Purely Crm

What Purely Crm does

Purely CRM, now operating under the Endeavor4 brand following a 2024 rebrand, is a North American Microsoft Dynamics 365 and Power Platform consulting firm headquartered in Ontario, Canada. The business was founded in 1989 under legal entity Endeavour Solutions Inc. and now operates as the CRM division of parent organization Endeavor4 Solutions, with delivery offices in British Columbia, Massachusetts, Illinois, and Texas. The firm employs 100+ certified full-time professionals focused exclusively on the Microsoft ecosystem: Dynamics 365 modules (Sales Enterprise, Customer Service, Customer Insights, Field Service, Project Operations), the Power Platform (Power Apps, Power Automate, Power BI, Power Pages, Copilot Studio), and Microsoft 365 Copilot.

The core product surface is organized into three layers. First, professional services: CRM Advisory, custom Design & Development, Integration, Training & Support, post-go-live Hypercare, and Staff Augmentation delivered through Agile methodology on Azure DevOps. Second, the Endeavor4 Industry Accelerator Framework — five pre-built vertical templates (Housing Grant Management, Immigration, Wealth Management, Membership, and Municipal Contact Centre) positioned as internal IP and reusable wireframes that compress implementation timelines. Third, an AI and Copilot deployment practice spanning Copilot for Microsoft 365, Sales, Customer Service, and Customer Insights, plus a Salesforce-to-Microsoft CRM migration service.

Revenue is generated primarily through project-based professional services engagements and contracted staff augmentation, supplemented by Microsoft subscription resale (Dynamics 365, Power Platform, Copilot) on USD and CAD price lists. Go-to-market is direct sales to enterprise, mid-market, and SMB clients across Canada and the United States via field sales, inside sales, and inbound website/quote-request channels. The firm holds Microsoft Gold partner status and was recognized with the Microsoft Business Applications Inner Circle Award in 2023. Revenue, valuations, and financing are not publicly disclosed; the company appears to be bootstrapped or self-financed with no venture funding rounds on record.

Name

Purely Crm

Legal name

Endeavour Solutions Inc.

Website

https://purelycrm.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Purely CRM, now rebranded as Endeavor4, is a North American Microsoft Dynamics 365 and Power Platform consulting firm with 100+ certified professionals serving enterprise, mid-market, and SMB clients across the United States and Canada via advisory, implementation, and staff augmentation services.

Ownership category

akta.pro rank

Product category

CRM Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

• Dynamics 365 consulting
• CRM implementation services
• Power Platform development
• Microsoft Copilot integration
• CRM staff augmentation

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CRM Consulting & Implementation Services: Professional services for Dynamics 365 and Power Platform implementation including CRM Advisory, Design & Development, Integration Services, and Go-Live Hypercare. Revenue generated through project-based engagements and hourly/contracted consulting work.
2. CRM Staff Augmentation: Providing certified Microsoft CRM professionals to augment client teams on a contracted basis.
3. CRM Support & Training Services: Ongoing support desk services and change management/training to ensure user adoption and system continuity.
4. Microsoft Subscription Resale: Assisting clients with Microsoft Subscription pricing navigation for Dynamics 365, Power Platform, and Copilot products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Purely CRM (Endeavor4) is a Microsoft Dynamics 365 CRM consulting and implementation firm that sells professional services around Dynamics 365 and the Power Platform, including advisory, design and development, integration, training, support, go-live hypercare, and staff augmentation. The firm layers proprietary industry accelerators for housing, immigration, wealth management, membership, and municipal sectors, and integrates Microsoft Copilot AI capabilities. Revenue is generated primarily through project-based consulting engagements, staff augmentation contracts, and Microsoft subscription resale.

Product overview

Purely CRM (now Endeavor4) is a Microsoft CRM consulting and implementation firm offering a comprehensive suite of services built around Microsoft Dynamics 365 and the Power Platform. Their core offering consists of Dynamics 365 CRM modules (Sales Enterprise, Customer Service, Customer Insights, Field Service, Project Operations) combined with Power Platform tools (Power Pages, Power Apps, Power Automate, Power BI). They layer AI capabilities through Microsoft Copilot across Microsoft 365, Dynamics 365 Sales, Customer Service, and Customer Insights. Their industry-specific solutions include five pre-built accelerators for Housing Grant Management, Immigration Management, Wealth Management, Membership Management, and Municipal Contact Centre. The portfolio is complemented by professional services including CRM advisory, custom development, integration, training, go-live hypercare, and staff augmentation.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM Advisory Services Strategic consulting offering that assesses business needs, redesigns processes, and provides CRM implementation and optimization recommendations for organizations adopting Microsoft Dynamics 365.
• CRM Design & Development Custom CRM design and development service delivered using Agile methodology and Azure DevOps for project execution, covering creative design implementation for Microsoft Dynamics 365 and Power Platform deployments.
• CRM Integration Services Service that integrates Microsoft Dynamics 365 CRM with existing business applications and data sources to provide seamless cross-system connectivity.
• CRM Training & Support Combined change management, end-user training, and ongoing support desk service to drive system adoption and ensure continued success of Microsoft CRM deployments.
• CRM Go-Live Hypercare Intensive post-implementation support service delivered during the critical go-live period to ensure smooth transition and immediate issue resolution.
• CRM Staff Augmentation Service providing certified Microsoft CRM professionals on a contracted basis to supplement client project teams for implementation and ongoing development.
• Salesforce to Microsoft CRM Migration Migration service that transitions organizations from Salesforce to Microsoft Dynamics 365 CRM, including data and process migration.
• Housing Grant Management Accelerator Pre-built Endeavor4 industry accelerator for housing development organizations to manage grant applications, donor/fund tracking, and housing grant compliance.
• Immigration Management Accelerator Custom CRM accelerator for immigration agencies to manage case workflows, document processing, applicant tracking, and client communications.
• Wealth Management Accelerator CRM accelerator for brokerage and wealth management firms to streamline client onboarding, portfolio management, and investment tracking.
• Membership Management Accelerator CRM accelerator for membership-based organizations to manage member relationships, renewals, event registration, dues tracking, and engagement.
• Municipal Contact Centre Accelerator CRM accelerator for municipal government contact centres to manage citizen inquiries, service requests, and multi-channel case tracking.

Quantifiable outcome

• Successfully delivered 1,200+ CRM, ERP and Cloud implementations
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationGold-certified Microsoft partner specializing in Dynamics 365 CRM, Power Platform, and Microsoft Copilot/AI solutions. The company leverages Microsoft's technology stack to deliver CRM implementations and has received Microsoft Business Applications awards. Services include Copilot for Sales, Copilot for Customer Service, and Copilot for Power Apps & Portal implementations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Avanade: Largest pure-play Microsoft SI (Accenture/Microsoft JV), delivering Dynamics 365 and Power Platform implementations globally. Directly comparable as a Microsoft-first CRM/ERP consultancy targeting enterprise and mid-market clients across similar solution areas.
• Hitachi Solutions: Global Microsoft Dynamics 365 partner delivering implementation, advisory, and industry solutions. Highly comparable as a Microsoft-focused CRM consultancy with similar GTM and service lines to Purely CRM.
• Slalom: Large Microsoft-aligned consultancy offering Dynamics 365 and Power Platform services across North America. Comparable in targeting enterprise/mid-market transformation projects with Microsoft stack.
• Catapult Systems (Quisitive): Microsoft-focused consultancy delivering Dynamics 365, Azure and Power Platform solutions across North America. Comparable mid-sized Microsoft SI with similar implementation and managed services motion.
• Alithya: North American Microsoft consulting partner with strong Dynamics 365 and Power Platform practice serving enterprise and mid-market. Directly comparable consulting footprint across Canada and US.
• Sikich: US-based Microsoft partner delivering Dynamics 365 CRM/ERP implementation and managed services to mid-market clients. Comparable in serving similar customer segments with Microsoft-centric CRM services.
• JourneyTEAM: Mid-market Microsoft Dynamics 365 and Power Platform consultancy with accelerators and implementation services. Comparable scale and Microsoft-centric delivery model.
• Rand Group: Microsoft Dynamics 365 Gold partner delivering CRM and ERP implementation, advisory, and managed services across North America. Comparable mid-sized Microsoft consultancy with similar vertical accelerators.

Broad incumbents

• BDO Digital: Global professional services firm with a Microsoft Dynamics practice offering CRM/ERP implementation alongside audit and advisory. Comparable at the services level but much broader portfolio and larger scale.
• KPMG Microsoft Practice: Big Four firm with a dedicated Microsoft Dynamics 365 implementation practice serving large enterprise. Comparable in offering Dynamics CRM advisory and implementation but with significantly broader portfolio and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purely-crm
• Xx.com/purelycrm
• Facebookfacebook.com/purelycrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purely Crm