Tee 2 Green
Tee 2 Green is a Canadian specialty golf retailer operating a Shopify e-commerce storefront, two Ontario retail stores (Orillia and Barrie) with Foresight Sports Falcon simulators, and traveling road shows across Ontario, serving individual golfers from novice to pro with equipment, apparel, accessories, and simulator bookings as a subsidiary of EMERGE Commerce Ltd.
- Company typePrivate
- Founded1999
- HeadquartersOrillia, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tee 2 Green does
Tee 2 Green is a Canadian specialty golf retailer founded approximately in 1999 and headquartered at 129 Front Street South in Orillia, Ontario. The company sells golf equipment (drivers, fairway woods, hybrids, irons, wedges, putters, and package sets) from major brands including TaylorMade, Callaway, and Cobra, along with apparel, shoes, gloves, hats, rangefinders, training aids, bags, and balls. It also markets a proprietary house brand, Northern Spirit, covering apparel, gloves, club cleaners, and bags. The company describes itself as "Canada's volume dealer" for current and closeout golf equipment, supporting a price-leadership proposition with "guaranteed lowest prices industry wide."
The business operates through a multi-channel go-to-market model. Direct-to-consumer e-commerce runs on Shopify at tee2green.net, with integrated payment options (American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shopify Pay, Visa) and SEO-optimized category pages for national reach. Two physical retail locations — Orillia (head office) and Barrie — carry the full product range and house Foresight Sports Falcon indoor golf simulators, with online tee-time reservations powered by Skedda and a Flex membership subscription ($40 upfront, first hour free, then $15/hour). A third channel, traveling road shows, brings discounted demonstration clubs, apparel, and accessories to roughly ten Ontario cities including Kingston, Burlington, Scarborough, Waterloo, Collingwood, Orangeville, Haliburton, Belleville, Gravenhurst, and Bells Corners, with promotional discounts reported up to 70% off demo drivers and shoes.
Revenue is generated through one-time product sales across e-commerce, retail, and road-show channels, supplemented by usage-based simulator bookings and gift cards sold in $25 to $500 denominations. Primary customer segments are individual golfers from novice to professional levels, supplemented by corporate and tournament clients (custom merchandise, event packages) and gift buyers. The company maintains email-marketing engagement via Constant Contact and active Facebook and Instagram presences. In Q2 2025, Tee 2 Green was acquired by EMERGE Commerce Ltd., a publicly listed TSX Venture e-commerce roll-up, and now operates as a subsidiary within EMERGE's brand portfolio. Headcount is reported in the 11-50 range.
Tee 2 Green firmographics
Firmographics- Name
- Tee 2 Green
- Legal name
- Tee 2 Green
- Website
- https://tee2green.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tee 2 Green is a Canadian specialty golf retailer operating a Shopify e-commerce storefront, two Ontario retail stores (Orillia and Barrie) with Foresight Sports Falcon simulators, and traveling road shows across Ontario, serving individual golfers from novice to pro with equipment, apparel, accessories, and simulator bookings as a subsidiary of EMERGE Commerce Ltd.
- Ownership category
- akta.pro rank
Tee 2 Green industry classification
Industry- Product category
- Golf Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear & Apparel Retail (CRAMACAH), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Clearance, Used & Trade-In Retail (CRAMAGAL)
Keywords
Where Tee 2 Green is headquartered
LocationHeadquarters
- HQ city
- Orillia
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Tee 2 Green business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Online sales of golf equipment, apparel, accessories, and bags through the Shopify-powered website. Products include clubs, apparel, shoes, gloves, hats, rangefinders, training aids, and golf balls.
- Golf Simulator Bookings: Hourly booking fees for indoor golf simulators using Foresight Sports Falcon technology. Flex membership provides discounted hourly rates.
- Gift Cards: E-gift cards sold in denominations of $25, $50, $100, $250, and $500, delivered via email.
- Road Show Event Sales: On-site sales during traveling road show events across Ontario with discounted pricing on golf equipment and apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Regular Simulator Rate |
| Subscription | Multi-year contract | Flex Membership |
| Unit Pricing | Pay-as-you-go | E-Gift Cards |
| Unit Pricing | Pay-as-you-go | Apparel Products |
| Unit Pricing | Pay-as-you-go | Golf Bags |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tee 2 Green product offering
Product offeringCore offering
Tee 2 Green is a Canadian golf retailer selling golf clubs, apparel, shoes, accessories, bags, and balls from major brands such as TaylorMade, Callaway, Cobra, Adidas, Levelwear, Nike, Puma, and Travis Mathew, alongside its own Northern Spirit house brand. The company distributes products through a Shopify-powered e-commerce store, two physical retail locations in Orillia and Barrie, Ontario, and traveling road shows across Ontario. It also operates indoor golf simulators using Foresight Sports Falcon technology at both store locations.
Product overview
Tee 2 Green is a Canadian online and physical golf retailer offering equipment, apparel, and accessories. The product portfolio centers around golf clubs (drivers, fairway woods, hybrids, irons, wedges, putters, and package sets) from major brands like TaylorMade, Callaway, and Cobra, complemented by apparel under the house brand Northern Spirit as well as Adidas, Levelwear, Nike, Puma, and Travis Mathew. Additional offerings include golf shoes, accessories (gloves, rangefinders, training aids), golf bags, balls, and indoor golf simulators featuring Foresight Sports Falcon technology. The company operates physical locations in Orillia and Barrie, Ontario, and conducts travelling road shows across Ontario featuring discounted demo clubs and apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Clubs Full range of golf clubs including drivers, fairway woods, hybrids, irons, wedges, putters, and complete package sets from brands such as TaylorMade, Callaway, and Cobra. Sold to individual golfers of all skill levels.
- Golf Apparel Golf apparel including men's and ladies' brand name clothing, layering pieces, shorts, pants, dresses, and clearance items from Adidas, Levelwear, Nike, Puma, Travis Mathew, and Vice.
- Golf Shoes Footwear for men, women, and juniors from various golf equipment brands, sold through the online store and at retail locations.
- Golf Accessories Accessories including ball markers, belts, headcovers, gloves, rangefinders, and training aids from various golf brands.
- Golf Bags Cart bags and stand bags from the Northern Spirit brand, including Diamondback series and Tour Staff bags with various divider configurations.
- Golf Balls Golf balls available in new dozens from various manufacturers, sold online and in-store.
- Indoor Golf Simulator Sessions Hourly bookings on Foresight Sports Falcon overhead launch monitor golf simulators at Orillia and Barrie retail locations, delivering ball and club performance data including ball speed, launch angles, spin, carry distance, club head speed, club path, and impact location. Available to individual golfers and league play participants.
- E-Gift Card Digital gift cards available in $25, $50, $100, $250, and $500 denominations, delivered instantly via email.
- Ontario Road Shows Traveling golf equipment events across Ontario cities including Kingston, Burlington, Scarborough, Waterloo, Collingwood, Orangeville, Haliburton, Belleville, Gravenhurst, and Bells Corners featuring discounted demo clubs, apparel, and accessories from top brands with deals up to 70% off.
- Northern Spirit House Brand House brand of golf apparel including polos, gloves, club cleaners, and golf bags manufactured in the same facilities as premium brands.
- Flex Simulator Membership Annual membership providing the first hour free and 50% off the regular simulator rate ($15/hour) for the entire season, with a $40 upfront membership fee.
Quantifiable outcome
- Up to 70% off on demo drivers and golf shoes at road shows
- +1 more outcomes
Companies that use Tee 2 Green
Customer profileSegments3 records
Ideal customer profiles3 records
Tee 2 Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Tee 2 Green partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights5 records
Tee 2 Green competitors and assessment
Company assessmentDirect peers
- Golf Town: Canada's largest multi-channel golf retailer, operating both a national chain of stores and a full e-commerce catalog of clubs, apparel, and accessories. Closest peer to Tee 2 Green given overlapping Canadian customer base, similar product mix across TaylorMade/Callaway/Cobra, and comparable omnichannel positioning.
- Worldwide Golf Shops: Multi-brand golf equipment and apparel retailer combining an online superstore with a network of physical stores, fitting studios, and simulator offerings in the US/Canada. Comparable to Tee 2 Green through its volume-dealer economics on top brands, online-first model, and store + service hybrid.
- 2nd Swing Golf: Specialist golf retailer that combines new equipment from major brands with a large used and trade-in inventory sold online and across multiple US stores. Closely comparable to Tee 2 Green because both monetize closeout, demo, and discounted inventory alongside new product at strong price points.
- PGA Tour Superstores: Large-format golf and tennis superstore chain with in-store simulators, club fitting, lessons, and broad inventory of new and used clubs. Comparable to Tee 2 Green through the simulator + multi-store + multi-category retail model targeting golfers from novice to pro.
- Roger Dunn Golf Shops: Long-running West Coast and Hawaii golf pro shop chain stocking clubs, apparel, accessories, and shoes from major brands. Comparable as a traditional multi-store golf specialist with similar supplier relationships and customer base of recreational golfers.
- Club Champion: US-based chain specializing in premium custom club fitting, selling major-brand heads, shafts, and grips across a growing store footprint. Overlaps with Tee 2 Green in the high-touch club-selection and fitting experience delivered alongside equipment sales.
- Cool Clubs: Boutique custom club fitter and retailer combining studio locations with online sales of fitted club sets from top brands. Comparable to Tee 2 Green on the premium club-fitting and brand-mix dimensions, though much smaller and more niche.
Broad incumbents
- Golf Galaxy: Big-box golf retail banner owned by DICK'S Sporting Goods with US-wide stores plus a full e-commerce site carrying clubs, apparel, shoes, and accessories. Comparable as a much larger specialized golf retail incumbent competing for the same volume-tier customer and brand assortment.
- DICK'S Sporting Goods: Mass-market US sporting goods retailer with a sizeable golf department spanning clubs, apparel, and accessories. Comparable as a broad-line sporting goods incumbent that competes for the same casual-to-enthusiast golf equipment buyer, with materially larger scale and marketing budget.
Emerging players
- Play It Again Sports: Franchise-based chain focused on new and used sporting goods including golf equipment, apparel, and trade-ins. Comparable to Tee 2 Green on the trade-in / discounted-inventory monetization, though broader in scope across multiple sports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Tee 2 Green social profiles
Digital presenceTee 2 Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tee 2 Green leadership team
Management profileNumber of profiles
Tee 2 Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tee 2 Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tee 2 Green
What does Tee 2 Green do?
Tee 2 Green is a Canadian golf retailer selling golf clubs, apparel, shoes, accessories, bags, and balls from major brands such as TaylorMade, Callaway, Cobra, Adidas, Levelwear, Nike, Puma, and Travis Mathew, alongside its own Northern Spirit house brand. The company distributes products through a Shopify-powered e-commerce store, two physical retail locations in Orillia and Barrie, Ontario, and traveling road shows across Ontario. It also operates indoor golf simulators using Foresight Sports Falcon technology at both store locations.
Is Tee 2 Green a public or private company?
Tee 2 Green is a private company. It is classified as corporate owned and is currently operating.
When was Tee 2 Green founded?
Tee 2 Green was founded in 1999. It employs 11 to 50 people.
Where is Tee 2 Green based?
Tee 2 Green is headquartered in Orillia, Canada, in the North America region.
How does Tee 2 Green make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are golf Simulator Bookings, gift Cards and road Show Event Sales.
Who are Tee 2 Green's main competitors?
Direct peers on record are Golf Town, Worldwide Golf Shops, 2nd Swing Golf, PGA Tour Superstores, Roger Dunn Golf Shops, Club Champion and Cool Clubs. Broad incumbents are Golf Galaxy and DICK'S Sporting Goods. Play It Again Sports is listed as an emerging player.
Does Tee 2 Green have an API?
No public API is recorded for Tee 2 Green.
What industry is Tee 2 Green in?
Tee 2 Green's product category is Golf Equipment Retail. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAA, Golf Clubs & Club Fitting Retail. Its NAICS code is 45911 and its SIC code is 5600.