Outernet London
Outernet London operates an immersive entertainment district in central London featuring Europe's largest digital LED screen estate, serving global brands through DOOH advertising, venue hire, experiential activations, and ticketed live events.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Outernet London firmographics
Firmographics- Name
- Outernet London
- Legal name
- Outernet London Ltd
- Website
- https://outernet.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Outernet London operates an immersive entertainment district in central London featuring Europe's largest digital LED screen estate, serving global brands through DOOH advertising, venue hire, experiential activations, and ticketed live events.
- Ownership category
- akta.pro rank
Outernet London industry classification
Industry- Product category
- Immersive Digital Out-of-Home Advertising & Experiential Media
- NAICS
- Indoor and Outdoor Display Advertising (54185), Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
Keywords
Where Outernet London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Outernet London business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Digital Out of Home (DOOH) Advertising: Revenue from brands advertising on the massive LED screens including The Now Building, Now Trending, Now Vista, and Now Arcade. Includes media amplification campaigns with 3D visuals and interactive experiences.
- Venue Hire and Event Services: Revenue from hiring out venue spaces including HERE at Outernet, The Lower Third, Now Pop spaces, and the Mezzanine. Includes award ceremonies, brand launches, conferences, premieres, and private events.
- Experiential and Brand Activations: Revenue from immersive brand experiences including district dominations, interactive experiences, and public immersive activations. Brands pay for transformative spaces and bespoke campaigns.
- Ticketed Live Events: Revenue from ticketed concerts and live performances at Outernet Live (formerly HERE) and The Lower Third venues. Ticketmaster partnership manages all ticketing operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free public experiences - The Now Building, Now Trending, Now Arcade |
| Unit Pricing | Pay-as-you-go | Ticketed live events - HERE at Outernet and The Lower Third |
| Other | Multi-year contract | Corporate venue hire and advertising partnerships |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Outernet London product offering
Product offeringCore offering
Outernet London operates an immersive entertainment district in central London featuring Europe's largest and most advanced LED screen estate. The company sells high-impact digital out-of-home (DOOH) advertising inventory, immersive brand activation spaces, venue hire for corporate and live music events, and free public immersive art and entertainment experiences across interconnected venues including The Now Building, Now Trending, Now Arcade, Now Vista, Outernet Live, and The Lower Third.
Product overview
Outernet London is an immersive entertainment district in central London featuring Europe's largest and most advanced digital LED screen estate. The platform operates a portfolio of interconnected spaces: The Now Building (16K interactive wrap-around screens, 550 capacity), Now Trending (intimate 8K interactive space), Now Arcade (21m immersive LED tunnel with AR), Now Vista (outdoor 3D-capable screens), and the underground Outernet Live venue (2,000 capacity, formerly HERE). Supporting venues include The Lower Third music venue on Denmark Street and Now Pop One/Two retail pop-up spaces. The offering is complemented by the Outernet mobile app (iOS/Android), the proprietary PIAMS real-time audience measurement system, the Tomorrow Now content development platform, and comprehensive venue hire and advertising services. The district attracts over 120 million annual visitors and serves global brands through DOOH advertising, experiential activations, and live events.
Differentiator
Problem solved
Functional benefit
Products and services
- The Now Building A four-storey high immersive space featuring the world's most advanced wrap-around LED screens with 16K resolution and interactive capabilities. Used for brand experiences, digital art exhibitions, and immersive entertainment content that engages audiences through visuals, directional sound, and atomised scent.
- Now Trending
Quantifiable outcome
- 96% brand recall for Samsung campaigns
- +5 more outcomes
Companies that use Outernet London
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Outernet London technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Outernet London partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and supporting.
- Ridley Scott Creative GroupcoreContent development partnership to launch 'Tomorrow Now' platform. Black Dog Films leads commissioning and production to identify new talent and create atomized content for 8K screens through social media platforms.
- The BPI (British Phonographic Industry)corePartnership with the organisation that administers The BRIT Certified Awards, co-owns The Official Charts, and organises The BRIT Awards.
- FreeWheel (Comcast)coreTechnology partnership to deliver CTV out-of-home advertising campaigns. FreeWheel's SSP monetises premium inventory across The Now Building and Now Arcade. PIAMS data provided to FreeWheel for behavioural insights.
- TicketmastercoreTicketing partnership taking over all operations for Outernet Live venue. Provides seamless digital ticketing experience and access to marketing, audience engagement, and event management tools.
- Pixel ArtworkssupportingCreators of magical and measurable shared immersive experiences. Work combines augmented reality, lighting design, technical production, and spatial audio.
- SparksupportingDelivers immersive, high-end content for Outernet London with deep expertise in brand storytelling, creative optimisation, and large-scale digital activations.
- L-AcousticscoreWorld leader in premium sound for live events provides L-ISA Immersive Hyperreal Sound technology throughout Outernet spaces for natural, ultra-high definition spatial audio.
- Black Dog FilmscoreMusic and creative production arm of Ridley Scott Creative Group leading commissioning process for Tomorrow Now content development platform.
- National TrustsupportingImmersive experience collaboration including Pride 2023 project influenced by queer history of National Trust places.
- Mayor of LondonsupportingSupport for London's major cultural and community festivals on Outernet screens including Diwali, Chanukah, Christmas, St George's Day, Vaisakhi, and Eid.
- CALM (Campaign Against Living Miserably)supportingPartnership with suicide prevention charity. For Mental Health Awareness Week 2023, showcased immersive artwork 'Monolith' by artist Jack Dartford.
- AcknowledgementsupportingDelivers leading customer-centric online experiences including website, event portal, and various digital projects.
- SkanskasupportingWorld leading project development and construction group, one of the UK's leading contractors helping build Outernet.
- Dell TechnologiessupportingTechnology partnership bringing visions of artists, brands, and creators to life in real-world experiences at Outernet.
- ForsterssupportingLeading London law firm based in Mayfair providing legal advice for real estate and private wealth sectors.
- Consolidated GroupsupportingHelped shape the SOHO area of London over 25 years, spotting opportunities and creating innovative concepts.
- OrmssupportingArchitecture firm creating structures that elevate human experience through insight, collaboration, and design integrity.
- EngenuitisupportingFresh approach to design and engineering of built environment with innovative solutions.
- Iceni ProjectssupportingPlanning consultancy providing specialist advice including Anna Snow as lead planning consultant securing 30 separate planning consents.
- Gardiner & TheobaldsupportingIndependent construction and property consultancy providing project management and cost management.
- Taylor HowessupportingOne of the UK's biggest independently owned interior design studios established in 1993.
- Poppleston AllensupportingExperts in alcohol, entertainment, gambling, and retail sectors providing licensing services.
- Chateau DenmarksupportingOuternet's closest hotel with bars and apartments along Denmark Street. 55 session rooms and apartments embracing creative expression.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Outernet London competitors and assessment
Company assessmentDirect peers
- Ocean Outdoor: UK-focused premium DOOH media owner operating large-format digital screens in landmark London locations (Piccadilly Lights, BFI IMAX). Direct competitor for premium brand DOOH budgets in the same London market with comparable premium positioning and audience demographics.
- Frameless: London-based immersive digital art venue presenting projection-mapped masterpieces across themed galleries. Closest direct competitor in the UK immersive entertainment space, with comparable ticket-and-experience model and similar focus on cultural destination branding.
Broad incumbents
- JCDecaux: Global #1 outdoor advertising company operating street furniture, transit, and digital billboards across 80+ countries. Several Outernet executives (Lisa Miles, Daran Akintola) previously worked at JCDecaux, highlighting direct competition for premium DOOH inventory and global brand relationships.
- Clear Channel Outdoor: One of the world's largest outdoor advertising companies operating digital and static OOH across the Americas, Europe, and Asia-Pacific. Competes with Outernet for programmatic DOOH budgets and offers comparable premium digital inventory at much greater geographic scale.
- Ströer: German digital out-of-home media owner with a strong German and European footprint in premium DOOH and programmatic outdoor advertising. Competes with Outernet for pan-European brand budgets and represents the most analogous European DOOH peer at scale.
- MSG Sphere: Madison Square Garden Entertainment's immersive entertainment venue in Las Vegas featuring the world's largest LED screen and multi-sensory experiences. Closest global comparable for the scale of immersive LED-based entertainment and corporate event hosting, though at much larger capex scale.
- Lamar Advertising: US-leading outdoor advertising company operating over 350,000 displays across North America. Significant DOOH competitor with growing programmatic capabilities and similar advertiser base (national brands, agencies). Less direct overlap due to North American focus but material competitor for global brand DOOH spend.
Emerging players
- Meow Wolf: US-based immersive art and entertainment company operating large-scale themed immersive installations (House of Eternal Return, Omega Mart). Comparable business model combining paid admission, immersive art, and integrated retail, with ambitions to scale into multiple cities.
- teamLab: Japanese digital art collective operating permanent immersive art exhibitions globally (Tokyo, Shanghai, Helsinki, etc.). Comparable in delivering immersive digital art experiences as cultural destinations and licensing the format to venues, though primarily ticket-driven rather than advertising-driven.
Others
- Vistar Media: Programmatic DOOH supply-side platform enabling automated buying of digital out-of-home inventory. Directly relevant as Outernet's competitor in the programmatic DOOH infrastructure layer; also a potential complementary partner to FreeWheel for omnichannel activation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Outernet London social profiles
Digital presenceOuternet London compliance and trust
Trust signalCompliance1 record
Outernet London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outernet London leadership team
Management profileNumber of profiles
Profiles17 records
Outernet London subsidiaries and ownership
Company hierarchySubsidiaries2 records
Outernet London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outernet London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outernet London
What does Outernet London do?
Outernet London operates an immersive entertainment district in central London featuring Europe's largest and most advanced LED screen estate. The company sells high-impact digital out-of-home (DOOH) advertising inventory, immersive brand activation spaces, venue hire for corporate and live music events, and free public immersive art and entertainment experiences across interconnected venues including The Now Building, Now Trending, Now Arcade, Now Vista, Outernet Live, and The Lower Third.
Is Outernet London a public or private company?
Outernet London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outernet London founded?
Outernet London was founded in 2015.
Where is Outernet London based?
Outernet London is headquartered in London, United Kingdom, in the Europe region.
How does Outernet London make money?
Four revenue lines are on record. Digital Out of Home (DOOH) Advertising is the primary driver. The others are venue Hire and Event Services, experiential and Brand Activations and ticketed Live Events.
Who are Outernet London's main competitors?
Direct peers on record are Ocean Outdoor and Frameless. Broad incumbents are JCDecaux, Clear Channel Outdoor, Ströer, MSG Sphere and Lamar Advertising. Emerging players are Meow Wolf and teamLab. Vistar Media is listed as an others.
Does Outernet London have an API?
No public API is recorded for Outernet London.
What industry is Outernet London in?
Outernet London's product category is Immersive Digital Out-of-Home Advertising & Experiential Media. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 54185 and its SIC code is 7990.