Quarq
Quarq is a wholly-owned SRAM sub-brand that designs and sells power meters integrated into bicycle cranksets. It serves professional cyclists, enthusiasts, and bicycle manufacturers through global dealers, SRAM e-commerce, and OEM channels within the AXS wireless ecosystem.
- Company typePrivate
- Founded1987
- HeadquartersSpearfish, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Quarq does
Quarq is a power-meter sub-brand wholly owned by SRAM, LLC, a private cycling component manufacturer founded in 1987 and headquartered in Chicago, Illinois. Quarq develops power measurement technology integrated into bicycle cranksets, providing cyclists with calibrated wattage data for training, performance optimization, and race pacing. The core technology is a strain-gauge/measurement system embedded in the crank or spider, paired with wireless connectivity that slots into SRAM's AXS ecosystem alongside shifters, derailleurs, brakes, suspension, and Hammerhead cycling computers. The product surface spans mountain, road, and gravel disciplines, with power meters listed explicitly under each SRAM category on the company's website.
Quarq generates revenue through hardware sales of power meters and related drivetrain components via three parallel channels: a global network of authorized independent bicycle dealers, the SRAM-owned direct-to-consumer e-commerce storefront (shop.sram.com), and OEM specification relationships with bicycle manufacturers that ship power-meter-equipped bikes. Pricing is not publicly disclosed, and customer concentration spans professional and competitive cyclists, serious enthusiasts, and OEM partners. SRAM's broader distribution backbone covers 11 countries across North America, Europe, and Asia-Pacific, with engineering centers in Colorado Springs, San Luis Obispo, Schweinfurt, and Taichung, manufacturing at Indianapolis (Zipp) and Coimbra (Portugal), and sales/service operations in Vancouver, Melbourne, and other regional hubs.
The brand operates inside a holding structure with 10 sibling brands (RockShox, Truvativ, Zipp, TIME Sport, Hammerhead, Velocio, Ochain, SRAM Mountain, SRAM Road, SRAM Gravel) and an affiliated non-profit (World Bicycle Relief) co-founded by SRAM co-founder F.K. Day in 2005. No venture capital, private equity, or public-market backing is evidenced in source data, and the entity remains privately held with ownership concentrated among founding principals and internal stakeholders. Quarq's competitive position rests on integration with the parent AXS wireless platform, a multi-channel distribution footprint, and provenance as one of the established power-meter brands in the cycling aftermarket.
Quarq firmographics
Firmographics- Name
- Quarq
- Legal name
- SRAM, LLC
- Website
- https://sram.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Quarq is a wholly-owned SRAM sub-brand that designs and sells power meters integrated into bicycle cranksets. It serves professional cyclists, enthusiasts, and bicycle manufacturers through global dealers, SRAM e-commerce, and OEM channels within the AXS wireless ecosystem.
- Ownership category
- akta.pro rank
Quarq industry classification
Industry- Product category
- Cycling Power Meters
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Quarq is headquartered
LocationHeadquarters
- HQ city
- Spearfish
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Quarq business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Bicycle Component Sales: Quarq generates revenue through the sale of power meters and related cycling components to bicycle manufacturers, independent bike shops, and direct consumers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Quarq product offering
Product offeringCore offering
Quarq designs, manufactures, and sells bicycle power meters integrated into cranksets and drivetrain components for cyclists. The power measurement devices provide accurate wattage data for training, performance optimization, and race performance across mountain, road, and gravel cycling disciplines, and integrate with the SRAM AXS wireless ecosystem.
Product overview
Quarq is a brand within the SRAM portfolio, specializing in power meters for cycling. It appears as a sub-brand under SRAM's corporate umbrella, with its own brand identity and logo guidelines. Specific product details, modules, or service offerings for Quarq are not detailed in the provided source data.
Differentiator
Problem solved
Functional benefit
Brands
- SRAM Mountain: Mountain bike components including Eagle Transmission, Eagle Powertrain, and drivetrain systems
- SRAM Road
- SRAM Gravel
- RockShox
- Zipp
- TIME Sport
- Hammerhead
- Velocio
- Ochain
- World Bicycle Relief
Products and services
- Quarq Power Meters Power meters integrated into bicycle cranksets that measure a cyclist's power output in watts, providing accurate data for training, fitness tracking, and race performance optimization. Available for mountain, road, and gravel cycling disciplines and compatible with the SRAM AXS wireless ecosystem.
Companies that use Quarq
Customer profileSegments3 records
Ideal customer profiles3 records
Quarq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Quarq partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- HammerheadcoreHammerhead is a cycling technology company with a dedicated page in SRAM's navigation, suggesting integration or co-development of cycling technology products. Hammerhead produces cycling navigation and performance devices.
- VelociominorVelocio is a cycling apparel brand with cross-promotional relationship, featured in SRAM navigation and marketing content.
- World Bicycle ReliefcoreCo-founded by SRAM co-founder F.K. Day in 2005; SRAM supports this nonprofit that has distributed over 750,000 bicycles and opened 80 retail shops in Africa and Latin America.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Quarq competitors and assessment
Company assessmentBroad incumbents
- FSA (Full Speed Ahead): FSA supplies cranksets, drivetrains, and components across road, MTB, and gravel, overlapping with SRAM's portfolio and offering power meter-equipped cranks that compete with Quarq's positioning.
- Campagnolo: Campagnolo is an established incumbent in high-end road cycling groupsets and offers EPS drivetrains and integrated power solutions that compete with SRAM's broader portfolio, including Quarq.
- Shimano: Shimano is the dominant incumbent in bicycle drivetrains and components; it competes broadly with SRAM (Quarq's parent) and is increasingly active in power meter integration across road, gravel, and MTB groupsets.
Direct peers
- 4iiii Innovations: 4iiii manufactures crank and pedal power meters competing directly with Quarq, including left-only and dual-sided options targeting serious road, triathlon, and mountain cyclists.
- Stages Cycling: Stages Cycling is a direct competitor to Quarq in bicycle power meters, offering crank-based and pedal-based power measurement products targeting the same professional and enthusiast cyclist segments.
- Garmin: Garmin's Vector and Rally power meter lines directly compete with Quarq's crankset-integrated power meters and pair with Garmin's Edge cycling computers, mirroring the SRAM/Hammerhead ecosystem pairing.
- Favero Electronics: Favero Electronics produces Assioma pedal-based power meters that compete directly with Quarq's crank-based solutions for cyclists seeking accurate, integrated power data.
- Power2Max: Power2Max builds crank-based power meters that directly compete with Quarq in the same spider/strain-gauge measurement category, often bundled or specified on mid-to-high-end road and gravel bikes.
Emerging players
- Wahoo Fitness: Wahoo Fitness builds cycling computers, trainers, and an ecosystem of connected fitness hardware that pairs with third-party power meters including Quarq, positioning it as an adjacent ecosystem peer to Hammerhead/Quarq.
- Rotor Bike Components: Rotor produces cranksets and power meters with a focus on road, triathlon, and gravel, offering INpower and 2INpower measurement systems that overlap with Quarq's integrated approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Quarq social profiles
Digital presenceQuarq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quarq leadership team
Management profileNumber of profiles
Quarq subsidiaries and ownership
Company hierarchySubsidiaries9 records
Quarq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quarq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quarq
What does Quarq do?
Quarq designs, manufactures, and sells bicycle power meters integrated into cranksets and drivetrain components for cyclists. The power measurement devices provide accurate wattage data for training, performance optimization, and race performance across mountain, road, and gravel cycling disciplines, and integrate with the SRAM AXS wireless ecosystem.
Is Quarq a public or private company?
Quarq is a private company. It is classified as corporate owned and is currently operating.
When was Quarq founded?
Quarq was founded in 1987. It employs 1,001 to 5,000 people.
Where is Quarq based?
Quarq is headquartered in Spearfish, United States, in the North America region.
How does Quarq make money?
One revenue line is on record: bicycle Component Sales.
Who are Quarq's main competitors?
Broad incumbents on record are FSA (Full Speed Ahead), Campagnolo and Shimano. Direct peers are 4iiii Innovations, Stages Cycling, Garmin, Favero Electronics and Power2Max. Emerging players are Wahoo Fitness and Rotor Bike Components.
Does Quarq have an API?
No public API is recorded for Quarq.
What industry is Quarq in?
Quarq's product category is Cycling Power Meters. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.