmographics
Firmographics- Name
- Place
- Legal name
- Place Real Estate, Inc.
- Website
- https://place.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PLACE is a real estate technology platform offering an AI-powered integrated suite of CRM, lead generation, marketing, transaction management, and business services to high-performing real estate teams, agents, and brokerages across the US and Canada.
- Ownership category
- akta.pro rank
Place industry classification
Industry- Product category
- Real Estate Technology
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)
Keywords
Where Place is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Place business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Platform/SaaS Subscriptions: PLACE charges subscription fees for access to its comprehensive technology platform including CRM, websites, lead generation tools, and business management software. The platform serves as the primary revenue driver for the company.
- Business Services: PLACE provides shared services including financial (fractional CFO, payroll, banking), HR, marketing, design, legal, and IT support to partner teams, generating recurring service revenue.
- Consumer Services Integration: PLACE monetizes the consumer side through integrated services including mortgage, title, insurance, and home services, extending relationships with homeowners throughout the homeownership lifecycle.
- Allied Services and Referrals: PLACE earns RESPA-compliant income on consumer services including mortgage offerings through their in-house mortgage division and other value-added consumer services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on team size and service needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Place product offering
Product offeringCore offering
PLACE provides an all-in-one AI-powered real estate technology platform that integrates CRM, IDX websites, lead generation, marketing tools, and transaction management for real estate agents, teams, and brokerages. The platform is paired with bundled business services including finance, HR, legal, marketing, and IT support that enable real estate professionals to scale operations. PLACE also extends into consumer-facing homeownership services such as mortgage, title and escrow, property management, and home services.
Product overview
PLACE is a vertically integrated real estate and homeownership platform offering a unified ecosystem of technology products and business services. The core platform centers on the PLACE Platform itself, which integrates CRM, IDX websites, lead generation, marketing tools, transaction management, and AI capabilities (including the Gabbi AI assistant). Supporting modules include Business Services (finance, HR, legal, IT, payroll), Operations Support, Training Programs, Recruiting Solutions (via Recruiter.ai), and the Leverage and Opportunity Models for agent career advancement. The platform also incorporates mortgage, title and escrow, property management, home services, and MLS through integrated modules. Recent acquisitions include Remine (data intelligence for agents, lenders, MLSs) and Livian (team servicing platform). PLACE powers top-performing real estate agents and teams, consolidating fragmented parts of the homeownership journey into a single consumer-centric platform.
Differentiator
Problem solved
Functional benefit
Brands
- Gabbi: AI-powered real estate assistant integrated into the PLACE platform, handling lead qualification, automated data handling, personalized communication, real-time notifications, and objection handling.
- Recruiter.ai
Products and services
- PLACE Platform All-in-one AI-powered real estate technology platform integrating CRM, IDX websites, lead generation, marketing tools, transaction management, and AI capabilities into a single interface for real estate agents, teams, and brokerages.
- PLACE CRM Team-centric customer relationship management system that centralizes client information, interactions, and property details with automatic reminders, personalized email and text templates, power dialer, and team performance reporting with leaderboards.
- Gabbi AI Assistant AI-powered real estate assistant handling intelligent lead qualification, automated data handling, personalized communication, real-time notifications, and objection handling with 90-day deferral capability.
- IDX Website Platform High-performing websites with dynamic agent profiles, IDX search, lead capture forms, open house registration pages, and integrated client portals with SEO capabilities for organic traffic and lead generation.
- Transaction Management Centralized transaction management system for documents, checklists, and deadlines within a secure platform enabling real-time collaboration with agents, clients, and stakeholders.
- Marketing Tools On-demand marketing platform for creating postcards, flyers, social media graphics, Facebook and Instagram ads, single-property pages, seller reports, greeting cards, and market updates with customizable templates.
- Recruiter.ai AI-powered recruiting and hiring solution for building real estate teams with automated job posting creation, dynamic AI templates, candidate tracking, automated follow-up, and market data utilization.
- Business Services Centralized enterprise support solutions including finance and accounting, HR, marketing and design, legal services, IT, payroll, insurance, and training with fractional CFO services, monthly financial reporting, and operational excellence support.
- Mortgage Services In-house mortgage division integrated into the platform for financing homes, providing RESPA-compliant active or passive income on consumer services including mortgage offerings.
- Title & Escrow Integrated title and escrow services within the platform ecosystem for seamless transaction completion.
- Property Management Property management services integrated into the platform ecosystem for extended homeowner relationships beyond transactions.
- Home Services Home services offerings integrated into the platform for comprehensive homeownership support throughout the lifecycle.
- MLS Multiple Listing Service integration within the platform ecosystem.
- Remine Acquired data intelligence and software platform for agents, lenders, and MLSs providing Remine Pro, Docs+, Add/Edit, and SSO Dashboard tools for expanded agent, brokerage, and MLS offerings.
- Livian Acquired all-inclusive real estate team servicing platform serving 5,266 homeowners in 2023 with over 300 agents and 50 employees integrated into PLACE ecosystem to support high-performing real estate teams.
Quantifiable outcome
- Agents can close 2-4x more deals than the average agent using PLACE technology and training
- +3 more outcomes
Companies that use Place
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Place technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature7 records
Place partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- MaxwellminorPotential merger discussion mentioned in industry context where Maxwell may be acquired by PLACE, indicating strategic interest in mortgage technology integration.
- LiviancorePLACE acquired Livian, a real estate team servicing platform that served 5,266 homeowners in 2023. The acquisition integrated Livian's team platform into PLACE's ecosystem, expanding the value proposition and supporting high-performing real estate teams across US and Canada. Livian had over 300 agents and 50 employees.
- Brendon Burchard / GrowthDaycoreExclusive partnership with bestselling author and leading performance coach Brendon Burchard, who was appointed Chief Growth Advisor. Burchard provides personal development content and coaching through his GrowthDay platform to all PLACE partners, agents, and employees, helping drive growth and unlock individual potential.
- Second Century Ventures / NAR REACHcorePLACE was selected for the 2022 REACH Scale-up Program by Second Century Ventures, the investment arm of the National Association of Realtors. This provided access to industry resources, mentorship, and networking within the real estate ecosystem.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Place competitors and assessment
Company assessmentDirect peers
- Compass: Compass is a large technology-driven real estate brokerage that provides an integrated platform of CRM, marketing, and agent support tools. It directly competes with PLACE for top-producing agents and offers overlapping AI-powered agent productivity capabilities, though as a brokerage model rather than a pure platform.
- Real Brokerage: Real Brokerage is a cloud-based, technology-forward real estate brokerage serving agents across the US and Canada. It competes with PLACE for tech-savvy agents and teams, offering proprietary platform tools and a partner-centric model similar in spirit (though it operates as a brokerage).
- eXp Realty: eXp Realty is a cloud-based real estate brokerage with a global agent network using proprietary collaboration technology. It competes for high-performing agents and offers an integrated platform model; PLACE's team-focused model differentiates but addresses overlapping agent economics and platform expectations.
- Side: Side is a real estate technology platform that powers high-performing teams and independent brokerages with backend technology, branding, and operational support without owning the brokerage. It is one of the closest direct competitors to PLACE's team-empowerment model.
- MoxiWorks: MoxiWorks provides a comprehensive platform of CRM, marketing, lead generation, and transaction management tools to brokerages and teams. It is a direct competitor to PLACE's core platform offering for real estate professionals, particularly in the team/brokerage segment.
- Lofty (formerly Chime): Lofty is an AI-powered real estate platform providing CRM, lead generation, marketing automation, and AI assistant capabilities to agents and teams. It directly competes with PLACE's AI-powered CRM and marketing tools, particularly Gabbi.
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform provides CRM, IDX websites, lead generation, and marketing tools to real estate brokerages and teams. It is one of the most established competitors in the platform space serving similar customer segments as PLACE.
Emerging players
- Lone Wolf Technologies: Lone Wolf provides back-office, transaction management, and CRM technology to real estate brokerages. It competes with PLACE in the technology stack serving brokerages but focuses more on back-office/transactional systems than PLACE's all-in-one agent productivity focus.
- BoldTrail (formerly Real Geeks / BoomTown): BoldTrail (parent of Real Geeks and BoomTown) provides lead generation, CRM, and marketing automation to real estate teams and brokerages. It competes with PLACE's lead generation and CRM capabilities but lacks PLACE's integrated business services and ownership/equity model.
Broad incumbents
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a major global real estate franchise network. PLACE's President Chris Stuart led this organization, growing it from 32,000 to 50,000+ agents. It is a broad incumbent where PLACE partners are affiliated and from which PLACE draws talent and credibility, though BHHS operates as a traditional franchise rather than a tech platform.
Market position
Competitive moat6 records
Key highlights7 records
Customer concentration
Place social profiles
Digital presencePlace compliance and trust
Trust signalCompliance2 records
Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Place leadership team
Management profileNumber of profiles
Profiles13 records
Place subsidiaries and ownership
Company hierarchySubsidiaries2 records
Place funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Place M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Place
What does Place do?
PLACE provides an all-in-one AI-powered real estate technology platform that integrates CRM, IDX websites, lead generation, marketing tools, and transaction management for real estate agents, teams, and brokerages. The platform is paired with bundled business services including finance, HR, legal, marketing, and IT support that enable real estate professionals to scale operations. PLACE also extends into consumer-facing homeownership services such as mortgage, title and escrow, property management, and home services.
Is Place a public or private company?
Place is a private company. It is classified as venture growth investor backed and is currently operating.
When was Place founded?
Place was founded in 2020. It employs 251 to 500 people.
Where is Place based?
Place is headquartered in Bellingham, United States, in the North America region.
How does Place make money?
Four revenue lines are on record. Platform/SaaS Subscriptions are the primary driver. The others are business Services, consumer Services Integration and allied Services and Referrals.
Who are Place's main competitors?
Direct peers on record are Compass, Real Brokerage, eXp Realty, Side, MoxiWorks, Lofty (formerly Chime) and Inside Real Estate (kvCORE). Emerging players are Lone Wolf Technologies and BoldTrail (formerly Real Geeks / BoomTown). Berkshire Hathaway HomeServices is listed as a broad incumbent.
Does Place have an API?
No public API is recorded for Place.
What industry is Place in?
Place's product category is Real Estate Technology. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of FSALALAD, Mortgage Point-of-Sale (POS) & Borrower Intake Portals. Its NAICS code is 5312 and its SIC code is 6531.