Broadwick Group
Broadwick Group is a London-headquartered, privately held venue developer and operator that owns and programmes 24 cultural venues across 2M+ sq ft in the UK and US, serving music artists, fashion brands, film producers, and global marketers through its four divisions: Spaces, Live, Development, and Partnerships.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Broadwick Group does
Broadwick Group is a London-headquartered, privately held venue developer and operator that owns, programmes, and manages a portfolio of cultural and entertainment spaces across the UK and US. The company is structured around four operating divisions — Broadwick Spaces (venue ownership and operations across 24 venues and 2M+ sq ft, including Printworks London, Drumsheds, Exhibition London, Depot Mayfield, Magazine London, The Beams, and Broadwick Studio), Broadwick Live (BWL, producing electronic music events and entertainment brands such as Field Day, Thin Air, and The Hydra, selling over 1M tickets annually), Broadwick Development (creating new entertainment destinations with landlords, civic partners, and developers across 10+ active projects in the UK, Europe, and the US), and Broadwick Partnerships (managing commercial relationships with global brands). Its underlying technology is physical and operational rather than software-based: hybrid reconfigurable post-industrial venues with integrated audio-visual production (sound, lighting, programming) that can be continuously reconfigured for music events, fashion shows, brand activations, film shoots, and corporate events.
The business model combines four revenue streams: venue management and hire (one-time/licensed rental of physical space), event promotion and ticketing (transaction-fee revenue across 1M+ tickets sold annually), brand partnerships and sponsorship (advertising/commercial arrangements with brands including Red Bull, BMW, Adidas, Burberry, Nike, and LVMH), and development and consultancy fees (professional services for creating new entertainment destinations with real-estate partners). The portfolio is reported to host 2,500+ events annually and generate revenues exceeding £100 million. Customers span music artists and promoters (Kendrick Lamar, Calvin Harris, Skepta, Defected, Anjunadeep, Afterlife, Live Nation, AEG), fashion and luxury brands (Raf Simons, Haider Ackermann, Burberry), film production companies (The Batman/Warner Bros), and corporate brand marketers. Pricing is custom-quoted per venue, date, duration, and event type on multi-year contracts, reflecting an enterprise/B2B GTM motion.
Recent strategic activity includes a £20M+ financing facility from Lloyds Banking Group (November 2025), the acquisition of Camm & Hooper (March 2025) and Depot Mayfield (2023), international expansion into New York, Madrid, and Barcelona, and a joint venture with Smart Group to launch a dedicated hospitality and catering studio across 13 London venues in Summer 2026. Leadership is founder-led with Simon Tracey as CEO.
Broadwick Group firmographics
Firmographics- Name
- Broadwick Group
- Legal name
- Broadwick Entertainment Limited
- Website
- https://broadwick.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Broadwick Group is a London-headquartered, privately held venue developer and operator that owns and programmes 24 cultural venues across 2M+ sq ft in the UK and US, serving music artists, fashion brands, film producers, and global marketers through its four divisions: Spaces, Live, Development, and Partnerships.
- Ownership category
- akta.pro rank
Broadwick Group industry classification
Industry- Product category
- Event Venue Management and Live Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
- akta.pro secondary industries
- Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Specialty & Entertainment Venue Property Management (BPAJAGAO)
Keywords
Where Broadwick Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Broadwick Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Venue Management and Hire: Owning, operating and managing a portfolio of over 2M sqft of cultural space across the UK, generating revenue through venue hire and space rental
- Event Promotion and Ticketing: Marketing, promoting and selling tickets across entertainment productions and events, with over a million tickets sold annually
- Brand Partnerships and Sponsorship: Collaborating with brands for activations, partnerships and commercial arrangements across venues and events
- Development and Consultancy: Working with landlords, civic partners and developers to create new entertainment spaces and brands, generating development fees and long-term operating arrangements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Venue hire pricing varies by space, capacity, and event type |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Broadwick Group product offering
Product offeringCore offering
Broadwick Group owns, operates and manages a portfolio of more than 24 cultural venues totalling over 2 million square feet across the UK and US, hires those spaces to brands, artists, promoters and production companies for music, fashion, film and corporate events, and produces its own live entertainment programming and ticketed events through Broadwick Live. The group also develops new entertainment destinations in partnership with landowners and developers, and manages commercial brand partnerships across the portfolio.
Product overview
Broadwick Group is a venue developer and operator structured as a portfolio of four core companies: Broadwick Spaces, Broadwick Live, Broadwick Development, and Broadwick Partnerships. Broadwick Spaces owns and operates a portfolio of cultural venues totalling over 2 million sq ft across the UK, including Printworks London, Drumsheds London, Exhibition London, Depot Mayfield, Magazine London, Landing Forty Two, The Beams, and Broadwick Studio. Broadwick Live (BWL) develops, programmes, markets, and produces live entertainment events, selling over one million tickets annually, and runs owned entertainment brands including Field Day, Thin Air, and The Hydra. Broadwick Development creates new entertainment spaces, hospitality destinations, brands and IP in partnership with landowners and developers. Broadwick Partnerships manages commercial partnerships with global brands. A joint venture hospitality studio with Smart Group is launching in Summer 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Spaces & Stories: Online platform providing quality spaces and locations for culture, brands and events, listing over 35 design-led sites and 2 million square feet of cultural space across the UK
- BWL Productions
- Broadwick Studio
Products and services
- Broadwick Spaces (venue hire and management service) Owns, operates and manages a portfolio of award-winning cultural venues and entertainment spaces across the UK and US, including Printworks London, Drumsheds, Exhibition London, Depot Mayfield, Magazine London, Landing Forty Two and The Beams. Hired by brand clients, artists, promoters and production companies for music, fashion, film and corporate events.
- Broadwick Live (event production and ticketing service) Develops, programmes, markets and produces live entertainment events and audio-visual shows, marketing, promoting and selling over one million tickets annually through owned entertainment brands such as Field Day, Thin Air and The Hydra. Operates across Broadwick's venue portfolio and selected partner venues.
- Broadwick Development (venue development and consultancy service) Works with landlords, civic partners and third-party developers to create new narrative-driven entertainment spaces, hospitality destinations, brands and IP. Currently active on more than 10 major projects across the UK, Europe and the USA, generating development fees and long-term operating arrangements.
- Broadwick Partnerships (commercial brand partnership service) Manages radical collaboration and commercial partnerships across entertainment, venue and development, working with brands, artists, landowners and civic partners to create impact through music, culture and space. Customers include Burberry, Nike, Red Bull, BMW, Adidas, LVMH and Asahi.
- Field Day (electronic music festival) Owned electronic music festival brand produced by Broadwick Live, featuring forward-thinking line-ups and immersive production in unique venue settings, including at The Beams. Sold as a ticketed event to consumers and supported through sponsorship.
- Thin Air (immersive new media art exhibition) Owned exhibition of new media art imagined as an immersive journey through post-industrial spaces, presented at The Beams and curated by Broadwick Live as a ticketed cultural experience.
- The Hydra (electronic music event) Owned electronic music event brand produced by Broadwick Live, known for high-concept programming and audio-visual experiences across the group's venue portfolio.
- Broadwick Studio (Canary Wharf event venue) 122 sqm purpose-built hybrid event space in Canary Wharf featuring flexible design, inbuilt AV, natural light, and capacity for up to 120 standing guests; hired out for intimate gatherings, corporate events and cultural activations.
- Broadwick x Smart Group Hospitality Studio (joint venture catering service) Joint venture catering and hospitality business with Smart Group, operating as the exclusive food and beverage partner across Broadwick's London portfolio of venues including Magazine London, Drumsheds and Exhibition White City. Launches as a standalone business with its own team and identity.
- Spaces & Stories (venue listing platform) Online platform that lists quality spaces and locations for culture, brands and events, featuring more than 35 design-led sites and 2 million square feet of cultural space across the UK; functions as the booking and discovery layer for Broadwick Spaces and partner venues.
Quantifiable outcome
- Over 2,500 events hosted annually generating revenues exceeding £100 million
- +2 more outcomes
Companies that use Broadwick Group
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Broadwick Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Broadwick Group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered major, minor and core.
- Smart GroupmajorJoint venture catering business launching as exclusive food and beverage partner across Broadwick's London portfolio. Builds on relationship dating back to 2016. The studio will operate across 13 London venues.
- Camm & HoopermajorRecent acquisition of Camm & Hooper as part of portfolio expansion strategy.
- TroxyminorPartnership arrangement for venue operations at Troxy in Limehouse.
- LWEmajorCollaboration between BWL and LWE to open and program The Beams venue, reuniting the team that opened Printworks London in 2017.
- Red BullcoreBrand partnership for events and brand experiences at Broadwick venues.
- BMWcoreBrand partnership for events and activations at Broadwick venues.
- AdidascoreBrand partnership including Y-3 collaboration. Featured at Design London with sustainability initiatives.
- BurberrycoreCultural partnership for fashion shows and brand activations at Broadwick venues.
- British LandmajorCorporate partnership for place-making and venue developments.
- AsahiminorBrand partnership for events at Broadwick venues.
- United Visual ArtistsminorCultural and artistic partnership for visual installations and events.
- LVMHcoreLuxury brand partnership for events and brand activations.
- LendleasemajorDevelopment partner for creating place and narrative-driven entertainment spaces.
- Canary Wharf GroupmajorDevelopment partner for entertainment space development.
- U+imajorDevelopment partner for entertainment and venue developments.
- Unibail-Rodamco-WestfieldmajorDevelopment partner for large-scale venue and entertainment developments.
- DefectedcoreEntertainment brand partnership for electronic music events and programming.
- AnjunadeepcoreEntertainment brand partnership for electronic music events and programming.
- AfterlifecoreEntertainment brand partnership for electronic music events.
- Live NationmajorMajor entertainment company partnership for concerts and live events.
- AEGmajorMajor entertainment company partnership for concerts and live events.
- Liberty Ross / UshermajorPartnership with Liberty Ross (daughter of Ian 'Flipper' Ross) and Usher to bring Flipper's roller disco to London at Westfield White City.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Broadwick Group competitors and assessment
Company assessmentDirect peers
- Live Nation Entertainment: World's largest live entertainment company, operating venues, promoting concerts and managing ticketing globally. Directly comparable to Broadwick through its dual venue + promotion model and partnership relationship with Broadwick Live.
- AEG (Anschutz Entertainment Group): Global live entertainment and venue operator behind The O2, Staples Center and a worldwide promoter network. Comparable to Broadwick across venue operations, concert promotion and brand partnerships.
- ASM Global: World's largest venue management company, operating hundreds of arenas, stadiums, theatres and convention centres. Closest direct peer to Broadwick Spaces' third-party venue management and operations business.
- Oak View Group (OVG): US-based venue development, management and programming company active in new arena and entertainment developments. Highly comparable to Broadwick Development + Spaces combination given its focus on building and operating new cultural venues.
- Madison Square Garden Entertainment: Owns and operates iconic venues (Madison Square Garden, The Sphere) and produces live entertainment. Directly comparable to Broadwick's premium venue ownership + programming model.
Regional players
- Academy Music Group: UK-based operator of mid- to large-capacity live music venues (O2 Forum, O2 Academy venues). Comparable to Broadwick Spaces' UK venue portfolio in geography and live music focus, though without the production arm.
- Rekom UK: UK nightclub and late-night venue operator (formerly Deltic Group/Bar None). Comparable multi-location nightlife venue model to Broadwick's portfolio of post-industrial music venues.
- The Columbo Group: London-based independent operator of bars, clubs and live music venues (XOYO, Phonox, The Nest). Comparable London-centric nightlife + live music venue operating model to Broadwick's London venues.
Emerging players
- Outernet London: Immersive media and entertainment venue operator in central London combining cultural content with venue technology. Emerging peer to Broadwick's Drumsheds/Exhibition London in the immersive London venue category.
Broad incumbents
- CTS Eventim: European ticketing, live entertainment and venue operator. Comparable as a broader incumbent with ticketing, promotion and venue assets across multiple European markets where Broadwick is expanding.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadwick Group social profiles
Digital presenceBroadwick Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadwick Group leadership team
Management profileNumber of profiles
Profiles2 records
Broadwick Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Broadwick Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadwick Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadwick Group
What does Broadwick Group do?
Broadwick Group owns, operates and manages a portfolio of more than 24 cultural venues totalling over 2 million square feet across the UK and US, hires those spaces to brands, artists, promoters and production companies for music, fashion, film and corporate events, and produces its own live entertainment programming and ticketed events through Broadwick Live. The group also develops new entertainment destinations in partnership with landowners and developers, and manages commercial brand partnerships across the portfolio.
Is Broadwick Group a public or private company?
Broadwick Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broadwick Group founded?
Broadwick Group was founded in 2017. It employs 251 to 500 people.
Where is Broadwick Group based?
Broadwick Group is headquartered in London, United Kingdom, in the Europe region.
How does Broadwick Group make money?
Four revenue lines are on record. Venue Management and Hire is the primary driver. The others are event Promotion and Ticketing, brand Partnerships and Sponsorship and development and Consultancy.
Who are Broadwick Group's main competitors?
Direct peers on record are Live Nation Entertainment, AEG (Anschutz Entertainment Group), ASM Global, Oak View Group (OVG) and Madison Square Garden Entertainment. Regional players are Academy Music Group, Rekom UK and The Columbo Group. Outernet London is listed as an emerging player. CTS Eventim is listed as a broad incumbent.
Does Broadwick Group have an API?
No public API is recorded for Broadwick Group.
What industry is Broadwick Group in?
Broadwick Group's product category is Event Venue Management and Live Entertainment. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of MPAGAAAC, Concert Venue Operators (Arenas, Amphitheaters, Clubs). Its NAICS code is 71131 and its SIC code is 6512.