What Bishop-McCann does

Bishop-McCann is a privately-held, full-service B2B meetings, incentives, and events agency founded in 1997 and headquartered in Kansas City, Missouri. The firm plans, produces, and manages corporate meetings, incentive travel programs, franchise owner conferences, pharmaceutical/healthcare congresses, and virtual/hybrid events for enterprise clients across industries including pharmaceutical and life sciences, franchise/hospitality, telecommunications, automotive, food service, agriculture, and beauty; named logos include Expedia Group, G6 Hospitality (Motel 6), Genentech, McDonald's, Krispy Kreme, Verizon, Bridgestone, WellBiz Brands (Amazing Lash), Wilbur-Ellis, Cosmo Prof, and IHOP. The company claims more than 30,000 programs produced across 28 countries and 350+ cities, more than one million attendees served, and more than $1B in client budgets managed over its operating history.

The service portfolio spans event planning and operations, live and virtual/hybrid production, creative strategy and execution, group air travel management, event technology integration (registration, mobile apps, streaming), and hotel/venue sourcing. Its most differentiated technology is JOY Index™, an AI-driven engagement measurement tool launched in October 2024 that analyzes attendee engagement data to produce recommendations for event optimization. Specialized pharmaceutical compliance capability — including HCP reporting under the federal Sunshine Act — is anchored in 25+ years of operating history dating to the firm's 1997 founding.

The business operates a project-based professional services revenue model, typically priced as a percentage of client event budgets or fixed project fees; no public pricing is disclosed. Go-to-market is enterprise field sales supported by content marketing (a podcast, blog, case studies), industry conference presence (IMEX, SITE, Cvent Connect), and client referrals. The firm is independently owned and co-led by President and CEO Rob Adams, has completed three acquisitions in five years (most recently MTI Events in July 2025), and has been certified as a Great Place to Work® for three consecutive years and named to the Skift Meetings M&I 15 list of the 15 most influential U.S. corporate meetings and incentive travel firms in 2026.

Name

Bishop-McCann

Legal name

Bishop-McCann

Website

https://bishopmccann.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Bishop-McCann is a privately-held, full-service B2B event management agency founded in 1997 that plans and produces corporate meetings, incentive programs, franchise conferences, and pharmaceutical events for enterprise clients across pharma, franchise, telecom, and consumer industries.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Event Program Management (Annual Planning, Calendaring & Budgeting) (THAHAIAJ)

akta.pro secondary industries

Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG), Corporate Retreats, Team-Building & Offsite Experiences (THAHAIAH), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Corporate event management
• Incentive travel programs
• Pharmaceutical meeting planning
• Franchise conference planning
• Virtual hybrid event production

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Professional services revenue generated through full-service event management including planning, production, creative strategy, and logistics for corporate meetings, incentive programs, and events. Revenue is project-based, typically scoped as percentage of client event budgets or fixed project fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bishop-McCann is a full-service corporate event management agency that plans, produces, and executes meetings, incentive travel programs, conferences, congresses, and virtual/hybrid events for enterprise clients. Its service portfolio spans creative strategy, live event production, group air travel management, hotel and venue sourcing, and event technology integration, anchored by JOY Index™, a proprietary AI-driven tool for measuring attendee engagement and event success.

Product overview

Bishop-McCann is an award-winning, full-service event management company offering comprehensive meetings, incentives, and events services. The company's core product is the proprietary Joy Index™ AI-driven engagement measurement tool. Their portfolio includes specialized service offerings for corporate events, incentive programs, virtual/hybrid events, pharmaceutical meetings, franchise conferences, and congresses. Supporting services include creative strategy, live event production, group air travel management, event technology (mobile apps, registration, streaming), and hotel/venue site selection. The company has been in operation since 1997 with roots in pharmaceutical events.

Differentiator

Problem solved

Functional benefit

Brands

• JOY Index™: AI-driven engagement measurement tool launched in October 2024 for measuring and improving attendee engagement at corporate events.

Products and services

• JOY Index™ Proprietary AI-driven engagement measurement tool that assesses and quantifies attendee engagement and satisfaction at events, providing real-time analytics and insights for event optimization.
• Corporate Event Planning & Meetings Management Full-service corporate event planning and meetings management for innovative companies seeking to elevate their events and increase attendee engagement.
• Incentive Programs & Recognition Events Design and execution of incentive travel programs and employee recognition events that motivate and reward top performers.
• Virtual Events & Hybrid Events Production of fully virtual events and hybrid programs combining in-person and virtual components.
• Pharmaceutical Meetings Specialized event planning for pharmaceutical, healthcare, and life science companies with HCP compliance reporting and regulatory expertise since 1997.
• Franchise Conference Planning Strategic franchise conference planning services that reflect unique brand identity and vision while achieving organizational goals.
• Congresses, Expos & Conference Planning Large-scale congress, expo, and conference planning services for major industry events.
• Commercial Events Corporate meetings and events planning across industries from technology to consumer packaged goods, including incentive programs, destination meetings, sales meetings, and user groups.
• Event Planning & Operations End-to-end event planning and operational management with proven processes and boutique-level attention to detail.
• Live Event Production Live event production services including executive production, visual design, and impactful experiential execution.
• Group Air Travel Management In-house air travel management for groups, providing smooth attendee travel experiences from takeoff to landing.
• Event Technology Integration Integration of event technology solutions including custom website and mobile app design, digital signage, registration systems, and live streaming.
• Hotel & Venue Site Selection Global venue sourcing and hotel selection services with risk management for weather, politics, and security concerns.

Quantifiable outcome

• 100% of attendees 'Completely Agreed' they enjoyed the incentive trip (Barcelona case study)
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events agency that competes head-to-head with Bishop-McCann in strategic meetings management, incentive programs, and event services for multinational enterprise clients.
• Encore Global: Encore Global (formerly PSAV) provides event technology, production, and venue services including AV, lighting, and staging for corporate events—directly comparable to Bishop-McCann's live event production and event technology offerings.
• ITA Group: ITA Group is a West Des Moines-based full-service engagement agency that designs and executes incentive travel, recognition, and corporate meeting programs—closely mirroring Bishop-McCann's service mix, vertical focus (including pharma and franchise), and mid-size agency model.
• George P. Johnson Experience Marketing: George P. Johnson is an experiential marketing agency that designs and produces corporate events, conferences, and brand activations—overlapping directly with Bishop-McCann's corporate event planning, creative strategy, and live event production offerings.
• Sparks: Sparks is an experiential marketing agency (now part of Freeman) that produces corporate events, brand activations, and trade shows, comparable to Bishop-McCann's event production and creative strategy/execution capabilities for enterprise clients.
• Meetings & Incentives Worldwide (M&IW): M&IW is a corporate meetings, events, and incentive travel agency similar in size and scope to Bishop-McCann, serving enterprise clients with full-service event management, incentive program design, and global program execution.
• Maritz Global Events: Maritz Global Events is one of the largest corporate incentive travel and event management companies, directly comparable to Bishop-McCann in offering full-service meeting planning, incentive travel, and event production for enterprise clients across multiple verticals.

Emerging players

• Bizzabo: Bizzabo is an emerging virtual and hybrid event platform that competes with Bishop-McCann's virtual events offering, providing event technology, registration, and digital experiences that complement or substitute for traditional agency services.

Broad incumbents

• Freeman: Freeman is a leading event production and brand experience company that offers broader and larger-scale event services than Bishop-McCann, including event technology, AV production, and exhibit services across global trade shows and corporate events.
• Cvent: Cvent is an enterprise event management platform providing event technology and managed services comparable to Bishop-McCann, including registration, virtual event technology, and on-site event management—representing both a partner and a potential disintermediator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bishopmccann
• Xx.com/bishopmccann
• LinkedInlinkedin.com/company/bishop-mccann-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bishop-McCann