myFootpath

What myFootpath does

myFootpath is a Chicago-based B2B services company that helps U.S. colleges and universities re-enroll adult learners who stopped out before completing their degrees. Founded in 1998 and operating with 101–250 employees, the company serves over 1,000 institutions through three core offerings: Operation ReEngage (re-enrolling former students at their prior institution), Operation Graduate (delivering new adult online learners), and a Re-Enrollment Assessment tool that evaluates institutional readiness and opportunity sizing. Service delivery combines data-driven prospect identification, multi-channel outreach, and dedicated Graduation Specialists who coach students one-on-one from re-application through graduation.

The company's technical foundation rests on 25 years of proprietary enrollment data and an integration with the National Student Clearinghouse StudentTracker Premium Service, established in September 2022, which provides access to the de facto national registry of postsecondary enrollment. This data infrastructure enables identification of prospective returners at scale, while the human coaching layer handles the high-touch enrollment workflow that institutions are typically unable to staff internally. Reported outcomes include 27,000+ cumulative students returned to higher education and 3–5% enrollment increases per partner institution, with the Northern Arizona University flagship case projecting approximately $21.3M of tuition revenue contribution.

myFootpath monetizes through professional services arrangements, frequently structured as tuition revenue-share agreements with partner institutions, aligning vendor compensation with student persistence and graduation outcomes. Go-to-market is direct to university enrollment leaders and provosts, supported by reference deployments and thought leadership content. Leadership is anchored by co-founder and CEO J.T. Allen, Executive Chairman Monte Henige, and Co-Chair Luke Schultheis, with senior advisors including former university presidents who deepen institutional access.

Name

myFootpath

Legal name

myFootpath, LLC

Website

https://myfootpath.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

myFootpath is a Chicago-based B2B services company that helps over 1,000 U.S. colleges and universities re-enroll adult learners who stopped out before completing their degrees, using 25 years of enrollment data and dedicated coaching support.

Ownership category

akta.pro rank

Product category

Higher Education Enrollment Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University-Affiliated Pathway & Foundation Programs (EDAIAJAA)

akta.pro secondary industry

Private Pathway & Foundation Providers (EDAIAJAB)

Keywords

• Student reengagement services
• Enrollment management solutions
• Adult learner recruitment
• Higher education marketing
• Stop-out student recovery

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. University Partnership Services: myFootpath provides comprehensive services to universities including student data analysis, innovative technology solutions, and personalized one-on-one student coaching. The company works with institutional partners on a revenue-sharing basis, with tuition share and other financial models supporting student reengagement.
2. Operation ReEngage: Brings back students to the university with which they have had a prior affiliation, providing data-driven outreach and support services.
3. Operation Graduate: Provides new, supplemental, online, adult students to university partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

myFootpath provides higher education institutions with student re-engagement and adult-learner recruitment services, primarily through its Operation ReEngage and Operation Graduate programs. The company analyzes 25 years of proprietary enrollment data to identify stopped-out or never-enrolled students, runs targeted outreach campaigns, and assigns dedicated Graduation Specialists to coach students from re-application through graduation. Services are delivered as institutional partnerships to more than 1,000 U.S. colleges and universities.

Product overview

myFootpath is a higher education services company offering a unified portfolio of student re-engagement products. The two core offerings are Operation ReEngage (which re-enrolls former students who stopped out from their institution) and Operation Graduate (which provides new supplemental online adult students to university partners). These are supported by a Re-Enrollment Assessment tool, 25 years of data analysis, and dedicated Graduation Specialists providing one-on-one coaching through graduation. The company positions its services as helping institutions consistently increase overall annual enrollment by 3-5%.

Differentiator

Problem solved

Functional benefit

Brands

• Operation ReEngage: Service bringing back students to the university with which they have had a prior affiliation.
• Operation Graduate
• Re-Enrollment Assessment

Products and services

• Operation ReEngage A re-engagement service that brings back former students to the university with which they have a prior affiliation. Provides student data analysis, targeted outreach, and ongoing coaching through graduation for stopped-out students. Sold to university and college partners.
• Operation Graduate
• Re-Enrollment Assessment
• One-on-One Student Coaching

Quantifiable outcome

• Consistent track record of increasing overall annual institutional enrollment by 3-5%
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Western Colorado UniversitycoreStrategic or Co-development Partner · 6 February 2026Collaboration to expand pathways for adult and returning learners who left higher education before completing a credential. The partnership provides in-depth student data analysis, technology solutions, and personalized one-on-one coaching to reduce barriers preventing stop-out students from returning.
• Indiana State UniversitycoreStrategic or Co-development Partner · 15 January 2026Partnership focused on reengaging and graduating nontraditional students who paused their academic journeys before completing a degree. myFootpath provides comprehensive student data analysis, innovative technology solutions, and individualized one-on-one student coaching to remove barriers to re-enrollment.
• Utah Valley UniversitycoreStrategic or Co-development Partner · 23 August 2025Collaboration to reengage and graduate nontraditional students through student data analysis, innovative technology solutions, and personalized one-on-one coaching. Services designed to support adult learners from first point of reengagement through graduation.
• National Student ClearinghousecoreTechnology or Integration · 29 September 2022Partnership to bring the Clearinghouse's StudentTracker Premium Service to colleges and universities at no charge to the institution. This provides secure, dedicated access to university datasets that unlock myFootpath's Operation ReEngage service. The partnership requires rigorous data security evaluation including background checks, security clearance, and additional staff training.
• Northern Arizona UniversityflagshipStrategic or Co-development PartnerFlagship Operation ReEngage partnership achieving remarkable outcomes: over 2,544 students reenrolled, 63% yield rate, 75% retention rate semester-to-semester, projected to generate over $21.3 million in revenue for the institution.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EAB: EAB provides a broad portfolio of advisory, technology, and research services to higher education institutions, including enrollment services and student success solutions. It overlaps with myFootpath on institutional enrollment strategy but operates across a much wider service footprint.
• Huron Consulting Group: Huron provides management consulting services to higher education institutions, including enrollment management and student success advisory work. It competes for institutional enrollment strategy engagements that myFootpath also addresses.
• 2U: 2U is an online program manager (OPM) that partners with universities to deliver online degree programs, including for adult learners. While focused on new online enrollment rather than re-engagement, it competes for institutional online adult-learner budgets.
• Ellucian: Ellucian is the dominant student information system (SIS) provider to higher education institutions. While primarily an SIS vendor, its data layer and analytics capabilities create adjacent competition to myFootpath's student data analysis for re-enrollment.
• Anthology (formerly Civitas Learning): Anthology is a large education technology platform offering student information systems, CRM, and analytics to institutions. Its student success and enrollment analytics capabilities overlap with myFootpath's data-driven re-engagement services.

Emerging players

• Noodle: Noodle partners with universities to develop and operate online programs, including adult learner pathways. Its adult and nontraditional learner focus makes it a partial overlap with myFootpath's Operation Graduate line.

Direct peers

• Capture Higher Ed: Capture Higher Ed offers predictive analytics and strategic enrollment services to colleges and universities, with capabilities overlapping myFootpath's data-driven identification and re-engagement of prospective and stop-out students.
• Encoura: Encoura (formerly Noel-Levitz) provides data-driven enrollment marketing and predictive analytics for higher education institutions. Its focus on prospective student targeting and enrollment outcomes closely mirrors myFootpath's data-led re-engagement approach.
• Liaison International: Liaison International offers enrollment management, marketing, and admissions technology to higher education institutions, including CRM and application processing tools. It competes directly for university enrollment-marketing and re-engagement dollars.
• Ruffalo Noel Levitz (RNL): RNL is one of the largest enrollment management, student success, and fundraising services providers in US higher education. It directly competes with myFootpath on enrollment marketing, lead generation, and retention services for colleges and universities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myFootpath
• LinkedInlinkedin.com/company/myfootpathchicago
• Facebookfacebook.com/126977957332234

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myFootpath