SeniorAdvisor.com

What SeniorAdvisor.com does

SeniorAdvisor.com, operating as Senioradvisor.com LLC, is a senior living review and referral platform founded in 2013 and headquartered in Seattle, Washington. The company operates as a wholly-owned subsidiary of A Place for Mom, Inc., the largest senior care referral network in the US, which also owns companion sites including assistedliving.com, alzheimers.net, nursinghomes.com, agingcare.com, and caregivers.com. SeniorAdvisor.com's core product is a consumer-facing directory of senior care providers (assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care) across the United States and Canada, supported by over 150,000 verified consumer reviews curated by an in-house team prior to publication to confirm first-hand experience. The platform also includes the Best of Senior Living Awards program, an educational blog, industry glossaries and checklists, and a Partner Program that allows providers to claim listings and manage their reputation.

The company's business model is a two-sided referral marketplace. The service is free to families seeking care; SeniorAdvisor.com is compensated exclusively by participating senior living communities, which pay a fee only when a referred family completes a move-in. Demand generation is driven primarily through SEO-optimized location-specific pages across US states and Canadian provinces, supplemented by content marketing via the blog, while conversion is handled through a phone-based Senior Living Advisor service that operates extended consultant hours. The platform helps more than 60,000 families annually find senior living options, with Canadian operations supported through A Place for Mom Canada, Inc. (Toronto office) and a US legal department based in Overland Park, Kansas.

Name

SeniorAdvisor.com

Legal name

Senioradvisor.com LLC

Website

https://senioradvisor.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SeniorAdvisor.com is a US and Canada-based senior living review and referral platform, owned by A Place for Mom, Inc., connecting families with senior care providers through verified reviews and free phone-based advisor consultations.

Ownership category

akta.pro rank

Product category

Senior Care Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care reviews
• Senior living referral
• Assisted living directory
• Memory care reviews
• Senior care marketplace

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Referral Fees from Partner Communities: SeniorAdvisor.com is paid a fee by their partner communities (Participating Communities) only if the family decides to move in. The service is free for families - revenue comes entirely from senior living providers who pay for referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SeniorAdvisor.com is a senior living review and referral marketplace that connects families seeking senior care with senior living communities across the United States and Canada. It provides 150,000+ curated and verified consumer reviews and ratings across assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care providers, supplemented by free phone-based Senior Living Advisors who help match families to appropriate communities.

Product overview

SeniorAdvisor.com is a single unified consumer review and referral platform for senior living services. The core product is the SeniorAdvisor.com Platform, which provides verified consumer reviews and ratings across multiple senior care categories (assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care). This core platform is enhanced by the Partner Program for business owners to manage their listings, Senior Living Advisor Services providing free telephone consultation, the annual Best of Senior Living Awards program, an educational blog with content spanning caregiving, health, and retirement planning, and industry resources including glossaries and evaluation checklists.

Differentiator

Problem solved

Functional benefit

Products and services

• SeniorAdvisor.com Platform A web-based senior living review and referral marketplace providing 150,000+ verified consumer reviews, ratings, photos, and pricing for assisted living, memory care, nursing homes, independent living, residential care homes, senior apartments, and in-home care providers across the US and Canada. The platform is free for families and generates revenue through referral fees paid by participating senior living communities upon move-in.
• SeniorAdvisor.com Partner Program A free listing claiming and management program that allows senior care business owners to claim their business profile, receive notifications of new reviews, respond to reviews, and invite families to submit reviews. It is the supply-side counterpart to the consumer platform, enabling participating senior living communities to manage their presence and referrals.
• Senior Living Advisor Services A free telephone-based advisory service connecting families with senior living consultants who assess family needs, recommend communities, and guide families through the selection and move-in process. Helps over 60,000 families annually.

Quantifiable outcome

• Helps 60,000+ families annually find senior living options

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Participating CommunitiescoreChannel Partner/ Reseller/ DistributorSenior living communities that pay a fee to be listed on the platform and receive referrals from SeniorAdvisor.com. These communities are responsible for the quality of care and services they provide. The service is free to families, with communities compensating SeniorAdvisor only when families move in.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• A Place for Mom: The parent company of SeniorAdvisor.com and the largest senior living referral service in the US, connecting families with assisted living, memory care, and independent living communities via paid advisors — same revenue model and customer base as SeniorAdvisor.com.
• Caring.com: Leading senior care review and referral site covering assisted living, memory care, home care, and hospice; matches SeniorAdvisor's marketplace model, free-for-families positioning, and SEO-driven content marketing.
• Seniorly: Online marketplace and advisory for senior living options, offering listings, pricing transparency, and family-matching services — directly comparable in product and go-to-market to SeniorAdvisor.com.
• AssistedLiving.com: Sister site under A Place for Mom focused on the assisted living vertical; shares the same review/referral infrastructure and revenue model as SeniorAdvisor.com, making it the closest single-vertical comparable.
• AgingCare.com: Sister site under A Place for Mom oriented around caregiver support, elder care resources, and senior care community reviews; overlaps with SeniorAdvisor.com in serving families during the placement journey.
• Alzheimers.net: Sister site under A Place for Mom dedicated to memory care and dementia caregiving content and community; comparable in its review/referral flywheel to SeniorAdvisor but specialized on the memory-care segment.
• NursingHomes.com: Sister site under A Place for Mom targeting skilled nursing placements and reviews; comparable referral monetization and family-focused GTM as SeniorAdvisor.com.

Broad incumbents

• Care.com: Large, publicly-adjacent marketplace for in-home care, senior care, and family caregiving services; broader in scope than SeniorAdvisor but overlaps in senior care search and subscription/lead-fee monetization.
• Yelp: General-purpose consumer reviews platform with senior living, home care, and assisted living listings; comparable on the verified-review side but lacks SeniorAdvisor's deep advisor-conversion layer and senior-only focus.

Others

• Angi: Major home services marketplace (formerly Angie's List) with adjacent home-care and senior-modification categories; comparable on the lead-generation/marketplace business model and review-driven SEO acquisition, though focused on home services broadly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/senioradvisor_
• Facebookfacebook.com/senioradvisordotcom
• LinkedInlinkedin.com/company/senioradvisor-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeniorAdvisor.com