Center of Automotive Management

What Center of Automotive Management does

The Center of Automotive Management (CAM) is an independent, privately held scientific institute founded in 2004 by Prof. Dr. Stefan Bratzel and headquartered in Bergisch Gladbach, Germany, at the FHDW (Fachhochschule der Wirtschaft). CAM conducts empirical research and strategic consulting for the automotive and mobility industry, serving global automobile manufacturers, Tier 1/Tier 2 suppliers, mobility service providers, government and policy institutions, and academic partners. Its work is grounded in a proprietary empirical methodology — most notably the M.O.B.IL Scoring Approach — which evaluates innovations across criteria such as maturity, originality, and customer benefit to produce a composite innovation index.

CAM's core technology is a suite of longitudinal databases and analytical tools: the AutomotiveINNOVATIONS Database tracking more than 20,000 individually evaluated innovations across 30 global automakers and approximately 100 brands in Europe, China, Korea, Japan, and the USA; the Mobility Services Database cataloguing 750+ platform services in ridesharing, carsharing, and intermodal offerings; the AutomotivePERFORMANCE Database with market, sales, and financial data on 19 global OEMs; and the Modular INNOVATIONS Toolkit (MIT), a strategic planning platform that combines these data assets. These feed recurring deliverables including the annual AutomotiveINNOVATIONS Report (published since 2005), Electromobility Reports, Connected Car Innovation (CCI) studies (co-produced with Cisco and carIT), Market Positioning Matrix analyses, and the AutomotiveINNOVATIONS Awards (presented since 2012).

CAM monetizes through direct enterprise sales of studies, reports, and the AutomotiveINNOVATIONS Dashboard subscription to OEMs, suppliers, and mobility providers, supplemented by advisory engagements and joint research projects with strategic partners such as Accenture and Cisco. Distribution and demand generation are driven largely by Prof. Bratzel's personal brand — keynote speeches at major industry events (IAA, Automobilwirtschaftstagungen, Autogipfel at the Bundeskanzleramt), the weekly LinkedIn AutomotiveCOMPASS newsletter, targeted webinars with media partners like carIT and YouGov, and high-volume earned media coverage in outlets such as Tagesschau, Handelsblatt, and Wirtschaftswoche. The organization operates with a lean team of 1–10 employees and has no disclosed external funding, acquisitions, or parent-company ownership.

Name

Center of Automotive Management

Legal name

Dr. Bratzel Center of Automotive Management GmbH & Co. KG

Website

https://auto-institut.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Center of Automotive Management (CAM) is an independent German research institute founded in 2004 that provides empirical automotive and mobility research, benchmarking, and strategic consulting to global OEMs, suppliers, mobility providers, and government institutions through proprietary innovation databases and annual reports.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergisch Gladbach

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels7 records

Core offering

CAM is an independent scientific institute that conducts empirical research on the global automotive and mobility industry and sells that research to business customers. Its core deliverables are the AutomotiveINNOVATIONS Database and accompanying annual report, the Mobility Services Database, the AutomotivePERFORMANCE Database, the E-Mobility Reports, Connected Car Innovation studies, and the Modular INNOVATIONS Toolkit (MIT) used for strategic planning. The institute also operates the AutomotiveINNOVATIONS Awards program, delivers keynote presentations, and provides strategic consulting to OEMs, suppliers, mobility providers and government institutions.

Product overview

The Center of Automotive Management (CAM) offers a portfolio of research products centered around its proprietary AutomotiveINNOVATIONS database, which tracks over 20,000 innovations across 30 global automakers with approximately 100 brands. The core offerings include the AutomotiveINNOVATIONS Dashboard for data access, annual AutomotiveINNOVATIONS Reports evaluating innovations in electric drive, autonomous driving & ADAS, and infotainment & connectivity, and the AutomotiveINNOVATIONS Awards recognizing industry leaders. Supporting databases include the E-Mobility Reports, Mobility Services Database (750+ platform services), Connected Car Innovation (CCI) studies, and AutomotivePERFORMANCE Database (19 OEMs). The Modular INNOVATIONS Toolkit (MIT) serves as the strategic planning platform combining all databases. CAM also publishes joint studies with partners such as Accenture (Software-Defined-Future-Report) and Cisco (CCI studies, cybersecurity whitepapers), and organizes the annual Mobility Circle conference.

Differentiator

Problem solved

Functional benefit

Products and services

• AutomotiveINNOVATIONS Database Proprietary database cataloguing over 20,000 individually evaluated innovations from 30 global automakers and ~100 brands across Europe, China, Korea, Japan and the USA. Used by OEMs, suppliers and mobility providers for innovation benchmarking and trend analysis.
• AutomotiveINNOVATIONS Dashboard Online dashboard providing self-service access to the AutomotiveINNOVATIONS data, enabling subscribers to analyze current industry developments and gain insights into future automotive innovation trends.
• AutomotiveINNOVATIONS Report Annual scientific research report published since 2005, evaluating innovations from 36 global automotive manufacturers and newcomers across over 100 automotive brands, covering 50 premium brands and more than 200 vehicle models.
• E-Mobility Reports Annual reports analyzing market, sales and innovation trends in electromobility in key core markets (China, USA, Europe, Germany), evaluating battery electric vehicles and plug-in hybrids with market rollout scenarios.
• Mobility Services Database Database of over 750 platform services covering ridesharing, carsharing and intermodal mobility offerings from automakers, mobility providers and digital players/startups.
• Connected Car Innovation (CCI) Studies Annual studies evaluating connected car innovations and connected mobility services, produced in cooperation with partners like Cisco and carIT, assessing German and global automakers' performance in connectivity and autonomous driving technologies.
• AutomotivePERFORMANCE Database Database containing market, sales and financial data from 19 global automotive manufacturers, used for performance benchmarking and competitive analysis.
• Modular INNOVATIONS Toolkit (MIT) Strategic planning platform combining CAM's three databases (AutomotiveINNOVATIONS, Mobility Services, AutomotivePERFORMANCE) with CAM Reports for market data and forecasts, used to evaluate current and future automotive and mobility industry trends.
• AutomotiveINNOVATIONS Awards Annual awards program recognizing the most innovative OEMs and suppliers in the global automotive industry based on the AutomotiveINNOVATIONS study. Awards are given for most innovative automotive groups, premium brands, volume brands and individual models.
• Mobility Circle Annual event bringing together mobility stakeholders from different fields to present ideas and innovations on mobility trends and future developments. Initiated and led by Prof. Dr. Stefan Bratzel.
• Software-Defined-Future-Report 2026 Joint CAM and Accenture study examining the automotive industry's transition to AI-defined vehicles, focusing on software-defined vehicles (SdV) as a performance indicator for reliable update delivery and platform-thinking among OEMs.
• Market Positioning Matrix Proprietary analytical tool providing current overview of global automakers' strength (market share, sales growth) and dependencies (OEM market relevance) across key markets including China, USA, Europe, Japan, Brazil and India.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BloombergNEF: BloombergNEF provides strategic research on the energy transition, transport electrification, and mobility. It is a broader incumbent that competes with CAM in EV and connected-mobility intelligence, with deeper capital and analyst bench.
• Roland Berger Automotive: Roland Berger's global automotive practice advises OEMs and suppliers on strategy, electrification, autonomous driving, and mobility services. It is a broad incumbent consulting peer that frequently publishes automotive innovation and trend research.
• Arthur D. Little Automotive: Arthur D. Little operates a global automotive practice providing strategic consulting and innovation studies for OEMs and Tier-1 suppliers. It overlaps with CAM's innovation benchmarking and future-mobility research from a consulting lens.
• Statista Mobility & Automotive: Statista publishes aggregated automotive market data, statistics, and industry reports covering OEMs, EVs, and mobility services. It is a broad incumbent data publisher whose automotive vertical overlaps with CAM's market intelligence and benchmarking work.
• S&P Global Mobility: S&P Global Mobility (incorporating the former IHS Markit automotive business) is a large-scale provider of automotive market intelligence, sales forecasts, and technology benchmarking. It competes with CAM in OEM innovation and electrification tracking but at vastly greater scale and broader scope.

Direct peers

• AutoForecast Solutions (AFS): AFS specializes in global light-vehicle production forecasts, plant-level capacity analysis, and supplier exposure. It complements CAM's AutomotivePERFORMANCE database with detailed production-volume intelligence for the same global OEM universe.
• JATO Dynamics: JATO Dynamics provides global automotive market intelligence, including detailed vehicle specifications, pricing, and competitive benchmarking. It overlaps directly with CAM's AutomotivePERFORMANCE database and OEM market positioning analysis.
• LMC Automotive: LMC Automotive produces global vehicle sales and production forecasts for OEMs and suppliers. Its forward-looking market and powertrain forecasts overlap with CAM's e-mobility and AutomotivePERFORMANCE offerings.
• Berylls Strategy Advisors: Berylls is a Munich-based automotive strategy consultancy advising OEMs, suppliers, and investors on technology, mobility, and business model transformation. It is the closest German-headquartered peer to CAM, with overlapping automotive future-mobility research.

Regional players

• Porsche Consulting: Porsche Consulting advises automotive and industrial clients on transformation, including EV, digital, and smart factory topics. It is a regional (Germany-headquartered) consulting peer with overlapping mobility-innovation advisory work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cargroup
• LinkedInlinkedin.com/company/center-of-automotive-management-cam
• Facebookfacebook.com/autoinstitut

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center of Automotive Management