What The Evewell does

The Evewell is a privately held, London-based fertility and gynaecology clinic group operating from two sites — Harley Street and West London — with an on-site advanced IVF laboratory housing embryology and genetics capabilities. Founded in 2017 and owned under The Evewell Group Limited (with The Evewell (Harley Street) Limited as the primary operating entity), the clinic delivers a comprehensive treatment menu spanning IVF, ICSI, IUI, egg freezing, fertility preservation, frozen embryo transfer, surrogacy coordination, donor sperm conception, ovulation induction, and pre-implantation genetic testing (PGT-A and PGT-M). It also runs diagnostic services (fertility tests, HyCoSy, advanced testing) and broader gynaecological health care for conditions such as endometriosis, fibroids, PCOS, and recurrent miscarriage. The clinic differentiates on consultant talent that combines gynaecology and fertility expertise, a proprietary embryo grading system led by Director of Embryology Emma Whitney, advanced techniques such as IMSI, and an HFEA-verified 47% live birth rate that places it among the top three UK fertility clinics.

The company serves a deliberately broad patient base including heterosexual couples with infertility, LGBTQ+ families, solo mothers by choice, transgender individuals seeking fertility preservation, and women with gynaecological conditions affecting fertility. GTM is sales-led: prospective patients book a free 15-minute consultation with the Patient Services Team, after which they receive a bespoke treatment plan delivered by named consultants rather than templated protocols. Revenue is generated primarily from one-time per-cycle treatment fees plus professional consultation and diagnostic services; pricing is quote-based and not publicly disclosed. Marketing spans a content hub, an Instagram-led community, email nurture, fertility open days, and topic-specific webinars — including dedicated LGBTQ+ events — which collectively serve as the top- and mid-funnel acquisition engine.

Operationally, the business is HFEA-regulated, GDPR-compliant with a named DPO, and relies on a preferred-provider ecosystem (Kite Clinic for acupuncture, sperm banks, reproductive lawyers) to support complex donor-conception journeys. With 51-100 employees, no disclosed external funding, and a private ownership structure, The Evewell appears to be a founder-led, profitable-growth operator rather than a venture-backed scale-up.

Name

The Evewell

Legal name

The Evewell (Harley Street) Limited

Website

https://evewell.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

The Evewell is a London-based private fertility clinic operating two sites (Harley Street and West London) that provides IVF, ICSI, IUI, egg freezing, genetic testing, and gynaecological services to individuals, couples, LGBTQ+ families, and solo parents seeking fertility treatment.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Family Planning Centers (62141), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI)

Keywords

• Fertility treatments
• IVF services
• Assisted reproduction
• Fertility preservation
• Gynecological healthcare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fertility Treatments and Procedures: Revenue generated from IVF cycles, ICSI, IUI, egg freezing, fertility preservation, frozen embryo transfer, and other assisted reproductive technology procedures. Treatment costs include consultation fees, laboratory procedures, and medication management.
2. Fertility Testing and Diagnostics: Revenue from diagnostic services including fertility tests, advanced testing, HyCoSy (tubal patency testing), gynaecological health assessments, and male fertility analysis.
3. Consultation Services: Initial consultations, nurse consultations, embryologist consultations, and ongoing medical consultations throughout treatment cycles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Evewell is a London-based fertility clinic that provides bespoke fertility treatments and reproductive healthcare services including IVF, ICSI, IUI, egg freezing, fertility preservation, frozen embryo transfer, donor sperm conception, and surrogacy. The clinic also offers advanced diagnostics such as pre-implantation genetic testing (PGT-A and PGT-M), fertility testing, HyCoSy, and gynaecological health services addressing conditions like PCOS, endometriosis, fibroids, and recurrent miscarriage.

Product overview

The Evewell is a London-based fertility clinic offering a comprehensive range of fertility treatments and services. Their core offerings include IVF (In Vitro Fertilisation), ICSI, IUI, egg freezing, and fertility testing. They provide genetic testing add-on services including PGT-A (Pre-implantation Genetic Testing for Aneuploidy) and PGT-M (Pre-implantation Genetic Testing for Monogenic Diseases). The clinic specializes in treatments for same-sex couples including reciprocal IVF and intrapartner egg sharing, male fertility issues, surrogacy, and fertility preservation. Additional services include frozen embryo transfer, ovulation induction, HyCoSy for fallopian tube assessment, advanced diagnostic testing, and gynaecological health services. The clinic operates from two London locations: Harley Street and West London.

Differentiator

Problem solved

Functional benefit

Products and services

• IVF (In Vitro Fertilisation) In-vitro fertilisation where eggs are fertilised with sperm outside the body to create embryos which are then transferred back into the womb. Indicated for endometriosis, fibroids, polycystic ovaries, and sperm factor infertility.
• ICSI (Intracytoplasmic Sperm Injection) Procedure used within an IVF cycle in which a single sperm is injected into each egg by micro-injection. Indicated for poor fertilisation outcomes or male factor infertility.
• IUI (Intrauterine Insemination) Inserts concentrated partner or donor semen through the cervix into the uterus close to the time of ovulation.
• Egg Freezing Harvesting and storing eggs for potential future use, with later thaw and embryo creation when desired.
• Fertility Preservation Egg and embryo freezing services for individuals not ready to conceive now, including for medical or gender-affirming reasons.
• Frozen Embryo Transfer Transferring previously frozen embryos into the uterus during a prepared cycle, with success rates comparable to fresh embryo transfer.
• Donor Sperm Conception Fertility treatment using donor sperm, typically via IUI or IVF, for same-sex female couples, single mothers by choice, and couples with male factor infertility.
• IVF for Same-Sex Couples Reciprocal IVF and intrapartner egg sharing for same-sex female couples, allowing one partner to donate eggs and the other to carry the pregnancy.
• Surrogacy Assisted reproduction treatment involving a surrogate carrier for patients who cannot carry a pregnancy themselves.
• Male Fertility Diagnosis and treatment of male fertility issues including sperm analysis, treatments for low sperm count, and surgical sperm retrieval.
• Ovulation Induction Medication to stimulate growth and release of eggs, often combined with IUI.
• Fertility Tests Comprehensive fertility testing and diagnostics to assess reproductive health and identify potential issues for both male and female patients.
• Advanced Testing Comprehensive diagnostic testing including HyCoSy, hysteroscopy, laparoscopy, and other advanced fertility assessments.
• HyCoSy Hysterosalpingo Contrast Sonography to check the fallopian tubes for blockages or abnormalities using ultrasound with contrast dye.
• Gynaecological Health Comprehensive gynaecological healthcare addressing conditions affecting fertility such as endometriosis, fibroids, PCOS, and ovarian cysts.
• PGT-A (Pre-implantation Genetic Testing for Aneuploidy) Screens each embryo as part of an IVF cycle to determine whether it is chromosomally normal, helping address chromosomal abnormalities that cause IVF failure.
• PGT-M (Pre-implantation Genetic Testing for Monogenic Diseases) Tests embryos for specific single-gene disorders before implantation for couples who carry or are at risk of genetic conditions.

Quantifiable outcome

• 47% live birth rate vs 28% national HFEA average (nearly 70% higher)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Kite ClinicminorStrategic or Co-development PartnerAcupuncture partner providing fertility acupuncture specialists for nearly 30 years. Kite Clinic practitioners are members of CthA and AFEA. Recommended to patients seeking complementary therapies alongside fertility treatment.
• Sperm BanksminorOthersPreferred network of sperm bank providers for patients requiring donor sperm for IUI or IVF treatment. Part of the preferred provider network for LGBTQ+ family building services.
• Reproductive LawyersminorOthersPart of preferred network for legal services related to donor conception and parenthood documentation. Provides guidance on HFEA consent forms and legal parenthood processes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IVI-RMA Global: Global fertility group (IVI-RMA) operating clinics across Europe, the Americas, and the Middle East. Useful as a comparable for scaled international fertility operators and potential strategic acquirer benchmarks.
• TFP Fertility (The Fertility Partnership): Multi-clinic UK and European fertility group offering IVF, ICSI, PGT, and preservation across many sites. Comparable on full-service fertility offering; illustrates scaled platform dynamics The Evewell could pursue.

Direct peers

• Bourn Hall Clinic: Historic UK IVF pioneer with clinics in Cambridgeshire and Essex. Comparable on full-service fertility offering and HFEA-regulated self-pay positioning, though more regionally focused.
• Manchester Fertility: Established UK private fertility clinic offering IVF, ICSI, donor sperm, and egg sharing. Comparable on service mix and self-pay model; provides a regional peer benchmark.
• London Women's Clinic: London-based fertility and women's health clinic with a strong donor sperm and LGBTQ+ family-building proposition. Directly comparable on inclusive patient segments and London self-pay model.
• Centre for Reproductive and Genetic Health (CRGH): London-based fertility clinic offering IVF, ICSI, PGT, and fertility preservation with a self-pay premium model. Directly comparable to The Evewell on service mix, London location, and premium positioning.
• Herts & Essex Fertility Centre: Independent UK fertility clinic offering IVF, ICSI, IUI, and egg freezing with self-pay and NHS pathways. Comparable on mid-size private clinic operations and HFEA-regulated service menu.
• King's Fertility: London fertility clinic affiliated with King's College Hospital offering NHS and private IVF, PGT, and fertility preservation. Comparable on London location and full-service model, with stronger NHS ties.
• CREATE Fertility: UK fertility clinic group with multiple London sites, focused on mild/more natural-cycle IVF. Comparable on core IVF/ICSI service and multi-site London presence.
• Lister Fertility Clinic: One of the UK's longest-established private fertility clinics, part of HCA Healthcare. Comparable on full IVF/ICSI/PGT service offering, London footprint, and HFEA reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheEvewell
• Instagraminstagram.com/theevewell
• Xx.com/TheEvewell

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Evewell