What itCraft does

itCraft sp. z o.o. is a privately held Polish software house founded in 2010 in Warsaw, delivering custom mobile and web application development for enterprise and startup clients across Europe and North America. The company operates with an in-house team of 100+ engineers, designers, QA specialists, and project managers using an agile framework, offering services through managed-team and staff-augmentation engagement models. Core technology coverage spans native iOS (Swift), native Android (Kotlin, Java), cross-platform (Flutter, React Native), web (Vue.js, Angular, JavaScript/TypeScript), and backend stacks (Node.js, PHP, Java, .NET, Python), with cloud deployment on AWS and Google Cloud.

The company's revenue model is professional services: project-based and Time-and-Materials contracts with no public pricing, with disclosed case-study project budgets ranging from $50,000 to $999,000 depending on scope. Customer concentration spans flagship enterprise accounts including DHL, Deloitte, MAKRO (METRO AG), Roche, Rossmann, Inter Cars, Lux Med, Sodexo, and Fracht, alongside startup clients such as Seaber, Immobi, Choresmiths, BeeSpeaker, and Skueeze, with verticals covering healthcare, transport and logistics, retail and marketplace, telecommunications, fintech, real estate, and automotive.

In addition to standard mobile and web delivery, itCraft has built dedicated AI/ML capabilities, including generative AI services (ChatGPT, Gemini, Midjourney integrations), custom computer-vision models for image processing, predictive analytics for cryptocurrency markets, voice recognition for language learning, and recommendation engines for real estate matching, packaged into formal service lines such as AI-First Mobile App Development, AI-First Web App Development, and ChatGPT Integration Services. The firm markets itself as Poland's leading English-speaking software house, supported by a Clutch 5.0 rating, 250+ completed projects, and 11 years of operating history.

Name

itCraft

Legal name

itCraft sp. z o.o.

Website

https://itcraftapps.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

itCraft is a privately held Warsaw-based software house founded in 2010, providing custom mobile and web application development with AI/ML integration to enterprise and startup clients across healthcare, logistics, retail, fintech, and automotive verticals in Europe and North America.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Custom software development
• Mobile app development
• Web application development
• AI integration services
• Staff augmentation

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development Services: itCraft generates revenue through custom software development services including mobile app development (iOS, Android, cross-platform), web application development, backend development, UX/UI design, and ongoing support. Services are delivered through managed teams and staff augmentation engagement models. Pricing is typically project-based or through Time and Materials contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

itCraft is a Poland-based software house providing end-to-end custom software development services, including native iOS/Android mobile apps, cross-platform apps (Flutter, React Native), web applications (Vue.js, Angular), and backend systems. Services are delivered through Managed Teams or Staff Augmentation models and supplemented by specialized offerings in AI integration, generative AI, ChatGPT integration, and VoIP application development. The company serves enterprise clients and startups across healthcare, transport & logistics, retail, and telecommunications verticals.

Product overview

itCraft is a software house providing end-to-end custom software development services, not a single unified product. The core offerings consist of Mobile App Development (iOS/Android using Kotlin, Swift, Flutter, React Native), Web Development (Vue.js, Angular, JavaScript/TypeScript), and Backend Development (Node.js, PHP, Java, .NET, Python). These are supported by service modules including Product Discovery, Product Design, Quality Assurance, Support, DevOps, and various specialized AI services (Generative-AI Services, AI-First Mobile/Web App Development, ChatGPT Integration Services). Service delivery operates through two models: Managed Teams (full dedicated team) and Staff Augmentation (adding specialists to client teams). The portfolio also includes industry-specific solutions for Healthcare, Telecoms, Transport & Logistics, and Retail & Marketplace sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile App Development Custom mobile application development for iOS and Android platforms using Kotlin, Swift, Flutter, and React Native frameworks, delivered to enterprise clients and startups.
• Web Development
• Backend Development Server-side development using Node.js, PHP, Java, .NET, and Python for robust API and backend infrastructure for web and mobile applications.
• Generative-AI Services AI-powered development services incorporating ChatGPT, Gemini, Midjourney and other generative AI technologies into mobile and web applications.
• AI-First Mobile App Development Mobile application development with AI-first approach, embedding artificial intelligence capabilities including machine learning models and generative AI as core functionality.
• AI-First Web App Development Web application development with AI-first approach, building intelligent features using modern AI technologies such as custom ML models and generative AI integrations.
• ChatGPT Integration Services Integration of ChatGPT and OpenAI capabilities into existing mobile and web applications for enhanced functionality such as conversational interfaces and AI-powered features.
• VoIP Application Development Services Voice over IP application development using WebRTC and SIP technologies for custom communication solutions for telecom and enterprise clients.
• Managed Teams Full dedicated team of specialists (designers, programmers, testers, project managers) handling the complete product development workflow for clients from ideation through deployment.
• Staff Augmentation Adding specialized professionals from itCraft's talent pool to clients' existing teams for specific project needs and timeframes.
• Healthcare Software Solutions Vertical-specific custom software for healthcare organizations including telemedicine platforms, patient management systems, mental health applications (MindLeap), medical device integration, and HIPAA/GDPR-compliant solutions for hospitals, clinics, and medical device manufacturers.
• Transport & Logistics Software Solutions Custom software solutions for logistics companies, courier services, and freight forwarders including fleet management apps, driver training systems, logistics tracking, and warehouse management systems.
• Retail & Marketplace Software Solutions Custom software for retail businesses, wholesalers, marketplaces, and e-commerce platforms including B2B apps, loyalty programs, e-commerce platforms, inventory management, and point of sale systems.
• Telecommunications Software Solutions Custom mobile and web applications for telecommunications companies including network apps, VoIP solutions, and telecom service management for customer-facing and internal operations.

Quantifiable outcome

• Data access speed increased 3x for DHL fleet management system
• +8 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature5 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• DeloitteflagshipStrategic or Co-development PartnerEnterprise client relationship for custom software development services. Deloitte is a global professional services network.
• DHLflagshipStrategic or Co-development PartnerLong-standing client partnership for logistics software development. itCraft developed web-based platform for fleet, driver, and training management. Cooperation began in 2016.
• RochecoreStrategic or Co-development PartnerHealthcare sector client partnership for medical software development.
• Lux MedcoreStrategic or Co-development PartnerHealthcare services provider partnership for medical application development.
• MakroflagshipStrategic or Co-development Partner5-year ongoing partnership for B2B loyalty mobile application. MAKRO is part of METRO AG group with 29 outlets across Poland. App has 105,000+ unique monthly users.
• RossmanncoreStrategic or Co-development PartnerRetail sector client partnership for software development services.
• Inter CarsflagshipStrategic or Co-development PartnerAutomotive sector partnership for native Android application development with OBD2 integration. Inter Cars is Central Europe's biggest automotive spare parts importer with USD 850M market cap.
• SodexocoreStrategic or Co-development PartnerCorporate services company client partnership for custom software development.
• FrachtcoreStrategic or Co-development PartnerSwiss logistics company (founded 1955) partnership for iOS and Android mobile application development. Project started 2016 with ongoing updates.
• METRO AGflagshipStrategic or Co-development PartnerParent company of MAKRO, global wholesale and food retail company. itCraft has delivered 5+ years of ongoing mobile app development.
• MapBoxcoreTechnology or IntegrationTechnology integration partnership for mapping services used in Fracht and Seaber applications. Provides mapping and navigation capabilities.
• ShopifycoreTechnology or IntegrationE-commerce platform integration for MAKRO mobile application, enabling product and order management capabilities.
• StripecoreTechnology or IntegrationPayment processing integration for MAKRO B2B app, providing secure and fast payment capabilities.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partnership for MAKRO application deployment, utilizing AWS dedicated services including managed PostgreSQL database.
• Google CloudcoreTechnology or IntegrationGPU-based cloud infrastructure partnership for training machine learning models and conducting ML experiments. Used for background removal ML solution.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netguru: Polish software house headquartered in Poznań offering custom web and mobile application development, product design, and AI services to enterprise clients globally. Direct competitor with similar size, service portfolio (Flutter, React Native, AI/ML), and Eastern European nearshore positioning.
• Brainhub: Polish software house based in Kraków providing custom web and mobile development, cloud, and dedicated team services. Direct peer with similar nearshore delivery model and enterprise/startup client mix.
• 10Clouds: Poland-based software house specializing in web and mobile app development, fintech, and AI/ML. Comparable in size and service mix, serving a similar enterprise and startup customer base.
• Future Processing: Established Polish software house headquartered in Gliwice offering custom software development, AI, and managed teams to enterprise clients. Larger Polish nearshore competitor with overlapping service offerings and similar vertical focus.
• Software Mind: Global software services company with Polish roots, providing custom software development, cloud, and AI solutions via dedicated teams. Directly comparable in delivery model (managed teams and staff augmentation) and target market.
• AppUnite: Polish software house focused on product development for startups and enterprises, particularly in retail and marketplace verticals. Comparable scale and engagement model, with overlap on mobile app and cross-platform development.
• Spyrosoft: Polish software development consultancy with industry verticals including automotive, finance, and healthcare. Comparable in scale and in offering dedicated teams and end-to-end product development, with similar enterprise focus.

Broad incumbents

• EPAM Systems: Global digital engineering services firm with a major delivery footprint in Poland and Eastern Europe. Broad incumbent offering similar custom software, AI/ML, and enterprise transformation services at much larger scale, often competing for the same nearshore RFPs.
• Globant: Large Latin American-headquartered digital transformation and software engineering firm with global nearshore delivery. Competes with itCraft for enterprise digital product engagements and provides comparable mobile/web/AI capabilities, but at vastly greater scale.
• Thoughtworks: Global technology consultancy providing custom software development, design, and AI/ML services to enterprise clients. Overlaps with itCraft on consultative product engineering, agile delivery, and AI integration services, but at significantly larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itcraftpl
• LinkedInlinkedin.com/company/itcraft-s-c-
• Instagraminstagram.com/itcraftappscom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about itCraft