Voxcity - Guided and Self Guided Walking and Audior Tour

What Voxcity - Guided and Self Guided Walking and Audior Tour does

Voxcity, formally Vox City International LTD (UK company registration 12870513), operates as the direct-to-consumer arm of the Vox Group, a UK-based travel and tourism company. Its business is the production, distribution, and sale of guided walking tours, self-guided audio tours, and bundled attraction tickets across more than 200 attractions in 15+ destinations, with product depth heavily concentrated in Italy (54 experiences in Rome alone) and London (28 experiences), and additional offerings in Amsterdam, Paris, Florence, Venice, Milan, Malta, Stockholm, Lisbon, Malaga, Marseille, Porto, Niagara Falls, Toronto, Dubai, Bangkok, and Singapore.

The core product is the Vox City mobile app, available on iOS and Android, which delivers multilingual audio tours (English, Spanish, French, German, Italian) with offline map access, geo-location tracking, and QR-code-enabled entry to partnered attractions. Distribution spans three layers: the company's own e-commerce site and app-store storefronts, third-party online travel agencies and booking platforms, and physical pickup points such as exchange offices and tobacco shops. Pricing is per-tour unit, ranging from approximately €3.50 for entry-level audio guides (e.g., Colosseum, Vatican Museums, St. Peter's Basilica) to €24.50 for premium bundled products with fast-track entry (e.g., Juliet's House in Verona).

Vox City monetizes via one-time digital content purchases, transaction fees on attraction ticket bundles, and a freemium app with in-app purchases, with all payments processed through Stripe. The company holds GDPR and WEEE compliance certifications, has appointed a Data Protection Officer, and operates with 51-100 employees from a headquarters in Warwick, UK. No external funding rounds, acquisitions, or institutional investment are disclosed; the company is wholly owned by the Vox Group parent conglomerate.

Name

Voxcity - Guided and Self Guided Walking and Audior Tour

Legal name

Vox City International LTD

Website

https://voxcity.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Vox City is the B2C arm of UK-based Vox Group, operating a mobile app and website that sells self-guided multilingual audio tours, guided walking tours, and bundled attraction tickets across 200+ attractions in 15+ global destinations.

Ownership category

akta.pro rank

Product category

Mobile Tour and Travel Audio App

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Literary, Film & Pop-Culture Location Tours (THAJAAAL), Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

Keywords

• Self-guided audio tours
• Guided walking tours
• Mobile travel apps
• Attraction audio guides
• Sightseeing ticket bundles

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Digital Audio Tour Content Sales: One-time purchase of mobile travel guide digital content and audio tours. Users pay per tour/product with prices ranging from €3.50 to €24.50. Digital content is non-refundable once accessed.
2. Attraction Ticket Bundles: Combination packages offering digital audio guides bundled with attraction entry tickets. Includes fast-track entry options and access to partner sites like museums and historical venues.
3. App Distribution: Free app distribution through Apple App Store and Google Play Store with in-app purchases for tour content. App available from iOS 4.1 and Android 8 onwards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vox City provides multilingual self-guided and expert-led walking audio tours across 200+ attractions in 15+ global destinations, delivered through its iOS and Android mobile app. Offerings include individual digital audio guides, bundled attraction entry tickets with audio commentary, guided walking tours led by professional guides, and hop-on hop-off bus tours, with offline maps and geo-location tracking to support self-paced exploration.

Product overview

Vox City is a B2C brand under the Vox Group, offering guided and self-guided walking tours and audio tours across global destinations. The core product is the Vox City mobile app, which provides digital audio guides for over 200+ attractions in destinations including Rome, London, Venice, Florence, Milan, Paris, Dubai, Bangkok, and Niagara Falls. The platform offers two tour formats: Self-Guided Tours (enabling users to explore at their own pace with offline maps and multilingual audio) and Guided Walking Tours (expert-led experiences). Key products include audio tours for major attractions like the Colosseum, Vatican Museums, St. Peter's Basilica, Pantheon, and the Harry Potter Magical Adventure in London. The company also provides bundled sightseeing packages combining entry tickets with audio guides, and hop-on hop-off bus tours. The Vox City app is available on iOS and Android with multilingual support across English, Spanish, French, German, and Italian.

Differentiator

Problem solved

Functional benefit

Products and services

• Vox City Mobile App Free mobile application for iOS and Android that delivers self-guided and guided audio tours across global destinations. It includes offline maps, geo-location-triggered audio guides, multilingual playback, QR code access for digital content and travel tickets, and is targeted at individual travellers and tourists planning independent sightseeing trips.
• Self-Guided Audio Tours Self-paced walking tours delivered through the Vox City app that allow travellers to control timing and route across points of interest using audio guides, offline maps and geo-location features. Offered to individual travellers seeking flexible sightseeing independent of live tour schedules.
• Guided Walking Tours Expert-led walking tours with professional guides at major attractions and destinations worldwide, including the exclusive St. Peter's Basilica Cupola tour that won the TripAdvisor Travelers' Choice Award. Aimed at travellers who prefer a guided, in-person sightseeing experience.
• Rome: Colosseum, Roman Forum & Palatine Hill Audio Tour Self-guided audio tour of Rome's Colosseum, Roman Forum and Palatine Hill for independent travellers, starting at €3.50 per person and covering key sites such as the Palatine Stadium, Domus Augustana and Arch of Titus.
• Vatican Museums Self Guided Audio Tour Self-guided audio tour of the Vatican Museums, including Pine Courtyard and Pinacoteca, offered to culture-focused travellers from a starting price of €3.50 per person.
• St Peter's Basilica Digital Audio Guide Self-guided digital audio guide covering St Peter's Basilica, the Sistine Chapel and Vatican Gardens for independent travellers and culture-focused visitors, with a starting price of €3.50 per person.
• St. Peter's Basilica & Dome Entry Ticket Audio Guided Tour Audio-guided tour combining St Peter's Basilica entry with dome access. This exclusive tour won the TripAdvisor Travelers' Choice Award and is targeted at visitors wanting comprehensive access to St Peter's Basilica and its dome.
• Rome: Pantheon Entry Ticket with Audio Guide Sightseeing package combining Rome Pantheon entry with an audio guide for individual travellers, starting at €10.00 per person and covering The Rotonda, The Eminent Tombs and The Dome.
• Harry Potter Magical Adventure Self-guided audio tour in London that follows Harry Potter filming locations and related landmarks, targeted at fans and cultural travellers visiting the city.
• Bangkok Hop-on Hop-off Bus Tour Flexible hop-on hop-off bus tour of Bangkok that lets travellers board and alight at multiple tourist attractions across the city, complementing the Vox City app's audio content.
• Naples: Entry to the Royal Palace with Audio Guide Attraction package combining Naples Royal Palace entry with an audio guide that covers the Royal Palace, The Time Gallery (Scuderie Borboniche) and Caruso Museum, starting at €20.50 per person for culture-focused travellers.
• Verona: Juliet's House Fast-Track Entry Ticket + Audio Guide Premium Verona attraction package providing fast-track entry to Juliet's House plus a multilingual audio guide, including balcony access, courtyard access and the bronze statue of Juliet, with a starting price of €24.50 per person.
• St. Peter's Basilica & Cupola Guided Tour Expert-guided tour of St. Peter's Basilica and the Cupola dome with breakfast included, targeted at visitors wanting a premium in-person guided experience.
• Dubai: Self-Guided Discovery Pack Self-guided audio tour and exploration package covering Dubai's key attractions for international travellers visiting the United Arab Emirates.
• Bangkok Self Guided Audio Tour Self-guided audio tour for exploring Bangkok's attractions independently at the traveller's own pace through the Vox City app.
• The Roman Empire Museum Entry Ticket Attraction package combining entry to the Roman Empire Museum with an audio guide for culture-focused visitors to Rome.
• Vatican Audio Guide Tour Audio-guided tour of Vatican attractions covering the Vatican Museums and the Sistine Chapel for self-guided sightseeing visitors.
• Marseille: Cosquer Cave Entry Ticket with City Audio Guide Entry ticket to Cosquer Cave in Marseille combined with a self-guided city audio guide for travellers visiting southern France.
• Agrigento: Valley of the Temples Entry Ticket and Audio Guide Entry ticket to the Valley of the Temples in Agrigento, Sicily, with an included audio guide for heritage-focused travellers.

Quantifiable outcome

• 100k+ app downloads with 4.9 star rating

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Loop RecycleminorOthersPartnered with approved recycling services such as Loop Recycle in the UK for responsible disposal and recycling of electronic components including batteries, single-use earphones, and cardboard packaging as part of their environmental compliance and sustainability initiatives.
• StripecoreTechnology or IntegrationStripe processes all payments on behalf of Vox City. The payment processing platform handles financial transactions between customers and Vox City, with payment terms subject to Stripe's privacy policy and terms of service.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Withlocals: Marketplace connecting travelers with local guides for private and small-group tours across Europe and Asia. Direct overlap with Vox City's guided walking tour offering, especially in Italy, Netherlands, and Thailand.
• VoiceMap: Self-guided audio tour app offering GPS-triggered walking and driving tours across many global cities. Closest competitor on the self-guided-audio-only side of Vox City's catalog, with similar offline and multilingual functionality.
• GetYourGuide: Berlin-based global tours and activities booking platform offering self-guided and guided experiences across thousands of attractions. Most direct peer by business model—digital marketplace with audio and ticket bundles at similar price points and overlapping destinations.
• Tiqets: Amsterdam-based digital ticketing platform for museums and attractions, often bundled with audio guides and city passes. Closely matches Vox City's museum-and-attractions SKU mix (Vatican, Colosseum, Pantheon, etc.).
• Viator (Tripadvisor): Tripadvisor-owned tours and activities marketplace with the largest inventory of attractions worldwide. Direct competitor for attraction ticket + audio guide bundles, especially in Rome, London, Paris, and other shared Vox City destinations.
• Headout: Mobile-first marketplace for last-minute tours, attractions, and experiences with strong focus on inventory in Rome, London, Paris, and New York. Direct competitor in the attraction-ticket-plus-audio-guide bundle category.
• Klook: Asia-headquartered travel activities and services booking platform covering attractions, tours, and ground transport across Asia, Europe, and the Americas. Direct competitor in Bangkok, Singapore, and other Southeast Asian cities that Vox City now serves.
• GuruWalk: Free walking tours marketplace with optional tipping, operating across many of the same European cities as Vox City. Competes directly with Vox City's guided walking tour category on price and tour-guide-led experience.
• SmartGuide: Digital audio guide platform providing self-guided city tours via mobile app, with strong presence in European destinations. Closely matches Vox City's app-led self-guided walking tour proposition and price points.

Broad incumbents

• Tripadvisor: Parent of Viator and the platform that awards Vox City the Travelers' Choice Award. Functions as a broad incumbent: a major discovery channel and reviews platform that simultaneously hosts a directly competing booking product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCATuXaR3lvv8b1IcdAv7dvQ
• Facebookfacebook.com/voxcityofficial
• LinkedInlinkedin.com/company/vox-city-international
• Instagraminstagram.com/voxcity_official
• TikToktiktok.com/@voxcity_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voxcity - Guided and Self Guided Walking and Audior Tour