What Lenderhomepage does

LenderHomePage (LHP), founded in 2003 and headquartered in Anaheim, California, is an AI-powered, all-in-one mortgage marketing platform serving the U.S. mortgage industry. The company bundles four core products into a single integrated platform: AI-powered mortgage website templates with built-in local SEO, the Loanzify branded mobile app for borrower engagement, the Loanzify consumer-facing mortgage point-of-sale (POS), and an AI social-media content engine. Supporting modules include custom mortgage websites, mortgage landing pages, video marketing, pay-per-click, and an online 1003 loan application (MISMO 3.4 export, Spanish-language support). The platform is built on Amazon Web Services with SOC 2 Type II certification, multi-tenancy architecture with parent/child account hierarchies, a hierarchical role-based access control (HRBAC) compliance engine, and an AI content layer trained specifically on mortgage content and compliance standards rather than generic AI.

LHP serves individual loan officers, branch/team managers, independent mortgage brokers, and retail enterprise lenders — a customer base of more than 18,000 loan officers, with named enterprise customers including Hometrust, Motto Mortgage, GFS, Barrett Financial Group, Mountain West Financial, WestCap, Washington Financial, and Saxton. Go-to-market is hybrid: self-serve 14-day free trial and PLG-style onboarding for individual LOs, inside sales for mid-market branches and brokers, and dedicated enterprise field sales with multi-year contracts and account management for retail lenders. Pricing is subscription-based starting at $139/month for websites, with separate subscriptions for mobile app, POS, and social media, plus custom one-time design projects; alternative per-funded-loan POS pricing is available for specific enterprise and broker arrangements. Native integrations span 18+ LOS and CRM platforms (Encompass, LendingPad, Calyx, BytePro, Total Expert, SureFire, Insellerate, Top of Mind, Go High Level, LendingTree, LendingQB, Floify, Integra LOS, Plaid, Zapier) plus distribution partnerships such as BlackFin Group. The company is privately held and founder-led by CEO Rocky Foroutan, with no disclosed external funding rounds, parent company, or acquisitions.

Name

Lenderhomepage

Legal name

LenderHomePage

Website

https://lenderhomepage.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

LenderHomePage is an AI-powered, all-in-one mortgage marketing platform serving 18,000+ loan officers across individual, branch, broker, and enterprise U.S. lenders, bundling websites, social media, branded mobile apps, and point-of-sale into a single integrated platform.

Ownership category

akta.pro rank

Product category

Mortgage Technology Software

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industry

First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)

Keywords

• Mortgage marketing platform
• Mortgage website builder
• Mortgage point of sale
• Loan officer tools
• Mortgage mobile app

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Website Plans: Monthly or annual subscription plans for AI-powered mortgage websites. Plans start at $139/month for a complete website solution. Annual plans waive the one-time activation fee. 1-year agreement is typical, with prorated refund flexibility.
2. Subscription - Mobile App (Loanzify): Separate monthly subscription for the Loanzify branded mobile app. Standard apps have no setup fees; white-label enterprise apps carry a one-time build fee.
3. Subscription - POS (Loanzify POS): Separate monthly subscription for the Loanzify Point-of-Sale product. Default pricing is flat monthly fee with no per-loan fee. LHP is flexible and can also offer per-funded-loan pricing upon request.
4. Subscription - Social Media: Separate monthly subscription for the done-for-you social media content service. Can be bundled with website and other products.
5. Custom Website Design: Custom fully hand-crafted mortgage websites with bespoke visual design and advanced lead capture workflows, billed as project-based custom work in addition to platform subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

LenderHomePage (LHP) is an AI-powered, all-in-one digital mortgage marketing platform that provides mortgage professionals with branded websites, local SEO tools, social media content automation, a white-labeled mobile app (Loanzify), and a consumer-facing point-of-sale (Loanzify POS) for loan applications and milestone tracking. The platform serves individual loan officers, branches, brokers, and enterprise retail lenders with multi-tenancy, compliance controls, and native integrations to major loan origination systems and CRMs.

Product overview

LenderHomePage (LHP) is an all-in-one AI-powered mortgage marketing platform that bundles multiple interconnected products into a single unified platform. The core portfolio consists of: (1) Mortgage Website Templates — AI-powered website builder with built-in local SEO and lead capture, (2) Loanzify Mobile App — white-labeled branded mobile app for borrowers and agents, (3) Loanzify POS — consumer-facing mortgage point-of-sale for loan applications and milestone tracking, and (4) Social Media — done-for-you AI-powered content engine for LinkedIn, Facebook, Instagram, TikTok, and X. Supporting modules include Custom Mortgage Websites, Mortgage Landing Pages, Local SEO, Video Marketing, Pay Per Click, and Online 1003 Mortgage Application. The platform scales from individual loan officers through branches/brokers to enterprise lenders with multi-tenancy controls. All products share a single login (SSO) and route leads into integrated CRM/LOS systems.

Differentiator

Problem solved

Functional benefit

Brands

• Loanzify: Branded mobile app for loan officers that includes mortgage calculators, 1003 loan application, pre-approval letter generation, real-time loan milestone tracking, and document management.
• Loanzify POS

Products and services

• Mortgage Website Templates AI-powered mortgage website builder providing professionally designed, mortgage-specific websites with built-in local SEO, lead capture tools, and mortgage calculators. No developers required; templates are personalized and live in days.
• Loanzify Mobile App White-labeled branded mobile app for iOS and Android that puts the loan officer's name, photo, logo, and contact info on borrowers' and agents' phones. Includes mortgage calculators, 1003 loan application, instant pre-approval letter generation, real-time milestone tracking, and document management.
• Loanzify POS (Point-of-Sale) Consumer-facing mortgage point-of-sale platform handling full loan application intake: branded 1003 applications, document collection, milestone tracking, pre-approval letters, and borrower/agent communication. Reports 19% more pull-through than average POS.
• Social Media Content Engine Done-for-you social media content system for mortgage professionals. Includes AI-powered content engine for localized posts, video post creation with scripts and auto-captions, lead magnet eBooks, and landing pages. Supports LinkedIn, Facebook, Instagram, TikTok, and X.
• Online 1003 Mortgage Application Cloud-based digital 1003 loan application embedded directly on websites. Interview-style questionnaire format reduces abandonment and improves data quality. Imports directly in MISMO 3.4 format. Available in Spanish.
• Custom Mortgage Websites Fully custom-designed mortgage websites that are 100% digitally hand-crafted. Includes in-depth interview to understand goals, visual mock-ups with feedback process, fully functioning website build, and content development assistance.

Quantifiable outcome

• Average organic lead increase of +214% in 6 months
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability8 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core.

• BlackFin GroupcoreGTM or Marketing Partner · 3 June 2026BlackFin Group welcomed LenderHomePage as an official preferred partner. This GTM partnership enables BlackFin Group to refer its network of mortgage professionals to LHP's platform, with co-marketing and referral dynamics.
• ICE Mortgage Technology (Encompass)coreTechnology or Integration · 14 March 2022Loanzify, powered by LenderHomePage, integrates with ICE Mortgage Technology's Encompass platform. The integration offers flexibility to be used either in tandem with Encompass Consumer Connect or as a stand-alone Borrower Portal where data flows directly into Encompass. MISMO 3.4 format supported.
• InselleratecoreTechnology or Integration · 13 July 2021LenderHomePage and Insellerate partnered to maximize loan officer productivity. The partnership integrates LHP's front-end marketing and POS platform with Insellerate's customer engagement and loan officer productivity tools, enabling seamless data flow and workflow automation for mortgage professionals.
• LendingPadcoreTechnology or Integration · 1 January 2021Loanzify launched a 2-way integration with LendingPad LOS featuring automatic milestone updates. The integration enables seamless data flow between Loanzify's POS and LendingPad's loan origination system, with real-time status synchronization.
• Total ExpertcoreTechnology or IntegrationCRM integration with Total Expert enabling borrower data and lead activity to flow from LHP's platform into Total Expert's CRM without manual data entry.
• SureFirecoreTechnology or IntegrationCRM integration with SureFire CRM platform for lead management and workflow automation within the LHP ecosystem.
• ShapecoreTechnology or IntegrationCRM and LOS integration with Shape platform enabling data flow between LHP's marketing/POS tools and Shape's loan origination and customer management systems.
• Go High LevelcoreTechnology or IntegrationCRM integration with Go High Level (GHL) platform for marketing automation and CRM functionality within the LHP ecosystem.
• Top of MindcoreTechnology or IntegrationCRM integration with Top of Mind for customer relationship management and marketing within the LHP mortgage marketing platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bonzo: Mortgage marketing automation platform for real estate agents and loan officers. Bonzo directly competes with LHP's social media and email automation features in the same mortgage marketing category.
• LendingPad: Cloud-based loan origination system (LOS) for mortgage lenders and brokers. LendingPad integrates with LHP but also competes for the LO/broker technology budget at the origination workflow layer.
• Mortgage Coach: Mortgage presentation and consumer education platform used by loan officers to present loan options to borrowers. Mortgage Coach competes with LHP's calculator and borrower-engagement features within the mortgage sales workflow.
• Floify: Digital mortgage point-of-sale and document automation platform used by lenders and brokers. Floify directly competes with Loanzify POS and integrates with LHP via partnership, serving overlapping LO and broker customers.
• Shape POS: Mortgage LOS and CRM platform that competes with LHP's POS and integration ecosystem. Shape serves mortgage lenders with borrower-facing point-of-sale and CRM capabilities and integrates with LHP.
• Insellerate: Customer engagement and loan officer productivity platform for mortgage lenders. Insellerate is a direct competitor to LHP in the LO marketing and engagement category and is integrated with LHP through a 2021 partnership.
• Surefire CRM: Mortgage-specific CRM and lead management platform for loan officers. Surefire competes with adjacent elements of LHP's stack (lead capture, CRM integration) and integrates with LHP.
• Total Expert: CRM and customer engagement platform purpose-built for mortgage lenders and loan officers. Total Expert competes directly with LHP in the LO productivity, marketing automation, and borrower engagement layers, and is integrated with LHP via CRM partnership.

Emerging players

• ActivePipe: Real estate and mortgage marketing automation platform with AI-driven lead nurturing. ActivePipe competes in adjacent marketing automation and is more prevalent in real estate than pure mortgage, making it an emerging peer.

Broad incumbents

• ICE Mortgage Technology (Encompass): The dominant mortgage LOS and broader mortgage technology platform, owned by Intercontinental Exchange. Encompass is the industry-standard LOS and competes with LHP indirectly as a broad incumbent that could bundle marketing tools, while also integrating with LHP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenderhomepage