B Natural
B Natural is an ITC Limited brand producing packaged Indian fruit juices and beverages — including fiber-fortified drinks, tender coconut water, and children's juices — distributed pan-India through retail, e-commerce, and enterprise food service partnerships.
- Company typePrivate
- Founded2023
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What B Natural does
B Natural is a packaged fruit juice and beverage brand wholly owned by ITC Limited, one of India's largest publicly-listed diversified conglomerates. The brand manufactures and sells fruit-based beverages including the Fruits & Fibre line (with polydextrose dietary fiber fortification), Fruits 'N Bits (with real fruit chunks and seeds), Tender Coconut Water, B Natural 10/10 (no added sugar), No Added Sugar variants, and Shinchan (a children's line). All products emphasize 100% Indian fruit sourcing, no concentrates, and no added preservatives. Manufacturing is executed through contract facilities operated by Balan Agro Products (Bangalore), Schreiber Dynamix Dairies (Pune), and Hershey India (Mandideep), plus an ITC-owned facility in Kapurthala.
The brand generates revenue through one-time unit sales of packaged SKUs at price points ranging from Rs. 60 (200ml coconut water) to Rs. 160 (750ml coconut water), with most fruit SKUs clustered around Rs. 65 for 300ml PET bottles. Distribution covers pan-India modern trade (supermarkets, hypermarkets, mini-markets), general trade, e-commerce platforms, and the brand's own website. The go-to-market is event-driven through the Punjab Kings IPL sponsorship and reinforced by enterprise partnerships with McDonald's, Domino's, Akasa Air, and Nutrilite for beverage placements in food service and aviation channels.
B Natural serves two primary consumer segments — health-conscious adults seeking natural, preservative-free fruit beverages with dietary fiber and Vitamin C, and Indian families seeking affordable daily hydration — with secondary segments in children (Shinchan) and food service/aviation enterprise buyers. The brand is led by Sanjay Singal, Chief Operating Officer of ITC's Dairy & Beverages division. As an ITC-owned brand, B Natural benefits from the parent's distribution scale, contract manufacturing relationships, and brand-building resources, but operates without disclosed independent financials, dedicated funding, or AI/ML capabilities.
B Natural firmographics
Firmographics- Name
- B Natural
- Legal name
- ITC Limited
- Website
- https://bnatural.in
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B Natural is an ITC Limited brand producing packaged Indian fruit juices and beverages — including fiber-fortified drinks, tender coconut water, and children's juices — distributed pan-India through retail, e-commerce, and enterprise food service partnerships.
- Ownership category
- akta.pro rank
B Natural industry classification
Industry- Product category
- Packaged Fruit Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)
Keywords
Where B Natural is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
B Natural business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Fruit Beverage Sales: B Natural generates revenue through sale of packaged fruit juices and beverages including Fruits & Fibre, Fruits N Bits, Tender Coconut Water, B Natural 10/10, No Added Sugar variants, and Shinchan (children's beverage). Products are sold through retail stores, supermarkets, and e-commerce platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fruits 'N Bits - Mixed Fruit, Litchi & Guava variants |
| Unit Pricing | Pay-as-you-go | Tender Coconut Water - Select |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
B Natural product offering
Product offeringCore offering
B Natural produces and sells packaged fruit-based beverages including fruit juices with dietary fiber (Fruits & Fibre), fruit beverages with real fruit chunks and seeds (Fruits 'N Bits), tender coconut water (including Coco Litchi), zero-sugar variants (B Natural 10/10 and No Added Sugar), and a children's juice line (Shinchan). All products are made from 100% Indian fruits with no concentrates and no added preservatives, packaged in recyclable aseptic PET bottles across multiple fruit flavors and pack sizes.
Product overview
B Natural is an ITC brand offering a portfolio of fruit-based beverages. The core product lines include Fruits & Fibre (beverages with dietary fiber), Fruits N Bits (with real fruit chunks and seeds), Tender Coconut Water, B Natural 10/10 (no added sugar), No Added Sugar variants, and Shinchan (children's line). All products are made from Indian fruits sourced from local farmers, with emphasis on no added preservatives and real fruit content.
Differentiator
Problem solved
Functional benefit
Brands
- B Natural 10/10: Product line featuring fruit beverages with balanced nutrition profile
- Fruits & Fibre
- Fruits N Bits
- Tender Coconut Water
- No Added Sugar
- ShinChan
Products and services
- Fruits & Fibre Fruit beverages made with real fruit pulp and dietary fiber, available in Guava, Litchi, Apple, Orange, Mixed Fruit, Cranberry, and Pineapple variants for health-conscious consumers and families.
- Fruits 'N Bits Fruit beverages infused with real fruit chunks and seeds, with zero concentrates and no added preservatives. Available in Mixed Fruit, Litchi (with Apple), and Guava variants in 300ml PET bottles.
- Tender Coconut Water Packaged tender coconut water with no added sugar, no artificial flavor, and naturally fat-free. Available in 200ml and 750ml packaging for hydration-focused consumers.
- Coco Litchi Blended beverage combining tender coconut water with litchi pulp for a tropical fruit experience.
- B Natural 10/10 Zero-sugar fruit beverages made from 100% Indian fruits, available in Guava, Mango, and Mixed Fruit variants.
- No Added Sugar Sugar-free fruit beverages targeting health-conscious consumers, available in Guava and Mixed Fruit variants.
- Shinchan Fruit juice beverages targeting children, available in Mango and Mixed Fruit variants with fun Shinchan-themed packaging.
Quantifiable outcome
- 22% growth in households consuming bottled coconut water category
Companies that use B Natural
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
B Natural technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
B Natural partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and flagship.
- McDonald'scoreB Natural serves as a beverage pairing option at McDonald's restaurants across India. The partnership positions B Natural as a refreshing accompaniment to McDonald's meals including burgers and crispy fries, offering customers a touch of fruit goodness with their fast food.
- Domino'scoreB Natural beverages are offered alongside Domino's pizza products as a perfect beverage pairing. The partnership creates a fusion of taste experience, allowing customers to enjoy the combination of pizza and refreshing fruit beverages.
- Akasa AircoreAkasa Air partnership brings Sunfeast's goodness (including B Natural beverages) to new heights by offering refreshment options onboard flights. This partnership redefines the in-flight beverage experience with quality fruit beverages.
- NutriliteminorCollaboration with Nutrilite creates a world of flavour and nutrition. The partnership focuses on infused beverages with goodness of nature and essential elements tailored to meet consumer health and wellness needs.
- Punjab KingsflagshipB Natural partnered with Punjab Kings as the Official Fruit Beverage Partner for IPL 2023. The partnership includes campaign #MatchReadyBNaturalDeNaal to help Punjab Kings players be match ready with B Natural's fruit and fibre beverages. This represents a significant milestone for brand visibility during major sporting events.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
B Natural competitors and assessment
Company assessmentDirect peers
- Paper Boat (Hector Beverages): An India-based premium fruit beverage brand known for traditional Indian flavors and nostalgic positioning. It directly competes with B Natural in the packaged Indian fruit juice category with a similar target audience of health-conscious urban consumers.
- Dabur Real: Dabur's flagship packaged fruit juice brand is one of the market leaders in India, directly competing with B Natural across fruit juice, nectar, and mixed fruit SKUs in mass retail and modern trade.
- Raw Pressery: An Indian cold-pressed juice and premium beverage brand. It overlaps with B Natural's no-preservative, natural-fruit positioning at the higher-end of the health-conscious urban consumer segment.
- Real Activ: A functional fruit beverage line from Dabur targeted at health-conscious consumers seeking added nutrients. It competes with B Natural's Fruits & Fibre and B Natural 10/10 lines in the fortified/functional beverage space.
Broad incumbents
- Tropicana (PepsiCo India): Global packaged juice brand owned by PepsiCo, with a strong India presence across fruit juices and juice-based drinks. It competes directly with B Natural in modern trade and food service channels with deeper marketing and distribution resources.
- Patanjali Fruit Juices: Patanjali Ayurved offers packaged fruit juices positioned around natural, Ayurvedic, and value pricing. It competes with B Natural on the 'natural / no preservatives' positioning in tier-2 and tier-3 Indian markets.
- Coca-Cola India (Maaza, Minute Maid): Coca-Cola's fruit-based beverage portfolio (Maaza, Minute Maid) dominates shelf space and food-service beverage taps in India. It overlaps with B Natural's mango and mixed-fruit SKUs and competes for the same Indian family consumer.
Emerging players
- Raw Coconut Water brands (Cocojal / Kerala Ayurveda): Specialty Indian packaged tender coconut water brands competing with B Natural's Tender Coconut Water line in the fast-growing natural hydration category.
- Epigamia (Greek yogurt / beverages): An India-based premium natural food and beverage brand. While primarily yogurt-focused, it shares B Natural's positioning around clean-label, natural, and health-oriented consumer products in modern retail.
Others
- ITC Limited (parent, Foods Division): ITC Limited is the diversified Indian conglomerate that owns B Natural. While not a peer, ITC's Foods Division provides the manufacturing, distribution, and capital backbone that determines B Natural's competitive cost structure and reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
B Natural social profiles
Digital presenceB Natural financial estimates
Financial estimateRevenue estimate
Valuation estimate
B Natural leadership team
Management profileNumber of profiles
Profiles1 record
B Natural funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B Natural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B Natural
What does B Natural do?
B Natural produces and sells packaged fruit-based beverages including fruit juices with dietary fiber (Fruits & Fibre), fruit beverages with real fruit chunks and seeds (Fruits 'N Bits), tender coconut water (including Coco Litchi), zero-sugar variants (B Natural 10/10 and No Added Sugar), and a children's juice line (Shinchan). All products are made from 100% Indian fruits with no concentrates and no added preservatives, packaged in recyclable aseptic PET bottles across multiple fruit flavors and pack sizes.
Is B Natural a public or private company?
B Natural is a private company. It is classified as corporate owned and is currently operating.
When was B Natural founded?
B Natural was founded in 2023. It employs 11 to 50 people.
Where is B Natural based?
B Natural is headquartered in Bangalore, India, in the Asia region.
How does B Natural make money?
One revenue line is on record: fruit Beverage Sales.
Who are B Natural's main competitors?
Direct peers on record are Paper Boat (Hector Beverages), Dabur Real, Raw Pressery and Real Activ. Broad incumbents are Tropicana (PepsiCo India), Patanjali Fruit Juices and Coca-Cola India (Maaza, Minute Maid). Emerging players are Raw Coconut Water brands (Cocojal / Kerala Ayurveda) and Epigamia (Greek yogurt / beverages). ITC Limited (parent, Foods Division) is listed as an others.
Does B Natural have an API?
No public API is recorded for B Natural.
What industry is B Natural in?
B Natural's product category is Packaged Fruit Beverages. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2080.