123Loadboard
123Loadboard is a North American digital freight-matching load board marketplace connecting 265,000+ carriers with 57M+ annual truck postings, serving owner-operators, small-to-mid carriers, freight brokers, and shippers via web and mobile with integrated TMS workflows.
- Company typePrivate
- Founded2004
- HeadquartersMontreal, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What 123Loadboard does
123Loadboard is a digital freight-matching load board marketplace serving North American carriers, owner-operators, freight brokers, and 3PLs. Founded in 2004 and headquartered in Miami, FL, the platform connects 265,418+ carriers with 57.6M+ truckloads posted annually, providing a horizontal marketplace with both free and tiered subscription access (Premium and Premium Plus for carriers, dedicated broker plans) plus free iOS and Android applications with 350,000+ downloads.
The core product is a web and mobile load board supplemented by an integrated toolset: GPS-based Truck Locator, Trip Builder (multi-stop profitability-optimized routing), Mileage & Routing (PC*Miler integration), Credit Scores (broker creditworthiness checks), Rate Check (lane-level rate analytics), Load Bidding, Real-Time Load Alerts, My Documents, Profit Calculator, Quick Pay (factoring via partners), and Carrier Identity Verification. The platform's technical stack extends well beyond a simple listing site through 25+ TMS and freight technology integrations — including TMW Systems, McLeod Software, AscendTMS, Trimble, CloudTrucks, Loadsmart, and Cargo Chief — embedding 123Loadboard into existing broker/carrier workflows. AI is positioned in marketing materials around freight matching and predictive analytics, though underlying model architecture is not publicly described.
The business model combines tiered recurring subscriptions, premium add-ons, and revenue-share from embedded financial services partners (eCapital for factoring, Thunder Funding for fuel cards, MiKargo247 for per-trip cargo insurance, RoadsideMASTERS for roadside assistance). The company is privately held and bootstrapped — no venture funding rounds are disclosed across a 20-year operating history. In June 2024, Eric Dowdell (formerly President of Comdata, prior D&B) succeeded co-founder Greg Adourian as CEO, signaling a strategic emphasis on financial services and embedded partner monetization; co-founder Loarn Metzen continues as Chief Innovation Officer and Sanjee Vethanayagam serves as President.
123Loadboard firmographics
Firmographics- Name
- 123Loadboard
- Legal name
- 123Loadboard
- Website
- https://123loadboard.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 123Loadboard is a North American digital freight-matching load board marketplace connecting 265,000+ carriers with 57M+ annual truck postings, serving owner-operators, small-to-mid carriers, freight brokers, and shippers via web and mobile with integrated TMS workflows.
- Ownership category
- akta.pro rank
123Loadboard industry classification
Industry- Product category
- Freight Matching / Load Board Platform
- NAICS
- Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Spot Load Boards (Open Marketplace) (TLAEAJAA)
- akta.pro secondary industry
- Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)
Keywords
Where 123Loadboard is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
123Loadboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Tiered subscription model with Premium and Premium Plus plans for carriers and broker plans. Users can customize subscriptions to meet specific needs with monthly or annual billing.
- Load Posting Automation: Free load posting automation for brokers with larger load boards, with premium features for enhanced visibility and exposure
- Financial Services Revenue Share: Partnership revenue from Quick Pay/factoring services, fuel cards, and insurance products offered through platform partners like eCapital, Thunder Funding, and MiKargo247
- Premium Add-ons: Additional paid features including PC*Miler mileage integration, Rate Check add-ons, and enhanced carrier identity verification tools
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free/Guest access with limited daily searches |
| Subscription | Monthly | Premium subscription for carriers with full access |
| Subscription | Annual | Premium Plus subscription with enhanced features |
| Subscription | Monthly | Broker subscription plans |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
123Loadboard product offering
Product offeringCore offering
123Loadboard operates a subscription-based digital freight matching marketplace that connects carriers, owner-operators, freight brokers, and shippers across North America. The core offering is a web and mobile load board with GPS-based truck/load matching, supported by companion tools for trip planning, mileage/routing (PC*Miler), credit scoring, rate analytics, document management, and integrated financial services such as factoring, fuel advances, and per-trip cargo insurance.
Product overview
123Loadboard is a freight-matching platform providing a comprehensive marketplace connecting carriers, owner-operators, brokers, and shippers across North America. The platform consists of a core freight matching web and mobile app, supplemented by specialized tools including Trip Builder (multi-load trip planning), Mileage & Routing (PC*Miler integration), Credit Scores, Rate Check, Quick Pay (factoring partner), Truck Locator (GPS-based), Load Availability, Load Bidding, Load Alerts, Instant Messaging, My Documents, and Profit Calculator. The platform offers native mobile apps for iOS and Android with features like GPS-based load searching, backhaul discovery, and real-time load alerts. Integration partnerships with TMS providers (TMW Systems, McLeod Software, Ascend TMS, TrueTMS, Transport Pro, DigCargo, CloudTrucks, ZUUM), freight marketplaces (Loadsmart, Parade, EXO Freight, Rockfarm), rate/pricing tools (Cargo Chief, Greenscreens), and visibility platforms (ShipmentX, Envoy Cargo Solutions) extend platform capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- 123Loadboard Platform Core subscription-based digital freight matching marketplace accessible via web and mobile, connecting carriers, owner-operators, freight brokers, and shippers. Provides load searching, credit insights, compliance verification, mileage and routing, and rate analytics in a single integrated environment.
- 123Loadboard Mobile App Free mobile application for iOS and Android devices enabling carriers to search loads by city, state, zip code, or GPS, discover backhauls, save/note/hide loads, call dispatchers directly, receive real-time load alerts, and use tools like Trip Builder, Mileage & Routing, and Profit Calculator while on the road.
- 123Connect Broker-side load posting automation tool enabling freight brokers to automate posting of loads to 123Loadboard and reach the platform's large carrier network, with integrations to broker TMS systems for streamlined posting workflows.
- Trip Builder (Load Planner Tool) Multi-load trip planning tool that lets carriers pre-book multiple consecutive loads, schedule their week, and maximize trip profits by automatically sorting trips based on profitability while accounting for driving time, deadhead mileage, fuel costs, and toll costs.
Quantifiable outcome
- 57,641,643 truckloads posted annually
- +4 more outcomes
Companies that use 123Loadboard
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
123Loadboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability2 records
Feature14 records
123Loadboard partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, supporting and minor.
- eCapitalcoreStrategic collaboration integrating flexible financing and freight discovery into a unified workflow. eCapital embeds debtor data within 123Loadboard platform, giving carriers visibility into credit profiles of potential clients before booking loads. Partnership connects freight opportunities with working capital for faster, more confident decisions.
- MiKargo247coreIntegration of instant, per-trip cargo insurance within the 123Loadboard platform. Users can obtain up to $2 million in coverage quickly, transforming the traditional insurance process and addressing underinsurance in the freight industry where 60%+ of cargo is underinsured.
- RoadsideMASTERSsupportingPartnership provides 123Loadboard users exclusive access to discounted 24/7 roadside assistance plans covering towing, tire repair, fuel delivery, lockout services, and jump starts. RoadsideMASTERS adds 123Loadboard as 18th benefit in its membership program.
- CarrierSourcesupportingPartnership enables brokers and shippers to seamlessly find top-rated carriers and empowers carriers to build their online brand through verified broker and shipper reviews displayed within 123Loadboard platform.
- TrimblesupportingCollaboration with Trimble expands freight offering to owner operators and fleets by increasing load volume on the freight matching platform, attracting more carriers and giving brokers opportunity to capitalize on increased capacity.
- TrueTMSsupportingPartnership allows TrueTMS users (small fleet owners with SaaS-based TMS) to access 123Loadboard freight marketplace to find and book more loads, with features including profit calculator, truck mileage, routing, and credit ratings.
- 3PL Systems IncsupportingIntegration populates 123Loadboard freight matching platform with larger volume of load posts, attracting more carriers and allowing brokers to capitalize on increased capacity.
- EXO FreightsupportingPartnership allows EXO Freight to access 123Loadboard truck database while giving 123Loadboard carriers more exposure to EXO's specialized shipper loads for expedited freight volume.
- Transport ProsupportingTransport Pro (cloud-based TMS) can post available loads on 123Loadboard digital platform, providing carriers with increased load options and expanding broker capacity access.
- GreenscreenssupportingPartnership provides dynamic high and low lane rates displayed on loads for offer to carriers on 123Loadboard platform using Greenscreens' dynamic pricing infrastructure.
- LoadsmartsupportingLoadsmart loads appear directly within 123Loadboard system, providing greater freight hauling opportunities to carriers and owner-operators through this freight technology company partnership.
- ZUUM TransportationsupportingIntegration with ZUUM Unified Logistics Platform provides expanded capacity for ZUUM customers and in the future allows seamless digital freight-booking for 123Loadboard carriers.
- CloudTruckssupportingIntegration allows CloudTruks users to access 123Loadboard freight matching marketplace through CloudTruks interface, enabling members to search, place bids, and book loads for their equipment.
- aifleetsupportingPartnership significantly increases high-quality load availability to aifleet's drivers through automated load searches based on driver preferences, ensuring on-time pick-up, delivery, and weekly hometime.
- ParadesupportingPartnership provides deep integration to expand capacity for Parade's customers and allow seamless, digital freight-booking and bidding for 123Loadboard's carriers.
- AscendTMSsupportingIn-depth integration through AscendTMS allows carriers, brokers, and shippers to access 123Loadboard freight matching marketplace making load searching and booking more efficient.
- TMW SystemssupportingIntegration of TMW.Suite and TruckMate transportation management software with 123Loadboard allows seamless load matching within existing TMS workflows.
- ScoopMonkeyminorPartnership with online reputation and rating management source for transportation industry helps carriers build online brand presence.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
123Loadboard competitors and assessment
Company assessmentDirect peers
- Truckstop.com: Truckstop.com is a major North American load board and freight marketplace operator serving carriers and brokers. Like 123Loadboard, it provides freight matching, mobile apps, and TMS integrations, but operates at larger scale under TPG ownership.
- DAT Load Board: DAT is the market-leading North American load board serving carriers, brokers, and shippers with freight matching, rate data, and analytics. It is 123Loadboard's closest direct competitor in spot load board functionality, with a larger carrier network and deeper enterprise penetration.
- Convoy: Convoy was a digital freight network that connected shippers with carriers via an app-based marketplace with automated pricing. Although the company wound down US operations, it remains the most direct historical comp for 123Loadboard's digital brokerage / marketplace model.
- Loadsmart: Loadsmart is a digital freight broker and logistics platform offering book-now and bidding functionality. 123Loadboard's existing Loadsmart integration partnership reflects direct overlap in digital freight matching for carriers and brokers.
Broad incumbents
- RXO: RXO is a large North American asset-light brokerage with a technology platform (including Coyote Logistics assets) and digital freight matching capabilities. Comparable to 123Loadboard in connecting carriers to freight, but operates at much greater scale as a public, multi-vertical 3PL.
- J.B. Hunt 360: J.B. Hunt 360 is a digital freight matching platform operated by one of the largest US carriers, serving both internal capacity and third-party carriers/brokers. It competes with 123Loadboard's load board functionality for shipper-carrier matching, but J.B. Hunt is also a named customer of 123Loadboard.
- Uber Freight: Uber Freight operates a digital freight marketplace and brokerage spanning North America and Europe, with carrier apps and TMS integrations. It overlaps 123Loadboard in digital load matching and brokerage, but serves a much broader shipper base as part of Uber's logistics portfolio.
- CH Robinson: CH Robinson is the largest US third-party logistics provider with Navisphere Carrier and digital matching tools for shipper-carrier transactions. It overlaps with 123Loadboard's freight matching and TMS integration functionality, but as part of a much broader global logistics portfolio.
Others
- Trimble Transportation: Trimble Transportation is a major TMS and fleet management provider with native load matching and capacity tools. It is both an integration partner of 123Loadboard (via TMW Systems) and a potential competitive vector if it deepens proprietary load board functionality.
Emerging players
- Parade: Parade is a digital freight platform focused on book-now and bidding for carriers and brokers. It has a deep integration partnership with 123Loadboard and overlaps in carrier-facing freight matching UX, but operates as a smaller, niche digital broker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
123Loadboard social profiles
Digital presence123Loadboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
123Loadboard leadership team
Management profileNumber of profiles
Profiles4 records
123Loadboard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
123Loadboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 123Loadboard
What does 123Loadboard do?
123Loadboard operates a subscription-based digital freight matching marketplace that connects carriers, owner-operators, freight brokers, and shippers across North America. The core offering is a web and mobile load board with GPS-based truck/load matching, supported by companion tools for trip planning, mileage/routing (PC*Miler), credit scoring, rate analytics, document management, and integrated financial services such as factoring, fuel advances, and per-trip cargo insurance.
Is 123Loadboard a public or private company?
123Loadboard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 123Loadboard founded?
123Loadboard was founded in 2004. It employs 51 to 100 people.
Where is 123Loadboard based?
123Loadboard is headquartered in Montreal, Canada, in the North America region.
How does 123Loadboard make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are load Posting Automation, financial Services Revenue Share and premium Add-ons.
Who are 123Loadboard's main competitors?
Direct peers on record are Truckstop.com, DAT Load Board, Convoy and Loadsmart. Broad incumbents are RXO, J.B. Hunt 360, Uber Freight and CH Robinson. Trimble Transportation is listed as an others. Parade is listed as an emerging player.
Does 123Loadboard have an API?
Yes. 123Loadboard offers an API for integrations, enabling partners and developers to connect with the freight matching platform. The platform provides load posting integration capabilities for brokers, TMS connectivity, and data exchange with carrier and load databases.
What industry is 123Loadboard in?
123Loadboard's product category is Freight Matching / Load Board Platform. Its primary akta.pro industry code is TLAEAJAA, Spot Load Boards (Open Marketplace), with a secondary code of TLADAMAO, Digital Freight Brokerage / Freight Marketplace Platforms. Its NAICS code is 48851 and its SIC code is 4731.