The Ranch

What The Ranch does

The Ranch (operating as Recovery Ranch PA) is a private, for-profit residential behavioral health treatment facility located on a 150-acre campus at 1166 Hilt Road, Wrightsville, Pennsylvania, overlooking the Susquehanna River. The facility operates 63 residential beds and provides a full continuum of care for adults with substance use disorders, primary mental health conditions, and co-occurring dual-diagnosis presentations. Core service lines include medically supervised drug and alcohol detox, inpatient residential treatment, partial hospitalization (PHP) and intensive outpatient (IOP) programs, gender-specific men's and women's rehab tracks, and lifelong aftercare through the Rooted Alumni Program. Treatment modalities combine evidence-based clinical therapies (CBT, DBT, 12-step, SMART Recovery, Dharma Recovery, TREM) with experiential therapies (high/low ropes courses, archery, therapeutic drumming, sound healing, adventure therapy, medicine wheel teachings).

The facility is accredited by SAMHSA, the Joint Commission, and NIH, and is LegitScript-verified. It is operated as a subsidiary of Promises Behavioral Health, a multi-facility behavioral health network. The company generates revenue primarily through residential and outpatient treatment services billed to insurance (in-network with most major PPO carriers) and private pay, with pricing structured as multi-week or multi-month subscription engagements varying by program intensity, length of stay, and insurance coverage. Go-to-market is dual-track: direct-to-consumer through a 24/7 phone hotline (888.483.7757), website contact forms, and free insurance verification, combined with enterprise field outreach via a Northeast Regional Director of Outreach building clinical referral relationships across the Baltimore-Philadelphia corridor. The facility operates 24/7 with 51-100 employees and was recognized on the Newsweek Best Addiction Treatment Centers 2024 list.

Name

The Ranch

Legal name

The Ranch PA

Website

https://recoveryranchpa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

The Ranch (Recovery Ranch PA) is a 63-bed residential behavioral health facility in Wrightsville, PA, operated by Promises Behavioral Health, serving adults with substance use disorders, mental health conditions, and dual diagnoses across the Northeast US through detox, inpatient, PHP/IOP, and alumni programs.

Ownership category

akta.pro rank

Product category

Residential Addiction and Mental Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Residential addiction treatment
• Behavioral health services
• Substance abuse rehab
• Dual diagnosis treatment
• Mental health treatment

Headquarters

HQ city

Wrightsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Treatment Services: Inpatient/residential addiction and mental health treatment services billed through insurance or private pay. Services include medically monitored detox, residential care, and comprehensive stabilization and assessment programs.
2. Outpatient Treatment Services: Outpatient programs including partial hospitalization (PHP), intensive outpatient (IOP), and standard outpatient services. Multiple levels of care allow step-down treatment progression.
3. Medical Detox Services: Medically supervised detoxification with 24/7 nursing staff, evidence-based withdrawal management protocols, and medication-assisted treatment for opioid and alcohol use disorders.
4. Insurance Reimbursement: In-network with many major insurance carriers; accepts most PPO insurance plans. Admissions team works directly with insurance companies to determine coverage eligibility and maximize benefits.
5. Alumni and Aftercare Programs: Ongoing alumni support services including monthly virtual meetings, sober social events, and mentorship opportunities for graduated clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Ranch PA is a 63-bed residential behavioral health facility on a 150-acre campus in Wrightsville, Pennsylvania, providing medically supervised detox, inpatient residential treatment, outpatient programs (PHP/IOP/standard), and dual-diagnosis care for adults with substance use disorders and co-occurring mental health conditions. Services are delivered through evidence-based therapies (CBT, DBT, 12-Step, TREM) combined with experiential modalities (adventure therapy, therapeutic drumming, sound healing, ropes courses) and supported by a Rooted alumni aftercare program. The facility operates 24/7 with on-site nursing and medical supervision, is in-network with most PPO insurance plans, and is operated as part of Promises Behavioral Health.

Product overview

The Ranch Pennsylvania is a residential addiction and mental health treatment facility operated by Promises Behavioral Health, offering a full continuum of care across multiple treatment levels. The core offering is organized around a residential inpatient program (a 63-bed facility on 150 acres overlooking the Susquehanna River in Wrightsville, PA) supported by a Drug and Alcohol Detox program, Outpatient Rehab Center (PHP/IOP/standard outpatient), and a Dual Diagnosis Treatment program. Therapy programs include Cognitive-Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), the 12-Step Program, Experiential Therapy (adventure therapy, therapeutic drumming, sound healing, ropes courses), and an Evidence-Based Therapy Program. Specialized tracks include Men's Rehab and Women's Rehab programs, alongside a Mental Health Treatment program addressing anxiety, depression, and personality disorders. Aftercare is supported by the Rooted Alumni Program and Insurance Verification Services. The facility integrates traditional clinical therapies with experiential and holistic approaches for whole-person recovery.

Differentiator

Problem solved

Functional benefit

Brands

• The Dandelion Tale: Symbolic brand story representing resilience and transformation in recovery, inspired by a dandelion that bloomed through winter.
• Rooted Alumni Program

Products and services

• Drug and Alcohol Detox

Quantifiable outcome

• Clients develop relapse prevention plans and gain deeper understanding of addiction triggers and avoidance strategies.
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Promises Behavioral HealthcoreOthersPromises Behavioral Health is the parent organization operating The Ranch Pennsylvania as a 63-bed residential behavioral health facility. Promises Behavioral Health provides organizational branding, operational framework, and multi-facility treatment network infrastructure. The facility logo and branding prominently feature Promises Behavioral Health affiliation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cumberland Heights: Tennessee-based nonprofit residential and outpatient addiction treatment provider with comparable evidence-based therapy mix (CBT, DBT, 12-step) and dual-diagnosis focus, though operating in a different geography.
• Caron Treatment Centers: Pennsylvania-based nonprofit offering residential addiction and mental health treatment with multiple levels of care, geographically closest comparable peer with similar dual-diagnosis capability and PPO insurance participation.
• Ashley Addiction Treatment: Maryland-based residential and outpatient substance use treatment center serving the Mid-Atlantic/Northeast corridor, with comparable dual-diagnosis programming and primary referral catchment.
• Recovery Centers of America: Multi-site residential and outpatient addiction treatment operator in the Northeast/Mid-Atlantic with PPO insurance participation and a similar full continuum of care (detox, residential, PHP, IOP).
• Seabrook House: New Jersey-based residential and outpatient addiction treatment facility operating a similar continuum of care and serving the same Northeast corridor referral network as The Ranch PA.
• Gateway Foundation: Large multi-site addiction treatment operator offering residential, outpatient, and detox services across multiple U.S. states with comparable PPO insurance model and evidence-based therapy mix.

Broad incumbents

• McLean Hospital: Harvard-affiliated psychiatric hospital offering residential mental health and dual-diagnosis care; broader clinical scope but overlapping patient populations in anxiety, depression, trauma, and co-occurring disorders.
• Hazelden Betty Ford Foundation: Nationwide nonprofit addiction treatment leader operating residential, outpatient, and sober living services; broader scale and brand recognition but overlapping therapy modalities (12-step, CBT, DBT, experiential).
• Promises Behavioral Health (parent): Parent organization operating The Ranch PA and multiple other behavioral health facilities; relevant for benchmarking corporate infrastructure, payer contracting, and group-level strategic positioning.

Emerging players

• Eleanor Health: Outpatient-focused addiction and mental health provider with a value-based care model; emerging player addressing the same dual-diagnosis population but in outpatient/community settings rather than residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RecoveryRanchTN
• YouTubeyoutube.com/user/elementsbhealth
• Facebookfacebook.com/TheRanchPA
• LinkedInlinkedin.com/company/theranchpa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ranch