Cooper Auto

What Cooper Auto does

Cooper Auto Group is a privately held, family-controlled automotive dealership group founded in 1946 and headquartered in Edmond, Oklahoma. The group operates approximately ten or more branded franchised rooftops across four Oklahoma cities — Edmond, Yukon, Shawnee, and Tulsa — selling new, used, and certified pre-owned vehicles from 15 manufacturers spanning mass-market (Ford, Chevrolet, Ram, Hyundai, Nissan, Dodge, Jeep, GMC) to luxury (BMW, MINI, Mercedes-Benz, Porsche, Cadillac, Lincoln, INFINITI). Beyond vehicle sales, the group captures recurring revenue through its service and parts operations and through Easy Credit Auto, an in-house captive financing subsidiary offering Buy Here Pay Here products for credit-constrained buyers, as well as Cooper Direct, its proprietary pre-owned vehicle program.

The business model is direct-to-consumer automotive retail: customers shop inventory online at cooperautogroup.com and complete purchases at physical showrooms. Revenue mechanics combine one-time gross profit on new and used vehicle unit sales (front-end), transaction-fee income from financing originations through both standard OEM captive finance partners and the Easy Credit Auto subsidiary (F&I back-end), and transaction-fee service and parts revenue from the post-sale maintenance cycle. Pricing is quote-based and negotiated per vehicle, with no standardized tiers; financing terms are tiered by credit profile through Easy Credit Auto. The customer base is fragmented individual consumers across horizontal use cases (personal, family, commercial) and is not anchored on any single named enterprise account. Distribution is exclusively physical showroom plus digital storefront; the group does not operate outside Oklahoma and has no international footprint.

Operationally, the group leverages shared back-office infrastructure across its co-located Shawnee campus and distributed service capacity to support the brand portfolio. The technology stack is conventional dealer retail tooling — the ridemotive.com-powered website with brand-specific landing pages and SmartRecruiters-hosted careers — with no disclosed AI, proprietary platform, or differentiated software assets. Ownership is described as founder/family-controlled with no institutional or PE backing identified; all subsidiary dealerships are wholly owned and operate under retained "Joe Cooper" and "Jackie Cooper" naming conventions.

Name

Cooper Auto

Legal name

Cooper Auto Group

Website

https://cooperautogroup.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Cooper Auto Group is a privately held, family-owned automotive dealership group founded in 1946 in Edmond, Oklahoma, operating 15+ franchised rooftops across Edmond, Yukon, Shawnee, and Tulsa selling new, used, and certified pre-owned vehicles from mass-market to luxury brands, with captive financing via Easy Credit Auto and service operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new, used, and certified pre-owned automobiles across multiple brands including Ford, Ram, Hyundai, Dodge, Jeep, Chevrolet, BMW, Lincoln, MINI, Cadillac, Nissan, INFINITI, Mercedes-Benz, Porsche, and GMC. Primary revenue driver for the dealership group.
2. Vehicle Financing: Financing services for vehicle purchases through in-house financing options and Easy Credit Auto subsidiary. Revenue generated from interest and financing fees.
3. Service and Parts: Automotive service and parts department providing maintenance and repairs for sold vehicles. Revenue from labor and parts sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cooper Auto Group is a multi-brand automotive dealership group operating since 1946 across Oklahoma. It sells new, used, and certified pre-owned vehicles from 15+ manufacturers (Ford, Ram, Hyundai, Dodge, Jeep, Chevrolet, BMW, Lincoln, MINI, Cadillac, Nissan, INFINITI, Mercedes-Benz, Porsche, GMC) through branded showrooms in Edmond, Yukon, Shawnee, and Tulsa. The group also provides in-house vehicle financing through its Easy Credit Auto subsidiary and aftermarket service and parts operations.

Product overview

Cooper Auto Group is a multi-location automobile dealership operating since 1946, selling new and used vehicles across multiple automotive brands (Ford, Ram, Hyundai, Dodge, Jeep, Chevrolet, BMW, Lincoln, MINI, Cadillac, Nissan, INFINITI, Mercedes-Benz, Porsche, GMC). The company offers vehicles across categories including SUVs, trucks, sedans, coupes, vans, and electric/hybrid models. In addition to vehicle sales, Cooper Auto Group provides financing services through its Easy Credit Auto subsidiary and its Cooper Direct branded pre-owned vehicle program. The company operates dealership locations in Edmond, Yukon, Shawnee, and other Oklahoma areas.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorCooper Auto Group operates authorized Ford dealerships (Joe Cooper Ford Edmond, Joe Cooper Ford Yukon, Joe Cooper Ford Shawnee) as franchisee selling Ford vehicles including new cars, trucks, SUVs, and electric vehicles.
• Ram Trucks (Stellantis)coreChannel Partner/ Reseller/ DistributorOperates authorized Ram dealerships (Joe Cooper Dodge Yukon, Joe Cooper Dodge Shawnee) as franchisee selling Ram trucks and commercial vehicles.
• Hyundai Motor AmericacoreChannel Partner/ Reseller/ DistributorOperates authorized Hyundai dealership (Joe Cooper Hyundai) selling Hyundai vehicles including sedans, SUVs, and hybrids.
• BMW GroupcoreChannel Partner/ Reseller/ DistributorOperates Jackie Cooper BMW as authorized BMW dealer selling BMW luxury automobiles, SUVs, and performance vehicles.
• Chevrolet (General Motors)coreChannel Partner/ Reseller/ DistributorOperates Joe Cooper Chevrolet of Shawnee as authorized Chevrolet dealer selling Chevrolet vehicles including trucks, SUVs, and sedans.
• Mercedes-Benz USAcoreChannel Partner/ Reseller/ DistributorOperates Jackie Cooper Mercedes-Benz dealership selling Mercedes-Benz luxury vehicles including sedans, SUVs, and electric vehicles.
• Porsche (Volkswagen Group)coreChannel Partner/ Reseller/ DistributorOperates Porsche Tulsa as authorized Porsche dealer selling Porsche sports cars and SUVs.
• Nissan North AmericacoreChannel Partner/ Reseller/ DistributorOperates Jackie Cooper Nissan as authorized Nissan dealer selling Nissan vehicles including sedans, trucks, and SUVs.
• INFINITI (Nissan)coreChannel Partner/ Reseller/ DistributorOperates Jackie Cooper INFINITI as authorized INFINITI dealer selling INFINITI luxury vehicles.
• MINI (BMW Group)coreChannel Partner/ Reseller/ DistributorOperates Jackie Cooper MINI as authorized MINI dealer selling MINI compact vehicles.
• Cadillac (General Motors)coreChannel Partner/ Reseller/ DistributorOperates Joe Cooper Cadillac of Shawnee as authorized Cadillac dealer selling Cadillac luxury vehicles.
• Lincoln (Ford Motor Company)coreChannel Partner/ Reseller/ DistributorOperates Joe Cooper Lincoln Edmond as authorized Lincoln dealer selling Lincoln luxury vehicles.
• GMC (General Motors)coreChannel Partner/ Reseller/ DistributorListed as available brand on website for vehicle sales, indicating franchise relationship for GMC trucks and SUVs.
• Jeep (Stellantis)coreChannel Partner/ Reseller/ DistributorListed as available brand, operated through Dodge dealership locations for Jeep SUVs including Wrangler, Grand Cherokee, and Compass.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US automotive retailer, operating hundreds of franchised dealerships across multiple states with overlapping brand franchises. Comparable as a multi-brand franchise dealer model, though materially larger and geographically diversified versus Cooper's Oklahoma-only footprint.
• Asbury Automotive Group: US franchised dealer group with multi-brand portfolio including luxury franchises and a meaningful used-vehicle and F&I business. Comparable franchise-mix and revenue-stream diversification strategy.
• Sonic Automotive: US franchised dealer group with EchoPark used-vehicle program providing a direct analog to Cooper Direct Auto's pre-owned sub-brand. Comparable multi-brand franchise and dedicated used-vehicle strategy.
• Group 1 Automotive: Large multi-brand US and UK franchised dealer group with overlapping premium-brand franchises (BMW, Mercedes-Benz, Toyota). Comparable multi-brand retail model and exposure to luxury franchise economics.
• Lithia Motors: One of the largest US dealership groups with a broad multi-brand franchise portfolio and growing presence in used vehicles and captive financing (Driveway). Comparable multi-brand retail model and recent push toward integrated finance solutions mirror Cooper's Easy Credit Auto strategy at much larger scale.

Direct peers

• Holman Automotive: Private family-controlled dealership group with franchised dealerships and fleet services. Comparable private-ownership structure and multi-brand full-service model, with additional commercial fleet exposure.
• Ken Garff Automotive Group: Large privately held multi-brand dealer group with strong regional concentration and a mix of mass-market and premium franchises. Comparable private-ownership structure and full-service dealership operations.
• Hendrick Automotive Group: Largest privately held US dealership group, multi-brand and multi-state. Closely comparable private/family-controlled ownership structure and diversified franchise model, though at substantially larger scale than Cooper.
• Bob Moore Auto Group: Oklahoma-based private multi-brand dealership group operating across the Oklahoma City metro, directly competing with Cooper in the same geography with overlapping franchises (e.g., Ford, Chevrolet, Cadillac). Closest comparable by footprint, scale, and franchise mix.

Regional players

• Fowler Auto Group: Regional multi-brand dealership group concentrated in Oklahoma and surrounding states with overlapping franchises. Comparable by geography and franchise mix to Cooper, though operating in adjacent rather than identical Oklahoma markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cooper-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Auto