Kit & Caboodle

What Kit & Caboodle does

Kit & Caboodle is a London-based, founder-led creative experiential agency that designs and delivers immersive brand activations, live events, festive lighting schemes, and placemaking installations for enterprise clients across real estate, fashion, sports, F&B, cultural, and aviation sectors. Its core product is end-to-end experiential campaign delivery — concept design, project management, construction, installation, and de-rig — underpinned by an in-house creative team it brands 'Architects of Happiness' and supported by a wholly-owned hire subsidiary (Kit and Caboodle Hire Limited) that supplies furniture, props, and bespoke items. The agency has built a proprietary AR-enabled QRious Quest activation (delivering 336,859 QR scans and 9,175 prize claims at Merry Hill) and a recurring five-year King's Cross festive lighting and Club Curling programme as productised, repeatable offerings alongside bespoke commissions for clients including Adidas, Anya Hindmarch, Icelandair, Twitter UK, Network Rail, Savills, the Museum of London, and MDLBEAST in Saudi Arabia.

The business operates on a project-based professional services model, with pricing quoted per Service Specification and Letters of Engagement rather than disclosed publicly, and a payment structure of 20% engagement fee, 60% due 20 working days before event, and 20% balance due 10 working days before event. GTM is sales-led direct enterprise engagement with brands, retailers, property developers, and cultural institutions, supported by a strong content marketing presence across Instagram, LinkedIn, YouTube, TikTok, and Threads (under both @_kitandcaboodle and @architectsofhappiness handles), plus significant earned media in Event Magazine, Evening Standard, Forbes, and Campaign Live. Public positioning was anchored by winning Creative Agency of the Year 2024 at the Event Production Awards and Best PR Stunt 2023 at the Travel Marketing Awards.

Kit & Caboodle is privately held with no disclosed institutional investment, headcount of 11-50, and operating geographies covering the United Kingdom and Saudi Arabia. Strategic priorities visible in recent activity include productising installations for multi-venue touring (Happy House, Beaming), expanding the AR-enabled gamified retail format, and pursuing longer-dated multi-year estate partnerships (King's Cross 2022-2026) as the primary mechanism for revenue durability.

Name

Kit & Caboodle

Legal name

Kit and Caboodle Ltd

Website

https://kitandcaboodle.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kit & Caboodle is a London-based creative experiential agency that designs and delivers immersive brand activations, live events, festive lighting, and placemaking installations for enterprise clients across real estate, fashion, retail, cultural, and aviation sectors.

Ownership category

akta.pro rank

NAICS

All Other Consumer Goods Rental (532289)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

akta.pro secondary industry

Tent & Canopy Rentals (HSACAFAA)

Keywords

• Experiential marketing services
• Brand activation campaigns
• Immersive event design
• Festive lighting installations
• Placemaking and activations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Experiential Event Services: Project-based creative services including concept design, project management, construction, installation and de-rig of immersive experiences and activations for events, brands, and public spaces.
2. Hire Services: Rental of furniture, accessories, props, standard and bespoke items to customers for events and installations. References Kit and Caboodle Hire Limited.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Kit & Caboodle is a London-based creative experiential agency that designs and delivers immersive brand experiences, live events, and physical installations for enterprise clients. Services span concept design, project management, construction, installation, and de-rig of experiential activations, alongside rental of furniture, props, and bespoke items through its Kit and Caboodle Hire Limited subsidiary. The agency's work targets brands, retailers, property developers, cultural institutions, and media agencies seeking shareable, footfall-driving experiences.

Product overview

Kit & Caboodle is a creative experiential marketing agency operating as a single unified service offering, not a software platform. Their core product is the design and delivery of immersive brand experiences and live events. The portfolio includes: Creative Experiential Marketing Services (concept design, project management, production), Festive Lighting & Seasonal Activations (large-scale LED installations), Club Curling Winter Activation (neon-lit curling experiences), QRious Quest Gamified Retail Experience (AR/QR-based retail activations), Placemaking & Public Space Design (outdoor space transformation), Event Hire Services (furniture and prop provision), and Brand Activation Campaigns (end-to-end consumer engagement). These services are offered as a cohesive agency offering rather than modular products, with each project tailored to client requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Architects of Happiness: Company tagline and creative philosophy positioning the agency as creators of happiness through experiential design and immersive experiences.

Quantifiable outcome

• 300,000+ smiles and 336,859 QR scans during Merry Hill QRious Quest
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• SunshineminorStrategic or Co-development PartnerPartnership with Sunshine on Adidas Future House immersive multi-floor experience. Kit & Caboodle led creative direction while Sunshine provided supporting production services.
• Freelance Creative NetworkcoreOthersWorks with talented people worldwide as suppliers, contractors, partners, staff and interns including freelancers, designers, artists, carpenters, prop-makers, VR/AR specialists, performers and event producers.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Beattie Group: UK integrated communications and experiential agency offering brand activation, events and public relations — comparable in geographic market and client base, though broader PR-led portfolio with events as one line of business.
• CSM Sport & Entertainment: Omnicom-owned global sport and entertainment marketing agency with brand activation, experiential and event capabilities for sports/entertainment clients — relevant for the Saudi MDLBEAST and Adidas-style activations, but operates at considerably larger scale with broader agency-network resources.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency under IPG that designs and delivers immersive brand experiences, events and activations for enterprise clients — broader portfolio and global scale but the same experiential design and live event delivery discipline as Kit & Caboodle.

Direct peers

• Sense (We Are Sense): UK-based creative experience agency building brand experiences, live events and placemaking activations for retail, FMCG and tech clients — same horizontal experiential offering with comparable creative-led service model in the UK market.
• Amplify: London-headquartered experiential marketing agency serving global brands with immersive brand activations, events and shopper marketing — directly comparable to Kit & Caboodle's experiential design and brand activation offering for similar enterprise client profiles.
• MKG Worldwide: Independent creative experience agency producing brand activations, immersive experiences and content-driven events for global brands — directly comparable creative-led experiential positioning, though US-headquartered with broader international footprint.
• Imagination: Independent creative experiential agency with deep heritage in brand experience design, immersive environments and live events for premium global brands and cultural institutions — comparable UK-rooted creative experiential model with longer history and broader international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_kitandcaboodle
• YouTubeyoutube.com/@architectsofhappiness
• Facebookfacebook.com/caboodlekit
• LinkedInlinkedin.com/company/kit-&-caboodle-ltd
• Instagraminstagram.com/_kitandcaboodle
• TikToktiktok.com/@architectsofhappiness

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kit & Caboodle