Hollins University
Hollins University is a private, non-profit liberal arts institution in Roanoke, Virginia, founded in 1842, operating an all-women's undergraduate college with 29 majors alongside a coeducational graduate school, and serving students through residential education, the HOPE Scholarship, and pre-college and continuing education programs.
- Company typePrivate
- Founded1842
- HeadquartersRoanoke, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Hollins University does
Hollins University is a private, non-profit liberal arts university founded in 1842 and located on a 475-acre campus at the foot of Tinker Mountain in Roanoke, Virginia. The institution operates an all-women's undergraduate college with 29 unique majors and minors, paired with a nationally ranked coeducational graduate school that includes programs such as the MFA in Dance and the MFA in Children's Literature and Illustration. The university serves five identifiable customer segments: women seeking undergraduate education (its primary segment), graduate students, international students supported by the ISTEP pre-orientation program, adult learners through the Adult Horizon program, and pre-college/continuing education participants. Its core academic portfolio is supplemented by the Batten Leadership Institute, an Internships Program, Study Abroad and Away offerings across Africa, Asia, Europe, and the Americas, undergraduate research, and a Career and Life Design center, with campus life supported by athletics, the Hollins Outdoor Program, the Eleanor D. Wilson Museum, housing and residence life, health and counseling services, the Wyndham Robertson Library, and 24-hour campus security.
The university is built on a commodity technology stack rather than proprietary platforms: a web-based admissions portal, the myHollins student portal hosted on SharePoint, Moodle as the learning management system, and eRezlife for housing management. There is no documented public or partner-facing API, no native mobile application, and no AI/ML capabilities disclosed. Compliance posture includes FERPA for student records privacy and Title IX for non-discrimination, with a designated Title IX Coordinator (Tiffany Hinton) and an ADA/Section 504 Coordinator. Marketing and distribution operate through the official website (hollins.edu), Instagram, Facebook, YouTube, LinkedIn, news and media relations, and high-touch on-campus tours supported by a visit grant of up to $1,000 for admitted students.
Hollins' revenue model is a multi-stream subscription/recurring construct typical of residential higher education: undergraduate tuition and fees, graduate tuition and fees, room and board (with tiered single-room upcharges above a $4,920-per-semester standard double), alumni giving and donations managed by the development office, and pre-college and continuing education programs. The HOPE Scholarship, covering full tuition, on-campus housing and food, and required fees for Pell-eligible first-year students with household income at or below approximately $65,000, is a need-based pricing mechanism that fully subsidizes the bundled product for qualifying students. As a 501(c)(3) entity, the university is governed by an independent Board of Trustees under President Mary Dana Hinton, with no parent company, subsidiaries, or equity backers, and is funded through tuition, room and board, endowment returns, charitable contributions, and grants.
Hollins University firmographics
Firmographics- Name
- Hollins University
- Legal name
- Hollins University
- Website
- https://hollins.edu
- Company type
- Private
- Founded year
- 1842
- Operating status
- Operating
- Short description
- Hollins University is a private, non-profit liberal arts institution in Roanoke, Virginia, founded in 1842, operating an all-women's undergraduate college with 29 majors alongside a coeducational graduate school, and serving students through residential education, the HOPE Scholarship, and pre-college and continuing education programs.
- Ownership category
- akta.pro rank
Hollins University industry classification
Industry- Product category
- Higher Education / Liberal Arts Education
- NAICS
- Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Women’s Liberal Arts Colleges (EDAHACAB)
- akta.pro secondary industries
- Residential Liberal Arts Colleges (EDAHACAH), Secular/Nonsectarian Liberal Arts Colleges (EDAHACAG), General Liberal Arts Colleges (EDAHACAA)
Keywords
Where Hollins University is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hollins University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Undergraduate Tuition and Fees: Revenue from tuition and fees for undergraduate programs. More than 29 unique majors offered. Undergraduate programs for women with coeducational graduate school.
- Graduate Tuition and Fees: Revenue from coeducational graduate programs including MFA Dance, Children's Literature, and other graduate degrees.
- Room and Board: Revenue from on-campus housing including standard double rooms at $4,920 per semester with single room upcharges. Four-year residential campus.
- Alumni Giving and Donations: Development office manages alumnae donations and giving programs.
- Pre-College and Continuing Education Programs: Revenue from pre-college experiences, summer camps, and continuing education programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Double Room |
| Subscription | Annual | Tinker or Randolph Single Room |
| Subscription | Annual | Other Single Rooms |
| Subscription | Annual | HOPE Scholarship (Need-Based) |
| Subscription | Annual | Undergraduate Student Parking Permit |
Distribution channels4 records
Marketing channels7 records
Hollins University product offering
Product offeringCore offering
Hollins University is a private, four-year, residential women's liberal arts college in Roanoke, Virginia, founded in 1842. It sells undergraduate liberal-arts degrees (B.A., B.S., B.F.A.), graduate degrees (M.A., M.F.A., M.S.) and certificates in fields such as education, business, communication, the arts, and instructional design, delivered on campus and through fully online graduate programs. The institution supports students with residential life, dining, academic advising, health and wellness, financial aid, and counseling services.
Product overview
Hollins University is an all-women's liberal arts university offering a unified portfolio of educational programs and campus services. The core academic offerings include Undergraduate Studies (29 majors/minors), Graduate Programs, Pre-College Experiences, and Continuing Education. Supporting programs include the Batten Leadership Institute, internships, study abroad, undergraduate research, and career services. Campus life is supported by the Eleanor D. Wilson Museum, Athletics, Hollins Outdoor Program, Housing and Residence Life, Health and Counseling Services, Wyndham Robertson Library, and Campus Security. The HOPE Scholarship provides financial support for eligible students.
Differentiator
Problem solved
Functional benefit
Brands
- Eleanor D. Wilson Museum: The university's art museum featuring diverse artwork exhibitions, student internships, and cultural programming for the campus and greater Roanoke community.
Products and services
- Undergraduate Liberal Arts Degree Programs Four-year residential undergraduate degree programs (B.A., B.S., B.F.A.) in liberal arts fields offered on the Hollins campus in Roanoke, Virginia. Intended for high school graduates and transfer students seeking a women's liberal arts education.
- Graduate Degree Programs (on-campus and online) Graduate degree programs leading to M.A., M.F.A., M.S., certificates, and licensure tracks in fields such as education, the arts, business, communication, and instructional design. Delivered on campus and online for adult learners pursuing career advancement.
- Dual-Degree Engineering Partnership Combined-degree pathway enabling Hollins students to pursue engineering curricula at partner institutions in parallel with their Hollins liberal arts degree. Intended for undergraduate students seeking a liberal arts plus engineering educational trajectory.
- Tinker Day Program An annual, branded Hollins tradition held in the fall that includes a campus-wide hike, scheduled performances and skits, breakfast on the mountain, and a special class schedule; tied to associated fees and academic life for the enrolled student body.
- Campus Housing and Residence Life Residential housing services for enrolled undergraduate students, including on-campus room assignments, room charges per semester, and residence-life programming.
- Eleanor D. Wilson Museum Cultural Programs On-campus museum exhibitions and programs operated in partnership with Hollins, delivering cultural and educational programming for students, faculty, and visiting audiences.
Quantifiable outcome
- More than 9 in 10 graduates are employed, in graduate school, in military service, or in a volunteer organization within six months of graduating
Companies that use Hollins University
Customer profileSegments5 records
Ideal customer profiles2 records
Hollins University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hollins University partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- It's Here! RoanokeminorThe Eleanor D. Wilson Museum at Hollins University partners with It's Here! Roanoke, a collective exploration bringing together artists, the nonprofit arts sector, arts-based businesses, and community development partners to create a thriving arts ecosystem in the Roanoke region.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
Hollins University competitors and assessment
Company assessmentDirect peers
- Smith College: Private women's liberal arts college in Northampton, Massachusetts with engineering program. Comparable on women's-only undergraduate mission, liberal arts curriculum, and residential experience.
- Bryn Mawr College: Elite private women's liberal arts college near Philadelphia with coeducational graduate programs. Comparable on women's-only UG identity, liberal arts mission, and graduate coeducation structure, though larger and more selective.
- Sweet Briar College: Small, private, residential women's liberal arts college in Virginia. Most direct comparable given shared geography, single-sex model, residential campus, and liberal arts focus.
- Mary Baldwin University: Private university in Staunton, Virginia, with historic women's college heritage and coeducational graduate/professional programs. Comparable on Virginia footprint, mixed-gender graduate offerings, and small-college scale.
- Wellesley College: Highly selective private women's liberal arts college in Massachusetts. Comparable on single-sex undergraduate mission, residential four-year model, and strong alumnae network/giving culture, though at much larger scale.
- Mount Holyoke College: Private women's liberal arts college in South Hadley, Massachusetts. Comparable on single-sex model, liberal arts mission, and historic Seven Sisters brand positioning.
- Randolph College: Formerly Randolph-Macon Woman's College; small private liberal arts college in Lynchburg, Virginia. Highly comparable on women's-college heritage, residential model, and Virginia regional positioning.
- Agnes Scott College: Private women's liberal arts college in Decatur, Georgia. Comparable on women's-only undergraduate model, residential four-year experience, and emphasis on leadership development (SUMMIT program parallels Batten Leadership Institute).
Regional players
- Shenandoah University: Private university in Winchester, Virginia offering undergraduate and graduate programs including conservatory-style offerings. Comparable on Virginia regional footprint and small private institution scale, though broader programmatic scope.
- Roanoke College: Private liberal arts college in Salem, Virginia (near Hollins' Roanoke campus). Comparable on regional Virginia footprint and liberal arts identity, but coeducational rather than women's-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hollins University social profiles
Digital presenceHollins University compliance and trust
Trust signalCompliance2 records
Hollins University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollins University leadership team
Management profileNumber of profiles
Hollins University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollins University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollins University
What does Hollins University do?
Hollins University is a private, four-year, residential women's liberal arts college in Roanoke, Virginia, founded in 1842. It sells undergraduate liberal-arts degrees (B.A., B.S., B.F.A.), graduate degrees (M.A., M.F.A., M.S.) and certificates in fields such as education, business, communication, the arts, and instructional design, delivered on campus and through fully online graduate programs. The institution supports students with residential life, dining, academic advising, health and wellness, financial aid, and counseling services.
Is Hollins University a public or private company?
Hollins University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hollins University founded?
Hollins University was founded in 1842.
Where is Hollins University based?
Hollins University is headquartered in Roanoke, United States, in the North America region.
How does Hollins University make money?
Five revenue lines are on record. Undergraduate Tuition and Fees are the primary driver. The others are graduate Tuition and Fees, room and Board, alumni Giving and Donations and pre-College and Continuing Education Programs.
Who are Hollins University's main competitors?
Direct peers on record are Smith College, Bryn Mawr College, Sweet Briar College, Mary Baldwin University, Wellesley College, Mount Holyoke College, Randolph College and Agnes Scott College. Regional players are Shenandoah University and Roanoke College.
Does Hollins University have an API?
No public API is recorded for Hollins University.
What industry is Hollins University in?
Hollins University's product category is Higher Education / Liberal Arts Education. Its primary akta.pro industry code is EDAHACAB, Women’s Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 611310 and its SIC code is 8200.