What Eco-Age does

Eco-Age is a privately held, London-based sustainability communications consultancy founded circa 2006, operating with a 9-person multidisciplinary team from its headquarters in East London. The firm advises luxury fashion houses, established fashion and beauty brands, sustainability-focused non-profits, and emerging sustainable-innovation companies on strategic communications, brand storytelling, policy advocacy, events, and consumer research. Notable enterprise clients include Gucci, Chopard, Diesel, Barbour, and Reformation, with the firm credited for landmark work such as Gucci's first luxury CSR platform and Chopard's 100% ethical gold commitment.

The firm's core offerings are professional services rather than technology products: PR & Communications, Brand Storytelling, Events & Awards (anchored by the proprietary Green Carpet Fashion Awards), Policy Advocacy, and Consumer Research. A global news platform publishes investigative sustainability journalism, and proprietary consumer research — including 'The Age of Accountability' — functions as both lead generation and thought-leadership IP. Distribution is event- and media-driven, leveraging partnerships with Vogue, Business of Fashion, Financial Times, The Guardian, Forbes, and other leading outlets to secure earned-media placement for client campaigns.

Eco-Age generates revenue through bespoke consultancy engagements on a professional-services model, with pricing not publicly disclosed. The company is founder/management-owned (no external funding or PE backing evidenced) and led by CEO John Higginson, who also leads Higginson Strategy. Its go-to-market combines consultative sales with event-driven visibility, using the Green Carpet Fashion Awards and Manchester Fashion Week catalyst role as platforms for client showcase and brand amplification.

Name

Eco-Age

Legal name

Eco Age

Website

https://eco-age.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco-Age is a London-based sustainability communications consultancy advising luxury fashion houses, established brands, and sustainable-innovation startups on PR, brand storytelling, events, policy advocacy, and consumer research across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Communications Consultancy Services: Eco-Age generates revenue through providing strategic communications, PR, brand storytelling, events, and policy advocacy services to fashion and beauty industry clients. Services are delivered through direct consultancy engagements with brands, luxury houses, and non-profits.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Eco-Age is a purpose-driven communications consultancy that helps fashion and beauty brands build credible sustainability narratives through PR & Communications, Brand Storytelling, Events & Awards (including the Green Carpet Fashion Awards), Policy Advocacy, and Consumer Research. Services are delivered as bespoke, direct consultancy engagements to luxury houses, established fashion brands, non-profits, and sustainable-innovation startups, supported by a Global News Platform that publishes investigative sustainability journalism.

Product overview

Eco-Age is a purpose-driven brand consultancy merging technical sustainability expertise with creative storytelling. The company operates as a single integrated consultancy offering PR & Communications, Brand Storytelling, Events & Awards (including the Green Carpet Fashion Awards), Policy Advocacy, and Consumer Research services. The offering also includes a global news platform for sustainability journalism and proprietary consumer research. The portfolio is delivered as professional services rather than software products, with client work showcased through case studies and benchmarking frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Communications Strategic media relations and press campaigns that position brands at the forefront of sustainable fashion conversations. Delivered as a bespoke consultancy service to fashion, beauty, and luxury clients.
• Brand Storytelling Creative storytelling services that help redefine sustainable fashion narratives through compelling content. Delivered as a bespoke consultancy service.
• Events & Awards Event-led visibility services including The Green Carpet Fashion Awards and partnerships with fashion weeks such as Manchester Fashion Week, providing sustainability-focused visibility platforms for brands.
• Policy Advocacy Industry advocacy services including parliamentary evidence submissions and industry coalitions that shape conversations and policy in the fashion industry.
• Consumer Research Research services including proprietary consumer behaviour studies (e.g., 'The Age of Accountability') and sustainability intelligence reporting, used to inform client strategies.
• Global News Platform A digital editorial platform publishing investigative reporting, features, and industry insights on fashion's environmental and social impact. Reaches millions of engaged consumers, industry professionals, and purpose-driven advocates monthly.
• Case Studies & Benchmarking Frameworks Custom benchmarking frameworks and case studies demonstrating sustainability progress and communications impact for clients such as Reformation, Diesel, and Barbour.

Quantifiable outcome

• Sparxell: 454 articles, 2.38B+ total reach, 18 CEO interviews in six months
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Manchester Fashion WeekcoreStrategic or Co-development PartnerEco-Age served as a catalyst partner for Manchester Fashion Week's return after a decade-long hiatus, positioning it as a global platform for responsible fashion and technology. Achieved 163 articles, 308M+ reach, 500K+ views.
• VoguecoreStrategic or Co-development PartnerMedia partnership for sustainability content and features, including articles on natural fibers and fashion's environmental impact published on Vogue Business.
• Business of FashioncoreStrategic or Co-development PartnerMedia partnership covering sustainability news and fashion industry reporting, including coverage of EU sustainability reports and textile labeling.
• Financial TimescoreStrategic or Co-development PartnerMedia partnership for sustainability journalism and fashion industry features.
• The GuardiancoreStrategic or Co-development PartnerMedia partnership covering fashion sustainability, including features on regional fashion events like Manchester Fashion Week.
• ForbescoreStrategic or Co-development PartnerMedia partnership for sustainability content including coverage of garment industry analysis and Bangladesh manufacturing.
• ElleminorStrategic or Co-development PartnerMedia partnership for fashion and sustainability features including gemstone sourcing coverage.
• Sourcing JournalminorStrategic or Co-development PartnerMedia partnership covering fashion sustainability and water impact reporting.
• FashionUnitedminorStrategic or Co-development PartnerMedia partnership for fashion business news including sustainability features on companies like Ponda.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Good On You: Good On You is a sustainable fashion data and ratings platform that rates brands on environmental and ethical impact, reaching conscious consumers. It is adjacent to Eco-Age in serving the same fashion sustainability audience but via consumer ratings rather than communications services.
• Provenance: Provenance is a sustainability claims verification platform using data tools to substantiate brand sustainability claims. It is adjacent to Eco-Age as it tackles the same greenwashing credibility challenge but through technology rather than communications services.

Direct peers

• Salterbaxter: Salterbaxter is a sustainability communications consultancy serving fashion and lifestyle brands, now part of MSL/Publicis. It is directly comparable to Eco-Age in offering sustainability strategy, communications and policy advisory to apparel and beauty clients.
• BPCM: BPCM is a global PR and communications agency with significant fashion, lifestyle and sustainability expertise, serving luxury and emerging brands. It competes with Eco-Age for sustainability positioning work in fashion and beauty.
• Futerra: Futerra is a sustainability-focused communications agency that combines strategy, creative campaigns and brand storytelling for purpose-driven organisations. It is highly comparable to Eco-Age as a similarly sized specialist consultancy with overlapping fashion, lifestyle and ESG client work.
• Shelton Group: Shelton Group is a sustainability marketing and communications agency focused on energy-efficient and sustainable brands. It is comparable to Eco-Age as a specialist consultancy combining strategy, research and communications for sustainability-focused clients.
• Context Consulting: Context Consulting is a sustainability communications consultancy advising brands on purpose, ESG and stakeholder engagement. It is comparable to Eco-Age in combining strategic communications with sustainability advisory for consumer-facing brands.

Broad incumbents

• Ketchum: Ketchum is a global communications consultancy with established sustainability, ESG and purpose practices serving fashion, beauty and lifestyle clients. Comparable to Eco-Age in offering sustainability communications, but as part of a much larger agency network.
• Edelman: Edelman is a global communications marketing firm with a sizable sustainability and purpose practice serving fashion, beauty and consumer brands. It competes broadly with Eco-Age but offers sustainability as part of a much wider portfolio.
• Porter Novelli: Porter Novelli is a global communications agency with a purpose and sustainability practice serving consumer and corporate clients. It is comparable to Eco-Age at the category level but operates as a much larger, generalist agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eco_age
• Xx.com/ecoage

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco-Age