Coastal Connections

What Coastal Connections does

Coastal Connections is a Stamford, Connecticut-based lead generation and direct marketing services firm that helps enterprise brands acquire customers through tailored strategies, event-based campaigns, and in-person brand representation. The company positions itself as an extension of its clients' marketing teams, deploying trained representatives to drive customer engagement, enhance in-store presence, and produce qualified leads. Its named client roster spans telecommunications (AT&T), home improvement retail (Lowe's, LeafFilter Gutter Protection), wholesale retail (BJ's Wholesale Club), and home services (NewPro), and the firm operates regionally within Connecticut and the broader Northeast United States.

The company's service portfolio comprises four offerings: Lead Generation Services (the core, focused on targeted prospecting and relationship-driven outreach), Direct Marketing Services (customer engagement and brand visibility campaigns), Event-Based Campaigns (personalized, in-person activations), and internal Talent Development Programs consisting of a Development Training Program and a Management Training Program that cultivate entry-level staff into supervisors and managers. The underlying delivery model is human-powered — the input discloses no proprietary software, platform, API, or AI/ML component, and the company's stated technology is "human expertise, relationship-building, and tailored strategies" supported by in-person events, targeted outreach, and brand representation. Marketing and distribution rely on field representatives, supplemented by content marketing (blog), organic social media (Facebook, LinkedIn, Instagram), and participation in networking events.

Coastal Connections generates revenue through negotiated, quote-based professional services engagements with enterprise clients; pricing is not publicly disclosed. The company is privately held with no disclosed funding rounds, no parent company, and no subsidiaries. Leadership comprises CEO Jarrad Nwameme (10+ years operating experience, originally from the Bronx, relocated to Connecticut), Account Manager Mark Pe, Supervisor Liliana Garcia Santana, Recruiter Roxanne Thompson (joined May 2024), and additional team members. The company's stated ambition is to scale into a national organization across 30 cities, indicating forward intent to expand beyond its current regional footprint.

Name

Coastal Connections

Legal name

Coastal Connections

Website

https://coastalconnectionsinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Connections is a Stamford, Connecticut-based lead generation and direct marketing firm that helps enterprise brands—including AT&T, Lowe's, and BJ's Wholesale Club—acquire customers through in-person engagement, event-based campaigns, and field brand representation across the Northeast US.

Ownership category

akta.pro rank

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Lead Generation Services: The company generates revenue by providing lead generation services to business clients. They create tailored marketing strategies that target ideal customer bases, drive customer engagement, and generate qualified leads for brands they represent.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Coastal Connections is a direct marketing and lead generation firm that connects businesses with new clients through tailored strategies, event-based campaigns, and in-person engagement. The company represents client brands (e.g., AT&T, Lowe's, BJ's Wholesale Club) and acts as an extension of their marketing teams, deploying trained representatives to drive customer engagement and qualified lead generation.

Product overview

Coastal Connections is a lead generation company offering a unified suite of services centered on connecting businesses with new clients. The core offering is Lead Generation Services, supplemented by Development and Management Training Programs for internal talent cultivation. The company also provides Direct Marketing Services and Event-Based Campaigns for clients seeking to enhance brand visibility and customer engagement. All offerings are integrated as part of a comprehensive approach to client growth, combining targeted prospecting with relationship-driven strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead Generation Services Core service offering focused on connecting businesses with new clients through tailored strategies, precise targeting, and engaging content to reach ideal customer bases and achieve sustainable growth.
• Direct Marketing Services Services helping clients drive customer engagement, generate qualified leads, and increase brand visibility through direct marketing campaigns and in-store presence enhancement.
• Event-Based Campaigns Tailored marketing campaigns built around events, working closely with clients to create personalized solutions that enhance in-store presence and customer engagement.

Quantifiable outcome

• Effective customer engagement and lead generation for enterprise clients

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• AT&TcoreGTM or Marketing PartnerCoastal Connections represents AT&T as a marketing partner, making telecommunications services (wireless, internet, entertainment) more accessible to everyday consumers. The company provides personalized experiences, answers questions, and creates meaningful connections for AT&T customers.
• Lowe'scoreGTM or Marketing PartnerCoastal Connections represents Lowe's brand, helping drive customer engagement and brand visibility for the home improvement retailer through direct marketing efforts.
• BJ's Wholesale ClubcoreGTM or Marketing PartnerCoastal Connections serves as a brand representative for BJ's Wholesale Club, generating qualified leads and increasing brand visibility for the wholesale retail chain.
• NewProcoreGTM or Marketing PartnerPartnership with NewPro for lead generation and direct marketing support, helping drive customer engagement and qualified leads for home services offerings.
• LeafFilter Gutter ProtectioncoreGTM or Marketing PartnerCoastal Connections provides customer engagement and lead generation for LeafFilter Gutter Protection through direct marketing campaigns that help increase brand visibility and drive qualified leads.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sutherland Global: Sutherland Global is a global digital transformation and customer experience outsourcer with significant lead generation and customer acquisition capabilities for enterprise clients. Comparable as a broad incumbent in outsourced lead generation and CX.
• Bluewolf (an IBM Company): Bluewolf, part of IBM, delivers marketing and customer engagement services including lead generation and Salesforce-driven campaigns. Comparable as a larger, broader marketing services incumbent with overlapping capabilities.
• Concentrix: Concentrix is a global customer experience and customer engagement outsourcer that includes direct marketing, lead generation, and brand-experience services for major enterprise clients. A broad incumbent operating in the same space as Coastal Connections.
• TTEC: TTEC (formerly TeleTech) is a large customer experience and digital marketing services company providing sales, service, and lead generation support to enterprise brands. Comparable as a broad incumbent offering similar services at much greater scale.
• Teleperformance: Teleperformance is one of the world's largest customer experience management and digital services outsourcers, with practices overlapping lead generation and direct customer engagement for major brands. A broad incumbent peer to Coastal Connections.

Direct peers

• Cience Technologies: Cience delivers B2B and B2C lead generation and outbound sales services, combining human teams with data-driven workflows. Comparable to Coastal Connections as a lead generation services provider targeting enterprise clients.
• SalesRoads: SalesRoads offers outsourced B2B sales development and appointment setting services for enterprise clients. Comparable to Coastal Connections in providing field-driven lead generation and pipeline-building services.
• MarketStar: MarketStar provides outsourced sales, marketing, and customer experience services to enterprise technology and consumer brands, including direct-to-consumer field campaigns. Overlap with Coastal Connections in B2B lead generation and brand representation.
• Smart Circle: Smart Circle operates direct marketing and brand-representation programs in retail locations, working with consumer brands on in-person customer engagement and lead generation — a very similar operating model to Coastal Connections.

Emerging players

• Interactions Corporation: Interactions provides customer care, sales, and lead generation services combining human representatives with AI-enabled tools. Comparable as a tech-enabled lead generation and customer engagement services firm targeting enterprise brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coastalconnections1
• LinkedInlinkedin.com/company/coastalconnections1
• Instagraminstagram.com/coastal_ct

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Connections