Meetings & Incentives Worldwide

What Meetings & Incentives Worldwide does

Meetings & Incentives Worldwide (M&IW) is a third-generation, privately held, women-led event management firm headquartered in Caledonia, Wisconsin, with an international headquarters in Bristol, UK. Founded in the 1970s as a small travel agency in Racine, Wisconsin, the firm has evolved over 55+ years into a 350+ professional organization operating events in 90+ countries. M&IW is co-led by CEO Tina Madden and Chief People Officer Jean Johnson, is WBENC-certified since 2013, and ranks third by revenue among Wisconsin's largest women-owned businesses. The company serves enterprise clients across life sciences, technology, financial services, manufacturing, and other verticals, providing both end-to-end and à la carte meeting, conference, trade show, corporate event, sales meeting, incentive travel, and medical meeting services.

The firm's technology stack combines a 15+ year Platinum Solutions Partnership with Cvent (holding four service badges: Event, Sourcing, Implementation, Onsite), a proprietary EPIC engagement platform for incentive, gifting, and performance engagement programs, the Intent Strategy Group's custom executive analytics dashboards for Strategic Meetings Management (SMM) consulting, and the Flow Creative Agency's digital design and content capabilities. Two wholly-owned operating divisions launched in 2021 — Flow Creative Agency and Intent Strategy Group — extend the core event-management platform into adjacent creative and consulting services. Specialized compliance capabilities, including HMCC-certified medical meeting staff, Sunshine Act / GDPR / HIPAA navigation, and co-authorship of the medical meeting planning certification reference book, anchor the firm's position in regulated verticals.

M&IW generates revenue through quote-based professional services fees and managed services across event planning, incentive travel program management, gifting platform licensing and fulfillment, and Strategic Meetings Management consulting. Go-to-market is enterprise field sales with dedicated account teams, an RFP-led process, and consultative selling; pricing is not publicly disclosed and is structured around event scope, complexity, geography, and service level. Long-tenured enterprise relationships (e.g., US Foods 10+ years; multi-year SMM roadmaps with Lundbeck) and named accounts spanning Toyota Motor North America, Gilead Sciences, Elevance Health, AF Group, and Jockey indicate durable, multi-vertical anchor revenue rather than concentrated single-account dependence.

Name

Meetings & Incentives Worldwide

Legal name

Meetings & Incentives Worldwide, Inc.

Website

https://meetings-incentives.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Meetings & Incentives Worldwide is a third-generation, women-led event management firm providing end-to-end meeting, conference, incentive travel, and medical event services to enterprise clients in life sciences, technology, financial services, and manufacturing, operating across 90+ countries with proprietary technology and analytics divisions.

Ownership category

akta.pro rank

Headquarters

HQ city

Caledonia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Event Management Services: End-to-end and a la carte event planning services for meetings, conferences, trade shows, corporate events, medical meetings, and incentive programs. Revenue generated through professional service fees, project management, and consulting engagements.
2. Incentive Travel Programs: Group and individual incentive travel programs including destination management, group travel coordination, and experiential rewards. Revenue from program management fees, travel coordination services, and supplier markups.
3. Gifting & Engagement Solutions: Global gifting programs including EPIC platform management, gift sourcing, and fulfillment services. Revenue generated through platform licensing, procurement services, and fulfillment margins.
4. Strategic Meetings Management Consulting: ISG consulting division provides SMM technology optimization, business intelligence, system administration, and strategic advisory services. Revenue through consulting fees and implementation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Meetings & Incentives Worldwide (M&IW) plans and manages corporate meetings, conferences, trade shows, medical meetings, sales meetings, and incentive travel programs for enterprise clients in 90+ countries. Services are delivered end-to-end or a la carte, supported by sub-brand divisions Flow Creative Agency (branding and creative services) and Intent Strategy Group (SMM consulting, business intelligence, and event analytics).

Product overview

M&IW operates as a comprehensive event management platform offering customizable event solutions ranging from end-to-end to a la carte services. The core product portfolio includes Global Meeting, Incentive, and Event Planning Solutions encompassing Conferences & Trade Shows, Corporate Meetings & Events, Medical Meetings & Events, Sales Meetings, Group Incentive Travel, and Individual Incentive Travel Programs. Two specialized sub-brands extend the platform: Flow Creative Agency (full-service marketing and creative including event marketing, branding, copywriting, multimedia, print, and digital design) and Intent Strategy Group (enterprise Strategic Meetings Management consulting, technology optimization, business intelligence, and small meetings management). Additional offerings include Flow Gifting & Engagement with the EPIC engagement platform for corporate gifting solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Flow Creative Agency: Full-service marketing and creative services agency bringing brands to life through event marketing, branding, copywriting, multimedia production, print, and digital design services.
• Intent Strategy Group (ISG)

Products and services

• Conferences & Trade Shows Expert planning and execution of conferences and trade shows, including strategic event design, sponsorship and revenue maximization, exhibit management, and global venue sourcing for enterprise clients.
• Corporate Meetings & Events End-to-end corporate event management for executive events, investor days, conferences, seminars, product launches, team building, annual meetings, awards ceremonies, and corporate retreats.
• Medical Meetings & Events Specialized medical event planning with strict compliance requirements including CME programs, advisory board meetings, congresses, investigator meetings, and HCP meeting management with regulatory navigation (Sunshine Act, GDPR, HIPAA).
• Sales Meetings Strategic sales meeting planning including workforce training, achievement celebrations, product launches, executive retreats, and sales kickoffs with group air travel management.
• Group Incentive Travel Group incentive travel programs for employees and channel partners that inspire loyalty and improve engagement, including destination selection, onsite activities, qualification contest management, and group travel coordination.
• Individual Incentive Travel Programs Individual incentive travel programs allowing qualifiers to choose destinations, resorts, and activities with personal concierge service, custom brochures, and VIP treatment.
• Flow Gifting & Engagement Global corporate gifting programs including onsite marketplaces, digital rewards platforms, EPIC engagement platform, gift sourcing, and gifting technology solutions for employees, sales producers, customers, and partners.
• Flow Creative Agency Full-service in-house marketing and creative agency providing event marketing, creative and branding, content and copywriting, multimedia production, print materials, and digital design services for enterprise events.
• Intent Strategy Group (ISG) Enterprise-level consulting division providing Strategic Meetings Management (SMM) consulting, technology optimization, business intelligence and data analytics, system administration, and small meetings management services.

Quantifiable outcome

• Reduced labor hours by 40% and enhanced cost savings by 33% across all hotel brands for Abbott SMART Partner program
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core, platinum sponsor, core partner, minor, gold sponsor and silver sponsor.

• CventcoreTechnology or Integration · 15 July 202615+ year strategic partnership with Cvent. M&IW is a Platinum Cvent Solutions Partner holding four service badges: Event Services, Sourcing Services, Implementation Services, and Onsite Services. M&IW piloted Cvent certification courses, actively participates in beta tests, and provides feedback informing product enhancements. Intent Strategy Group helps customers optimize Cvent within Strategic Meetings Management Programs.
• Corporate Event Interactive (CEI)platinum sponsorStrategic or Co-development PartnerPlatinum sponsor of 2026 M&IW Summit. Industry's team building leader since 1987 combining experiential adult education with event production. CEI team members present and lead team building experiences at Summit.
• innoVia Productionsplatinum sponsorStrategic or Co-development PartnerPlatinum sponsor and production partner for 2026 M&IW Summit. Global leader in live corporate event production, creative services, and onsite management bringing dynamic events to life.
• Joycoastplatinum sponsorGTM or Marketing PartnerPlatinum sponsor supporting attendee gifting at 2026 M&IW Summit. Chicago-based company designing wooden watches, sunglasses, rings creating unique sustainable products. Plants 10 trees for every product sold.
• Renaissance Schaumburg Convention Center Hotelplatinum sponsorGTM or Marketing PartnerHost venue for 2026 M&IW Summit. Platinum sponsor with 160,000+ sq ft event space and 28,000 sq ft ballroom in Schaumburg, IL.
• Validar Inc.platinum sponsorTechnology or IntegrationPlatinum sponsor powering name badge printing at 2026 M&IW Summit in partnership with Wicket's facial authentication system. Helps B2B event marketers understand and articulate their value.
• Global DMC Partnerscore partnerChannel Partner/ Reseller/ DistributorDMC Partner of the Year 2026. Network of trusted, reliable destination management partners delivering seamless, high-impact experiences internationally. Responsive and great for international programs.
• Marriott Internationalcore partnerChannel Partner/ Reseller/ DistributorHotel Partner of the Year 2026. Consistently delivers exceptional experiences, operational excellence, creative problem solving, and true spirit of partnership. Always willing to work with flexibility.
• FedEx Officecore partnerGTM or Marketing PartnerEvent Partner of the Year 2026. Longstanding supportive partner remaining responsive, reliable, and committed to finding solutions even during last-minute requests.
• Hawaii Visitors & Convention Bureaucore partnerChannel Partner/ Reseller/ DistributorCVB Partner of the Year 2026. Brings dedication, creativity, and partnership to every interaction. Has gone above and beyond supporting RFPs, assisting in rebooks, and providing information.
• Four Seasons Hotels and Resortscore partnerChannel Partner/ Reseller/ DistributorNSO Partner of the Year 2026 (Jennifer O'Mara Pinckney). Brings genuine commitment to success, consistency, care, and willingness to go above and beyond with honesty and integrity.
• CopiaminorStrategic or Co-development PartnerPartnership for food donation program at events. M&IW donated 117 pounds of food (98 meals) through Copia at 2025 M&IW Summit, saving 26,000+ gallons of water and 350 pounds CO2e.
• Hilton Worldwidegold sponsorChannel Partner/ Reseller/ DistributorGold sponsor of 2026 M&IW Summit. Leading global hospitality company with 27 world-class brands comprising 9,200+ properties in 144 countries.
• Hyatt Hotels & Resortsgold sponsorChannel Partner/ Reseller/ DistributorGold sponsor of 2026 M&IW Summit. Portfolio of 1,500+ hotels across 83 countries spanning 35+ distinctive brands creating personalized high-end travel experiences.
• IHG Hotels & Resortssilver sponsorChannel Partner/ Reseller/ DistributorSilver sponsor of 2026 M&IW Summit. Global hotel group with diverse brand portfolio.
• Wicketsilver sponsorTechnology or IntegrationSilver sponsor of 2026 M&IW Summit. Facial authentication technology partner with Validar for badge printing solutions.
• PathWaterminorGTM or Marketing PartnerProvided reusable, recyclable aluminum water bottles at 2025 M&IW Summit as part of sustainability initiatives.
• Science Based Targets initiative (SBTi)minorStrategic or Co-development PartnerM&IW has committed to set near-term company-wide emission reductions in line with climate science through SBTi.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BCD Meetings & Events: BCD Meetings & Events is one of the largest global corporate meetings, incentives, and event management agencies, directly competing with M&IW for enterprise RFPs across meetings, incentives, and conferences. Its global scale and similar enterprise GTM make it the closest comparable direct peer.
• Maritz Global Events: Maritz Global Events is a long-standing corporate meetings, incentive travel, and event management company serving large enterprises, directly overlapping M&IW's core service lines including incentive travel, conferences, and strategic meetings management.
• ITA Group: ITA Group is a corporate engagement and incentive travel company providing group/individual incentive programs, meetings, and recognition solutions, directly mirroring M&IW's incentive and engagement practice including EPIC-style reward platforms.
• ConferenceDirect: ConferenceDirect is a global meeting planning and site selection company focused on corporate meetings and conferences, directly comparable to M&IW's corporate meetings and conferences practice and similarly enterprise-channel driven.
• American Meetings Inc (AMI): American Meetings Inc is a corporate event management and meeting planning agency that competes with M&IW for enterprise and association meetings, conferences, and incentive travel mandates, with a similar full-service vs. a la carte delivery model.
• PRA Business Events: PRA Business Events is a corporate event management agency delivering meetings, conferences, and incentive programs globally, directly overlapping M&IW's enterprise meetings and incentive travel offerings and customer base.
• HelmsBriscoe: HelmsBriscoe is the largest global venue sourcing and meetings management company, directly competing with M&IW for corporate meetings sourcing mandates while complementing its hotel/CVB partner ecosystem.

Broad incumbents

• Cvent: Cvent is the leading enterprise event management technology platform and M&IW's deepest partner; it also offers event management and sourcing services that compete with parts of M&IW's portfolio, making it both a strategic partner and an incumbent competitor in event technology.
• Marriott International: Marriott is a global hotel and meetings/hospitality incumbent with in-house event planning and group services for meetings and incentives, representing a broader incumbent that touches M&IW's core meetings and incentive travel market as both a partner and competitive channel.
• Hilton Worldwide: Hilton is a global hotel and meetings incumbent with dedicated group, meetings, and incentives offerings that overlap with M&IW's enterprise meetings and incentive travel practice and serves as both a key venue partner and a broad incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/meetings360
• LinkedInlinkedin.com/company/meetings-&-incentives
• Instagraminstagram.com/meetings360
• TikToktiktok.com/@meetings360?_t=8lkP5M7peuM&_r=1
• Facebookfacebook.com/Meetings360

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meetings & Incentives Worldwide