Owners.com
Owners.com is a US-based online residential real estate marketplace, founded in 1995 and headquartered in Atlanta, serving individual buyers and sellers with listings, educational content, and an associated online auction platform (Hubzu).
- Company typePrivate
- Founded1996
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Owners.com does
Owners.com is a US-based online residential real estate marketplace that provides services and educational content enabling consumers to buy and sell homes. Founded in 1995 and headquartered in Atlanta, the company operates with a workforce of 251–500 employees and is privately held. The firm serves individual buyers and sellers through its website, owners.com, positioning itself as a consumer-facing resource across the residential transaction lifecycle.
The company's product surface combines a traditional property listings marketplace with educational content aimed at guiding consumers through purchase and sale decisions. The hubzu.com domain redirects to Owners.com, indicating an operational association with Hubzu, an online real estate auction platform that extends Owners.com's offering into auction-format transactions in addition to conventional listings. No proprietary technology stack, AI/ML capabilities, mobile applications, or third-party integrations are disclosed in the available data.
Owners.com's business model is consistent with a consumer real estate marketplace: monetizing through buyer/seller leads, referral fees, and transaction-related services, with auction-related fees generated through the Hubzu platform. No public pricing, revenue figures, funding history, or named institutional investors are disclosed. Leadership comprises co-founders Adam Richardson and Piyush Tulswani (owners), President Steve Udelson, and Director/Head of Architecture Dana James, indicating an owner-operated governance structure with technical leadership in place.
Owners.com firmographics
Firmographics- Name
- Owners.com
- Website
- https://owners.com
- Company type
- Private
- Founded year
- 1996
- Headcount range
- 101–250 employees
- Short description
- Owners.com is a US-based online residential real estate marketplace, founded in 1995 and headquartered in Atlanta, serving individual buyers and sellers with listings, educational content, and an associated online auction platform (Hubzu).
- Ownership category
- akta.pro rank
Owners.com industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industries
- Residential Real Estate Auctions (BPAJAEAA), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Owners.com is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Owners.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Owners.com product offering
Product offeringCore offering
Owners.com operates an online real estate marketplace that connects buyers and sellers of residential real estate, offering services and educational content to facilitate successful property transactions. The platform also powers online real estate auctions (Hubzu) for purchasing and selling homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Owners.com Real Estate Marketplace
- Hubzu Online Real Estate Auctions
Companies that use Owners.com
Customer profileIdeal customer profiles1 record
Owners.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Owners.com partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Owners.com competitors and assessment
Company assessmentBroad incumbents
- Zillow Group: Zillow operates the largest U.S. residential real estate marketplace (Zillow, Zillow Offers history, Premier Agent) and is a broad incumbent that overlaps directly with Owners.com's online buy/sell marketplace offering while operating at vastly larger scale.
- Compass: Compass is a large national residential real estate brokerage with a proprietary technology platform and agent network, competing with Owners.com for both consumer mindshare and agent-driven listing inventory.
Direct peers
- Redfin: Redfin is a consumer-facing online residential brokerage and marketplace that combines listings with agent services and direct buying — directly comparable to Owners.com's marketplace-plus-service model.
- Realtor.com (Move, Inc.): Realtor.com is a leading online residential listings portal operated by Move (a News Corp subsidiary) and is a direct peer to Owners.com in the online real estate marketplace category, serving buyers and sellers with listing discovery and educational content.
- Auction.com: Auction.com is the largest U.S. online auction platform for residential and commercial real estate, directly comparable to Owners.com's Hubzu online auction business in transaction model and target customer segments.
- Xome: Xome (formerly owned by Nationstar/Xome Holdings) is an online real estate marketplace with a strong focus on auction-style and foreclosure properties, directly comparable to Owners.com's Hubzu auction business.
Emerging players
- Opendoor: Opendoor is a digital iBuyer that enables instant online home offers and competes for sellers seeking streamlined transaction experiences — adjacent to Owners.com's auction-style accelerated sale offerings through Hubzu.
- Offerpad: Offerpad is an iBuyer providing direct online home purchase offers with flexible closing, overlapping with Owners.com's value proposition of simplified seller experiences via the Hubzu auction platform.
- HomeLight: HomeLight operates an online platform connecting home buyers and sellers with top agents and offers cash offers through HomeLight Simple Sale — comparable in serving as a transaction-oriented online real estate marketplace.
Regional players
- eXp World Holdings: eXp Realty is a cloud-based brokerage operating globally with a tech-forward agent model; it is a comparable online-enabled brokerage that competes for agent listings feeding consumer marketplaces like Owners.com.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Owners.com social profiles
Digital presenceOwners.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owners.com leadership team
Management profileNumber of profiles
Profiles4 records
Owners.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owners.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owners.com
What does Owners.com do?
Owners.com operates an online real estate marketplace that connects buyers and sellers of residential real estate, offering services and educational content to facilitate successful property transactions. The platform also powers online real estate auctions (Hubzu) for purchasing and selling homes.
When was Owners.com founded?
Owners.com was founded in 1996. It employs 101 to 250 people.
Where is Owners.com based?
Owners.com is headquartered in Atlanta, United States, in the North America region.
Who are Owners.com's main competitors?
Broad incumbents on record are Zillow Group and Compass. Direct peers are Redfin, Realtor.com (Move, Inc.), Auction.com and Xome. Emerging players are Opendoor, Offerpad and HomeLight. eXp World Holdings is listed as a regional player.
Does Owners.com have an API?
No public API is recorded for Owners.com.
What industry is Owners.com in?
Owners.com's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAEAA, Residential Real Estate Auctions. Its NAICS code is 5312 and its SIC code is 6531.