Roanoke College
Roanoke College is a private liberal arts college in Salem, Virginia, founded in 1842, serving undergraduate and graduate students with 100+ academic programs, career services through PLACE, and a campus-wide Gallup CliftonStrengths assessment program.
- Company typePrivate
- Founded1842
- HeadquartersSalem, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Roanoke College does
Roanoke College is a private liberal arts college founded in 1842, headquartered in Salem, Virginia, serving primarily undergraduate students with a secondary graduate program offering. The institution delivers 100+ academic programs across majors, minors, graduate programs, pre-professional advising tracks, and summer term courses, complemented by a co-curricular portfolio centered on its PLACE (Purpose, Life and Career Exploration) career services department and the Gallup CliftonStrengths assessment rolled out campus-wide in January 2023.
Its technology stack centers on third-party platform integrations rather than proprietary infrastructure: Handshake provides career services and employer connectivity, Gallup's CliftonStrengths powers strengths-based development, Navigate and Self Service portals handle student lifecycle workflows, and Microsoft Outlook/Office underpins internal communications. In March 2026, Roanoke College co-developed the "Maximizing Your Education Experience" microlearning suite with Vector Solutions and The University of Mississippi, marking its first externally distributable product. The college also runs the WorkAI Lab initiative focused on AI leadership preparation.
The business model operates as a nonprofit higher education institution. Revenue derives from tuition, auxiliary services, endowment income, and donor contributions; financial aid is universal, with 100% of students receiving aid and a $5,250 annual Virginia Tuition Assistance Grant available to Virginia residents. Specific tuition rates are not publicly disclosed. Distribution relies on direct admissions channels (campus visits, virtual tours, admissions counseling) supported by a multi-channel marketing presence across web, social media, and recruitment events.
Roanoke College firmographics
Firmographics- Name
- Roanoke College
- Legal name
- Roanoke College
- Website
- https://roanoke.edu
- Company type
- Private
- Founded year
- 1842
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roanoke College is a private liberal arts college in Salem, Virginia, founded in 1842, serving undergraduate and graduate students with 100+ academic programs, career services through PLACE, and a campus-wide Gallup CliftonStrengths assessment program.
- Ownership category
- akta.pro rank
Roanoke College industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Liberal Arts Colleges (EDAHACAA)
- akta.pro secondary industry
- Residential Liberal Arts Colleges (EDAHACAH)
Keywords
Where Roanoke College is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Markets served
Roanoke College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Virginia Tuition Assistance Grant (TAG) |
Distribution channels3 records
Marketing channels6 records
Roanoke College product offering
Product offeringCore offering
Roanoke College is a private liberal arts college in Salem, Virginia, founded in 1842. It offers 100+ undergraduate programs and majors, graduate programs (including an MBA), and pre-professional advising tracks. The college pairs academic instruction with career services through PLACE (Center for Purpose, Life and Career Exploration), hands-on experiential learning opportunities such as internships, May Term intensive learning, and study abroad, and a campus-wide CliftonStrengths assessment program in partnership with Gallup.
Product overview
Roanoke College offers a comprehensive educational experience with its core offerings being academic programs (100+ majors and graduate programs) and Career Services (PLACE). The institution has partnered with third-party platforms including Handshake for career services and CliftonStrengths by Gallup for strengths-based development. Student life services including housing, dining, and activities complement the academic experience. Roanoke College co-developed the "Maximizing Your Education Experience" microlearning suite with Vector Solutions, which provides mobile-friendly courses for academic navigation, personal development, and career readiness that can be deployed campus-wide with tracking dashboards.
Differentiator
Problem solved
Functional benefit
Products and services
- Academic Programs (100+ majors and programs)
- Career Services (PLACE — Center for Purpose, Life and Career Exploration)
- Graduate Programs
- Student Life Services
- CliftonStrengths Program
- Maximizing Your Education Experience Microlearning Suite
Quantifiable outcome
- 100+ programs of study available to students
- +2 more outcomes
Companies that use Roanoke College
Customer profileSegments4 records
Ideal customer profiles3 records
Roanoke College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Roanoke College partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Roanoke College competitors and assessment
Company assessmentDirect peers
- Washington and Lee University: Highly selective private liberal arts university in Lexington, Virginia, serving a similar undergraduate student profile in the same regional market as Roanoke College. Directly comparable on residential liberal arts model, tuition-dependent revenue base, and career outcomes emphasis.
- University of Richmond: Private liberal arts-focused university in Virginia offering undergraduate and graduate programs with strong career services and alumni mentorship infrastructure. Comparable in size, regional draw, and emphasis on career readiness.
- Randolph-Macon College: Private liberal arts college in Ashland, Virginia with a similar enrollment scale, residential model, and Virginia-focused recruitment footprint. Direct peer on academic structure, tuition dependence, and career preparation offerings.
- Hampden-Sydney College: Men's private liberal arts college in Virginia with similar size, traditional residential model, and tuition-dependent revenue structure. Comparable peer for benchmarking admissions, financial aid, and student life positioning.
- Lynchburg University: Private university in Virginia offering undergraduate and graduate programs with a residential liberal arts core and career services infrastructure. Comparable in scale, regional recruitment base, and tuition-aid dynamics.
- Mary Baldwin University: Private university in Staunton, Virginia offering undergraduate and graduate programs including professional and continuing education tracks. Comparable peer in size, regional footprint, and diversification into graduate and online offerings.
- Hollins University: Small private liberal arts university in Roanoke, Virginia with a residential model and similar size to Roanoke College. Direct geographic and structural peer for enrollment, retention, and financial aid benchmarking.
- Emory & Henry College: Private liberal arts college in southwestern Virginia with similar size, rural setting, and tuition-driven revenue model. Comparable peer for evaluating financial aid leverage and regional recruitment dynamics.
Regional players
- Virginia Military Institute: Public senior military college in Lexington, Virginia serving a different student segment (cadets) but competing for the same regional applicant pool. Relevant peer for regional tuition competition and academic program benchmarking.
- Radford University: Public comprehensive university in Radford, Virginia with undergraduate and graduate programs and a Career Services function (where one of Roanoke's career staff previously worked). Comparable for regional graduate-program competition and career services model benchmarking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roanoke College social profiles
Digital presenceRoanoke College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roanoke College leadership team
Management profileNumber of profiles
Profiles6 records
Roanoke College funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roanoke College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roanoke College
What does Roanoke College do?
Roanoke College is a private liberal arts college in Salem, Virginia, founded in 1842. It offers 100+ undergraduate programs and majors, graduate programs (including an MBA), and pre-professional advising tracks. The college pairs academic instruction with career services through PLACE (Center for Purpose, Life and Career Exploration), hands-on experiential learning opportunities such as internships, May Term intensive learning, and study abroad, and a campus-wide CliftonStrengths assessment program in partnership with Gallup.
Is Roanoke College a public or private company?
Roanoke College is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Roanoke College founded?
Roanoke College was founded in 1842. It employs 101 to 250 people.
Where is Roanoke College based?
Roanoke College is headquartered in Salem, United States, in the North America region.
Who are Roanoke College's main competitors?
Direct peers on record are Washington and Lee University, University of Richmond, Randolph-Macon College, Hampden-Sydney College, Lynchburg University, Mary Baldwin University, Hollins University and Emory & Henry College. Regional players are Virginia Military Institute and Radford University.
Does Roanoke College have an API?
No public API is recorded for Roanoke College.
What industry is Roanoke College in?
Roanoke College's product category is Higher Education. Its primary akta.pro industry code is EDAHACAA, General Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.