CS Automation

What CS Automation does

CS Automation is a value-added distributor and solution provider for industrial automation products, headquartered in Ontario, New York. The company represents a multi-brand portfolio spanning pneumatics, electric actuators, robotics, motion control, machine framing, and machine safeguarding, with authorized distribution relationships with at least 16 manufacturers including SMC (Elite Distributor status), Bosch Rexroth, Mitsubishi Electric, SICK, Schmalz, Schmersal, and SMAC. Its core product offering is organized around five disciplines — Machine Control, Pneumatic Automation, Electric Actuators, Robotics, and Motion Control — supplemented by Machine Framing and Machine Safeguarding, and it holds ISO 9001:2015 and UL508A certifications.

Name

CS Automation

Legal name

CS Automation Div. of Novatech Industries Inc.

Website

https://csautomation.net

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

CS Automation is a value-added industrial automation distributor based in Ontario, NY, representing SMC, Mitsubishi Electric, Bosch Rexroth, SICK, and other manufacturers, serving manufacturing, food processing, packaging, and heavy vehicle customers with pneumatics, motion control, robotics, and value-added assembly services.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

General Industrial Machinery & Equipment (3560), Electronic & Other Electrical Equipment (No Computer Equip) (3600), General Industrial Machinery & Equipment, Nec (3569), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK)

Keywords

• Industrial automation distribution
• Pneumatic components
• Electric actuators
• Motion control systems
• Machine safeguarding

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Distribution: Distribution of industrial automation products from world-class manufacturers including pneumatic components, electric actuators, robotics, motion control, and automation components
2. Value-Added Assembly Services: Sub-assembly, contract assembly, kitting, and complete assembly applications including design and engineering support, custom sub-assemblies, and vendor managed inventory services
3. Technical Support and Consultation: Application engineering support to help customers specify and implement cost-effective and efficient automation solutions

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CS Automation is a value-added distributor and solution provider of industrial automation products from world-class manufacturers (SMC, Bosch Rexroth, Mitsubishi Electric, SICK, and others), covering machine control, pneumatic automation, electric actuators, robotics, motion control, machine framing, and machine safeguarding. The company supplements product distribution with engineering services and build higher-level sub-assemblies using its core distributed products to deliver cost-effective, integrated automation solutions to manufacturers.

Product overview

CS Automation is a solution provider and distributor for industrial automation products, representing a portfolio of world-class manufacturers. Their product offering centers on five core disciplines: Machine Control, Pneumatic Automation, Electric Actuators, Robotics, and Motion Control, supplemented by Machine Framing and Machine Safeguarding capabilities. The portfolio includes distributed brands such as SMC (pneumatic equipment), Mitsubishi Electric (PLCs, servo drives, robots, HMIs), Bosch Rexroth (linear technology, aluminum extrusion, conveyors), SICK (sensors, safety scanners), Schmalz (vacuum automation), Schmersal (safety switches), and SMAC (electric actuators), among others. Value-added services include kitting, sub-assembly, complete assembly, vendor managed inventory, electrical assembly, and engineering design support. The company operates as a certified distributor with Elite status for SMC and ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Pneumatic Automation Products Distribution and integration of pneumatic automation components including air cylinders, grippers, slide tables, solenoid valves, fittings, tubing, and air preparation equipment for manufacturers across medical, automated assembly, food processing, printing, packaging, process control, and electronic assembly industries.
• Electric Actuators Electric linear and rotary actuators for precise positioning, force control, and programmable motion in industrial automation applications, sourced from manufacturers including SMAC and others.
• Industrial Robotics Industrial robot distribution including SCARA models (3kG to 20KG) and 6-axis models (2kG to 70kG) with vision guidance options and collaborative robot capabilities for manufacturers.
• Motion Control Systems Motion control systems including servo drives, PLCs, HMIs, variable frequency drives, motion controllers, and CNCs for precision automation, distributed through partners such as Mitsubishi Electric, Bosch Rexroth, and WEG.
• Machine Framing and Aluminum Extrusion Modular T-slot aluminum extrusion systems for building machine frames, workstations, guarding, conveyors, and custom automation structures, with custom extrusion design services through 80/20 Inc. distribution.
• Machine Safeguarding and Safety Products Safety products and systems including light curtains, safety mats, safety relays, safety switches, safety laser scanners, and safety controllers for personnel and equipment protection, distributed through Schmersal and SICK.
• Value-Added Assembly and Sub-Assembly Services Custom sub-assembly, contract assembly, kitting, complete assembly, design and engineering support, and vendor managed inventory services for industrial automation customers across multiple manufacturing verticals.
• Electrical Value-Added Services Custom electrical assembly services including enclosure modification, PLC integration, wire harness capabilities, and termination services executed to IPC/WHMA-A-620 industry standards for industrial automation customers.
• Linear Bearing Rail Cut Center Linear bearing rail cutting services delivered at CS Automation's Ontario, NY facility, providing cut-to-length linear motion components for manufacturing customers.

Quantifiable outcome

• Life well beyond 100 million cycles for SMAC electric cylinders
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• SICKcoreChannel Partner/ Reseller/ Distributor · 10 February 2025SICK is a global leader in sensor technology and industrial automation solutions. CS Automation provides advanced sensing technologies including safety laser scanners, photoelectric sensors, vision and identification systems, and LiDAR sensors.
• SchmalzcoreChannel Partner/ Reseller/ Distributor · 15 October 2024Schmalz is a global leader in vacuum automation and ergonomic handling solutions. CS Automation offers advanced vacuum automation and ergonomic handling solutions including vacuum grippers, vacuum pumps/generators, and lifting systems.
• Tramec, LLCflagshipOthers · 1 June 2023Tramec, LLC acquired CS Automation effective June 1, 2023, located in Ontario, New York. This acquisition expanded Tramec's product offering.
• Bosch RexrothcoreChannel Partner/ Reseller/ Distributor · 1 January 2022CS Automation is authorized to support Bosch Rexroth's Linear Motion Technologies including linear guide components, screw drives, multi-axis, and electro-mechanical systems. Also offers Bosch Rexroth VarioFlow conveyor systems as a Certified Excellence Partner.
• Mitsubishi Electric AutomationcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Mitsubishi Electric Automation Unit (MEAU) authorized CS Automation as a distributor in New York State in January 2016. Products include programmable logic controllers, variable frequency drives, operator interfaces, motion control systems, CNCs, industrial robots, servo amplifiers and motors.
• 80/20 Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 201580/20 Inc. is the largest and most innovative T-Slot Aluminum Extrusion manufacturer in North America with global brand recognition. CS Automation became a premier 80/20 distributor with highly trained specialists providing modular framing solutions.
• SMC CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 2005SMC Corporation of America provides a broad range of pneumatic and electric automation equipment. CS Automation achieved Elite Distributor status - one of a very few in the SMC network to achieve this level. SMC is recognized as the global leader in pneumatic automation industry with products including air cylinders, grippers, slide tables, solenoid valves, fittings, tubing, and air preparation equipment.
• SMACminorChannel Partner/ Reseller/ DistributorSMAC is a leading manufacturer of precision programmable electric actuators based on moving coil technology. Products include electric cylinders, linear actuators, and multi-axis systems with programmable force, position, and speed.
• SchmersalminorChannel Partner/ Reseller/ DistributorSchmersal manufactures over 25,000 items of safety switching products and systems. Products include light curtains, safety mats, safety relays, safety switches, and safety controllers.
• WEGminorChannel Partner/ Reseller/ DistributorWEG is a global leader in electric motor, drive, and control solutions. Products include control and protection devices, Variable Frequency Drives (VFDs), and Soft Starters for energy efficiency.
• Winters InstrumentsminorChannel Partner/ Reseller/ DistributorWinters Instruments manufactures quality instrumentation for pressure and temperature measurement including pressure gauges, thermometers, diaphragm seals, transmitters, and switches. Operating from 8 worldwide offices with 3 stocking facilities in North America.
• MencomminorChannel Partner/ Reseller/ DistributorMencom is a leading manufacturer of industrial electrical connectors since 1987. Products include molded cables, receptacles, network connectors, junction blocks, cable glands, and panel interface connectors.
• Ham-LetminorChannel Partner/ Reseller/ DistributorHam-Let provides process and instrumentation compression fittings and valves since 1950. Products are directly interchangeable with Swagelok and Parker CPI instrumentation fittings.
• Colder Products Company (CPC)minorChannel Partner/ Reseller/ DistributorCPC is the leading provider of plastic and chrome plated brass and aluminum quick couplers and high purity fittings for medical, process, food, and industrial applications.
• BalluffminorChannel Partner/ Reseller/ DistributorBalluff offers premium sensors for presence detection, position measurement, level detection, and pressure applications. Also offers RFID systems, safety technology, and industrial network technology.
• BACO ControlsminorChannel Partner/ Reseller/ DistributorBACO Controls markets and sells components for industrial automation including push buttons, control stations, disconnect switches, and emergency stops since 1980.
• AlkonminorChannel Partner/ Reseller/ DistributorAlkon offers Trans-DOT air valves, cylinders and enclosures for heavy vehicle truck and trailer applications including lift axle controls, suspension dump valves, and tailgate controls.
• RollonminorChannel Partner/ Reseller/ DistributorRollon is a global provider of solutions for linear motion since 1975. Products include linear guides, telescopic guides, linear actuators and actuator systems for various industries.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• AutomationDirect: Direct-to-customer automation products retailer offering PLCs, pneumatics, motion, and sensors; competes for the same end customers on the commodity portion of CS Automation's catalog, but bypasses the distributor channel with an e-commerce-only model that lacks value-added assembly and engineering services.
• Motion Industries: Major industrial MRO and automation distributor (subsidiary of Genuine Parts Company) with deep coverage in pneumatics, motion control, and value-added services; overlaps directly with CS Automation's customer verticals and product categories but operates at national scale with far greater field coverage.
• WESCO International: Large public electrical, communications, and utility distribution company with a meaningful industrial automation portfolio; relevant comparator as another broad-line distributor reaching enterprise manufacturers, but operates at much greater scale and across more end markets than CS Automation.
• Rexel USA: Global electrical and industrial distributor with automation and controls product lines serving industrial customers; comparable business model (value-added distribution to manufacturers) but at significantly larger scale and broader product breadth than CS Automation.
• Kaman Distribution Group: Industrial distribution platform covering automation, fluid power, and motion control products to manufacturers in North America; comparable in product mix and value-added distribution model, with broader geographic reach than CS Automation.
• Applied Industrial Technologies: Large US public industrial distributor with a substantial fluid power and automation product portfolio serving manufacturers across multiple regions; broadly comparable in customer base (general manufacturing) and product mix (pneumatics, motion, controls), but far larger and more diversified than CS Automation.
• Festo USA: Global pneumatic and electric automation manufacturer that sells both direct and through distribution in North America; comparable to CS Automation's pneumatic automation focus but as a vertically integrated OEM with direct sales force rather than a value-added distributor.

Direct peers

• Axis New England: Regional industrial automation distributor and system integrator serving Northeast US manufacturers with pneumatics, motion control, robotics, and value-added engineering; directly comparable to CS Automation in size, regional footprint, product mix, and value-added assembly business model.
• BW Integrated Systems: Specialty automation integrator building packaging and assembly systems using pneumatics, motion control, and robotics for manufacturers; comparable to CS Automation's value-added assembly and engineering services business, though larger and focused on specific end markets like packaging and mail.

Emerging players

• Turck USA: Industrial sensor and connectivity manufacturer with a hybrid direct-and-distributor go-to-market in the US; comparable to CS Automation as an automation technology supplier represented by CS Automation, while also competing for sensor/integration wallet share with CS Automation's SICK and Balluff lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cs-automation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CS Automation