What Alzheimers.net does

Alzheimers.net functions as a specialized content and lead-generation channel within the A Place for Mom senior living referral platform, focused on memory care for individuals with Alzheimer's disease and other forms of dementia. The underlying platform connects families seeking senior living options — including memory care, assisted living, independent living, nursing homes, home care, senior apartments, and care homes — with a network of 14,000+ senior living communities and 2,000+ home care providers across the United States. Core technology consists of a web-based search and content platform (aplaceformom.com), a proprietary database of 300,000+ consumer reviews, a Care Quiz assessment tool, and a Senior Living Advisor Matching layer that pairs families with 400+ local expert advisors for personalized phone-based guidance. The Alzheimers.net URL routes into the memory-care segment of this platform, with content covering services, costs, benefits, and alternatives to memory care.

The business model is an affiliate referral model: families use the service at no charge, while participating senior living communities and home care providers pay referral fees for qualified introductions. Go-to-market combines inbound content marketing and SEO with a high-touch advisor-driven conversion motion; marketing channels include the website, consumer reviews platform, care quiz, caregiver resources, email/newsletter, an annual Best of Senior Living awards program, and the local advisor phone network. Customer segments are horizontal across care types, with memory care and assisted living identified as primary use cases. The company reports 2,000,000+ families helped over 20+ years, operates a headquarters at 530 Fifth Avenue, New York, NY, and maintains partnerships with senior living operators including Atria, Belmont Village, Watermark, Discovery Senior Living, Oakmont Management Group, HumanGood, and Merrill Gardens.

Revenue, funding, ownership, and management data specific to Alzheimers.net as a discrete entity are not disclosed in the available sources; the analysis treats the A Place for Mom parent platform as the underlying operating context, with Alzheimers.net positioned as a specialized vertical within it.

Name

Alzheimers.net

Website

https://alzheimers.net

Company type

Private

Headcount range

11–50 employees

Short description

Alzheimers.net is a memory-care content and lead-generation channel within the A Place for Mom senior living referral platform, connecting families seeking Alzheimer's and dementia care with a network of 14,000+ communities across the United States.

Ownership category

akta.pro rank

Product category

Alzheimer's and Dementia Information Resources

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

akta.pro secondary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Alzheimers information
• Dementia resources
• Memory care guides
• Caregiver education
• Senior health content

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Community Referral Fees: A Place for Mom is paid by their participating communities for referrals, therefore their service is offered at no charge to families seeking senior living options.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

No information about Alzheimers.net's core offerings is evidenced in the provided input. The Alzheimers.net data blocks are empty, and the only substantive source content describes A Place for Mom's senior living referral services at aplaceformom.com/alzheimers-care.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2,000,000+ families helped find senior living
• +1 more outcomes

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major and minor.

• Oakmont Management GroupmajorOthersOakmont Management Group communities are featured on the A Place for Mom platform, providing memory care, assisted living, and independent living options to families using the referral service.
• Discovery Senior LivingmajorOthersDiscovery Senior Living communities are listed on the A Place for Mom platform, offering continuing care retirement communities (CCRCs) and other senior living options.
• Belmont VillagemajorOthersBelmont Village operates senior living communities featured on the platform, known for their Circle of Friends memory care program and award-winning memory care services.
• Watermark Retirement CommunitiesmajorOthersWatermark Retirement Communities participate in the network, offering assisted living and memory care services in multiple states.
• Merrill GardensmajorOthersMerrill Gardens operates senior living communities listed on the platform, providing assisted living, memory care, and independent living options.
• AtriamajorOthersAtria operates assisted living, memory care, and independent living communities featured on the platform across multiple states.
• HumanGoodmajorOthersHumanGood operates affordable housing and senior living communities listed on the A Place for Mom platform.
• Carlton Senior LivingminorOthersCarlton Senior Living communities are featured on the platform, providing assisted living, memory care, and independent living services.
• Generations HealthcareminorOthersGenerations Healthcare operates senior living communities listed on the platform offering various care levels.
• Calson ManagementminorOthersCalson Management manages senior living communities featured on the platform with over 20 years of experience.
• MorningStar Senior LivingminorOthersMorningStar Senior Living communities are listed on the platform offering assisted living and memory care services.
• ONELIFE Senior LivingminorOthersONELIFE Senior Living operates communities featured on the platform, focused on the Poetry of Aging philosophy.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SeniorAdvisor.com: Online directory and review site for senior living and care options, monetized via community referrals. Comparable value proposition (consumer reviews + referral fees) and overlapping target customers.
• AssistedLiving.org: Senior-living information and referral site focused on assisted living and memory care, with referral partnerships to operators. Directly competes for the same family search intent and operator lead budgets.
• SeniorLiving.org: Senior living referral and resource site with reviews, guides, and operator partnerships. Closely aligned content-and-referral model targeting families searching for senior care.
• Care.com: Operates a two-sided marketplace connecting families to caregivers, including senior care providers, paid via subscription and referral fees. Closest comparable business model: affiliate/matchmaking monetization on a nationwide caregiver/community network.
• Caring.com: Senior care referral and review platform connecting families to assisted living, memory care, home care, and hospice providers. Direct competitor with overlapping referral-fee model and similar family decision-support content.

Emerging players

• Papa: Tech-enabled companion and personal care platform for older adults, often covered by Medicare Advantage plans. Comparable intersection of family-facing senior support and operator/insurer monetization.
• Honor Technology: Home care network and technology platform connecting families to in-home caregivers, with referral and care-management components. Overlaps with A Place for Mom's home-care referral category.

Broad incumbents

• Belmont Village: National senior living operator with a recognized memory care program (Circle of Friends). Network partner today but an example of large operators with the scale to invest in direct acquisition.
• Home Instead: Large national in-home senior care franchise network with operator-level scale. Comparable in connecting families to senior-care services and adjacent to A Place for Mom's home care referral category.
• Atria Senior Living: Major multi-state senior living operator (memory care, assisted living, independent living). Both a key network partner and a competitor building direct consumer demand channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alzheimersnet
• Facebookfacebook.com/Alzheimersnet
• LinkedInlinkedin.com/company/amore-dementia-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimers.net