WAND
WAND, Inc. is a privately held US firm that licenses prebuilt business taxonomies, glossaries, and common data models to enterprise customers for knowledge management, data governance, and digital asset management initiatives, delivering content in standardized formats for over 100 enterprise platforms.
- Company typePrivate
- Founded1998
- HeadquartersEnglewood, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WAND does
WAND, Inc. is a privately held US corporation headquartered in Englewood, Colorado, that has been operating since 1998 (per copyright notice) and provides prebuilt business taxonomies, glossaries, and common data models to enterprise customers. Its core product is a curated library of taxonomies spanning 35+ industry verticals and business functions, positioned as an 80% starting foundation that organizations then customize, reducing taxonomy project timelines from months to immediate deployment. The technology stack is standards-based: taxonomies are delivered in standardized formats including XML, CSV, SKOS, JSON, and OWL, and are pre-formatted for direct import into more than 100 enterprise applications, with named compatibility for Collibra, Documentum, IBM Watson Discovery, SharePoint (2010 through Online), OpenText Content Server, OpenText Magellan, SAS, PoolParty, Expert.ai, and Semaphore by Progress.
The company operates a sales-led go-to-market with quote-based annual subscription licensing as the primary revenue stream and professional services for customization as a secondary stream. Distribution occurs through direct enterprise sales (website contact, phone, email) and the WAND Within premium partner program, which embeds WAND taxonomies inside third-party enterprise software platforms. Target customer segments include large enterprise organizations undertaking knowledge management, data governance, digital asset management, and data catalog initiatives, as well as technology vendors that need ready-made taxonomy content. No named end-customer logos, revenue figures, funding rounds, or institutional ownership were identified in the available data.
The product portfolio is modular: WAND Taxonomies (core foundation library), WAND Taxonomy Suites (industry-specific comprehensive packages), WAND Business Glossaries (definitions and synonyms for data catalogs), and WAND Common Data Models (structured document/record models). Distribution into the DAM segment is enabled via taxonomies formatted for Adobe Experience Manager, Bynder, Canto, and Widen Collective. The firm maintains a continuous content publication cadence via the WANDReview newsletter (with editions through Spring 2026) and a taxonomy-focused blog. Leadership is concentrated under founder Ross Leher, who serves as Founder, CEO, and Chairman, and the firm employs between 11 and 50 people. No AI/ML proprietary capability, patents, or research output is disclosed; integrations with IBM Watson Discovery and Expert.ai represent channel positioning rather than internal AI development.
WAND firmographics
Firmographics- Name
- WAND
- Legal name
- WAND, Inc.
- Website
- https://wandinc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WAND, Inc. is a privately held US firm that licenses prebuilt business taxonomies, glossaries, and common data models to enterprise customers for knowledge management, data governance, and digital asset management initiatives, delivering content in standardized formats for over 100 enterprise platforms.
- Ownership category
- akta.pro rank
WAND industry classification
Industry- Product category
- Taxonomy and Knowledge Management Software
- NAICS
- Software Publishers (5132), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
- akta.pro secondary industry
- Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ)
Keywords
Where WAND is headquartered
LocationHeadquarters
- HQ city
- Englewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WAND business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Taxonomy and Product Licensing: WAND generates revenue through licensing prebuilt taxonomies, glossaries, common data models, and taxonomy suites. Products are available via quote-based pricing with downloadable product catalogs.
- Professional Services: Customization services and related tools to help customize foundation taxonomies for specific business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise taxonomy products with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
WAND product offering
Product offeringCore offering
WAND develops, curates, and licenses prebuilt business taxonomies, business glossaries, and common data models for enterprise knowledge management and data governance applications. Products are delivered in standardized formats (XML, CSV, SKOS, JSON, OWL) through the WAND Taxonomy Library Portal for direct download into enterprise platforms such as SharePoint, Collibra, IBM Watson Discovery, OpenText, PoolParty, and Documentum. The content covers 35+ industry verticals and business functions, positioned as an estimated 80% starting point that customers then customize for their specific taxonomy projects.
Product overview
WAND offers a modular taxonomy product portfolio centered around its core WAND Taxonomies platform, which provides foundation taxonomies across industry verticals and business functions. The offering includes WAND Taxonomy Suites as comprehensive industry-specific packages, WAND Business Glossaries for data catalog initiatives, and WAND Common Data Models covering business documents and records. All products are delivered through the WAND Taxonomy Library Portal in multiple formats (XML, JSON, SKOS, CSV, OWL) compatible with over 100 enterprise applications including Collibra, SharePoint, IBM Watson Discovery, and OpenText. The WAND Within partner program extends these taxonomies to technology vendors. WAND positions itself as providing the initial 80% starting point for taxonomy projects, which organizations then customize to their specific needs.
Differentiator
Problem solved
Functional benefit
Brands
- WANDWithin®: Premium partnership program that makes WAND Taxonomies available to leading technology vendors offering taxonomy-enabled solutions
Products and services
- WAND Taxonomies Prebuilt, curated foundation taxonomies that span industry verticals and business functions, delivered in formats (XML, CSV, SKOS, JSON, OWL) compatible with over 100 enterprise applications. Designed as an 80% starting point that customers then customize for their specific taxonomy projects.
- WAND Taxonomy Suites Comprehensive taxonomy packages that bundle all relevant domains of knowledge for a specific industry (e.g., Healthcare, Aerospace, Utilities, Local Government), providing a curated suite of taxonomies needed by an organization in that vertical.
- WAND Business Glossaries Business glossaries containing terms with definitions and synonyms that can be imported into business glossary and data catalog applications to enable accurate data analysis and standardized terminology across the enterprise.
- WAND Common Data Models Foundation common data models covering documents and records from across business operations (from Cash Flow Statements to Indemnification Contracts) to jumpstart data projects and standardize document and data classification.
- WAND Taxonomy Library Portal Online portal where all WAND taxonomies reside for download directly into knowledge management applications such as the SharePoint Term Store, providing immediate structure for taxonomy and metadata initiatives.
Companies that use WAND
Customer profileSegments4 records
Ideal customer profiles2 records
WAND technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature3 records
WAND partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- MicrosoftcoreMicrosoft is a WAND technology partner. WAND taxonomies are formatted for SharePoint (including SharePoint 2010, 2013, 2016, 2019, and SharePoint Online) and available for integration with Microsoft ecosystem applications.
- IBMcoreIBM is shown as a WAND partner with WAND taxonomies formatted for IBM Watson Discovery integration.
- Expert.aicoreExpert.ai is a WAND technology partner, with taxonomies available in formats compatible with Expert.ai's platform.
- PoolParty Semantic WebcorePoolParty is a WAND technology partner. WAND delivers taxonomies in SKOS format, which is natively supported by PoolParty's semantic platform.
- OpenTextcoreOpenText is a WAND partner with taxonomies formatted for OpenText Content Server and OpenText Magellan platforms.
- CollibracoreCollibra is highlighted as a key application where WAND taxonomies are formatted for use, supporting data governance and catalog initiatives.
- Documentum (OpenText)coreWAND taxonomies are formatted for use with EMC Documentum (now OpenText) enterprise content management platform.
- WAND Within Partner ProgramcorePremium partnership program making WAND Taxonomies available to leading technology vendors offering taxonomy-enabled solutions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
WAND competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WAND social profiles
Digital presenceWAND compliance and trust
Trust signalCompliance2 records
WAND financial estimates
Financial estimateRevenue estimate
Valuation estimate
WAND leadership team
Management profileNumber of profiles
Profiles1 record
WAND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WAND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WAND
What does WAND do?
WAND develops, curates, and licenses prebuilt business taxonomies, business glossaries, and common data models for enterprise knowledge management and data governance applications. Products are delivered in standardized formats (XML, CSV, SKOS, JSON, OWL) through the WAND Taxonomy Library Portal for direct download into enterprise platforms such as SharePoint, Collibra, IBM Watson Discovery, OpenText, PoolParty, and Documentum. The content covers 35+ industry verticals and business functions, positioned as an estimated 80% starting point that customers then customize for their specific taxonomy projects.
Is WAND a public or private company?
WAND is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WAND founded?
WAND was founded in 1998. It employs 11 to 50 people.
Where is WAND based?
WAND is headquartered in Englewood, United States, in the North America region.
How does WAND make money?
Two revenue lines are on record. Taxonomy and Product Licensing is the primary driver. The others are professional Services.
Does WAND have an API?
No public API is recorded for WAND.
What industry is WAND in?
WAND's product category is Taxonomy and Knowledge Management Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of HDAEABAJ, Metadata, Catalog & Semantic Layer for Data Platforms. Its NAICS code is 5132 and its SIC code is 7372.