What Allcasting does

AllCasting (legally operated by EnterTech, Inc.) is a two-sided online marketplace founded in 2004 that connects entertainment talent — actors, models, dancers, singers, voice-over artists, content creators, and influencers — with casting directors, filmmakers, production companies, brands, and talent agencies across the United States and Canada. The platform claims nearly 2 million registered talent and over 5,670 casting professionals, with approximately 90 new casting calls added daily and 20,000+ projects posted per year. It operates as a web-based system accessible via browser and mobile web, comprising a searchable talent database (1.6M+ active profiles with filters for location, age, gender, ethnicity, and category), a casting call directory (4,356 roles across 1,373 active calls), a virtual casting office for submission management and direct messaging, and an educational content library (226+ blog articles).

The business model is freemium on the demand side and subscription on the supply side: casting directors access the platform for free and post unlimited casting calls, while talent members create free profiles with unlimited headshots and reels, upgrading to paid annual subscriptions for enhanced features, networking, communication tools, and educational content. Revenue therefore derives primarily from talent-side subscriptions, with free casting-side access functioning as a demand-side subsidy that reinforces the marketplace network effect. The company is privately held, bootstrapped with no disclosed institutional funding, headquartered at 300 Delaware Ave, Suite 210, Wilmington, Delaware, with 11–50 employees and a team of personal managers providing inside-sales support to enterprise and mid-market casting clients.

AllCasting explicitly positions itself as a venue rather than a talent agency or employer. It is founder-led, with a small named management team (Head of Casting Director Department Kate Taurina and a personal manager team). Go-to-market is content-driven: SEO-optimized city and category landing pages, an active blog, 600+ member reviews, and webinars with named casting directors. The platform has no documented AI/ML capability, no public API or SDK, no native mobile app, no disclosed patents or certifications, and no institutional investment on record.

Name

Allcasting

Legal name

EnterTech, Inc.

Website

https://allcasting.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AllCasting is a two-sided online marketplace connecting entertainment talent with casting directors, filmmakers, brands, and agencies across the US and Canada via a web platform with 1.6M+ talent profiles and 5,670+ casting professionals, monetized through talent-side subscriptions while casting access is free.

Ownership category

akta.pro rank

Product category

Online Casting Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Employment Agencies (7361)

akta.pro primary industry

Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

Keywords

• Talent casting platform
• Casting marketplace
• Audition network
• Actor database
• Talent directory

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Subscription: Talent members pay subscription fees for access to enhanced platform features including profile maintenance, networking tools, communication tools, and educational content. Free membership allows basic profile creation with unlimited headshots, reels, and audition materials. Subscribers enjoy additional features and visibility benefits.
2. Casting Director Access (Free): Casting directors register for free and can post unlimited casting calls and search the talent database. This free access for casting professionals attracts buyers to the platform, generating value through the two-sided marketplace network effect.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Allcasting is a web-based talent casting marketplace that connects actors, models, dancers, singers, voice-over artists, content creators, influencers, and extras with casting directors, filmmakers, brands, and modeling agencies across the US and Canada. The platform enables talent to create profiles, browse casting calls, and submit applications, while casting professionals can post casting calls for free, search a 1.6M+ talent database, manage submissions, and communicate directly with talent. The platform operates as a venue only and is not a talent agency, employer, or talent scout.

Product overview

allcasting is a casting network platform that operates as a talent listing service connecting performers with casting professionals. The platform consists of a unified core platform with multiple integrated components: a Casting Calls Directory (4,000+ roles across 13+ categories), a Talent Database (1.6M+ active profiles), Casting Director Tools including a virtual office and personal manager support, free casting call posting for professionals, an educational Blog with 226+ articles, and a Reviews Section with 600+ testimonials. The company was founded in 2004 and is operated by EnterTech, Inc. Notably, the platform explicitly states it is not a talent agency, employer, or casting director—it serves only as a venue connecting talent with casting professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Allcasting Platform A talent listing and casting network platform that connects actors, models, dancers, singers, voice-over artists, content creators, and influencers with casting professionals across the US and Canada. Enables talent to discover casting calls and casting directors to find suitable performers.
• Casting Calls Directory A searchable database of over 4,000 casting calls and roles spanning categories including Acting, Modeling, Reality TV, Theater, Music Videos, Singing, Dancing, Promotional Models, Voice-Over, Extras, Commercials, Content Creators, and Influencers.
• Talent Database A database of over 1.6 million active talent profiles that casting directors can browse, search, and contact. Features include filtering by location, age, gender, ethnicity, and categories.
• Casting Director Tools (Virtual Office) A suite of tools for casting professionals including a virtual office for browsing talent, managing submissions, messaging talent directly, and inviting talent to casting calls. Includes access to a 2M+ talent database and personal manager support.
• Free Casting Call Posting A free service for casting professionals to post casting calls and reach the platform's talent database. Casting directors can post unlimited casting calls and receive submissions from talent.

Quantifiable outcome

• Nearly 2 million registered talents and 5,670+ casting professionals on the platform
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Casting Frontier: Casting Frontier is a subscription-based casting platform that helps actors submit to casting directors and helps casting professionals source talent. It is a direct competitor in the US casting-marketplace category.
• Actors Access (Breakdown Services): Actors Access, operated by Breakdown Services, is the dominant subscription-based casting platform for union and non-union actors in the US. It overlaps tightly with AllCasting's core casting-call marketplace and is a primary incumbent for serious actors seeking paid film/TV work.
• Casting Networks: Casting Networks provides casting software and a talent marketplace used by major studios and casting directors. It directly competes with AllCasting by offering paid casting-call posting, an extensive talent database, and software tools for managing submissions, auditions, and bookings.
• Backstage: Backstage is the largest US-focused casting and talent marketplace for actors, models, and performers — operating the same two-sided model connecting talent with casting professionals across film, TV, theater, and commercials. Direct head-to-head competitor in nearly all of AllCasting's core categories.
• Explore Talent: Explore Talent is a US-based casting and talent listing platform for actors, models, singers, and dancers. Like AllCasting, it operates a marketplace model with free talent registration, paid premium tiers, and casting-call posting for industry professionals.
• Mandy (Mandy Network): Mandy is a global casting network with strong UK and European presence serving actors, crew, and performers. It overlaps with AllCasting's marketplace model especially for film/TV casting calls and would be a likely peer in any cross-border expansion.

Emerging players

• StarNow: StarNow is a global talent marketplace originally focused on Australia/New Zealand that has expanded into the US, UK, and Canada. It overlaps with AllCasting's actor/model marketplace model but is more emerging and globally distributed.
• Voices.com: Voices.com is the largest dedicated voice-over talent marketplace in North America. It overlaps with AllCasting's voice-over category specifically and represents both a complementary ecosystem and an adjacent competitor for that slice of casting demand.
• Stage 32: Stage 32 is a networking and education community for entertainment professionals that also offers a talent-meets-creator marketplace. It partially overlaps with AllCasting but is differentiated by its educational content and broader industry networking focus.
• Model Mayhem: Model Mayhem is a modeling-focused talent community used by photographers, agencies, and models for networking and casting. It has partial overlap with AllCasting's modeling and influencer categories but is narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allcasting