What Reflex Labels does

Reflex Labels, operating as The Reflex Group, is the UK's largest privately owned print and packaging manufacturer, founded in 2002 and headquartered in Mansfield with operations across 27 sites in 7 countries (UK, broader Europe, the US, and Australia) and 1,000+ employees. The company produces self-adhesive labels, linerless labels, flexible packaging (pouches, doypacks, lidding film, printed film), cartonboard and lined board products, and protective packaging solutions, supported by an in-house creative agency (Graphic Brands) and labelling-equipment division (Reflex Systems). Its core technology stack combines flexographic, digital and lithographic printing, including patented Stereo Labels™ (printing on both sides of the liner to cut waste by 50%), Linerless Lite™ (linerless label with <1% plastic content) and Reflex-Ultrarap™ (pallet-wrapping system with 20% film reduction and 40% efficiency gain).

The group operates multiple sub-brands and wholly-owned subsidiaries: Reflex Label Plus (premium labels for beers, wines and spirits, health & beauty, pharmaceuticals and food), Reflex Pack Plus (lined board), Reflex Flexibles, Reflex Packaging Solutions, ProgressiveID (Kent-based identification), Reseal-it, Proof+ (prototyping, launched 2019), Macfarlane, and regional entities Reflex Etikett (Norway) and Reflex APAC (Australia). Reflex has pursued a mix of organic and inorganic growth, notably acquiring Barcode Tech Ltd, M P Logistics and Sherwood Packaging in June 2018 and CB Printed Technology in December 2024.

The go-to-market is a B2B enterprise field-sales model with dedicated account management, supported by industry exhibitions, trade-press content and an active award-winning presence (23 industry awards in 2025 including Pentawards Silver and Bronze, four FlexoTech Awards, and FPA CSR). Pricing is quote-based and not publicly disclosed, with sales driven by direct contact. Named enterprise customers span M&S, Aldi, ASDA, Greencore, Beringer, Hall and Woodhouse, Ridgeview Wine Estates and the Big Umbrella Foundation, with primary verticals being food and beverage, pharmaceuticals and healthcare, and health and beauty. The company is independently certified Carbon Neutral (UK and Australian sites) by Carbon Neutral Britain, ISO 9001 and BRC Global Standard for Packaging Materials accredited, and has stated a 2030 target to capture all carbon emitted since founding.

Name

Reflex Labels

Legal name

Reflex Labels Mansfield Ltd

Website

https://reflexlabels.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reflex Labels is the UK's largest privately owned print and packaging manufacturer, producing self-adhesive labels, linerless labels, flexible packaging, cartonboard and protective packaging across 27 sites in 7 countries, serving enterprise customers in food and beverage, pharmaceutical, health and beauty, and household sectors.

Ownership category

akta.pro rank

Product category

Label & Packaging Manufacturing

NAICS

Printing and Related Support Activities (3231), Folding Paperboard Box Manufacturing (322212), Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (56191)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Folding Carton & Paperboard Packaging Printing (IMALAKAH), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Self-adhesive labels
• Flexible packaging
• Linerless labels
• Premium label printing
• Protective packaging

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Self-Adhesive Labels: Core product line including digitally printed, durable, plain, and bunch labels for various applications.
2. Linerless Labels: Cost-effective sustainable alternative to self-adhesive labels for tray-packed products.
3. Flexible Packaging: Flexible packaging solutions including lidding film, pouches, doypacks, bags, and printed film.
4. Cartonboard & Lined Board: Cartonboard packaging including sandwich skillets, punnets, cartons, sleeves, and promotional stationery.
5. Protective Packaging Solutions: Pallet wraps, packaging tapes, edge protection, anti-slip paper, polythene bags, and packaging machinery.
6. Labelling Machinery & Equipment: Full range of label associated equipment including labelling software, application machinery, service contracts, printers, ribbons, and rewinders through Reflex Systems division.
7. Design & Artwork Services: Creative design and artwork services through Graphic Brands in-house agency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Reflex Labels manufactures and supplies printed labels and packaging products, including self-adhesive labels (with patented Stereo Labels™), linerless labels (including the first-to-market Linerless Lite™), flexible packaging (pouches, bags, lidding and printed films using Esko Crystal technology), cartonboard and lined board products, and protective packaging solutions such as the Reflex-Ultrarap™ pallet wrapping system. Complementary offerings include an in-house graphic design agency (Graphic Brands) and labelling machinery and equipment (Reflex Systems).

Product overview

Reflex Labels, part of The Reflex Group, is the UK's largest label and packaging manufacturer offering a comprehensive portfolio of products across multiple divisions. The core offerings include Self-Adhesive Labels (with sub-products like patented Stereo Labels™, food packaging labels, plain labels, durable labels, promotional labels, foil printing, and digital printing), Linerless Labels (including Linerless Lite™), Flexible Packaging (using Esko Crystal technology for pouches, bags, lidding film, and printed films), Cartonboard/Skillets/Lined Board products (sandwich skillets, punnets, cartons, sleeves), and Protective Packaging Solutions (including Reflex-Ultrarap™ pallet wrapping system). Supporting divisions include Graphic Brands (in-house design agency), Reflex Systems (labelling equipment and machinery), Reflex Label Plus (premium labelling for luxury sectors), Reflex Pack Plus (lined board), Reseal-it (reseal solutions), ProgressiveID (ID solutions), and Proof+ (prototyping service). The company operates across multiple sites globally and serves sectors including food, beverage, pharmaceutical, health & beauty, and household products.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Adhesive Labels Comprehensive range of self-adhesive labels including digitally printed, durable, plain, foil, C-wrap, flash promotional and bunch labels, supplied to enterprise customers across food and beverage, pharmaceutical, health and beauty and household products.
• Stereo Labels™ Reflex Labels' patented label type printed on both sides of the liner, reducing liner waste by 50% versus conventional single-sided labels. Targeted at enterprise customers seeking waste-reduction and sustainability gains.
• Linerless Labels Cost-effective sustainable linerless labels supplied as an alternative to self-adhesive labels for tray-packed products, delivered via Ravenwood applicators.
• Linerless Lite™ Linerless Lite™ is a first-to-market linerless product combining the aesthetics of a punnet with the cost profile of a label. Contains less than 1% plastic, is fully recyclable and is applied using a Ravenwood applicator.
• Flexible Packaging Flexible packaging solutions including lidding film, pouches, doypacks, flexible bags and printed film, produced with Esko Crystal technology for enterprise packaging customers.
• Cartonboard, Skillets & Lined Board Cartonboard packaging range covering sandwich skillets, punnets, cartons, sleeves, CAD-supported packaging development and promotional stationery, supplied to food retail and brand customers.
• Lithographic Board Lithographic board printing offering covering cartons and sleeves, binders and folders, event materials and corporate stationery for promotional and brand applications.
• Protective Packaging Solutions Comprehensive protective packaging offering covering pallet wraps, packaging tapes, edge protection guards, anti-slip paper, packaging sundries, security products, polythene and film products and packaging machinery, sourced from leading global manufacturers for enterprise customers.
• Reflex-Ultrarap™ Reflex-Ultrarap™ is a Reflex-branded pallet wrapping system using 100% recyclable stretch film with a lightweight ergonomic handheld applicator. Delivers up to 20% reduction in stretch film usage and up to 40% efficiency improvement versus manual wrapping, supplied to warehouse and distribution operations.
• Reflex Label Plus (Premium Labels) Reflex Label Plus is the premium labelling service for luxury brand owners in Beers, Wines & Spirits, Health & Beauty, Pharmaceutical, and Food, providing embellished, award-grade labels and packaging.
• Graphic Brands (Creative Design & Artwork) Graphic Brands is Reflex Group's in-house creative design agency providing full graphic design services for labels and packaging, from creative origination through artwork to reprographics, including prototyping via Proof+ for enterprise brand customers.
• Reflex Systems (Labelling Machinery & Equipment) Reflex Systems supplies labelling software, application machinery, service contracts, label printers, ribbons and rewinders, providing end-to-end label application hardware and support to enterprise customers.
• ParcelCube VISION ParcelCube VISION is a warehouse logistics machine that captures weight and dimensions of irregular parcels, supplied through Reflex Systems for warehouse and distribution operations.
• EPK Label Applicator EPK Label Applicator is an automatic self-adhesive label applicator designed for installation on production lines, supplied through Reflex Systems to enterprise manufacturing customers.
• Proof+ Prototyping Service Proof+ is the Reflex Group's prototyping and proofing service, providing pre-production samples of labels and packaging for enterprise customers prior to full manufacturing runs.

Quantifiable outcome

• 50% liner waste reduction with Stereo Labels technology
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• UK Packaging AwardscoreGTM or Marketing Partner · 1 April 2026Reflex Group announced as headline partner for UK Packaging Awards 2026. The awards ceremony takes place at Hilton Park Lane in London on October 7, 2026. Reflex is also sponsoring Development Team of the Year and Limited Edition Pack of the Year categories. This partnership signals shared commitment to driving the packaging industry forward.
• Carbon Neutral BritaincoreOthers · 4 June 2024UK and Australian sites independently certified as carbon neutral by Carbon Neutral Britain. This certification provides cast-iron verification of sustainability credentials through third-party assessment. Reflex's carbon offset purchases contribute towards global sustainability projects including Elazig Solar Farm in Turkey, Karnataka wind power in India, and solar lighting projects in Zambia.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hammer Packaging: US premium label printer specializing in wine, spirits, and beverage labels with flexo, digital, and offset capabilities. Comparable as a premium label converter serving overlapping spirits, wine, and beverage customers with award-winning print quality.
• Resource Label Group: Privately held US label converter serving premium spirits, wine, food, and healthcare markets. Comparable as an acquisitive private label group with multi-site operations, premium and standard label segments, and similar enterprise customer profile.
• Anchor Packaging: Specialty packaging manufacturer producing flexible films, containers, and lidding for foodservice and retail. Comparable as a flexible packaging and food packaging specialist serving similar CPG end markets.
• WS Packaging Group: Large North American label converter offering pressure-sensitive labels, shrink sleeves, and flexible packaging. Comparable in product mix (labels and flexible packaging), enterprise customer focus, and multi-site manufacturing model.
• Fortis Solutions Group: US-based pressure-sensitive label converter focused on specialty labels across food, beverage, healthcare, and industrial markets. Comparable as a mid-to-large specialty label converter with multi-site manufacturing serving enterprise customers.
• Macfarlane Group: UK-based protective and retail packaging manufacturer with a shared name heritage (Reflex acquired Macfarlane). Comparable as a UK packaging manufacturer serving retail and industrial customers with protective packaging, labels, and distribution.

Broad incumbents

• Avery Dennison: Global pressure-sensitive label materials and solutions giant with strong labelstock business. Comparable as a major competitor in the self-adhesive label value chain serving consumer products, retail, and industrial markets worldwide.
• Multi-Color Corporation: Large global label converter serving premium wine & spirits, food & beverage, and personal care. Directly comparable as a label converter operating at scale across the same end markets (premium labels, food, household) with a similar B2B enterprise sales model.
• CCL Industries: Toronto-listed world's largest label manufacturer with operations in pressure-sensitive, shrink sleeve, and specialty labels. Comparable as the global incumbent in the same label categories Reflex serves (food & beverage, healthcare, premium spirits) with much greater scale and capital base.

Emerging players

• MacDermid Enthone Electronics Solutions (MacDermid) — Nacara Group: European premium label and packaging converter serving cosmetics, spirits, and luxury markets. Comparable as a European premium label specialist with similar end-market focus on health & beauty and luxury spirits, but smaller scale than Reflex.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reflex-labels
• Xx.com/ReflexLabels

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflex Labels