The Shores Resort & Spa Daytona Beach Florida

What The Shores Resort & Spa Daytona Beach Florida does

The Shores Resort & Spa is an upscale oceanfront resort located at 2637 South Atlantic Avenue in Daytona Beach Shores, Florida, founded in 1973 and operating within Pyramid Global Hospitality's Benchmark Resorts & Hotels portfolio. The property operates as a full-service hospitality asset spanning oceanfront guestrooms and suites, multiple food and beverage outlets (Azure Oceanfront Dining, Oceanview Lounge, Tiki Hut Barefoot Beach Bar, Shorely Sweets, and In-Room Dining), the Indulge Spa, and event infrastructure including a grand ballroom accommodating up to 740 guests. The resort serves leisure travelers and families, business and corporate groups, wedding parties, pet owners, regional drive-to guests from FL/GA/AL, and event-driven segments such as motorcycle enthusiasts attending Daytona Bike Week.

The business operates a multi-revenue-stream model: room accommodations as the primary stream; a $35 nightly resort fee bundling amenities such as welcome champagne, beach yoga, sound bath sessions, bike rentals, fitness center access, and Wi-Fi; food and beverage across multiple outlets; spa services; meeting, wedding, and event bookings with full-service catering and A/V support; parking ($35 self / $40 valet / event-tiered rates); and ancillary streams including gift cards and resort day passes. The technology stack is conventional hospitality infrastructure: SynXis booking engine, TravelClick and Sabre-SynXis Central Reservations partners, plus standard social and email marketing channels. Distribution runs through direct website/phone booking, OTAs (Booking.com, Expedia, Orbitz, Kayak), the Benchmark/Pyramid portfolio network, and a request-for-proposal system for meetings and weddings. The resort holds Florida Green Lodging certification, WCAG 2.2 Level AA digital accessibility compliance, and ADA Title III physical accessibility compliance. No public revenue, ADR, occupancy, or RevPAR figures are disclosed.

Name

The Shores Resort & Spa Daytona Beach Florida

Legal name

The Shores Resort & Spa

Website

https://shoresresort.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

The Shores Resort & Spa is an upscale oceanfront resort in Daytona Beach Shores, Florida, operating within Pyramid Global Hospitality's Benchmark portfolio and serving leisure travelers, families, corporate groups, and wedding parties through rooms, multiple F&B outlets, a spa, and event venues.

Ownership category

akta.pro rank

Product category

Beachfront Resort and Hotel Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury All-Inclusive Resorts (THAGACAI), Destination Spa Resorts (THAGAMAA)

Keywords

• Beachfront resort services
• Oceanfront hotel accommodations
• Spa and wellness services
• Wedding and event venues
• Hospitality food and beverage

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodations: The primary revenue stream comes from hotel room rentals including oceanfront rooms, terrace rooms, and rooms with cabanas. Room pricing varies by season and room type with standard check-in at 4:00 PM and check-out at 11:00 AM.
2. Resort Fee: Daily resort fee of $35 per room includes welcome champagne, bottled waters, Shores S'mores Kit, in-room coffee and tea, morning beach yoga, sunset sound bath sessions, complimentary bike rentals, fitness center access, business center access, and Wi-Fi throughout the resort.
3. Food & Beverage: Multiple dining outlets including Azure Oceanfront Dining (breakfast 8-11am, lunch 12-5pm, dinner 5-9pm), Oceanview Lounge (Sun-Thu 4-10pm, Fri-Sat 4-11pm), Tiki Hut Barefoot Beach Bar (Sun-Thu 11am-9pm, Fri-Sat 11am-11pm), Shorely Sweets, and In-Room Dining. Happy Hour daily 3-6pm.
4. Spa Services: Indulge Spa at The Shores offers rejuvenating treatments featuring natural ingredients and holistic wellness focus. Spa promotions and monthly specials available.
5. Meetings & Events: Oceanfront meeting venues with full-service catering and A/V support. Wedding venues including rooftop, ballroom (up to 740 guests), and terrace spaces. Award-winning event and banquet team assists with planning.
6. Parking: Overnight self-parking at $35/day, valet parking at $40/night with unlimited in/out privileges. EV charging stations available.
7. Gift Cards & Resort Passes: E-gift cards and traditional gift cards available for purchase. Resort day passes offered for non-overnight guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Shores Resort & Spa operates an upscale oceanfront resort in Daytona Beach Shores, Florida, selling overnight accommodations in coastal-chic guestrooms and suites with Atlantic Ocean views. The property bundles a $35/night resort fee covering beach yoga, sound bath sessions, bike rentals, Wi-Fi, business center, and fitness center access, and operates five food and beverage outlets (Azure Oceanfront Dining, Oceanview Lounge, Tiki Hut Barefoot Beach Bar, Shorely Sweets, in-room dining), the Indulge Spa, wedding venues accommodating up to 740 guests, corporate meeting and event spaces, pet-friendly stays, the Cosmic Sands Arcade, and the Mosaic Rewards loyalty program.

Product overview

The Shores Resort & Spa is an upscale oceanfront resort offering a unified hospitality experience combining lodging, dining, spa, and event services. The core offering centers on oceanfront guestrooms and suites with Atlantic Ocean views, complemented by Azure Oceanfront Dining (the signature restaurant), Oceanview Lounge, Tiki Hut Barefoot Beach Bar, Shorely Sweets, and In-Room Dining for food and beverage services. Spa services are provided through Indulge Spa, while leisure amenities include the Cosmic Sands Arcade, beach activities, and daily yoga. The resort also offers dedicated wedding venues (including ballroom for up to 740 guests), meeting and event spaces with A/V support, pet-friendly accommodations, and a Mosaic Rewards loyalty program. Additional services include Resort Pass day access, E-Gift Cards, and various seasonal programming like summer events, bike week activities, and poolside entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Indulge Spa: Full-service spa offering rejuvenating treatments with natural ingredients and wellness focus.
• Azure Oceanfront Dining
• Oceanview Lounge
• Tiki Hut Barefoot Beach Bar
• Shorely Sweets
• Cosmic Sands Arcade
• Mosaic Rewards

Products and services

• Oceanfront Guestrooms & Suites

Quantifiable outcome

• Grand ballroom capacity of 740 guests demonstrates large-scale event capability
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Coastal ConnectionscoreStrategic or Co-development PartnerPartner of Coastal Connections & Volusia County environmental organization dedicated to being stewards of the environment and providing safe beach environment for sea turtle population. Programs educate and impact lives of over 10,000 people each year. The nonprofit works across Florida and Southeast US to encourage sustainable habitats for sea turtle conservation.
• Florida Department of Environmental ProtectioncoreStrategic or Co-development PartnerParticipating property in the Florida Green Lodging Program administered by the Florida Department of Environmental Protection. The program reviews, designates, and recognizes lodging facilities that voluntarily commit to conserve and protect Florida's natural resources through environmental guidelines.
• Pure Life Surf SchoolminorGTM or Marketing PartnerSurf school partner conveniently located at Frank Rendon Park adjacent to The Shores Resort. Offers surf lessons for all skill levels from beginners to advanced surfers. Provides exclusive local savings for Shores guests who mention they are staying at the resort.
• Kula Yoga StudiominorGTM or Marketing PartnerLocal yoga studio providing daily yoga classes on the Ocean Terrace at The Shores Resort. Classes begin at 9:00 AM and are complimentary for all resort guests as part of the resort experience.
• Blue Coast RentalsminorGTM or Marketing PartnerBike and paddleboard rental partner conveniently located on-site at The Shores Resort. Offers daily and weekly rentals for the whole family plus paddleboards and equipment. Provides exclusive discounts for resort guests.
• Daytona International SpeedwayminorGTM or Marketing PartnerWorld-famous racing venue home to Daytona 500, hosting major events including Daytona 200, Coke Zero Sugar 400, and annual Bike Week. Located in close proximity to The Shores Resort, attracting racing enthusiasts to the area.
• Pyramid Global Hospitality / Benchmark Resorts & HotelscoreStrategic or Co-development PartnerThe Shores Resort is part of Pyramid Global Hospitality's Benchmark Resorts & Hotels portfolio. Pyramid (Pyramid-BMC IntermediateCo I, LLC) operates the property through management agreements, providing centralized booking systems, loyalty programs (Mosaic Rewards), marketing distribution, and operational support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plaza Resort & Spa Daytona Beach: Direct competitor in Daytona Beach offering oceanfront accommodations, on-site spa, multiple dining venues, and event space — virtually identical product offering targeting the same customer base.
• Daytona Grande Oceanfront Resort: Recently renovated oceanfront full-service hotel on Daytona Beach with dining, event space, and leisure amenities. Closely comparable in positioning, room count, and primary market.
• Hilton Daytona Beach Oceanfront Resort: Full-service oceanfront hotel in Daytona Beach with multiple restaurants, large meeting space, and pool deck. Directly competes for the same leisure, corporate meeting, and group business in the same primary market.
• Hard Rock Hotel Daytona Beach: Four-star oceanfront hotel directly on Daytona Beach with comparable room count, multiple dining outlets, event space, and live entertainment. Targets similar leisure, family, and event-driven segments in the immediate Daytona Beach market.
• Hyatt Regency Daytona Beach Oceanfront: Branded full-service oceanfront resort in Daytona Beach with meeting facilities, dining outlets, and direct beach access. Comparable guest profile, amenity set, and pricing tier.

Regional players

• Hammock Beach Golf Resort & Spa: Upscale oceanfront Florida resort with full-service spa, golf, multiple dining outlets, and large event/wedding venues — comparable product mix though located further north in Palm Coast, serving similar leisure and group demand.
• The Ritz-Carlton, Amelia Island: Luxury Florida oceanfront resort with spa, multiple restaurants, event venues, and beachfront amenities. Comparable premium leisure and destination wedding model in a different but adjacent Florida coastal market.
• Don CeSar (The Don CeSar): Historic luxury Florida Gulf Coast beachfront resort with spa, multiple dining outlets, wedding venues, and large group/event capabilities. Comparable full-service Florida resort model with similar scale and amenity breadth.

Others

• Pyramid Global Hospitality (Benchmark Resorts & Hotels): The parent management company operating The Shores and a portfolio of independent luxury resorts. Relevant as it dictates distribution, loyalty (Mosaic Rewards), benchmarking, and operational standards the property operates under.

Broad incumbents

• Loews Sapphire Falls Resort: Part of Loews Hotels & Co, a national upscale operator with comparable oceanfront/ destination resort assets including meeting space, spa, and multiple dining venues — a portfolio competitor for group bookings and brand-distributed leisure demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shores-resort-spa-65928798409
• LinkedInlinkedin.com/company/the-shores-resort-and-spa
• Instagraminstagram.com/shoresresort
• Xx.com/theshoresresort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shores Resort & Spa Daytona Beach Florida