What SODEBO does

SODEBO is a French family-owned prepared meals manufacturer headquartered in Saint-Georges-de-Montaigu, Vendée, operating from a single 124-hectare production site that hosts approximately ten factories and around 3,000 employees. Founded in 1973 by Joseph and Simone Bougro, the company was transferred in 2000 to their three daughters — Marie-Laurence Gouraud, Patricia Brochard, and Bénédicte Mercier — who serve as co-chairwomen. Its core offering is fresh prepared meals organized into four categories where it claims leadership in France: pizzas (Dolce Pizza, Pizza Crust, La Pizz, L'Ovale), salads (Salade & Compagnie, Salade Garden, Asian Salad), sandwiches (Le Classic, Le Méga Club, Le Méga Viennois, Simple & Bon Club, Le Gourmand Club, Wraper's, Fresh Wrap, Mim's, J'ai envie d'un Suédois), and pasta/rice boxes (PastaBox, XtremBox, crémioBOX, All'italiana, Pasta Salade, Asian Box, Rice Box), totaling roughly 130 recipes. The company vertically integrates key ingredient production in-house — 100% of its breads, pasta, pizza dough, sauces, pancakes, vinaigrettes, soup sticks, and biscuits — on highly automated lines using robots, automated slicers, AGV systems, and cartoning machines, with strategic supplier relationships including RELEX Solutions for AI-based sales forecasting (announced January 2026) and CIWF for animal welfare sourcing.

The business model is mass-market B2C food manufacturing under the SODEBO brand, sold at unit retail pricing through the French Grande et Moyenne Surface (GMS) channel (national and regional supermarket and hypermarket chains such as Leclerc, Carrefour, and Intermarché) and the Restauration Hors Domicile (RHD) foodservice channel, with a parallel Belgian GMS operation. Direct consumer engagement is layered through the multi-tier Sodebo & Moi loyalty program (Beginner, Confirmed, Expert), an online community (La Communauté Sodebo), seasonal mobile tours (La Tournée Sodebo), and a long-running sports sponsorship program anchored by the Sodebo Ultim 3 trimaran (sponsored since 1998, skippered by Thomas Coville), now joined in 2026 by Sodebo Fifty (Léonard Legrand) on the Ocean Fifty circuit. The company is privately held as a Société par Actions Simplifiée with no external funding rounds, no public revenue disclosure, no subsidiaries, and no parent company; strategic priorities communicated through public materials include additive reduction, Nutri-Score transparency, plastic reduction, and improving product freshness cycles.

Name

SODEBO

Legal name

SODEBO

Website

https://sodebo.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SODEBO is a French family-owned fresh prepared meals manufacturer, founded in 1973, producing roughly 130 pizzas, salads, sandwiches, and pasta/rice box SKUs from a single 124-hectare automated site in Vendée, sold through French and Belgian supermarket chains and foodservice operators.

Ownership category

akta.pro rank

Product category

Fresh Prepared Meals

NAICS

Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

akta.pro secondary industries

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Ethnic & international prepared meals manufacturing (AFAKAHAG), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Fresh prepared meals
• Convenience food manufacturing
• Packaged sandwiches salads
• Fresh pizza products
• Ready-to-eat meals

Headquarters

HQ city

Courceboeufs

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail food product sales: Sodebo generates revenue by manufacturing and selling fresh prepared meals (pizzas, salads, sandwiches, and pasta boxes) under its own brand through retail supermarket and hypermarket chains in France and Belgium. Revenue is derived from product sales at retail price points, with distribution via GMS (Grande et Moyenne Surface) and RHD (Restauration Hors Domicile) channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SODEBO manufactures and sells fresh prepared meals under its own brand from a single 124-hectare production site in Saint-Georges-de-Montaigu, Vendée, France. Its portfolio spans roughly 130 recipes across four core categories: pizzas (Dolce Pizza, Pizza Crust, La Pizz, L'Ovale), salads (Salade & Compagnie, Salade Garden, Asian Salad), pasta/box meals (PastaBox, XtremBox, crémioBOX, All'italiana, Asian Box, Rice Box), and sandwiches (Le Classic, Le Méga Club, Le Méga Viennois, Simple & Bon Club, Le Gourmand Club, Wraper's, Mim's, Swedish).

Product overview

SODEBO is a French food manufacturing company specializing in fresh prepared meals. Founded in 1973 and based in Saint-Georges-de-Montaigu, Vendée, the company operates from a single production site and produces a comprehensive portfolio of fresh convenience foods organized into four core product categories: Pizzas (Dolce Pizza, Pizza Crust, La Pizz, L'Ovale), Salads (Salade & Compagnie, Salade Garden, Asian Salad), Box/Pasta products (PastaBox, XtremBox, crémioBOX, All'italiana, Pasta Salade), and Sandwiches (Le Classic, Le Méga Club, Le Méga Viennois, Simple & Bon Club, Le Gourmand Club, Wraper's, Fresh Wrap, J'ai envie d'un Suédois, Mim's, Rice Box). The company also maintains sailing sponsorships through Sodebo Ultim 3 and Sodebo Fifty trimarans, and operates a loyalty program called Sodebo & Moi. Products are distributed across France and Belgium through major retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Sodebo & moi: Customer loyalty and engagement program offering discounts and rewards
• Freego by Sodebo

Products and services

• Dolce Pizza Premium Italian-style fresh pizza range baked on stone for an authentic texture, sold at supermarket fresh counters in France. Targets consumers seeking restaurant-quality ready-to-bake pizzas.
• Pizza Crust Fresh pizza range with a thick, crispy crust baked on stone, sold in supermarket fresh sections across France in multiple flavor variants including Cheesy, Buffalo, Farmer, Mythic, Groovy, Spicy, and Kebab.
• La Pizz Thin-crust fresh pizzas distributed in the fresh section of retailers, offered in varieties including 4 fromages, Chèvre et lardons, Chorizo, Jambon Emmental, Poulet barbecue, and Bœuf épicé.
• L'Ovale Oval-shaped fresh pizzas offering distinct cheese-forward recipes such as 3 fromages fondants, Lardons Chèvre, Chorizo Poivrons grillés, Jambon Fromages, and Poulet barbecue cheddar.
• Salade & Compagnie Core composed-salad product line with internationally themed recipes such as Antibes (rice salad), Manhattan, Montmartre, Roma, Stockholm, Venezia, Auvergnate, Brooklyn, Portofino, New Delhi, Caprese, and Oslo, sold in supermarket fresh sections.
• Salade Garden Garden-style composed salads featuring Caesar Poulet rôti, Poulet pané, and Fromagère varieties with cheese, grapes, and walnuts, sold in the chilled fresh salads section.
• Asian Salad Asian-inspired composed salads sold in chilled supermarket aisles in varieties including Crevettes, Boulettes de poulet, Poulet curry, Poulet curry rouge, Poulet pané, and Bœuf mariné.
• PastaBox Fresh pasta boxes sold in supermarket fresh sections in sauce varieties including Chèvre Sauce Tomate, Bolognaise, Carbonara, Ricotta Épinard Sauce Parmesan, Saumon Pointe de citron, and Fromages italiens.
• XtremBox Rigid-format fresh pasta boxes with Radiatori pasta, sold in Bolognaise, Carbonara, Bœuf Sauce au poivre, 4 fromages, Poulet Crème, and Tomates Mozza varieties.
• CrémioBOX Creamy-format fresh pasta boxes in Emmental & Mozzarella, Jambon with Emmental, and Poulet with Emmental varieties, distributed through supermarket fresh sections.
• All'italiana Italian-inspired fresh pasta salads sold in supermarket chilled sections, with varieties including Parmesan basilic façon pesto verde, Pecorino poivre noir façon cacio & pepe, Jambon speck poivrons ricotta façon pesto alla calabrese, and Pancetta.
• Pasta Salade Composed pasta salads including Coppa Gorgonzola AOP, Chèvre affiné, Poulet rôti Sauce Caesar, Poulet Comté, and Thon varieties, sold in the chilled fresh aisle.
• Le Classic (sandwiches) Core Sodebo sandwich line featuring Chèvre tomates marinées, Poulet rôti Mayo légère Œuf, Thon Œuf Mayo légère, and Dinde tomate touche de poivre varieties.
• Le Méga Club Extra-large Swedish-bread club sandwiches sold across France in Poulet Tandoori, Poulet rôti Œuf, Jambon Cheddar, Jambon Emmental, Thon Œuf, and Poulet Cheddar Sauce Burger varieties.
• Le Méga Viennois Viennese-bread mega sandwiches in Sauce burger Jambon Cheddar, Poulet rôti Œuf, Sauce Kebab Poulet rôti, Thon Œuf sauce andalouse, Poulet rôti Sauce tandoori, and Dinde varieties.
• Simple & Bon Club Value-oriented club sandwiches including Jambon Beurre, Jambon Emmental, Poulet rôti, Poulet rôti Œuf, Rosette, Thon Œuf, Thon Salade, and Emmental Crudités, distributed to mass-market retailers.
• Le Gourmand Club Premium club sandwiches with recipes including Poulet Rôti Sauce Caesar, Saumon et Pointe de Citron, Jambon Supérieur Comté AOP, and Houmous aux tomates et poivrons.
• Wraper's Wrap-style sandwiches including Façon Fajitas Cheddar Sauce Spicy, Pulled Pork Oignons Cheddar Sauce BBQ, Poulet Bacon fumé Cheddar Sauce Burger, Poulet pané Cheddar Oignons frits, 3 fromages, Jambon mozza Façon pizza, Poulet Pané Cheddar, Poulet avocat, and Façon pizza varieties.
• J'ai envie d'un Suédois Swedish triangle-bread sandwiches including Chèvre Tomates marinées, Duo de saumon, Jambon Cheddar, Poulet tandoori, and other flavor combinations.
• Mim's Mini sandwich range in Jambon emmental, Thon fromage frais, Poulet rôti, Poulet rôti œuf, and Fromage ail & fines herbes varieties for on-the-go snacking.
• Rice Box Rice-based fresh meal boxes including Poulet curry riz basmati, Poulet tikka massala riz basmati, Kefta de bœuf riz basmati, Dahl de lentilles riz basmati, and Rougail saucisse varieties.
• Asian Box Asian-inspired fresh meal boxes launched/expanded in 2024 with Crevettes façon Thaï, Poulet aigre douce, and Poulet teriyaki variants for supermarket fresh aisles.
• Nordik Scandinavian-style sandwiches (Duo de Saumon, Jambon Cheddar) sold specifically through Sodebo's Belgian retail channel.
• Fresh & Easy Light sandwich range distributed in Belgium including Jambon Emmental, Poulet rôti Mayo légère, and Thon Œuf varieties.

Quantifiable outcome

• 66% of Sodebo products hold a Nutri-Score A or B (internal data, April 2021)
• +6 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RELEX SolutionscoreTechnology or Integration · 6 January 2026RELEX Solutions supports Sodebo in optimizing its supply chain by implementing its AI-based platform at Sodebo's French manufacturing site. The project aims to improve sales forecasting accuracy for Sodebo's range of fresh products across France.
• Stade RochelaisminorStrategic or Co-development PartnerSodebo is a partner of Stade Rochelais, a professional rugby union club based in La Rochelle. The sponsorship is part of Sodebo's broader sports sponsorship strategy focused on team spirit, respect, and engagement values.
• Ocean Fifty Series (sailing circuit)coreGTM or Marketing PartnerSodebo joined the Ocean Fifty sailing circuit in 2026 with the acquisition of a new Ocean Fifty trimaran (Sodebo Fifty), skippped by Léonard Legrand. This supplements the existing Sodebo Ultim 3 sponsorship and extends the brand's presence across multiple sailing competitions including the Route du Rhum.
• La Note GlobaleminorStrategic or Co-development PartnerSodebo is one of the founders of La Note Globale (since 2018), a non-profit organization that provides a single indicator measuring the overall performance of food products across animal and plant-based categories. Sodebo was among the first three founders accelerating collective progress on six major social issues including animal welfare.
• CIWF (Compassion in World Farming)minorStrategic or Co-development PartnerSodebo has partnered with CIWF since 2017 to improve animal welfare, notably committing to the Better Chicken Commitment criteria by 2026 for all chicken deliveries in European manufactured and marketed products.
• Thomas Coville (skipper)coreStrategic or Co-development PartnerThomas Coville has been the skipper of Sodebo Ultim 3 since 1999, representing the longest continuous sponsor-skipper partnership in sailing history (27 years). He is also accompanied by co-skipper Benjamin Schwartz.
• Léonard Legrand (skipper)minorStrategic or Co-development PartnerLéonard Legrand, who joined Sodebo as a 19-year-old intern, is the skipper of Sodebo Fifty (Ocean Fifty). He also serves as the manager of the electronics pole for Sodebo Ultim 3.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pierre Martinet: French fresh prepared-meals specialist focused on salads, sandwiches, tabbouleh, and vegetable-based dishes sold through supermarket deli and packaged aisles. Directly comparable to Sodebo's salads, sandwiches and pasta-box lines.
• Fleury Michon: French prepared-meals manufacturer producing sandwiches, ready meals, charcuterie and surimi for retail and foodservice. Closest direct peer to Sodebo in product mix, channel (French GMS), and family-ownership profile.
• Picard Surgelés: Leading French specialty retailer and producer of frozen prepared meals, with strong brand and premium positioning. Comparable in scale, French consumer base, and ready-meals category, though frozen rather than chilled.

Regional players

• Marie (ready meals): UK-based prepared ready-meals brand focused on chilled ready meals, lasagnes, curries and pasta dishes. Comparable in chilled prepared-meals category and SKU breadth, but serving the UK rather than French market.

Broad incumbents

• McCain Foods: Global leader in frozen prepared potato products and ready meals. Competes with Sodebo in pizza and prepared-meal categories, particularly in foodservice, but operates a frozen (not chilled) business model.
• Bonduelle: French-headquartered global leader in prepared vegetables, salads, and convenience produce. Overlaps with Sodebo in fresh prepared salads and ready-to-eat categories, with broader frozen/canned portfolio.
• Findus Group: Major European frozen and prepared-foods manufacturer with a broad portfolio including fish, vegetables and ready meals. Competes with Sodebo in European ready-meals categories, especially in foodservice and retail.
• Nestlé (France / BU): Global packaged-foods giant with significant ready-meals and pizza presence in France (e.g., Maggi, Buitoni, Herta frozen meals). Overlaps with Sodebo in prepared meals, sandwiches-adjacent categories, and French GMS shelf space.

Emerging players

• Saupiquet: French prepared-fish and ready-meals brand owned by Bolton Group. Comparable as a French retail prepared-meals manufacturer with multi-category offering, but with a narrower protein anchor.
• Charal: French subsidiary of Bigard group and a major French prepared-beef and ready-meat brand. Comparable in French GMS channel and prepared-meat meals, with narrower category focus (beef) than Sodebo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/sodebo
• Facebookfacebook.com/sodebo
• LinkedInlinkedin.com/company/sodeb

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SODEBO