FreightFriend
FreightFriend was a cloud-based, AI-powered truckload procurement and freight matching platform serving shippers, brokers, and carriers. The product operated within Truckstop's portfolio and was discontinued effective December 7, 2024.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FreightFriend does
FreightFriend was a cloud-based, AI-powered truckload procurement and freight matching solution serving shippers, brokers, and carriers in the U.S. transportation and logistics industry. According to the firmographic data, the company was founded in 2011 and headquartered in Chicago, Illinois, with Noam Frankel listed as Founder and CEO. The platform addressed freight matching and load board use cases, positioning itself as a horizontal procurement tool for the freight marketplace.
Supporting source data indicates that FreightFriend operated as a freight matching product within the Truckstop platform, distributed alongside Truckstop's broader load board and transportation marketplace offerings. The product's stated functional benefit was connecting available freight with carriers and brokers, though no specific feature set, pricing model, or technical architecture (beyond the "cloud-based, AI-powered" descriptor) is disclosed in available source materials. Headcount was reported at 1-10 employees, consistent with a small, embedded product rather than an independently scaled business.
Effective December 7, 2024, FreightFriend was discontinued as part of Truckstop's stated effort to simplify its product offering and reduce supporting resources. The product is now listed among Truckstop's End-of-Life products on the parent company's website, and no public pricing, revenue, customer, or partnership information was disclosed during or after its operation. As of the source data cutoff, FreightFriend's operating status is closed.
FreightFriend firmographics
Firmographics- Name
- FreightFriend
- Website
- https://freightfriend.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- FreightFriend was a cloud-based, AI-powered truckload procurement and freight matching platform serving shippers, brokers, and carriers. The product operated within Truckstop's portfolio and was discontinued effective December 7, 2024.
- Ownership category
- akta.pro rank
FreightFriend industry classification
Industry- Product category
- Freight Matching Software
- NAICS
- Freight Transportation Arrangement (4885), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
- akta.pro secondary industries
- Truckload (TL) Freight Brokerage (TLADAMAB), Freight Brokerage (Truckload/LTL/Intermodal) (TLAIANAA)
Keywords
Where FreightFriend is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
FreightFriend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations
FreightFriend product offering
Product offeringCore offering
FreightFriend was a cloud-based, AI-powered freight matching and truckload procurement product that helped shippers and brokers source carrier capacity via Truckstop's load board and transportation marketplace. It functioned as a load matching tool within Truckstop's broader platform before being discontinued effective December 7, 2024.
Product overview
FreightFriend was a product offering by Truckstop that has been discontinued. It was offered alongside Truckstop's load board platform as part of their broader freight matching and transportation management solutions. FreightFriend is no longer available as of December 7, 2024, as Truckstop simplified their product offering to reduce supporting resources.
Differentiator
Problem solved
Functional benefit
Products and services
- FreightFriend A cloud-based, AI-powered freight matching and truckload procurement product offered through Truckstop's load board and transportation marketplace. It served shippers and brokers needing to source carrier capacity and was discontinued effective December 7, 2024.
Companies that use FreightFriend
Customer profileSegments1 record
Ideal customer profiles1 record
FreightFriend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FreightFriend partnerships and signals
Strategic signalRecent moves1 record
FreightFriend competitors and assessment
Company assessmentDirect peers
- Truckstop: Truckstop is the parent platform that housed FreightFriend and operates one of the largest North American load boards and freight marketplaces. Directly comparable as the host product environment for the same carrier/broker load-matching use case.
- DAT Solutions (DAT Freight & Analytics): DAT operates the largest truckload load board and freight marketplace in North America. Directly comparable as a load board and freight matching service serving carriers and brokers, the category FreightFriend competed in.
- Uber Freight: Uber Freight is a digital freight marketplace and brokerage platform connecting shippers with carriers, including truckload procurement. Comparable as a tech-enabled freight matching/brokerage platform with similar target customer base.
- Loadsmart: Loadsmart is a digital freight brokerage and truckload procurement platform using automation to match shippers with carriers. Comparable as a direct competitor in AI-enabled truckload procurement for shippers and brokers.
- 123Loadboard: 123Loadboard operates a load board and matching service for carriers and brokers. Directly comparable as a freight marketplace platform with similar matching functionality.
- NextLoad: NextLoad is a load board and freight matching service focused on the carrier and broker community. Comparable as a freight marketplace offering with overlapping load matching features.
Emerging players
- Convoy: Convoy was a digital freight network and truckload brokerage marketplace serving shippers and carriers with technology-driven matching, in the same category as FreightFriend. (Note: Convoy itself ceased operations in 2023, illustrating category volatility.)
- FreightWaves (SONAR): FreightWaves operates SONAR, a freight data and market intelligence platform widely used by brokers and carriers in truckload. Comparable as a data/marketplace technology provider serving the same freight matching ecosystem.
Broad incumbents
- CH Robinson (Navisphere): CH Robinson is one of the largest third-party logistics/freight brokerages in North America with technology-enabled matching (Navisphere). Comparable as a large incumbent operating in truckload freight brokerage with digital tools, similar to where FreightFriend was positioned.
- RXO (Coyote Logistics): RXO (with the acquired Coyote Logistics business) is a major asset-light freight brokerage and truckload matching platform. Comparable as a large, tech-enabled incumbent in truckload brokerage and freight matching.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights2 records
Customer concentration
FreightFriend social profiles
Digital presenceFreightFriend financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreightFriend leadership team
Management profileNumber of profiles
Profiles1 record
FreightFriend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreightFriend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreightFriend
What does FreightFriend do?
FreightFriend was a cloud-based, AI-powered freight matching and truckload procurement product that helped shippers and brokers source carrier capacity via Truckstop's load board and transportation marketplace. It functioned as a load matching tool within Truckstop's broader platform before being discontinued effective December 7, 2024.
When was FreightFriend founded?
FreightFriend was founded in 2011. It employs 1 to 10 people.
Where is FreightFriend based?
FreightFriend is headquartered in Chicago, United States, in the North America region.
Who are FreightFriend's main competitors?
Direct peers on record are Truckstop, DAT Solutions (DAT Freight & Analytics), Uber Freight, Loadsmart, 123Loadboard and NextLoad. Emerging players are Convoy and FreightWaves (SONAR). Broad incumbents are CH Robinson (Navisphere) and RXO (Coyote Logistics).
Does FreightFriend have an API?
No public API is recorded for FreightFriend.
What industry is FreightFriend in?
FreightFriend's product category is Freight Matching Software. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms, with a secondary code of TLADAMAB, Truckload (TL) Freight Brokerage. Its NAICS code is 4885 and its SIC code is 4731.