Call Courier
PostEx (formerly Call Courier) is a Pakistan-headquartered e-commerce logistics and embedded fintech platform offering COD delivery, same-day shipping, upfront merchant financing, payment gateway (XPay), and business expense software to 25,000+ merchants, with expansion underway into the GCC.
- Company typePrivate
- Founded2013
- HeadquartersLahore, Pakistan
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Call Courier does
PostEx (formerly Call Courier) is a Pakistan-based e-commerce logistics and embedded fintech platform, headquartered in Lahore and operating as a subsidiary of the Excel Group. Founded in 2013 as a traditional courier under the Call Courier brand, the company was rebranded to PostEx in 2024 to reflect its evolution into an integrated platform that combines cash-on-delivery (COD) last-mile delivery across 600+ destinations, same-day delivery, an in-house payment gateway (XPay), a SaaS-style Business Suite for merchant expense and vendor management, and a working-capital product that advances merchants instant upfront payments on COD orders (PKR 25B+ distributed to date, against a 25,000+ merchant base and a 92% delivery success rate).
The underlying technology is an API-first platform with native integrations into Shopify, WooCommerce, Magento, iOS, and Android, supported by a self-serve merchant portal and a mobile app. Revenue is generated primarily through per-shipment transaction fees on COD logistics, financing spreads on upfront COD advances, transaction fees from the XPay payment gateway, and recurring subscription fees from the Business Suite. Pricing is quote-based and not publicly disclosed.
Go-to-market combines a self-serve / product-led motion for SMB merchants (online signup, API integrations) with direct sales into larger enterprise accounts. The company is expanding from Pakistan into GCC markets, with dedicated regional websites live for the UAE and Saudi Arabia, and is backed by a syndicate of investors including MSA Capital, Conjunction Capital, Shorooq, FJ-labs, and others. Recognition includes Forbes Asia's 100 to Watch 2025 list.
Call Courier firmographics
Firmographics- Name
- Call Courier
- Legal name
- Call Courier
- Website
- https://callcourier.com.pk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PostEx (formerly Call Courier) is a Pakistan-headquartered e-commerce logistics and embedded fintech platform offering COD delivery, same-day shipping, upfront merchant financing, payment gateway (XPay), and business expense software to 25,000+ merchants, with expansion underway into the GCC.
- Ownership category
- akta.pro rank
Call Courier industry classification
Industry- Product category
- E-commerce Logistics Services
- NAICS
- Couriers and Express Delivery Services (4921)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Same-Day / On-Demand Express Courier (TLAAABAG)
- akta.pro secondary industries
- Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid) (TLAAANAD), Domestic Parcel Post / Ground Parcels (TLAAAAAB)
Keywords
Where Call Courier is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Call Courier business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- COD Logistics Services: Cash on delivery courier and logistics services for e-commerce businesses, charging per shipment for pickup and delivery services across Pakistan
- Upfront Payment Financing: Provides instant capital with upfront payments on COD orders, generating revenue through financing fees on the advanced payments
- Business Suite Subscription: Corporate business account services including expense management, vendor management, and automated reporting
- Payment Gateway (XPay): Payment gateway services for e-commerce transactions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom pricing based on delivery volume and service requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Call Courier product offering
Product offeringCore offering
PostEx (formerly Call Courier) provides cash on delivery (COD) courier and logistics services for e-commerce merchants across 600+ destinations in Pakistan. The company pairs physical delivery operations with fintech capabilities, offering instant upfront payments on COD orders, a Business Suite for expense and vendor management, the XPay payment gateway, and growth capital financing for online sellers.
Product overview
PostEx (formerly Call Courier) operates as a platform-plus-modules e-commerce logistics ecosystem. The core platform provides COD (Cash on Delivery) services, same-day express delivery, and nationwide coverage across Pakistan with 600+ destinations. The product portfolio is unified under the PostEx brand with modular add-ons including: Business Suite (expense management and accounting), XPay Payment Gateway (online payments), Growth Capital Financing (upfront COD payments), and E-COMM Solutions (e-commerce management tools). The company rebranded from Call Courier to PostEx in 2024, expanding from pure logistics into integrated fintech and e-commerce enablement services.
Differentiator
Problem solved
Functional benefit
Brands
- XPay: Payment gateway service offered by PostEx
- Business Suite
Products and services
- COD Services Cash on delivery service for e-commerce merchants that collects payment from the end customer upon delivery and remits it back, with the option of instant upfront payment to eliminate settlement delays.
- SameDay Express Same-day parcel delivery service ensuring parcels are delivered on the same day they are dispatched across major destinations nationwide.
- International Delivery Cross-border delivery service for international shipments, operated through regional PostEx websites for UAE (postex.ae) and Saudi Arabia (postex.sa).
- Business Suite Web portal and mobile app for e-commerce businesses offering expense management, transparent accounting, vendor payment management, automated reporting, and upfront capital access; over 25,000 businesses onboarded.
- XPay Payment Gateway Online payment gateway integrated within the PostEx ecosystem that enables merchants to accept digital payments alongside COD services.
- Growth Capital Financing Financing product providing instant upfront payments on COD orders nationwide to e-commerce merchants, helping them scale operations without waiting for payment cycles; backed by PKR 25B+ in upfront payments distributed.
- E-COMM Solutions Comprehensive e-commerce management solution handling business logistics, order fulfillment, and operational support for online sellers.
- Payment on Delivery Point-of-delivery payment collection service enabling customers to pay cash or through other payment methods when receiving their parcels.
Quantifiable outcome
- 25,000+ merchants served
- +3 more outcomes
Companies that use Call Courier
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Call Courier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Call Courier partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- CB InsightsminorRecognized in CB Insights top fintech startups 2025 research report
- TechCrunchcoreFeatured in TechCrunch coverage announcing market expansion plans into Saudi Arabia and GCC region, providing international media exposure
- BloombergcoreFeatured in Bloomberg news coverage as one of Pakistan's significant early-stage funding recipients, enhancing brand credibility and visibility in international markets
- ShopifycoreAPI integration allowing Shopify merchants to seamlessly access PostEx COD and logistics services
- WooCommercecorePlugin integration enabling WooCommerce store owners to use PostEx delivery services
- MagentocoreIntegration with Magento e-commerce platform for enterprise merchants
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Call Courier competitors and assessment
Company assessmentBroad incumbents
- Aramex: Aramex is a leading Middle East-based global logistics and courier incumbent. It is comparable as the dominant GCC logistics player PostEx will compete against in UAE and Saudi Arabia.
- DHL eCommerce: DHL eCommerce is a global parcel and e-commerce logistics arm of Deutsche Post DHL Group. It competes broadly with PostEx on cross-border e-commerce parcel delivery from Pakistan to international destinations.
- FedEx: FedEx is a global courier and parcel incumbent offering international express and e-commerce delivery. It is comparable as a broad incumbent in the cross-border e-commerce parcel space PostEx's international service targets.
Direct peers
- TCS (Pakistan): TCS is Pakistan's largest domestic courier and logistics company, offering COD, parcel delivery, and e-commerce fulfillment nationwide. It is the most direct competitor to PostEx in the Pakistani market.
- Leopard Courier: Leopard Courier is a leading Pakistani courier and logistics company with a strong domestic parcel and COD network. It directly competes with PostEx for e-commerce merchant volumes across Pakistan.
- M&P Express Logistics: M&P is one of Pakistan's established courier and logistics players offering domestic parcel and COD services. It competes head-to-head with PostEx in the same merchant segment.
- BlueEx: BlueEx is a Pakistani e-commerce focused courier known for COD collection and same-day delivery in major cities. It targets the same SMB and enterprise e-commerce merchants as PostEx.
Emerging players
- iMile: iMile is a Dubai-headquartered e-commerce logistics startup focused on last-mile delivery in the Middle East and North Africa. It is a comparable emerging player in the GCC e-commerce logistics space where PostEx is expanding.
- J&T Express: J&T Express is a fast-growing Asian e-commerce logistics network with expanding operations in the Middle East. It is comparable to PostEx as a similarly scaled, growth-stage e-commerce courier.
Regional players
- Naqel Express: Naqel Express is a major Saudi parcel and logistics company serving the Kingdom's e-commerce and B2B sectors. It is a direct regional competitor as PostEx enters Saudi Arabia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Call Courier social profiles
Digital presenceCall Courier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Call Courier leadership team
Management profileNumber of profiles
Profiles2 records
Call Courier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Call Courier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Call Courier
What does Call Courier do?
PostEx (formerly Call Courier) provides cash on delivery (COD) courier and logistics services for e-commerce merchants across 600+ destinations in Pakistan. The company pairs physical delivery operations with fintech capabilities, offering instant upfront payments on COD orders, a Business Suite for expense and vendor management, the XPay payment gateway, and growth capital financing for online sellers.
Is Call Courier a public or private company?
Call Courier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Call Courier founded?
Call Courier was founded in 2013. It employs 1,001 to 5,000 people.
Where is Call Courier based?
Call Courier is headquartered in Lahore, Pakistan, in the Asia region.
How does Call Courier make money?
Four revenue lines are on record. COD Logistics Services are the primary driver. The others are upfront Payment Financing, business Suite Subscription and payment Gateway (XPay).
Who are Call Courier's main competitors?
Broad incumbents on record are Aramex, DHL eCommerce and FedEx. Direct peers are TCS (Pakistan), Leopard Courier, M&P Express Logistics and BlueEx. Emerging players are iMile and J&T Express. Naqel Express is listed as a regional player.
Does Call Courier have an API?
Yes. PostEx offers APIs for e-commerce platform integration, allowing businesses to instantly integrate with any e-commerce platform for a hassle-free setup. The API enables users to book parcels, track shipments, and access COD services programmatically. Specific details about API type (REST/GraphQL), authentication method, rate limits, or versioning are not specified in the available sources.
What industry is Call Courier in?
Call Courier's product category is E-commerce Logistics Services. Its primary akta.pro industry code is TLAAABAG, Same-Day / On-Demand Express Courier, with a secondary code of TLAAANAD, Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid). Its NAICS code is 4921 and its SIC code is 4210.